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Tag: BR Films

  • Mauj and Gaming Hungama unveil ‘Baabul’

    Mauj and Gaming Hungama unveil ‘Baabul’

    MUMBAI: BR Films forthcoming movie Baabul is being launched in form of a game, simultaneously on mobile and online games. Mauj is assigned for the mobile gaming and Gaming Humgama for online games.

    The game was launched by the Babul star Amitabh Bachchan.

    Commenting on the launch Amitabh Bachchan said, “The Babul game will definitely generate more interest in the film. Its completely new and unique platform to Bollywood as such games based on films involve the audiences actively, while also opening new revenue stream for the industry.”

    Hungama MD and CEO Neeraj Roy said, “Gaming is one of the fastest growing avenues on the World Wide Web and is already the in thing among the youth of the country. There is huge potential for Hindi films to explore gaming as a promotional vehicle. Worldwide gaming is an integral part of the entertainment industry and will become a US$ 1 Billion industry in India by 2010″

    BR Films business head Sanjay Bhutani added ” The game basically engages the player in the brand, the more he playes the deeper he gets involved in the product, which is very good for the promotion of the film.”

    About the game

    On Gaming Hungama

    Player can play the game as Salman or John. He needs to find Rani Mukherjee who is hidden behind a door. There are in all eight characters including Rani and behind every door there can be any character, asserts an official release.

    The game would be available on www.gaminghungama.com.

    The Mobile Game

    There are two mobile games that Mauj has launched, Babul-The Garland and Baabul-Shaadi Ki Rasam.

    In the former once can choose to be John or Salman and has to try to garland Rani whereas the latter is based on finding coins in the water bowl.

    The games can be downloaded by sending SMS BAABUL to 7007.The content will be available through both SMS and WAP platforms, adds the release.

  • Star Plus & BR Films announce prime time serial ‘Viraasat’ launch

    Star Plus & BR Films announce prime time serial ‘Viraasat’ launch

    MUMBAI: Star Plus has slotted the BR Films production Viraasat in its 9 pm weekday primetime slot. The serial features Sangita Ghosh and Rohit Roy in the title roles.

    “Our currently running 9 pm soap Miilee had reached its logical conclusion, so it is imperative for us to launch a show which could fit well into the bigness of primetime 9 pm band and be a through and through entertainer, too. With Viraasat that’s exactly what we are getting for the viewers,” says Star India Content EVP Deepak Segal.

    “Our endeavor is to dole out a classic family entertainer as it goes on to set its own mark, one which has no precedence, and thereby expect Viraasat to help us consolidate the channel’s supremacy in the primetime slot after having already done so, successfully in the weekend band” he elaborated further.

    Viraasat, would be a multi-starrer family drama that will have a strong line-up of television’s popular faces including Kiran Kumar, Deepak Quazir, Aman Verma, Amarr Upadhyay, Jayati Bhatia and Pooja Raval Ghai.

    The serial will tell the story of two people Rahul Lamba- played by Rohit Roy & Priyanka Kharbanda – played by Sangita Ghosh, who are madly in love with each other, however are bound by an age old enmity between their warring families, the release adds.