Mumbai: Uncafe, a boutique restaurant, has entrusted Isobar, the creative experience agency from the house of dentsu India, to design the identity for its newly launched healthy salad café.
The brand has taken a step further by creating a place that does not compromise on nutrition, hygiene, and taste. Keeping this at the core, the design crafted by the agency highlights Uncafe’s understanding of a consumer’s lifestyle and health needs in a contemporary manner.
While the logo comprises the alphabets ‘U and N’ from the brand name, the two dots are inspired by the Yin and Yang correlation symbol – the coherent synergy of taste and wellness. The alphabets U and N with two dots depict two humans, which in this case is the coming together of like-minded souls. The form is devoid of any frills and finished with soft rounded edges. It connotes inclusivity, friendliness, and warmth.
“There has been a sudden shift in the mindset, especially with the next generation becoming more conscious and responsible. We at Uncafe intend to promote an un-boring, unpretentious, and unapologetic healthy lifestyle,” said Uncafe co-founders Sanskriti Gupta and Riti Gupta.
“Back in the day, the definition of healthy was anything that didn’t have carbs, fats and sugar. But today owing to the pandemic, it’s all about immunity-boosting foods and paying attention to quality. Having said that, the offerings at Uncafe ticks all the right boxes,” said Isobar India managing partner Rahul Vengalil. “With an aim to deliver a holistic brand experience, we conceptualised the design in alignment with the brand values and built further on the health proposition.”
Isobar India national creative director Aalap Desai said the logo also has a deeper meaning and a style that would appeal to different age groups while we attract Gen Z’s attention. “A brand like Uncafe is helping the term ‘healthy food’ shed its boring tag. Our design is an endeavour to convey this message and to showcase what the brand stands for i.e., wholesome goodness anywhere anytime,” he said.