ITV

Tag: BPCL

  • Mudra Max bags BPCL’s media account

    Mudra Max bags BPCL’s media account

    MUMBAI: Mudra Max has bagged media duties of state-run oil firm, Bharat Petroleum Corporation (BPCL).


    The account will be handled out of the agency‘s Mumbai office. Lintas Media Group (LMG) was the incumbent agency.


    BPCL called for a pitch in the month of August. Incidentally, the Fortune 500 company has Lowe — LMG’s creative agency — on its roster. LMG had won the account from MEC (Mediaedge:cia) in 2008.


    BPCL, one of the oldest public sector petroleum and refining organisations in India, calls for media and creative pitches every three years. In May, it had added Law & Kenneth to its existing roster of three incumbent agencies — Lowe Lintas, Saatchi & Saatchi and Euro RSCG. In the media pitch nearly 11 agencies participated; LMG, Maxus and MEC made it till the last round.
     
    In November 2010, Scarecrow Communications was hired by BPCL to handle its retail initiatives.
     
    Recently, Mudra Max has been on quite a roll, bagging the big accounts of World Gold Council and Ashok Leyland.
     

  • BPCL empanels Law & Kenneth in new team of 4

    BPCL empanels Law & Kenneth in new team of 4

    MUMBAI: Law & Kenneth (L&K), an independent brand communications agency, has bagged the creative duties of state-run oil firm, Bharat Petroleum Corporation (BPCL), along with the three incumbent agencies — Lowe Lintas, Saatchi & Saatchi and Euro RSCG.

    The account size is pegged at Rs 500 million a year. This amount will be divided amongst the four agencies. The size of the share, however, is not fixed.

    BPCL, one of the oldest public sector petroleum and refining organisations in India, calls for a creative pitch every three years. This year, 14 agencies participated in the pitch process.

    Speaking to Indiantelevision.com, L&K CEO Anil Sadasivan Nair said, “We are extremely pleased to be selected among such a tough competition.”

    The four agencies are expected to provide the Fortune 500 company with comprehensive support in the areas of advertising and communication.

    The company that is engaged in downstream petroleum sector, which consists of refining and marketing activities, is endorsed by Indian cricket team captain Mahendra Singh Dhoni and Formula One driver for Hispania racing team Narain Karthikeyan.

    Dhoni promotes premium petrol brand Speed and lubricants brand Mak Lubricants. Narain also endorses premium petrol brand Speed.

    Recently, UK creative agency L&K was hired by Hero Honda to create a brand identity for the company, after it parted ways with the 27-year-old partner Honda Motor. Also, Sanjiv Goenka, younger son of Rama Prasad Goenka, is creating a new corporate identity for his share of the RPG Group and has assigned the rebranding job to the agency.

  • Scarecrow bags creative duties of BPCL

    Scarecrow bags creative duties of BPCL

    MUMBAI: Impressed by the agency‘s Shriram Transport Finance Company‘s truck driver campaign done in February, Bharat Petroleum Corporation Ltd (BPCL) has awarded its creative mandate to Scarecrow. 

    BPCL is one of the most important state-owned oil and gas companies in India. Said Scarecrow Communications co-founder and director Manish Bhatt, “The BPCL account will be handled by our Delhi branch. However, the size of the account cannot be determined at this time.”

    According to Bhatt, the first campaign is expected to start at the end of the year or by the beginning of 2011 and can include both below-the-line and above-the-line communication.

    Recently, Scarecrow was awarded the creative mandates for Religare Broking and Health Insurance businesses.

  • NDTV Hindu gains share, ropes in 15 advertisers

    NDTV Hindu gains share, ropes in 15 advertisers

    MUMBAI: NDTV Hindu, the Chennai-centric English news channel, has managed to rope in 15 advertisers including Aircel, Idea and Hindustan Unilever within four months of its launch.

    The channel, which was launched on 16 May this year as a JV between NDTV and The Hindu, has garnered an average market share of 10.1 per cent in the Chennai city, according to NDTV Hindu MD and CEO Rajiv Lulla.

    The channel was launched after a three-month research. “We realised that in Chennai, there is big appetite for local news and lack of alternatives. There are lots of regional news channels, but no English channel. So we have got the first mover advantage,” says Lulla.

    Among other brands that have joined the channel are Univercell, Adani power, Star health insurance, BPCL, Pothy’s, RMKV, World vision, Nippon Paint, Suryadev, Nathella, Lalit Jewellery, and Sharon plywood.

    The JV between the two groups works on multiple platforms. Apart from investments that both the parties have made, the two partners also work together on the editorial content. The channel airs a special show in weekends named Business Line.

    On the marketing front, the channel partners with Hindu’s on-ground events.

    NDTV Hindu has also joined forces with three FM channels and one out-of-home (OOH) media company for promotional events. “We have understood that these partnerships will help in symbiotic growth. There is no competition and both can co-exist,” avers Lulla.

    As per current ratings, the channel has 16.3 per cent market share in the non-news/features segment.

    The channel airs specials on the Tamil film industry, shopping destinations, latest trends, food joints etc. NDTV Hindu claims that its show Unlocking Lives tops the list of top 100 shows in the English news market in Chennai.