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  • Cylndr India delivers CGI TVC for Boroplus Soft launch

    Cylndr India delivers CGI TVC for Boroplus Soft launch

    MUMBAI: Winters are synonymous with cozy sweaters, warm beverages, and, yes, dry skin woes.

    But this year, Boroplus is ditching the mundane for the magical.

    The iconic winter trusted skincare brand has teamed up with Cylndr India—an advertising and digital storytelling production studio run by CEO Umesh Bopche  — to unveil its Boroplus Soft moisturising cream in a way never seen before. With a stunning CGI-driven campaign, the duo has transformed a winter essential into a vibrant visual masterpiece, proving that skincare can be as fun as it is functional.

    Who knew moisturising could steal the spotlight this season?

    Using advanced CGI techniques, the video brings the product and its natural ingredients to life, creating a vibrant and seamless visual story. The film highlights the cream’s transformative moisturising properties while showcasing Cylndr’s technical precision and creative prowess.

    For this project, the concept note came directly from Emami, and Cylndr’s  in-house team of over 50 skilled CGI and VFX artists delivered an immersive and interactive experience aligned with the brand’s vision.

    Harbouring a robust portfolio, Cylndr India has produced content for leading brands like Samsung, Nippo Batteries, Rollick Ice Creams, Evocus, Linc Pen, and Luminous Solar.  It integrates  the latest animation tools and artificial intelligence into its  production process.

    The Boroplus Soft project represents Cylndr’s commitment to impactful storytelling and cutting-edge visuals. 

    Watch the CGI film here: Cylndr India 

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by CYLNDR (@cylndr.india)

     

  • Inside Cashfree Payments’ Move Fast refresh with Aditi Olemann

    Inside Cashfree Payments’ Move Fast refresh with Aditi Olemann

    MUMBAI: Remember the days of frantic scrambles for exact change with rickshaw drivers, the despair of handing over a Rs 500 note, and the resigned sigh when left without small notes? Then came the game-changer: Unified Payments Interface (UPI), India’s very own digital savior, swooping in like Superman to transform not just transactions but lives — everyday payments into seamless, one-tap solutions. Life has since taken a fast track to convenience, where paying for chai or groceries no longer requires mental mathematics.

    Fast forward to 2024, India’s fintech market is now a behemoth, estimated at an eye-watering $111.14 billion, with projections soaring to  $421.48 billion by 2029 at a CAGR of 30.55 per cent, according to Mordor Intelligence. It’s a story of rapid growth, innovation, and a market ripe with opportunities.

    Amid this transformative boom stands Cashfree Payments, a trailblazer reshaping how India transacts. With a bold new tagline, “Move Fast”, and a high-octane marketing campaign featuring the versatile Rajkummar Rao (insights in our exclusive earlier piece), Cashfree Payments is running at full throttle to define the future of payments. In an exclusive conversation with Indian Television’s Sreeyom Sil, Cashfree Payments, head & senior director of marketing, Aditi Olemann, dives deep into the strategy, the vision, and the high stakes behind staying ahead in this competitive space.

    From nostalgia to numbers, from convenience to cutting-edge marketing, this tete-a-tete with Olemann is your front-row ticket to behind the scenes of the campaign, offering a glimpse into how the brand is shaping India’s payment future.

    Curious?

    Read on for a story of speed, strategy, and a little bit of magic in the world of fintech.

    Edited excerpts

    On the reasons why Cashfree Payments chose “Move Fast” as its new tagline.

    Since our inception, we’ve prioritised building a future-proof digital payments ecosystem. Speed, security, and seamlessness have always been at the heart of our operations. Over the past decade, we’ve observed that businesses consistently value speed—whether it’s onboarding, transactions, or resolving issues. “Move Fast” encapsulates our commitment to empowering businesses with the agility they need to thrive. This tagline reflects our vision to be a catalyst for growth in a fast-paced, digital-first economy.

    On what led to the selection of  Rajkummar Rao –  who seems like an unconventional choice for a fintech brand. 

    Rajkummar Rao exemplifies versatility, reliability, and boldness—qualities that mirror our ethos. His career is a testament to taking calculated risks, challenging norms, and delivering impactful performances. At Cashfree Payments, we strive for the same—redefining the fintech landscape with innovative solutions that solve real-world challenges. Rajkummar’s journey aligns perfectly with our narrative of breaking boundaries to create meaningful change. His dynamic persona brings authenticity and energy to our campaign, making the message resonate deeply with our audience. 

    Rajkumar Rao

    On how messages are being tailored to different platforms and channels.

    Our multi-channel strategy is designed to engage diverse audiences effectively. Collaborating with OML and our internal teams, we’ve created a campaign spanning OOH, digital, social, and print media. For instance, hoardings in startup hubs like Bangalore, Gurugram, and Mumbai target budding entrepreneurs, while digital and social media focus on engaging tech-savvy audiences. Each channel conveys our core message of “Move Fast” while adapting its tone and delivery to suit specific segments, ensuring maximum recall and impact.

    On some behind-the-scenes insights into the making of the corporate film.

    The corporate film encapsulates our brand’s promise of empowering businesses with speed and agility. Featuring Rajkummar Rao, it combines high-energy visuals with relatable storytelling to depict real-world business scenarios. Our goal was to create a film that is both informative and engaging. Every aspect, from scripting to visuals, was meticulously crafted to highlight our offerings—seamless onboarding, smooth transactions, and unparalleled support. The film reflects the passion and dedication of our team and beautifully conveys the essence of “Move Fast.”

    On the  specific challenges Cashfree Payments address for businesses.

    Businesses face hurdles like delayed issue resolution, fraud risks, and complex compliance requirements. At Cashfree Payments, we tackle these challenges head-on. Our dedicated support teams ensure industry-leading resolution times, while tools like Risk Shield offer proactive fraud monitoring. Additionally, real-time compliance updates keep businesses ahead of regulatory requirements. Our approach blends cutting-edge technology with personalised service, enabling businesses to resolve issues swiftly and focus on scaling their success.

    On how the campaign bridges the gap between startups and large enterprises.

    Our solutions cater to over six lakh merchants, ranging from startups to large enterprises. For startups, we emphasise simplicity and speed, providing seamless onboarding and intuitive tools. For larger businesses, we focus on advanced capabilities like payment orchestration and fraud monitoring. The “Move Fast” campaign unifies these offerings under a single, impactful message. By showcasing our adaptability and commitment to all business sizes, we aim to reinforce trust and drive adoption across the spectrum.

    On the KPIs that  will measure the success of this brand refresh.

    In the short term, we are focusing on increased brand recall and consideration. Over the long term, key metrics include adoption rates of new services, customer retention, and revenue growth. These KPIs will help us gauge the campaign’s effectiveness in enhancing visibility and delivering sustained value to the business.

    On how the campaign simplifies complex fintech concepts for non-technical stakeholders.

    We’ve made a conscious effort to translate technical advantages into tangible outcomes that resonate with all stakeholders. For example, faster settlements improve cash flow, while seamless integrations enhance operational efficiency. The campaign uses real-world scenarios and relatable narratives to demonstrate these benefits, ensuring clarity and impact.

    On how the brand refresh prepares Cashfree Payments for long-term growth.

    This refresh solidifies our position as an agile and forward-thinking partner in the fintech space. By emphasising speed, reliability, and innovation, we’re well-equipped to navigate regulatory changes, technological advancements, and evolving customer expectations. It’s a strategic step towards ensuring resilience and sustained growth in a competitive digital economy.

  • Prasidha Menon elevated to APAC brand, product, communications head at Airbnb

    Prasidha Menon elevated to APAC brand, product, communications head at Airbnb

    MUMBAI: Her’s has been a 20 year  plus journey. Prasidha Menon began her career as a graduate trainee with HRD Coonsultants In Kolkata. She quietly worked there for a little over two years. Little did she imagine at that stage she would be leading brand, product communications for the Asia Pacific regions for one of the top global home sharing brand  platforms– Airbnb.

    Prasidha accepted her promotion from her position as regional head of communications for Airbnb for India & south east Asia  gleefully.  

    Said she: “It’s an absolute honour and privilege to step into this regional leadership position at a time when Asia Pacific is uniquely positioned to drive Airbnb’s growth and expansion globally, and I am excited to play an integral role in this journey.”

    Prior to Airbnb, Prasidha had a year log stay at Optum as director & head, brand, marketing & communications. Oyo Hotels was another stop for a couple of years vice-president & global head of communications, which was preceded by a short stint at Uber India where her last appointment was as head of communications -India and south Asia. 

    Her first exposure to communications was at Positive Communications for a year, which was followed by editorial jobs at two firms where she honed her writing and subbing skills. She then moved into Genesis Burson -Marsteller, following which she spent four years at Edelman in India, and in the Bay area.

     

  • Nine West by Bata now available on Myntra

    Nine West by Bata now available on Myntra

    Mumbai: As the global fashion scene shifts its focus to India, Nine West by Bata has launched on Myntra to enhance its presence. By blending contemporary style with classic elegance, the footwear aims to elevate women’s everyday wardrobes while redefining modern fashion. This collaboration strengthens the brand’s omni-channel strategy, allowing Nine West to reach fashion-forward women across the country by combining global trends with local style.

    The collection features over 100 styles tailored for the dynamic lifestyle of urban women, including sleek stilettos, classic pumps, versatile mules, elegant slingbacks, and chic flats, sandals, and slides. The range offers a palette of metallics, bold colors, neutrals, and pastels, with modern embellishments. Additionally, handbags, such as patent monogram totes and stylish sling bags, complete the collection, providing the perfect finishing touch for any outfit.

    Commenting on the launch, Bata India VP & head – e-commerce, Sharad Thakur said, “We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Nine West. We’ve crafted this collection as a versatile wardrobe for the modern woman, seamlessly blending elegance and practicality to match a fast-paced urban lifestyle. We’re confident these pieces will transform everyday fashion, empowering women to navigate their day with both confidence and style. We look forward to elevating the shopping experience and making fashion accessible for every occasion.”

    With this new collection, Nine West combines timeless designs with modern versatility, setting a new standard in urban fashion.

  • Oleev Kitchen expands portfolio with new multigrain pasta range

    Oleev Kitchen expands portfolio with new multigrain pasta range

    Mumbai: Modi Naturals Ltd, known for its multisource cooking oils and olive oils, is expanding its portfolio with a new pasta range under the Oleev Kitchen brand. The company aims to enter the multi-grain pasta market by offering high-protein and fiber-rich options that maintain good taste.

    Pasta being a staple now in most households across the country, the new multigrain pasta strengthens the brand’s foothold in the health-conscious and nutritious food products category. Combining the goodness of four grains – Chickpea, Jowar, Brown rice and Durum Wheat, Oleev kitchen multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.

     

     

    Commenting on the launch, Modi Naturals Ltd MD Akshay Modi said, “Oleev Kitchen has always been committed to providing healthy and flavorful food choices.” He further added, “There is a general perception among consumers, that something which is healthier or made using multi-grains would not be tasty, however through our dedicated R&D, we have successfully developed a pasta that combines the benefits of multiple grains whilst delivering the same taste and texture. We are confident that this pasta will resonate with health-conscious consumers who refuse to compromise on taste.”

    Oleev has roped in actress Chitrangda Singh for the digital campaign that focuses on healthy eating. The admired actress, known for her commitment to a well-balanced lifestyle, perfectly embodies the spirit of Oleev Kitchen. With her inspiring journey and influence, Chitrangada’s partnership with Oleev Kitchen is poised to elevate the brand’s mission of providing clean & healthy eating. Further endearing their innovative products, like the new multigrain pasta, to those seeking a healthier lifestyle.

    It is currently available on Amazon and the brand’s D2C website (www.modiretail.com) under two SKUs – multigrain macaroni 400gms and multigrain penne 400 gms. The brand also has other variants as part of their “Zero Maida” pasta portfolio such as penne, fusilli, spaghetti and macaroni.

    Oleev Kitchen has always been committed to providing healthy and tasty food options, but with its foray into multigrain pasta, it aims to take its pasta portfolio to the next level.

    This partnership between Oleev Kitchen multigrain pasta and Chitrangda seeks to encourage healthier cooking choices without compromising on taste.

  • XYST partners with Amazon, Nykaa, Myntra & Flipkart

    XYST partners with Amazon, Nykaa, Myntra & Flipkart

    Mumbai: XYST, a skincare brand that is FDA-approved and derma-certified, has announced a partnership with e-commerce platforms Amazon, Nykaa, Myntra, and Flipkart. This move aims to enhance XYST’s market presence and supports their goal of achieving 100 crore revenue in the next three years.

    This announcement aligns with the growing skincare market in India, projected to generate $9.88 billion in revenue in 2024. XYST’s products have outpaced the industry growth average of eight per cent YoY, and the new e-commerce partnerships are expected to further boost their market position.

    XYST co-founder Gunjan Agarwal shared her views on the development saying, “The Indian skincare market is witnessing unprecedented growth and our objective is to align our expertise to supplement this rise with premium products that offer a unique combination of nature and science. XYST is dedicated to offer derma-certified, solution based formulas that deliver visible results. Through this major strategic initiative, our goal is to address the accessibility challenge of clinically proven and highly effective skincare products consisting of safe ingredients beyond urban India, and we hope to impact the broader market favourably soon.”

    More of XYST’s expansion plans are already in the pipeline, which are being designed to partner with more mainstream and consumer-focused marketplaces to penetrate key geographies across India, ensuring continued growth.

    The brand presently caters to 18-35 age group, irrespective of gender and skin types to drive its mission of transforming the Indian skincare market with premium products. Their derma-certified formulations come from plant extracts, and unique nature-forward ingredients like Cica and Hemp blended into high-performing actives like Hyaluronic Acid, Niacinamide, and Vitamin C in their purest forms. This has helped XYST to foster an intimate connection with its consumers that has ensured a robust growth of the brand since 2022.

  • French Essence launches men’s grooming brand MENZ

    French Essence launches men’s grooming brand MENZ

    Mumbai: French Essence, a perfume brand recognised for its quality, has launched MENZ, a new entity focused on premium grooming products for men. With this expansion, French Essence Perfumes enters the men’s grooming market, offering a range of products including shaving foam, aftershave, hair spray, and other essential grooming items.

    The MENZ brand is designed to meet the needs of modern men seeking high-quality grooming solutions. Each product in the MENZ range is crafted with the same commitment to excellence that French Essence is known for, ensuring a luxurious grooming experience. MENZ provides everything a man needs, from smooth shaving foam and invigorating aftershave to versatile hair spray.

    French Essence founder & CMO Nidhi Gupta expressed her views, “We are thrilled to introduce MENZ as part of the French Essence family. Our goal with MENZ is to provide men with grooming products that not only meet their daily needs but also elevate their grooming routine with a touch of elegance and refinement. We believe MENZ will become a trusted name in men’s grooming, just as French Essence is in the category of fragrances.”

    The MENZ grooming range is now available in stores as well as in online marketplaces. French Essence Perfumes invites every alpha male to explore this new collection and experience the perfect blend of quality, style, and care that MENZ offers.

  • From local to global: The digital evolution of Pashmina.com with VTEX

    From local to global: The digital evolution of Pashmina.com with VTEX

    Mumbai: The art of Pashmina, crafted with centuries-old techniques by Kashmiri artisans, represents a rich tradition of exquisite craftsmanship and cultural heritage. Each piece, meticulously handmade, embodies the delicate balance of artistry and skill passed down through generations. In an effort to preserve and promote this timeless craft, Pashmina.com has emerged as a vital platform, connecting these artisans with a global audience.

    To further enhance its impact and operational efficiency, Pashmina.com has partnered with VTEX, a leading digital commerce platform. This strategic migration from Adobe Commerce to VTEX signifies a new chapter for Pashmina.com, focusing on global expansion and streamlined commerce operations. By leveraging VTEX’s innovative technology, Pashmina.com aims to amplify its reach while continuing to support and sustain the traditional art of Pashmina through its commitment to its artisan community.

    Indiantelevision.com’s Arth Chakraborty caught up with VTEX general manager, EMEA & APAC, Prakash Gurumoorthy and Pashmina.com founder Varun Kumar to gain deeper insights about their recent partnership, recent product announcements and updates and more.

    Edited Excerpts:

    On Pashmina.com planning to leverage VTEX for its global expansion and streamlined operations

    We wanted to create a seamless online shopping experience for our customers from around the globe by optimising our website Pashmina.com for the international markets. The fully integrated and centralised order management system provided by VTEX is helpful for automating processes and analysing the performance metrics for customer delight. Having a single product portfolio while managing multiple markets with varied currencies & languages was surely the core feature that made us want to go ahead with VTEX.

    On Pashmina.com’s migration from Adobe Commerce to Vtex, and the benefits it anticipates from this transition

    As VTEX provides a single platform for commerce and marketplace functions, it is easier to analyse and reach out to specific customer segments with the niche of product mix we offer. VTEX has eliminated costly integrations like payments, CRM, and logistics by providing a fully integrated omnichannel solution for our business to run smoothly.

    On VTEX ensuring faster, high-conversion, composable experiences for both B2C and B2B brands, and its differentiating aspect in terms of user experience and conversion rates

    VTEX has ascended as the composable and complete commerce platform of choice for renowned household names in B2C and B2B commerce such as Samsung, Colgate, Stanley Black & Decker, Sony, Whirlpool, and many others, due to its ability to solve the diverse needs of global retailers and brands.

    As part of its core, VTEX’s composable and complete platform delivers a unified commerce approach, seamlessly intertwining online stores, marketplaces, and physical retail outlets to deliver a connected commerce shopping experience. This strategy fuels collaboration between VTEX, the vendor in this case, and its customer, which nurtures brand loyalty by providing a collaborative and seamless journey that resonates with today’s buyer.

    Supporting this approach is VTEX’s modular and scalable architecture, which significantly enhances user experience and boosts conversion rates by allowing seamless adaptation to market changes while maintaining peak performance. VTEX ensures that retailers avoid the overhead costs associated with extensive developer teams and ongoing maintenance. This efficiency translates directly into a lower total cost of ownership (TCO), as our platform empowers retailers with intuitive tools like FastStore. These tools enable swift implementation of changes, optimisation of product displays, and enhancement of user experiences without compromising on speed or performance. Thus, VTEX not only improves operational agility but also reduces costs, making it a superior choice for retailers aiming to thrive in dynamic markets.

    In order to showcase how VTEX can empower brands, we commissioned a “Total Economic Impact” (TEI) study with Forrester Consulting, which evaluated the financial impact and contributions of VTEX on businesses. The study found significant benefits for brands that transitioned to VTEX within three years, including $5.8 million saved by migrating from legacy digital commerce platforms to VTEX, along with a 133 per cent return on investment (ROI).

    On the recent product announcements and updates from VTEX, particularly regarding AI, security, and data enhancements

    As the comprehensive and composable platform serving enterprise businesses like Samsung, Sony, WhirlPool, and others, VTEX is constantly listening, reviewing, and gathering data on B2C consumer and B2B buyer trends. Additionally, we actively engage with enterprise brands to understand their needs, particularly in reaching new audiences, achieving sales targets, and integrating new innovations to unlock growth opportunities.

    As we are constantly responding to evolving demands and economic changes, we strategically utilise AI algorithms to enhance our offerings for enterprise brands to personalise products, collect valuable data on customer behavior, make informed decisions and optimise their marketing strategies and more to drive revenue forward.

    This is why we launched ‘VTEX Vision,’ a semi-annual product unveiling of cutting-edge solutions aimed at reducing the barriers to growth.  

    For our inaugural VTEX Vision, we created a comprehensive digital product showcase with solutions spanning advertising, data, security, software development, and more. Many of these innovations are embedded with AI integrations to empower both B2C and B2B enterprise brands to provide frictionless commerce for their internal team and buyers. Our latest AI-powered solutions include:

    AI-driven ad network: effectively manages ad space across digital stores using AI-driven optimisation. To maximise profits and simplify advertising efforts, it provides competitive auctions, precise targeting, and thorough ad campaign monitoring.

    WhatsApp integration for tailored sales: VTEX combines targeted campaigns, real-time campaign monitoring, AI-driven customisation, and personalised cart recovery messages with the WhatsApp Business Account builder. Personalised client communication is made possible by this connection, which improves sales conversion strategies.

    AI-powered intelligent search: Utilizing AI to discover patterns in user behaviour, this solution provides automatic find and suggest relevant synonyms for search terms to increase conversion rates.

    Live shopping with AI-powered live chat: VTEX enhances its popular live shopping product with AI-powered live chat to let users receive more prompt responses to their questions and requests during the live shopping experience. Conversion rates and customer happiness both rise with this interactive feature.

    AI is utilised in VTEX pick and pack operations to increase efficiency and decrease errors in fulfillment procedures. Reducing human error and enhancing the overall customer experience, it automates the approval or rejection of consumer return requests.

    These are just some of the ways we’ve built AI-driven solutions to streamline workflows,   tailor customer experiences, maximise advertising budgets and more. Our end goal is to ensure competitiveness for enterprise brands in the ever changing world of commerce.

    We have also introducted VTEX data pipeline to help customers gather all their data from their commerce operation. Unlocking actionable insights from digital commerce data is crucial for business success, yet high costs and complex integrations often pose challenges. VTEX Data Pipeline offers a streamlined solution for data sharing, ensuring secure and direct delivery of commerce data to your infrastructure. With a diverse range of datasets available, customise update frequencies and destinations, while maintaining GDPR compliance and data security. VTEX Data Pipeline empowers brands to access valuable insights, make informed decisions, and drive growth effectively.

    To fortify data protection and strengthen security across all modules, we introduced ‘VTEX Shield’ during VTEX Vision. This advanced security layer is meticulously crafted to elevate overall protection levels and enhance threat detection capabilities.

    VTEX Shield encompasses an advanced web application firewall (WAF) to defend against common online attacks like SQL injection and cross-site scripting, fortifying the security of digital stores hosted on the platform. Furthermore, VTEX offers a Pentest Readiness Service, allowing merchants to conduct regular penetration tests to proactively identify and address vulnerabilities, thus preventing potential security breaches.

    A key feature of VTEX Shield is its security monitor dashboard, providing real-time visibility into security events for swift risk mitigation. This comprehensive approach strengthens security measures, protects personally identifiable information (PII), and instills confidence in data security within the VTEX ecosystem, ensuring the safety of its customers and stakeholders.

    On Pashmina.com ensuring the authenticity and quality of the Pashmina products sourced from Kashmiri artisans, and some success stories or memorable experiences highlighting the positive impact Pashmina.com has had on their lives

    Each Pashmina we source from the artisans of Kashmir has a geographical indication seal from the ministry of textiles, government of India. This seal serves as the certificate of authenticity with a unique QR code for each Pashmina that indicates its purity. We work with over 100 artisan families assuring employment for both men and women in their families. We pay them upfront for them to have a sense of job security and make their living conditions better. This sustains their motivation to keep the dying art of Pashmina alive.

    On Pashmina.com navigating challenges such as competition in the e-commerce space and changing consumer preferences while staying true to its values

    To stay ahead of the curve, we try to keep our technology up to date for optimising the on-site user experience as per the shopper’s behaviour. The analytics help us to track the trends, drop-off points, and bounce rates for learning consumer preferences. We keep increasing our sustainable fashion product mix by adding traditional as well as contemporary Pashminas that attracts all generations.

    On how VTEX facilitates enhanced order fulfillment speed and efficiency through optimised inventory strategies and management updates

    Previously, enterprises managed their physical and e-commerce operations separately, leading to inventory issues and poor customer satisfaction, as deliveries were only handled by the e-commerce distribution center.

    Our OMS allows customers to integrate inventory from all distribution centers and physical stores, providing full visibility of inventory distribution. This integration reduces inventory breakage and offers multiple delivery options for customers, such as optimised delivery routes and in-store pick-up.

    With our OMS, you can track all sales from a single control panel, whether they occur on your DTC channel or through a third-party marketplace. Our native marketplace connection allows customers to list inventory on third-party marketplaces while maintaining a single source of truth, ensuring better operational control.

    Additionally, our native marketplace helps customers sell on external platforms and enables them to become a marketplace themselves, expanding their inventory without the burden of managing additional assortments.

    Furthermore, VTEX Vision, our semi-annual product showcase of innovative solutions unlocking growth strategies to boost conversion, recently introduced advanced functionalities for our VTEX Sales app such as efficient management of new product arrivals and top offers, the ability to recover abandoned shopping carts, and real-time inventory checks. These features not only streamline internal operations for brands, but also enhance the overall shopping experience for buyers. The integration of these capabilities within VTEX’s ecosystem ensures that businesses can leverage insights and utilize automation to deliver a seamless omnichannel experience that meets the evolving expectations of modern commerce.

    On ways in which VTEX empowers sales agents to enhance customer experience and increase customer lifetime value through improved access to inventory and productivity tools

    Our ecosystem includes sales reps who have a meaningful role in the consumer journey. We have been investing in connecting our customers’ sales reps across various channels, including call centers, brick-and-mortar stores, field sales, and multi-level marketing resellers. In addition to selling more, we enable them to take on other roles within the ecosystem, such as brand influencers, content creators, or part of the store fulfillment team. Our vision is that, in the long run, the sales app suite is so powerful and relevant to the salesperson that they will think twice before considering working somewhere that does not have it, as the software will provide them with so many new opportunities to sell more.

    Our VTEX Vision Spring 2024 announcement features an exciting update to help sales agents with our popular VTEX Sales app. The comprehensive tool is designed in managing sales processes and customer interactions efficiently. The recent updates introduced during VTEX Vision further amplify the app’s capabilities.

    New features within the VTEX Sales app include seamless integration with inventory management systems, ensuring real-time updates on stock levels. This integration enables sales agents to access accurate product availability information directly within the app, facilitating prompt and informed customer interactions. Additionally, we have introduced advanced functionalities for efficiently managing new product arrivals, top offers, recovering abandoned shopping carts, and checking inventory status.

    The VTEX Sales app is integrated with MasterData, consolidating all customer and order data. Moreover, it can seamlessly integrate with other business tools such as CRM software, payment gateways, and marketing tools, offering enhanced functionality and customisation options to meet specific business needs.

    Furthermore, the updated VTEX Sales app now incorporates advanced analytics and machine learning algorithms for inventory forecasting. By analysing historical sales data and customer behavior trends, the app generates precise forecasts for future demand. These predictive insights empower businesses to make data-driven decisions regarding inventory management, procurement strategies, and sales initiatives, ultimately enhancing operational efficiency and customer satisfaction.

  • $359 million powerhouse Sportking goes digital: E-commerce & pan India expansion

    $359 million powerhouse Sportking goes digital: E-commerce & pan India expansion

    Mumbai: Sportking, a leading vertically integrated textile brand in India, has recently launched their first ever e-commerce platform for a country wide expansion, following 27 years of excellence and strong presence in Punjab, Jammu & Kashmir, and Haryana. The brand which has more than 100 successful stores within these states has set its sights on reaching customers across all of India with this exciting e-commerce launch.

    Sportking prides itself in the highest standard for making cloth and its state-of-the-art manufacturing facilities equipped with the latest machinery. The company’s dedication to innovation has resulted in a wide range of yarns that are popular all over domestically. Sportking embraces digital technology to transform every aspect of their business and makes use of algorithms and technological advancements like Google My Business or other AI – powered tools that will not only personalise product recommendations but will also create a seamless and better customer experience. The company has resulted in an annual turnover of Rs 2500 crore – 3000 crore ($359 million), while still being a significant player in the Indian textile industry.

    Sportking has carved a niche as a family-owned brand offering high-quality, aspirational clothing at cost-effective prices. Sportking founded in 1977 the company has grown from a one-room set-up to a multi-crore enterprise under the leadership of three generations of the Avasthi family. Sportking prides itself on its vertically integrated approach, as it means weaving own designs into reality from start point until finishing line so that customers get what suits them best price wise and therefore quality wise as well.

    “For 27 years, Sportking has established a deep connection with communities in North India,” said Sportking’s MD Munish Avasthi. “Our commitment to quality and affordability has positioned us as a mass-premium brand, and we’re excited to bring that value proposition to a wider audience through e-commerce.”

    To know more, check out their latest e-commerce website here: https://www.sportkingfashion.com/

  • Oriflame aims to empower 1M Indian micro-entrepreneurs by 2029

    Oriflame aims to empower 1M Indian micro-entrepreneurs by 2029

    Mumbai: Oriflame, the leading Swedish beauty brand with a global presence, has announced India as one of its top-priority markets. Building on its current success, the premier cosmetic brand aims to onboard one million brand partners within the next five years, thereby promoting micro-entrepreneurship and nurturing a dynamic start-up culture across the country. This ambitious target aligns perfectly with India’s growth trajectory and the government of India’s emphasis on employment generation and self-reliance.

    Oriflame is committed to promoting the entrepreneurial spirit. By enabling individuals to become brand partners, the brand instils entrepreneurial ethics and empowers the workforce, especially women, by offering the flexibility to design their own work schedules. This approach facilitates the creation of a fulfilling career that prioritises both social and mental well-being, creating the way towards financial independence.

    At the forefront of the ‘Made in India’ and ‘Make in India’ initiatives, Oriflame is actively establishing research and development capabilities within the country to produce products tailored for Indian consumers, infused with Swedish quality and innovation. This approach adheres to global quality standards and European safety regulations while also promoting domestic manufacturing.

    Oriflame senior vice president and head of India and Indonesia Edyta Kurek stated, “India is a key market for Oriflame, and we are immensely grateful for the love and trust from our Indian consumers. Oriflame products sold in India are mostly produced locally, in our own factories, creating not only employment opportunities but also contributing to the nation’s economic growth. Our plan to transform 1 million brand partners into micro-entrepreneurs in the next five years demonstrates our dedication to this vibrant market and we’re in it for the long haul. We are excited to continue this journey with our Indian community, promoting micro-entrepreneurship and supporting India’s vision of self-reliance.”

    Oriflame offers a two-fold opportunity- individuals can either become brand partners to build their own businesses or join as VIP members to enjoy products directly from the website. In both scenarios, consumers gain access to the brand’s iconic, globally acclaimed products, all formulated with the highest quality standards and adherence to responsible and sustainable practices. Notably, Oriflame has been recognised as a Climate Champion in Europe for four consecutive years which showcases the company’s devotion to the environment and its people.