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Tag: Bose Corp

  • Bose Corp in growth mode, to open 15 outlets in two years

    BANGALORE: Bose Corporation India, which currently has seven company outlets in India, is looking to strengthen its presence in the market. “We plan to bring the number of our outlets to 15 in the next two years”, says BCIPL GM Ritesh Pandey while speaking with Indiantelevision.com on the sidelines of a press conference for the launch of their ‘Wave Music System’.
     

     
    “All our stores are company owned, hence our growth had been slow earlier on, However, the Indian customer is now knowledgeable and are aware about our products, improvements in technology, we supply, even in two and three tier cities,” added Pandey.
    To enable customers across the country to connect with the company and have access to their offerings, a central support cell accessible on 1-600-11-2673 operates seven days a week from 9 am to 7 pm.

     
     
    “We offer products ranging from around Rs.7, 000/- to the Rs.2, 50,000/- range. We have the numbers in the lower end and the upper end price range, and we are quite comfortable with this”, said Pandey.
     
     
    “The TVC on ESPN Star will continue during the Wimbledon”, said Corporate Communications head Nandita Sood. “The ad was created by ESPN with inputs from us. We generally advertise in the print media. The creative is in-house, and we don’t have any agency as such for our campaigns. Agencies are hired on case to case basis. We do have some outdoor hoardings, but not much.”

  • Bose Corp to open tech centre in Hyderabad

    MUMBAI: Bose Corporation, the internationally known audio technology company founded by Dr. Amar Gopal Bose is planning to open a company-owned technology centre in Hyderabad, India. The official name will be Bose Technology Centre Private Limited. The centre will be an extension of the research and development software engineering group located at the company’s headquarters in Framingham, Massachusetts.
    The set-up phase for the Technology Centre is underway, with the plan calling for the recruitment and training of staff personnel to take place from May through August. The first project is scheduled to start in September 2003. The centre in Hyderabad will initially focus on development and production of engineering software and continuous verification of production code related to a variety of Bose audio products. 
    The start up of the Technology Centre expands the company’s presence in India. Bose Corporation opened a sales subsidiary in New Delhi in 1995, starting its business operations in the area of professional sound systems installations. In 1998, the first Bose owned retail store opened in Connaught Place, New Delhi. A second Bose store opened in Mumbai in 2002. 
    “Software content in our audio systems products is growing and will continue to do so,” states Bose Corporation President, John Coleman. “India is recognized globally as having an excellent infrastructure and resource pool for software engineering, with Hyderabad considered to be one of the top locations. We believe establishing a Bose presence there will give us access to exceptional software engineers and enable us to strengthen a critical core competency for the company.”