ITV

Tag: Brand ambassador

  • Piramal Realty ropes in Farhan Akhtar as new brand ambassador

    Piramal Realty ropes in Farhan Akhtar as new brand ambassador

    Mumbai: Piramal Realty, the real estate arm of Piramal Group, has announced Farhan Akhtar as its new brand ambassador. 

    The Bollywood actor and filmmaker has joined Rahul Dravid to be the face of Piramal Realty’s portfolio of projects in the Mumbai metropolitan region. As part of the new campaign, Akhtar will be positioned as an experienced ambassador to the brand and demonstrate Piramal Realty’s vision of designing high-quality projects that will add value to the lives of its residents.

    “The new campaign will be amplified through a 360-degree marketing approach covering outdoor, social media, print, digital, and physical avenues of promotion that are in the pipeline to enhance the association between Farhan Akhtar, Rahul Dravid and Piramal Realty,” said the brand in a statement.

    “Farhan embodies the authenticity and drive for excellence that aligns with our values. His unique personality resonates with our ethos, which makes him a perfect fit for us,” said Piramal Realty COO Gaurav Sawhney. “As an organisation, we are committed to providing exceptional and unmatched experiences that match changing consumer preferences, and we are confident that our association with Farhan will enrich our efforts to add more value to our customers.”

    “Through this association with Piramal Realty, we are bringing to life the essence of creating and celebrating those unforgettable experiences with our families and loved ones that will last a lifetime,” said Farhan Akhtar on the brand association.

  • Kareena Kapoor Khan becomes brand ambassador for Samrat Atta & Flours

    Kareena Kapoor Khan becomes brand ambassador for Samrat Atta & Flours

    Mumbai: Parakh Group-owned Samrat, a brand known for its wide range of daily use consumption items, has announced Bollywood actor Kareena Kapoor Khan as its brand ambassador.

    With Parakh Group’s motto of ‘Growing Together,’ the entire chain’s joint efforts have created a brand that is focused on uncompromising quality and industry-leading retail space replenishment lead times through its coordinated sales and distribution tracking mechanisms. Apart from servicing consumers, Samrat also has a widespread presence in the bulk segment supplying to the gigantic Indian HORECA market.

    “The pandemic taught all of us more about the importance of hygiene even in our own homes and we were proud to see the country’s women taking a stance to shift away from atta grinded in olden chakkis to Samrat Atta in large numbers, hence trusting us with our professional expertise in raw material selection and hygienic & touchless manufacturing and packing processes. Who better to further spread this message of home food hygiene than Kareena Kapoor Khan?,” stated the company director Mayank Parakh. “Now a mother of two, Kareena has set higher standards for mothers in all avenues of child upbringing along with an excellent example of work-life balance. We share her ideology on health and hygiene for oneself and our families and we hope to spread this message out to our patrons together.”

    Parakh Group will gradually roll out a brand campaign with Khan where she will be seen engaging the consumers talking about food hygiene and encouraging them to move towards the trusted Samrat Atta with a ‘Swad Aur Sehat Ka Waada.’ Additionally, the popular Samrat besan will have its own campaign celebrating the home-cooked delicacies, said the brand.

    “Samrat is one of the biggest names in the industry and their range of products are the epitome of purity which is quite evident with their focus on hygiene, health, and of course amazing taste which never falls short in satisfying our love for food, said Kareena Kapoor Khan.

    “The Kapoor clan is known for being food lovers, and so am I. Every occasion, be it about career milestones, family dinners or festivals, it starts with lots of homemade delicious delicacies. It makes me more than excited to be associated with the Samrat brand which has already been an integral part of our lives since decades,” she added.

  • Good Vibes ropes in Yami Gautam as its brand ambassador

    Good Vibes ropes in Yami Gautam as its brand ambassador

    Mumbai: Good Vibes, a Purplle-owned skincare brand, has announced Yami Gautam as its brand ambassador. The Bollywood actor will feature in the brand’s first full-scale campaign introducing Good Vibes and its signature Rosehip range.

    As a brand ambassador, Gautam will accelerate the brand’s mission to deliver ingredient-led skincare to women across the country. “In the recent past, she has emerged as a strong influence for embracing her natural self and has inspired women to explore their natural beauty. This has strong synergy with the brand’s belief of using natural beauty ingredients while staying away from harmful chemical ingredients,” said the brand in a statement.

    In keeping with the same spirit, Good Vibes and Yami join hands to launch the first-ever brand campaign #GlowKaMissingPiece. The campaign will be a series of two films and multiple shorties with 200+ influencers amplifying the campaign across social and digital channels. The film sees Gautam imagining, in a fun playful manner, how marriage would feel if critical elements at different ceremonies were missing. 

    “My perception of beauty has always been to be your natural self in what makes you comfortable, and it feels great to work with a brand that echoes the same values,” said Gautam. “Good Vibes is truly a brand that demonstrates the purity of nature in its products and has over time become a confidante for all my beauty needs.”

    Good Vibes offers an array of skincare and haircare solutions, including, face wash, serum, facemask, shampoo, shower gel, and facial oils, all inspired by nature’s goodness. “The brand was born out of the consumers’ need for accessible, ingredient-led natural skincare products,” stated Purplle.com chief business officer Nippun Aneja. “Yami, with her charm, confidence, and authenticity, exuberates beauty for all. With her strong connect with the Indian audience, we envision Good Vibes reaching every household across the country.

    “As we kick-start our first campaign, #GlowKaMissingPiece, we will continue to create magic with Yami, inspiring women to be their best selves,” Aneja added.

    “In a cluttered beauty space of sameness, with #GlowKaMissingPiece we found the right balance for a light hearted story told through Yami Gautam. A striking visual that also communicates the larger product benefit of a healthy natural glow,” said Ideas Farm director – brand services Priyanka Dey.

  • Dermalogica signs on actor Neha Dhupia as its first-ever brand ambassador

    Dermalogica signs on actor Neha Dhupia as its first-ever brand ambassador

    Mumbai: Dermalogica, the professional skin care brand from the Hindustan Unilever portfolio has roped in leading film actor, and former Miss India Neha Dhupia, as its first-ever brand ambassador.

    “Dhupia was the perfect choice as the face of the brand. Committed to healthy skin while embracing one’s natural skin type and texture, she aligns with the brand’s values,” said the brand in a statement.

    Dhupia will appear in the digital advertisements of the brand as well as play an active role in Dermalogica India and social media campaigns.

    Unilever – ProBeauty Brands head Pushkaraj Shenai, said, “Dhupia has been an ardent Dermalogica user for nearly two decades. She has regularly consulted our team for skin care treatments and solutions. So, when we thought about an ambassador who trusted and lived by the values of Dermalogica, she was the natural choice. Dermalogica will now accelerate education and assure our consumers their healthiest skin ever with result-oriented treatments and products. We are truly excited to have Neha join us in this mission.”

  • Redcliffe Labs onboards Gautam Gambhir as brand ambassador

    Redcliffe Labs onboards Gautam Gambhir as brand ambassador

    Mumbai: Redcliffe Labs, also known as Redcliffe Life Diagnostics has announced Gautam Gambhir as its national brand ambassador to promote the access and right to good health amongst all Indians.

    “Gambhir is among the most-admired Indian cricketers and is an embodiment of good health. Thus, he would be the perfect harbinger to make people aware of the role of regular diagnostics in ensuring good health,” said the brand on Monday.

    Redcliffe Labs founder Dheeraj Jain said the company is delivering on its mission by doing home sample collection from our collection centers, online consultation, building labs across India that are digital-first. “With Gautam as part of the team, we intend to educate people about the benefits of getting regular health checkups and how such check-ups cover almost a hundred tests that can help prevent fatal diseases if diagnosed in time,” he added.

    “The second wave of the pandemic has been an eye-opener and now it is time to change completely towards preventive health,” said Gambhir elaborating on the association. “Redcliffe’s core focus is to build on this and provide routine health test packages to all fellow Indians no matter what. It is set to make real disruption and I am with them to reach every possible pin code of Bharat and give real access to healthcare and diagnostics.”

  • My11Circle onboards Mohammed Siraj as brand ambassador

    My11Circle onboards Mohammed Siraj as brand ambassador

    Mumbai: My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador.

    Siraj, who plays for the Indian team and represents Royal Challengers Bangalore in the Indian Premier League (IPL) is recognised as one of the upcoming stars and best quick bowlers in world cricket said the brand elaborating on its association with the cricketer. His most notable performance came earlier this year when he played a crucial role in India’s historic series win in Australia.

    Siraj joins an illustrious group of other brand ambassadors of My11Circle including, former Indian captain Saurav Ganguly, Ajinkya Rahane, legendary batsman VVS Laxman and Bollywood actor Ranveer Singh.

    Games24X7 co-founder and CEO Bhavin Pandya said, “Mohammed Siraj is young, incredibly talented, and has made an instant impression on international cricket. His fiery performance in Australia will be remembered for a long time, and all cricket fans look forward to him winning many more matches for India. My11Circle has always celebrated the youthful exuberance of Indian cricket and we are very lucky to have this bona fide star as our brand ambassador.”

    Speaking about this engagement, Siraj said, “My11Circle epitomises the skill and passion of dedicated cricket fans. Association with such an admirable brand and to be able to join an eminent group of brand ambassadors including Dada, VVS, Ajinkya is a great honour for me.”

    After a successful IPL campaign, My11Circle launched a new campaign earlier this month called ‘Game ke Deewane’, which has a unique proposition involving the reward money getting doubled, every time Team India wins the match.

    “Our ongoing campaign in the T20 World Cup, which celebrates an Indian has struck a chord with fans and we are witnessing great participation from cricket fans who are not only using their skill to participate in the contest but are also enthused by the prospect of an extra reward in case of an Indian win,” said My11Circle VP Saroj Panigrahi.

  • Shilpa Shetty comes on-board as the face of Godrej Nupur

    Shilpa Shetty comes on-board as the face of Godrej Nupur

    Mumbai: Godrej Nupur, the henna brand from Godrej Consumer Products Ltd (GCPL), has appointed Bollywood actor Shilpa Shetty as the brand ambassador for its henna-based hair colour.

    Shetty will drive the penetration of the brand’s mehendi-based powder hair colour across urban and rural markets.

    The brand has also unveiled a new TVC campaign conceptualised by Creativeland Asia, to highlight the product features and increase its visibility.

    Known for donning various hats including actor, entrepreneur and wellness enthusiast, makes Shetty the perfect choice for the brand, said the company in a statement.

    “Godrej Nupur understands the consumer hair colour needs, caters to their preference including mine for natural ingredients. Godrej Nupur Natural Henna based hair colour is also for those who fear hair colouring for the first time as they view natural ingredients safe for hair colour,” said Shetty.

    Godrej Consumer Products Limited CEO – India and SAARC, Sunil Kataria said, “Our latest offering Godrej Nupur Natural Henna based hair colour is an extension of the brand portfolio. It combines the natural benefits of mehendi into a quick and easy to use powder hair colour. We are pleased to rope in actress Shilpa Shetty as the face of Godrej Nupur Natural Henna based hair colour since she fits well with the brand’s vision of being natural yet stylish.”

  • Amitabh Bachchan named brand ambassador for Amway India and Nutrilite

    Amitabh Bachchan named brand ambassador for Amway India and Nutrilite

    Mumbai: Amway India has announced the appointment of Bollywood actor Amitabh Bachchan as its brand ambassador.

    The veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms, encourage women and youth empowerment through guided entrepreneurship thereby reinforcing Amway’s vision of helping people live healthier and better lives, said the FMCG company on Wednesday.

    “Onboarding Mr Bachchan was a winning combination to reinforce our vision of helping people live better, healthier lives,” stated Amway India CEO Anshu Budhraja. “As we lead our journey towards Amway India’s 25th-anniversary celebrations next year, our aim is to instill his key traits like hard work, focus, determination, and discipline, amongst our incredible direct sellers/retailers. Especially focussing on women and youth leaders who are making headway into the entrepreneurial ecosystem.”

    Amway had recently launched powerful nutritional products which have proved game-changers in the category. The category has witnessed tremendous growth and currently, contributes over 60 per cent to the business revenue. In line with the consumer trends, the company expects the nutrition category contribution to scaling up to 65 per cent by 2024, said the statement.

    “As Amway embarks on a dynamic growth journey with product innovations across the nutrition category, Mr Bachchan’s credibility and personality perfectly resonate with the inherent values of the brand Amway and Nutrilite,” remarked Amway India CMO Ajay Khanna. “Our association with him will help us gain deeper penetration in the consumer mind space across different markets.”

    “The brand’s focus on unleashing the power of entrepreneurship by empowering the women and youth of our country is commendable and inspiring,” said Amitabh Bachchan. “In today’s times, when nutrition and wellness have become an indisputable part of our lives, the brand’s commitment of making people’s lives healthier with its quality products personifies trust in the brand.”

  • Rishabh Pant rides in as brand ambassador of Hercules

    Rishabh Pant rides in as brand ambassador of Hercules

    Mumbai: Hercules, a homegrown bicycle brand from the stable of TI Cycles of India, has on-boarded Indian cricketer Rishabh Pant as its brand ambassador to promote the cycling culture amongst urban teenagers of the country.

    Being one of the most promising young cricketers and captain of the Delhi Capitals team in the Indian Premiere League and part of India’s T20 World Cup squad, Pant is admired by millions of fans all across the cricketing world. The association will surely shape the perspective towards cycling and outdoor adventure for the urban youth who idolise cricket and sports in the country, said the brand in a statement.

    “Hercules has always been a choice for young boys who wish to discover their spirit of adventure and exploring with friends through cycling,” said TI Cycles of India president KK Paul. “In a similar manner, Rishabh Pant, as an athlete has influenced teenage boys to pursue their goals with passion and determination. With this association, we are on a journey to support that inspiration to pursue their dreams and achieve their goals, relentlessly.”

    Hercules strives to fulfill the bicycling needs of the urban teenage boys of the country. Over the years, the brand has introduced a range of cycles such as Top Gear, Rockshox, Dynamite, Brut, Street Cat series, to name a few, said the statement.

    “Bicycles were such an integral part of my childhood and I have many fond memories associated with it. I used one to get to school and then to cricket practice, and it was always something that gave me a sense of freedom,” said Pant. “I personally believe that cycling is one of the best ways to bring out the adventure in you and spend more time being active outdoors, hence, I am eager to contribute in my way to educate and encourage our young boys towards adventure through Hercules.”

  • realme ropes in KL Rahul as brand ambassador

    realme ropes in KL Rahul as brand ambassador

    Mumbai: Smartphone brand realme has roped in Indian cricketer KL Rahul as brand ambassador to endorse its smartphone category. 

    Rahul will work with realme to help grow the smartphones category under the broad umbrella of product offerings, said the brand in a statement on Thursday.

    “With the onboarding of a talented and renowned sports personality KL Rahul, we envision to combine the synergies of both. We are optimistic that the partnership will add unprecedented value to the smartphone category since we will also be able to target the massive fan following Rahul enjoys,” stated chief marketing officer of India, Europe, and Latin America Francis Wong. “We are certain that the partnership of such stature with a seasoned celebrity like him will strengthen the brand proposition of making cutting edge technology, fun, stylish, quality-driven products available to the audience.”

    realme’s partnership with the seasoned sports star reinstates the brand ideology of being powerful, stylish, and youth-oriented, said the statement. “The partnership further complements the brand’s attitude of setting new benchmarks, inspiring thousands of millennials across the country,” it added.

    “The fact that the brand has established itself as one of the leaders in the global market makes me proud to have associated myself with them,” said KL Rahul. “realme boasts unparalleled products that are stylish and powerful. Furthermore, its ethos of ‘Dare to Leap’ is something that I strongly resonate with.”