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Tag: Brand ambassador

  • Glamyo Health onboards Rajat Kapoor as brand ambassador

    Glamyo Health onboards Rajat Kapoor as brand ambassador

    Mumbai: Glamyo Health, an Asset Light healthcare startup operating in the field of elective surgeries, has announced Bollywood actor and filmmaker Rajat Kapoor as its brand ambassador.

    According to a statement, Kapoor will feature across online campaigns of the brand that are aimed at generating awareness around elective surgeries. The new digital campaign will be executed across OTTs and other digital platforms.

    “This is an initiative taken with an aim to inform the society at large about the inefficiency of the existing healthcare delivery in India,” said Glamyo Healthcare co-founder Preet Pal. “At Glamyo Health we are keeping the patient at the centre -by offering best and experienced surgeons, the latest advanced technology, hassle-free admission and discharge, insurance approvals, no hidden charges, and zero cost EMI. In order to communicate this, we selected Rajat Kapoor, an actor who signifies trust and appeals to the aspirational middle class of India.”

    The entire concept for the digital campaigns revolves around the offerings of Glamyo Health to ensure a hassle-free surgical experience for the patients, said the brand.

    “Our new campaign ‘Surgery Ka Naya Address’ featuring Rajat Kapoor has a mission to reach out to a greater number of patients, his presence will definitely have a huge impact on the brand and will build a trust of the patients,” stated Glamyo Health co-founder Archit Garg. “He is a very respectable personality in the industry and can prompt people to consider him better. It has been a pleasure working with him, and we look forward to a stronger association.”

  • Bombay Shaving Company Women signs on Alaya F as brand ambassador

    Bombay Shaving Company Women signs on Alaya F as brand ambassador

    Mumbai: Bombay Shaving Company Women, a spin-off of men’s grooming brand Bombay Shaving Company (BSC), has entered into a partnership with Bollywood actor Alaya F. This represents BSC Women’s commitment to reimagining hair removal solutions for women in the country.

    The announcement comes with the launch of a brand film and campaign curiously named ‘SmoothAF’ that aims to live up to the brand’s promise of delivering innovative and highly experiential hair removal products for the bold and uncompromising young women of today.

    “I was a part of the BSC women tribe even before signing the contract. I have been a regular user of their hair removal products for some time, and can personally say they are fab,” said Alaya F. “I’m so enthusiastic about what the brand is trying to achieve because I see so much of myself in it. I’m thrilled that this vibe has come through in the film as well.”

    The campaign has been co-created with The Collective Artists Network and produced by Cutting Crew Films. It shows Alaya as her authentic self, through uninhibited movements, playful musicality, and progressive imagery in an exciting, bold, and badass tone, while still retaining her endearing innocence.

    “There can be no better embodiment of the spirit of the brand and business than Alaya. From her posts signed off as ‘AF’ – to the way she moves – Alaya F is a non-conformist and personifies the bold and unapologetic women of today,” stated BSC Women head Siddha Jain. “We are delighted to have her as the face of the brand because not only is she absolutely talented and gorgeous but she constantly challenges the status quo while being her 100% authentic and kind self. Our association with her is a step towards reinforcing the connection with our consumers who are raring to change the game and take the world by a storm.”

    In addition to collaborating with numerous influencers across the board, the campaign is being deployed on major OTT platforms & programmatic advertising, along with popular social, online, and offline channels.

    “This is a very exciting phase for us. We have always been confident of the women’s business-leading us into the future,” said BSC CEO Shantanu Deshpande. “Today we are loved by people who know us. But thanks to the nature of the women’s personal care category and this new association with Alaya F, we are poised to take the leap, and become a loved, talked about, and shared brand, across the nation.”

  • Sukkhi ropes in Karisma Kapoor as brand ambassador

    Sukkhi ropes in Karisma Kapoor as brand ambassador

    Mumbai: Online-first fashion jewellery brand Sukkhi has roped in Bollywood star Karisma Kapoor as its brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available at attractive prices across India, said the statement.

    As the festive season is approaching, Sukkhi is expecting a huge demand in the fashion jewellery segment. With Kapoor as its brand ambassador, the brand aims to leverage its marketing efforts by launching its new designs and collections across the country.

    “Kapoor has always been a well-known face across India. She has her own unique style which resonates with Indians and expresses her true glorious self which aligns with Sukkhi’s ethos of being fashionable and trendy,” stated Sukkhi founder and CEO Bhavesh Navlakha. “We are extremely excited to collaborate with Karisma Kapoor for our various branding initiatives on marketplaces, our website, our offline touchpoints, and ATL BTL marketing across India.”

    Adopting an omnichannel presence, Sukkhi is widely available on various e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa amongst others along with its own website sukkhi.com as well as 125+ offline touch-points spread across India to meet the rising demands of consumers.

    “I am glad to be collaborating with Sukkhi as the brand has a wide collection of jewellery which complements the modern Indian women and their style,” said Kapoor. “Personally I am always looking for versatile pieces that I can pair with multiple outfits. Jewellery makes women feel confident and brings out their true personality.”

  • Prega News ropes in Kajal Aggarwal as regional brand ambassador

    Prega News ropes in Kajal Aggarwal as regional brand ambassador

    Mumbai: Prega News, the pregnancy detection card from the house of Mankind Pharma, has roped in southern actress Kajal Aggarwal as its regional brand ambassador. 

    The collaboration with the actor will help to strengthen the brand’s reach among the region’s large and widespread audience, said the company in a statement.

    “The reason behind this partnership is that Kajal is someone to whom young moms can relate easily. Hence, we would like to leverage it and reach out to the expectant mother and be a part of their happiness in their motherhood journey,” stated Mankind Pharma general manager- sales & marketing Joy Chatterjee.

    The objective behind the association is that Aggarwal will play an integral role in intensifying the brand’s reach in the Southern Indian market, in addition to promoting the brand at a pan-national level also. As part of the association, the brand will soon launch a 360- degree campaign which will be led by television, print, and digital platforms.  

    “The brand gives good news in a few minutes and is known for its accurate results. Indeed, it has become a preferred choice for expecting mothers. This is an extremely valuable association for me, and I look forward to a meaningful partnership with the brand,” said Aggarwal on the brand association.

  • Amitabh Bachchan terminates contract with pan masala brand, returns fees

    Amitabh Bachchan terminates contract with pan masala brand, returns fees

    Mumbai: Amitabh Bachchan has dissociated himself from a pan masala brand and has returned the fees that were paid to him to promote the brand. The veteran actor who turned 79 on Monday has terminated his contract with the pan masala brand, the actor’s office said in a statement, adding that he wasn’t aware that it “falls under surrogate advertising.”

    This comes after the superstar had been requested by a national anti-tobacco organisation to withdraw himself from the ad campaign, which promoted pan masala, saying that it would stop youngsters from getting addicted to tobacco. His fans had also criticised the move.

    An official statement released by his team read, “Kamala Pasand … a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising.”

    “Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion,” the statement further said.

    Surrogate advertising is a form of advertising which is used to promote banned products, like cigarettes and alcohol, in the disguise of another product.

    Last month in the letter to Bachchan, National Organisation for Eradication of Tobacco president Shekhar Salkar had said that medical research has proved that addiction to tobacco and pan masala decays the health of the citizens, especially the youth, and said that since he (Bachchan) is the government brand ambassador for the high profile pulse polio campaign, he should drop out from the pan masala ads as soon as possible.

    Earlier while responding to a fan who questioned him on social media on his endorsement of the pan masala brand, Big B had replied: (Translated in English) “If someone is getting benefitted through a business, one should not wonder why we are joining them. If there is a business, we also have to think of our business. You feel I should not have done this, however, I am also getting paid for it. Moreover, the many people working in our industry also get work and livelihood through this.”

  • Yardley ropes in Kriti Sanon as brand ambassador

    Yardley ropes in Kriti Sanon as brand ambassador

    Mumbai: Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador. 

    The brand has also launched a new campaign conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network.

    Yardley India business head Manish Vyas revealed the strategic approach behind this new campaign as he said, “The brand takes pride in using the finest natural ingredients and exotic flowers from gardens of England across its portfolio. Keeping this in mind, we came up with the campaign thought of ‘nature like freshness,’ highlighting what goes into Yardley fragrances that make them distinct and desirable.”

    In the short film directed by Sohini Dasgupta, the actor is featured as a confident and independent young woman, stepping up to take on the world. The TVC has been launched across multiple channels across regions, including digital.

    An extensive print campaign has been planned along with a prominent presence across general trade, modern trade, and e-commerce sites generating 360-degree visibility for the new campaign, said the statement.

    “There is something magical about fresh flowers and their smell. They have a transformative effect on both mood & confidence. This is what we played up in the narrative since Yardley deodorants have natural floral fragrance that makes you feel fresh and confident,” commented Contract Mumbai general manager Ayan Chakraborty.

    “Yardley is a legacy brand and its legacy is fragrance and flowers, and the positioning of Yardley in India is about creating step-up moments for its target audience. The story beautifully brings together how the fragrance of Yardley transforms and creates the world of flowers and creates a step-up moment for our protagonist,” remarked Contract Mumbai executive creative director Rahul Ghosh.

    “Nature has its own way to light you up. Imagine if this feeling lingers all day long! That’s how soothing and refreshing Yardley is. I am really excited to jump into the floral world of Yardley London,” said Sanon.

  • Deltin launches ‘Relive’ campaign with Rajeev Khandelwal

    Deltin launches ‘Relive’ campaign with Rajeev Khandelwal

    Mumbai: Homegrown luxury gaming and entertainment brand Deltin has launched its new campaign called ‘Relive the Deltin life.’ The marketing campaign focuses on providing the users with state-of-the-art “best assured” safety protocol, said the brand.

    The campaign includes a video featuring actor Rajeev Khandelwal that will be promoted across social/digital platforms and will also be amplified through out-of-home (OOH) media. The video emphasises the new experience and framework Deltin has curated to welcome its users.

    “I believe that we will add a new set of onlookers who search not only for a thrilling lifestyle but also for a glamourous, and safe ambiance,” stated Deltin general manager – marketing Arindam Basu. “We are looking forward to welcoming our guests to the new Deltin Life with our premium quality services coupled with best-in-class safety and hygiene protocol – Best Assured.”

    The gaming enthusiasts will again get a chance to show their skills, ride their lucky streak and let go of the major pandemic blues that had gripped the nation. Deltin stands firm and strong with its high-end hospitality framework and safe environment, said the statement.

    “One can only be present here and experience the global standards with which Deltin functions. I am glad to be the face of the campaign and also of the ‘Best Assured’ safety protocol,” said Khandelwal.

  • CoinSwitch Kuber onboards Ranveer Singh as brand ambassador

    CoinSwitch Kuber onboards Ranveer Singh as brand ambassador

    Mumbai: Crypto platform CoinSwitch Kuber announced on Friday the onboarding of Bollywood actor Ranveer Singh as its first-ever brand ambassador. Through this association, the crypto brand aims to leverage Singh’s mass appeal, along with his popularity among Gen Z and millennial customers, said the statement.

    The actor will feature in three ad films – the first of which has just been launched – for CoinSwitch Kuber’s ongoing ‘Kuch Toh Badlega’ campaign premised on the possibility of change as one becomes a part of something bigger by entering the crypto world. The ad films drive the narrative of the potential of cryptocurrency to become the preferred choice of investment for the diverse Indian population, especially those living in tier 2 and 3 cities. Each of the ad films is designed to convey a different key trait of the CoinSwitch Kuber platform.

    “Our aim is to make crypto accessible to billions in India while making it as simple as ordering food online. I am confident that Ranveer, with his youth appeal, will enable us to make strides towards achieving that goal while aiding CoinSwitch Kuber to become a household name,” said CoinSwitch Kuber co-founder & CEO Ashish Singhal. “We want to ensure that Indians from all walks of life are aware of the low barrier of entry into the crypto space along with the simplicity our platform affords.”

    The association between the crypto platform and Singh aims to work towards highlighting the growing acceptance of crypto in India while enhancing crypto awareness and trust in this emerging asset class, said the company.

    “This is an exciting time for the crypto landscape in India. I am glad to come on board as the brand ambassador of CoinSwitch Kuber, India’s largest crypto asset platform,” said Singh. “The company is a key player in the crypto revolution in India and I’m happy to be a part of their journey.”

  • Kiara Advani roped in as brand ambassador for Senco Gold & Diamonds

    Kiara Advani roped in as brand ambassador for Senco Gold & Diamonds

    Mumbai: Jewellery retail brand Senco Gold & Diamonds has signed Bollywood actor Kiara Advani as its brand ambassador.

    The brand also unveiled its new campaign titled ‘Now is the time’ featuring the actor and it will be run across print and digital mediums.

    “Senco Gold & Diamonds is proud to associate with Bollywood youth icon Kiara Advani as the new face of our brand,” stated Senco Gold & Diamonds CEO Suvankar Sen. “Kiara is an inspiration for today’s young women and personifies the spirit of ‘Now is the time’.”

    The new campaign reminds everyone to make the most of ‘Now,’ and not miss out on opportunities waiting for the so-called ‘Right Time.’ It inspires one to start something new and to discover the best version of oneself, said the brand in a statement.

    “Jewellery holds a very special place in every girl’s life, hence, choosing the right one is very important,” said Advani on the association. “I am delighted to be associated with a brand like Senco Gold and Diamonds who have gained the trust of its customer over the years, renowned for its exquisite and unique jewellery designed by its famous karigars. ”

  • Mankind Pharma ropes in Vijay Sethupathi as brand ambassador

    Mankind Pharma ropes in Vijay Sethupathi as brand ambassador

    Mumbai: Pharmaceutical company Mankind Pharma has announced its association with Vijay Sethupathi, an Indian actor and producer who has predominantly contributed to Tamil cinema.

    In lieu of this association, the company will be donating Rs 31 lakh to the Film Employees Federation of South India (FEFSI). FEFSI is an Indian organisation consisting of technicians from the Tamil Film Industry in Tamil Nadu, India. The amount donated will help all those who are facing a slowdown due to the pandemic and will support the growth of the organization and its members, said the statement.

    “We believe that Vijay Sethupathi is an ideal personality for us as a brand ambassador and has an emotional connect with the audience which is why people call him ‘People’s Treasure.’ Both Mankind Pharma and the superstar have a common synergy and thought process of serving life in the country, and we feel this mutual alliance will be a prolific one for both of us,” said Mankind Pharma managing director and vice-chairman Rajeev Juneja. “We at Mankind Pharma always selflessly contribute towards the betterment of the society and believe in serving life, we hope that the token amount donated to FEFSI will help provide assurance towards the growth of the company. Together we will continue to selflessly contribute towards the betterment of the society.” 

    Mankind Pharma aspires to aid the community in leading a healthy life by formulating, developing, commercialising, and delivering affordable and accessible medicines that satisfy urgent medical needs, stated the healthcare brand.

    Sethupathi, who is known to be a philanthropist at heart, has won fifteen awards in the category of Best Actor which includes Filmfare Award- Tamil, National Film Award, Vijay Award for Best actor among others. “It is a pleasure to partner with Mankind Pharma as the brand ambassador and represent the brand in the southern market,” said the South actor. “The company perfectly justifies the true meaning of ‘Mankind’ and the motto of ‘Serving Life’ in the industry. I am honoured to be a part of the Mankind Pharma family and hope to serve the society together.”