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  • Amazon India boxes it up for 2025 Mahakumbh Mela attendees

    Amazon India boxes it up for 2025 Mahakumbh Mela attendees

    MUMBAI: If you are Amazon, you have to do something different, something amazing, something out of the box, right? Which is what Amazon India has done.

    In a heartfelt endeavor to enhance the experience of attendees at the 2025 Mahakumbh Mela, Amazon India is stepping beyond conventional boundaries with its innovative “dibbon se badhkar” (More than just boxes) initiative.

    Amazon India director growth &  marketing (CMO) Pragya Sharma  emphasised that true innovation lies not just in creating new products, but in transforming lives by seizing meaningful opportunities.

    In collaboration with the Mahakumbh Mela authorities, the ecommerce giant  has repurposed its iconic cardboard boxes into portable beds. These thoughtfully-designed beds  are providing a much-needed oasis of comfort for tired attendees at vital locations including the lost and found center, the  Kumbh hospital, and for the Kumbh police. The beds serve as a sanctuary, offering respite to those navigating long festival days and nights.

    “Our initiative goes beyond conventional thinking; we’re transforming the very boxes we use into a solution that brings comfort and convenience,” said Sharma. “This is a testament to our collective commitment to serving communities with care and thoughtfulness.”

    This innovative idea aligns seamlessly with Amazon’s mission to enrich daily lives. As hundreds of millions gather in Prayagraj for this monumental event, the “dibbon se badhkar” initiative stands as a small yet significant step towards delivering much-needed care and comfort.

  • Sky adds 4oD catch-up service to NOW TV Box

    Sky adds 4oD catch-up service to NOW TV Box

    MUMBAI: Channel 4’s 4oD has become the latest terrestrial catch-up TV service to launch on Sky’s NOW TV Box, which already offers access to BBC iPlayer and Channel 5’s Demand 5.

    Shows such as Homeland, Marvel’s Agents of S.H.I.E.L.D. and Made in Chelsea as well as box sets from classic series such as Black Books, Father Ted and Peep Show are now available on demand for owners of the NOW TV Box. This adds more than 3,000 hours of content to the service for customers to enjoy at no extra cost. NOW TV also offers catch-up entertainment from Sky Atlantic, Fox, Discovery and Comedy Central.

    NOW TV director Gidon Katz commented in a report: “The NOW TV Box provides millions of people with the opportunity to transform their regular TV into a Smart TV for less than a tenner. There is now even more to watch. The launch of 4oD means the NOW TV Box delivers an even bigger choice of on-demand TV. It’s available alongside flexible pay-as-you-go access to must-see sport, the latest movies you missed at the cinema and the TV shows everyone’s talking about. Offering convenient, contract-free accesses to such outstanding content, no wonder that NOW TV Boxes have been flying off the shelves.”

    Channel 4 director of commercial and business development Laurence Dawkin-Jones added: “Bringing 4oD on the NOW TV Box represents the latest device launch in a busy year for Channel 4 that has seen us extend our content reach to many new platforms. We’re always looking for new places we can ensure our viewers can enjoy our popular on-demand service, and are delighted to add this to the portfolio.”