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Tag: bottles

  • Pepsi slashes prices of 300 ml bottles

    NEW DELHI: Come summer and the soft drinks market in India is all geared for another round of price war. But this time, unlike in the past, Pepsi has fired the first salvo.

    Heralding the cut-throat summer competition in soft drinks, Pepsi said on Tuesday, 15 April 2003, that it has slashed prices of its 300 ml returnable glass bottles to Rs 6 in the city and this price cut may be extended to other markets to make its brands more affordable, according to a PTI report..

    However, the only other soft drinks company, Coca-Cola, appears to have been caught on the wrong foot, with its 300 ml pack still priced at Rs 8.

    India is the only market where Pepsi gives some stiff competition to Coca-Cola. In most global markets Coca -Cola is way ahead of Pepsi.

    Coca-Cola India vice-president (external) Sunil Gupta was quoted in the PTI report as saying, “We’re making no fresh comments on our pricing strategy. Right now, our 300 ml pack continues to be priced at Rs 8.”

    The fresh price war, triggered by Pepsi, follows an earlier onslaught when both the companies reduced prices by about 20 per cent across the board just before the Union Budget for 2003-04 provided them excise duty relief.

    A Pepsi spokesperson said, “In a high-consumption market such as Delhi going into the summer, aggressive price points devolving from the 300-ml segment will work much better. Our price strategy for this market, therefore, works off this thinking. As a consequence to this, 200-ml bottles are also priced at Rs 5. The new price points are 300 ml at Rs 6, and 200 ml at Rs 5.”

  • Pepsi Lipton alliance launches Lipton Iced tea in bottles

    BANGALORE: Last year, two giants Pepsi and Hindustan Lever got hitched to each other in order to exploit their respective strengths to market, sell and distribute a humble product such as tea in India. More specifically, the Lipton ready-to-drink (RTD) range of teas and tea-based beverages.

    Since then, select markets in India have been seeded with Lipton Ice tea in cans, tetrapaks. Today, the duo announced that the Pepsi Lipton Alliance would be rolling out the cooling beverage in 500 ml PET bottles and 250 ml glasses. The roll out will cover 17 cities in the next few weeks.

    The target audience initially would be the 500 million strong urban and later semi-urban Indian youth followed by the rural areas, which as per the alliance’s studies indicate are more health conscious and are open to trying new offerings, to experiment
     
     
    At the press conference to announce the launch, Pepsi India Holdings chairman Rajeev Bakshi defined three categories of space for the Iced teas product – the fun product, the good for you product and the better for you product. He pointed out that “Litpon Iced tea is being positioned in the ‘better for you’ space model for the youth and not as another variant of tea or ‘chai’.”

    The launch is being strongly supported by exciting TV advertising, outdoor communication and on-the-ground promotions, adds a company release.

     
     
    Both the companies are tightlipped about ad spends. All that Bakshi, while speaking to Indiantelvison.com, was willing to commit was that the budget would , “initially be more than is a norm in the industry, say at least as much as the budget during the launch of Mountain Dew.”
     
     
    The total carbonated soft drinks market in terms of consumer spends is
    Rs 60 billion. The alliance hopes to garner between five to ten percent of
    this market over the next five years.