ITV

Tag: BPCL

  • Brands queue up for Neeraj Chopra Classic as javelin goes prime time in India

    Brands queue up for Neeraj Chopra Classic as javelin goes prime time in India

    MUMBAI: India’s golden boy of athletics is attracting more than just medals. The inaugural ‘Neeraj Chopra Classic’—India’s first global javelin competition—is drawing serious brand muscle ahead of its 5 July debut at Bengaluru’s Sree Kanteerava Stadium.

    The event is headlined by Bharat Petroleum Corporation Ltd (BPCL) and backed by a power-packed sponsor roster that includes Visa (official partner), Audi India (mobility partner), BodyArmor Lyte ORS (hydration partner), Duolingo English Test (learning partner), and Snapchat (content partner).

    Radisson Hotel Group is the hospitality partner, JioStar the broadcast partner, and FanCode Shop is handling official merchandise—making the NC Classic a 360-degree sporting spectacle both on-ground and online.

    Speaking on the response from brands to the NC Classic, JSW Sports chief commercial officer, Karan Yadav said, “The versatility and range of brands that have decided to come on board with the NC Classic is testament to the potential this competition has. These are the biggest names in world javelin, spearheaded by Neeraj, competing on Indian soil for the first time. The event has all the ingredients to be a blockbuster, and a regular fixture on the world athletics calendar. The response to partner with the event has been fantastic, and it only augurs well for the future of live sport planned to global standards, in India.”

    With the world’s top javelin throwers gearing up to compete, the Neeraj Chopra Classic is shaping up to be more than just a one-off event—it’s India’s blockbuster entry into the world of elite field sports.

  • Disney Star onboards 19 sponsors for ICC Men’s T20 World Cup 2024

    Disney Star onboards 19 sponsors for ICC Men’s T20 World Cup 2024

    Mumbai: As excitement builds for the ICC Men’s T20 World Cup 2024, Disney Star unveils its stellar line-up of 19 brands across various categories. This impressive ensemble features prominent names such as Dream 11, Maruti, AMFI, Parle Products, BPCL, Haier, ICICI Bank, Jockey, KP Group (Kamala Pasand), Campa, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal, with a few more sponsors in the pipeline. This diverse array of sponsors underscores the tournament’s widespread appeal and substantial importance.

    Disney Star head of network – ad sales Ajit Varghese commented, “We are excited to welcome our esteemed sponsors for the ICC Men’s T20 World Cup 2024 across Star Sports and Disney+ Hotstar. The continued support from renowned brands underscores the immense appeal and significance of this tournament. This diverse group of sponsors demonstrates the enduring popularity of cricket and the strategic importance of sports consumption and innovative content delivery. As we gear-up for this grand event, we eagerly anticipate an exhilarating celebration of cricket that will unite passionate fans and players from around the world.”

    The matches will be telecast exclusively on the Star Sports network and will be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament begins on 2 June, featuring record 20 teams divided into four groups, competing in 55 matches. The participating teams are Afghanistan, Australia, Bangladesh, Canada, England, India, Ireland, Namibia, Nepal, the Netherlands, New Zealand, Oman, Pakistan, Papua New Guinea (PNG), Scotland, South Africa, Sri Lanka, West Indies, Uganda, and the USA.

    Cricket enjoys a revered status in India, making the ICC Men’s T20 World Cup a significant event that brings together passionate fans and players in a grand celebration of the sport.

  • Disney Star onboards 18 sponsors for the Asia Cup 2023

    Disney Star onboards 18 sponsors for the Asia Cup 2023

    Mumbai: The stage is set for an exhilarating cricketing spectacle as the Asia Cup 2023 approaches, and Disney Star, the official broadcaster, has onboarded a total of 18 sponsors for the upcoming tournament across Star Sports Network and Disney+ Hotstar. The sponsors include renowned brands such as Charged by Thums Up, Nerolac Paint+, Glow & Lovely from HUL, Surf Excel, Jindal Panther, BPCL, My11Circle, Samsung Galaxy Z Flip5, Amul, Maruti, Berger, McEnroe, Thums Up, Amazon Pay, MRF, Policy Bazaar, Tira from Reliance Retail and ICICI PRU MF.

    “Cricket fever is at an all-time high as sports fans across India wait in anticipation to watch the ‘Men In Blue’ in action at the upcoming Asia Cup 2023. Brands across categories are equally excited and have come forward to collaborate with Star Sports Network and Disney+ Hotstar to further their business objectives and get closer to millions of fans. We are thrilled with the positive response received for the Asia Cup and are looking forward to delivering an unmatched cricketing experience across both TV and Digital,” said Disney Star head of network – ad sales Ajit Varghese.

    As excitement for the Asia Cup reaches its peak, Disney Star’s resolute dedication to delivering exceptional content and memorable experiences remains unwavering.  The collaboration with these prestigious sponsors underscores the network’s dedication to delivering an exciting and immersive tournament for cricket fans.

    Both Star Sports and Disney+ Hostar recently unveiled their campaigns for the tournament, which have further notched up the buzz for the marquee cricket event. Additionally, the country is waiting in anticipation to watch the ‘greatest rivalry’ unfurl between India vs Pakistan, which will present a golden opportunity for brands to reach an unparalleled audience across the country.

    The Asia Cup 2023 is set to take place from 30 August to 17 September and the tournament will be broadcasted live on Star Sports Network and Disney+ Hotstar.

  • BPCL announces onboards Rahul Dravid as brand ambassador

    BPCL announces onboards Rahul Dravid as brand ambassador

    Mumbai: Bharat Petroleum, the second largest Indian Oil marketing company and one of the premier integrated energy companies in India, has unveiled, cricketing legend and current head coach of the Indian cricket team, Rahul Dravid as its new brand ambassador.

    This incredible partnership underscores our unwavering commitment to quality, authenticity, and excellence. Dravid’s remarkable sportsmanship, role model status, integrity, dependability and trustworthiness perfectly reflect the values we stand for and make him the perfect fit for brand BPCL.

    Dravid will endorse BPCL’s iconic Pure for Sure initiative and range of MAK lubricants.

    Welcoming Dravid, BPCL C&MD G. Krishnakumar said, ‘We are delighted to welcome Rahul Dravid to BPCL family. As one of the greatest cricketers of our time, he stood out not only for his exemplary batting skills but also his strong integrity and dependability. An icon who took Indian cricket to new heights, Rahul truly epitomizes our values of trust, integrity, ethics, service and consistency. His association with BPCL will only serve to emphasise our promise of quality and dependability to consumers across the country.’

    Speaking on this legendary partnership, Dravid said, “I am honoured to be associated with BPCL, which is one of India’s most iconic companies with a rich legacy of innovation and integrity. Today, brands like Pure For Sure and MAK Lubricants are a byword for trust and dependability and an integral part of every Indian’s life. I can’t think of a better brand to be associated with and look forward to working with the company as they embark on a new chapter in their journey of growth and success.”

    With a heritage steeped in upholding integrity and dependability, BPCL has consistently distinguished itself as an industry leader. Amidst the dynamic landscape of competition, the company’s steadfast commitment to these values has consistently set it apart. The introduction of Dravid as the face of BPCL reaffirms this commitment, reflecting a shared ethos of maintaining the highest standards of integrity and reliability.

  • BPCL wins 9 awards at the 16th Global Communication Conclave

    BPCL wins 9 awards at the 16th Global Communication Conclave

    Mumbai: Bharat Petroleum Corporation Ltd. (BPCL) has bagged a total of nine excellence awards for corporate collaterals at the 16th Global Communication Conclave organised by the Public Relations Council of India (PRCI) in Kolkata on 12 November 2022.

    The company received nine awards in the following categories: public relations, business campaigns, use of social media and campaigns, annual reports, corporate events, and corporate responsibility campaigns.

    The Public Relations Council of India (PRCI) is a pan-India communication exchange forum with offices in 38 cities and towns across India. This premier network connects PR, media, commercial and public service advertising, marcom, academia in communication, and students. The PRCI Annual Corporate Collateral Awards for corporate communications are presented annually to recognise talent and professional standards.

    BPCL was recognised for its purpose-driven public relations and brand strategy that adds delightful dynamism to communication and the manner in which BPCL leverages the power of both traditional and digital media to reach the relevant target audience.

    On behalf of the company, BPCL’s top employees, including public relations and brand chief general manager Abbas Akhtar, head retail East Debashis Naik, and public relations & brand general manager Charu Yadav, received the awards.

    Earlier, Akhtar was bestowed with the coveted honour of being inducted into the PRCI ‘Hall of Fame’ – an illustrious league of “the best of the best” industry professionals—for his exceptional contributions to the field of PR and leveraging its potential in innovative and pragmatic ways. He said, “We are pleased to be recognised by PRCI for carefully crafting public relations and brand strategies that add delightful dynamism to the communication and the manner in which BPCL mingles with the world. We are at the cusp of a transformation that defines our future, as we metamorphose from a predominantly oil & gas company into an ‘energy’ company. Through our communication, we have developed the narrative unfolding our strategic vision for the future, evolving new-age energy solutions.”

    Commenting on the big win, BPCL director of finance with additional charge of C&MD and director HR VRK Gupta said, “At Bharat Petroleum, it is our solemn endeavour to leverage PR to communicate in a reliable and transparent manner. All our activities, offerings, and customer-centric solutions underpin our core purpose of “energising lives” in various ways. With the energy landscape undergoing transformation, we have been engaging with energy-engaged citizens and sharing our views, initiatives, and plans on energy transition, technological evolution, sustainability, social initiatives, and much more. I am happy that our sincere efforts in this direction have been recognised once again with the coveted ‘Hall of Fame’ award by a premier organisation, the Public Relations Council of India. Thank you everyone for partnering with us in achieving this feat.”

    BPCL director of marketing Sukhmal Jain added, “Steadfastly anchored to the energy needs of the nation and aligned with global climate action, we have embarked upon an ambitious voyage of energy transition towards a cleaner and sustainable future. It is the solemn endeavour of our communication team to share vital information in the public domain on our customer centricity, network expanse, energy transition, technological evolution, sustainability, social initiatives, and much more, in a reliable and transparent manner. I am happy that our sincere efforts in this direction have been recognised once again with a flurry of awards by a premier organisation, the Public Relations Council of India.”

  • BPCL onboards Arun Kumar Singh as new CMD

    BPCL onboards Arun Kumar Singh as new CMD

    Mumbai: Bharat Petroleum Corp Ltd (BPCL) has brought on board Arun Kumar Singh as chairman and managing director (CMD) of the company.

    The state-run oil refining and marketing company also appointed Vetsa Ramakrishna Gupta as new director for finance.

    BPCL has been without a full-time CMD after the previous incumbent superannuated on August 31 last year.

    The role of director finance has been vacant since 1 August after the N Vijayagopal, stepped down from the position on 31 July, upon superannuation.

    A mechanical engineer by qualification, Singh was earlier director of marketing on the board of the company, holding additional charge of director (refineries) and director (finance). In his more than 36 years of experience in the oil & gas industry, he has headed business units and entities in BPCL such as retail, LPG, pipelines, supply chain optimization, etc. 

    He also held the position of president (Africa & Australia) in Bharat Petro Resources Ltd, a wholly-owned subsidiary of BPCL, engaged in the exploration of oil & gas, largely overseas.

  • Brands pay homage to nation’s martyrs on Kargil Vijay Diwas

    Brands pay homage to nation’s martyrs on Kargil Vijay Diwas

    MUMBAI: As the nation remembered the sacrifices made by the soldiers in the 1999 Kargil War, brands also came up with stirring tributes to mark the Kargil Vijay Diwas on 26 July. The historic day marks the end of the war with neighbouring Pakistan, and the success of ‘Operation Vijay’, which was launched by the Indian Army to reclaim the Kargil peaks captured by Pakistan forces.

    Bharat Petroleum Corporation Ltd

    BPCL in collaboration with renowned writer and lyricist, Manoj Muntashir marked the momentous occasion by paying a tribute to our martyrs through a rousing, moving poem recited by the writer.

    Going a step ahead, Bharat Petroleum also provided Fuel Station dealerships to families of 59 martyrs and Bharatgas distributorships to 32 of them to ensure continuity of a steady life ahead, despite the loss of their loved ones in the war.

    PepsiCo India

    The beverage brand has recently launched a set of limited-edition cans as homage to ‘SherShaah’ of Kargil, Captain Vikram Batra and many other bravehearts, who led India to victory during one of the country’s harshest clashes. The cans are in hues of blue and gold featuring Pepsi’s ‘yeh dil maange more’ slogan, immortalised by Captain Batra.

    The limited-edition cans also feature a QR code, through which consumers will be able to view Pepsi’s tribute to Capt. Batra. The ode is narrated by the Kargil martyr’s identical twin brother, Vishal Batra. Through the video, Batra reminisces about his life with his brother and his tale of heroism.

    “22 years ago, Vikram’s powerful voice rang out over a radio and inspired patriotism in Indians of all ages as he said ‘Yeh Dil Maange More’. Today, ahead of Kargil Vijay Diwas, I am both proud and grateful that Pepsi is taking the story of his selflessness and courage across the country. It was an emotional experience for me to record the ode which is dedicated to my twin brother as it brought back many fond memories of him. I am hopeful that the story of his valour will inspire millions of Indians and remind them of the sacrifices by the brave souls who are on the border, so that we can feel safe back home”, said Batra.

    “‘Yeh Dil Maange More’, a phrase that has always been synonymous with Pepsi, took on a new meaning when Capt. Batra adopted the line as his rallying cry. We are proud to honour the valour and selflessness of Capt. Batra and many other soldiers like him through the new limited-edition cans and a special heartfelt video. This Kargil Vijay Diwas, we are remembering all those brave heroes and saluting their indomitable spirit and resilience,” PepsiCo India said in a press statement.

    Several other brands came up with creatives to mark the day and pay homage and gratitude to the heroes, who guard our borders so we can sleep peacefully at night:

    Tata Green Batteries

     

     

    Cipladine

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Cipladine (@cipladine_in)

     

    Croma Retail

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Croma Retail (@croma.retail)

     

    Bajaj Allianz General

     

     

  • Tokyo 2020: Brands riding the Olympics bandwagon to root for Team India

    Tokyo 2020: Brands riding the Olympics bandwagon to root for Team India

    MUMBAI: As India enters its 100th year of participation at the Olympic Games, the world witnesses the Games as never before. The country sent its first team to the Olympic Games in 1920, comprising four athletes and two wrestlers. Cut to this year’s 228-strong Indian contingent- the nation’s largest ever- at the event, delayed by a year due to Covid-19, and being staged amid a raging global pandemic, with zero spectators cheering from the bylanes.

    However, that hasn’t stopped brands from going all out to cheer for Team India, as the mother of all gaming events gets underway. Brands have launched rousing, stirring campaigns that aim to infuse hope and cheer at an otherwise sombre Games, dampened by the pandemic.

    Astral Pipes put out a heartening post acknowledging the efforts of all Olympians, regardless of whether they bring laurels back home, or not. It wrote:

    “To all the Indian Athletes, we know you have worked really hard for the Olympics, we are proud of you. Win or lose, it doesn’t matter, keep up with the good work and the glory will follow you to our nation.”

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Astral Pipes (@astral_pipes)

     

    Amul

    The Dairy major known for its topicals released a couple of posts heralding the commencement of the Games and cheering Team India.  #Amul Topical: Let the 2021 Tokyo Olympics begin!

     

     

     

     

    HUL’s Rin

    The FMCG major launched a TVC celebrating the inspiring story of C.A. Bhavani Devi- the first Indian fencer to qualify for Tokyo 2021 Olympics. Rin’s #AbWaqtHaiChamakneKa narrates Bhavani’s story throwing light on the sacrifices of her mother who supported her in her pursuit of fencing, and highlights her incredible journey, which is an inspiration for all.

    Bharat Petroleum Corporation Limited (BPCL)

    BPCL flagged off a series of campaigns under the title ‘Jeet Ka Padak’, which comprises a music video and inspirational stories of athletes on social media. The inspiring campaign aims to support and celebrate the sports individuals who pursue their dreams and demonstrate the valour to rewrite their destiny.

    MPL Sports Foundation

    The Mobile Premier League (MPL) launched a campaign featuring some of the biggest Indian Olympic stars, as part of a nationwide campaign to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Summer Olympics. Called #FanBannJaaoge, the campaign features a film in multiple languages with Olympians PV Sindhu, Wrestler Bajrang Punia, Fencer Bhavani Devi, Shooter Manu Bhaker, and others. It was released across all mediums- TV, print & digital platforms.

    The JSW Group

    The Group launched an extension of its campaign, Rukna Nahi Hai, to celebrate and wish the Indian contingent.  The campaign comprises a video featuring Neeraj Chopra, PV Sindhu, Manu Bhaker, Bajrang Punia and Vikas Krishan Yadav, lauds the indomitable spirit of the Indian athletes. The film also celebrates the official sponsorship by the Indian conglomerate of the Indian Olympic Association for the Tokyo2020 Games. The video showcases how the athletes have had to train harder through the challenging circumstances owing to the COVID-19 pandemic, which even caused the mega-event to be postponed by a year.

    Thums Up

    The Indian brand from the Coca-Cola beverage portfolio, has come to the forefront and partnered with the major global event. It launched the adrenaline-thumping Toofan wahi jo sab #PalatDe campaign, cheering Team India at the Games.

  • Tokyo Olympics: BPCL celebrates Indian athletes in the latest campaign

    Tokyo Olympics: BPCL celebrates Indian athletes in the latest campaign

    Mumbai: Bharat Petroleum Corporation Limited (BPCL) has launched a series of campaigns under the title ‘Jeet Ka Padak’ to support and celebrate Indian sportspersons at the Tokyo Olympics 2020. A total of seven BPCL employees will represent India in the Games scheduled to begin from 23 July.

    Olympic Games are watched by an incredibly broad range of people and the sense of nationality that the Olympics fosters is what turns the Games into a worldwide phenomenon. BPCL has lined up series of campaigns to take the brand to people during Olympics, said BPCL chief general manager, PR and brand, Abbas Akhtar.

    A special digital campaign ‘Humans of Bharat Petroleum’ narrates the inspiring stories of seven BPCL sportspersons Deepika Kumari and Atanu Das who will represent Indian Archery, and Lalit Upadhyay, Virendra Lakra, Harmanpreet Singh, Vivek Sagar Prasad, Varun Kumar are the members of Men’s Hockey team.

    BPCL has a rich history of supporting budding sports talents, inducting about 250 sportspersons in various sporting disciplines in the last several decades. “Among oil & gas PSUs, BPCL has the largest presence in Tokyo Olympics 2020. We, at BPCL, have always identified, inducted, and nurtured talent in various sporting disciplines,” Akhtar added.

    Other components of the ‘Jeet Ka Padak’ campaign will include an Olympic trivia quiz, videos on archery and hockey; inspiring stories of players on social media platforms, and on-ground activities including a ‘selfie’ booth at BPCL’s fuel stations. The company has planned for traditional BTL campaigns, social media campaigns, integrated campaigns, as well as reaching out to employees through in-house communication mediums.

  • DLF adds Scarecrow Delhi to its roster of agencies

    DLF adds Scarecrow Delhi to its roster of agencies

    MUMBAI: Real estate major DLF has selected Scarecrow Communications as its creative agency for some of its residential products across India following a rigorous pitch process. The Delhi office of Scarecrow will handle the account.


    DLF, founded in 1946 by Raghuvendra Singh, currently has over 3000 acres of planned development in place. It is known for having developed Gurgaon into a major international sub city.
     
    Scarecrow Delhi ECD Anindya Banerjee said, “It is a privilege to be working on a brand like DLF. It is also a challenge to be working on a category that shows immediate results.”


    Scarecrow Communications founder director Raghu Bhat added, “This is a very important win for our Delhi office. DLF is the largest real estate brand in the country. They are looking for fresh thinking and this is a great opportunity for Anindya and the Delhi team to do some great work.”
     
    Scarecrow Communications, one of the fastest growing full-fledged advertising agencies, provides creative, media, PR, digital and designing solutions, all under one roof.


    Scarecrow Communications founder director Manish Bhatt added, “We have big plans for Scarecrow Delhi and this win gives us a lot of encouragement. DLF is an iconic brand and this gives excellent visibility especially in the print medium.”


    Scarecrow also handles brands such as Nestle, MVL Mobiles, Religare and BPCL.