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Tag: Bosch

  • Pratiman joins Bosch to power global growth

    Pratiman joins Bosch to power global growth

    MUMBAI: After over a decade of driving growth for some of the world’s biggest brands, Pratiman is now steering into a new chapter as senior growth & demand marketing manager at Bosch, based in Stuttgart, Germany.

    In his new role, he will lead global growth and demand marketing for Bosch Software & Digital Solutions, focusing on account-based marketing, campaign strategy, pipeline acceleration, and customer engagement across markets.

    Pratiman’s career is a masterclass in modern marketing. Before joining Bosch, he served as CRM marketing lead at Hellmann Worldwide Logistics, where he drove global CRM transformation through Microsoft Dynamics 365, aligning marketing, sales, and IT to enhance customer journeys and operational efficiency.

    Previously, at SAP LeanIX, he honed his expertise in marketing automation and data-driven strategy, leading cross-channel campaigns via HubSpot and Salesforce while ensuring GDPR compliance and advanced analytics for global audiences.

    His freelance consulting years were equally prolific, advising brands such as Aviatrix, T-Systems, Rydoo, and Zeotap on intent-based marketing and CRM integrations. Earlier roles at Simba Dickie Group, Eran Group, and Audi shaped his early understanding of brand building, experiential marketing, and international market dynamics.

    Recognised as one of India’s youngest Top 100 Most Influential Marketing Leaders by the World Marketing Congress, Pratiman has built a career at the intersection of creativity, data, and technology.

    Now at Bosch, his focus is clear, to accelerate growth through precision marketing that fuses global insight with local relevance. For a marketer who’s driven results from Mumbai to Munich, this next pit stop at Bosch looks like another winning lap.

  • AI-Candy at InfoComm India as tech fair powers up with 200 exhibitors

    AI-Candy at InfoComm India as tech fair powers up with 200 exhibitors

    MUMBAI: AI-Candy anyone? Infocomm India 2025 is serving up a feast of future-tech with more sparkle than a Diwali display. From 9 to 11 September, the exhibition floor at Mumbai’s Jio World Convention Centre will be jam-packed with 200 leading companies from 11 countries, 39 debutants and more than 130 brand-new product launches. Jasmine Hall on Level 3 has tripled in size this year, hosting 40-plus exhibitors proof that innovation here isn’t just growing, it’s multiplying. Names like ET, Beenext, BXB, Extron, Hubris, Infonics, Silicon Radio House, Televic and Qizar promise to make the aisles a playground of invention.

    The big buzzword this year? AI and it’s not hiding in the shadows. Bosch is showing off DSP amplifiers with smart automation, Dvsi is debuting an AI-powered AV management system, and IActive Technology is unveiling interactive panels with real-time task automation. Korbyt’s AI Suite for personalised signage, Modern Stage Service’s AI video generator, and Qizar’s auto-tracking camera add to the sci-fi sheen, while X-Ten AV claims an industry first with its AI agent streamlining proposals, reports and project management. Even meetings are getting a glow-up, with Wildcard Tech’s Yealink bar promising AI-driven sound and focus. For those counting, that’s just a taste Lumens, Datavideo, Technoclass Edtech, Sennheiser and Stapes India are also bringing their AI-fuelled toys.

    Beyond the booths, the organisers are dialling up the drama. Harman, Jabra and Silicon Radio House will run private demo rooms, while Avixia’s global Xchange community lands in India for the first time with live discussions for women leaders, rising professionals and AV-IT enthusiasts. Day 3 sees a hands-on AVoIP skills workshop, while a fully booked Avixia Cts training session before the show underscores India’s growing AV appetite. The Summit will field 50-plus speakers across 60 sessions, with the opening panel cheekily titled “Reimagining Boundaries: The Future of Business & Technology in 2030.” Add in hidden gems like a sector-specific tour on smart workplaces and classrooms, a regional mixer on 10 September, and a welcome networking bash, and you have a tech carnival that’s equal parts brains, buzz and business. As Infocommasia, executive director June Ko summed it up: “India’s Pro AV market is not just growing; it’s innovating at an incredible pace.”

  • RB expands its e-commerce product portfolio in India

    RB expands its e-commerce product portfolio in India

    MUMBAI:  Reckitt Benckiser has expanded its e-commerce product portfolio by introducing Calgon 3-in-1 power gel water softener for washing machines and Airwick car fresheners to the Indian market. Calgon has been trusted to protect washing machines from limescale and dirt build-up for over 50 years. It is the only water softener recommended by global leading washing machine manufacturers like Bosch, Siemens and Whirlpool.  With Airwick car fresheners, RB is marking its entry in the car freshener category for the first time.

    Findings show that hard water is prevalent in multiple parts of the country, leading to formation of lime scale in household equipment including washing machines resulting in long term damage of the machine. Calgon works through the neutralization of the hard water mineral ions and creates a protective shield with every wash. It increases the lifespan of the washing machine. In addition, Calgon is safe to be used on all kinds of garments and prevents malodour in the machine; just one cap with every wash.

    Airwick car fresheners are easy to use with a superior spill proof technology with 100% fragrance that lasts for upto 60 days giving the feeling of freshness with every drive. The product addresses the problem of malodour within the vehicle leaving the car smelling fresher and fragrant for longer.

    Commenting on the launch, RB Hygiene Home, South Asia CMO & Marketing Director Sukhleen Aneja said, “As Reckitt Benckiser Hygiene Home, we are committed to bringing in superior – technologically advanced products to serve and add value to the growing consumer needs. E-commerce today allows us to test and incubate ideas before scaling them for the more traditional ‘Go to Market’ channels. With the introduction of Calgon and Airwick car fresheners, we are bringing products that are easy to use and address some key concerns that have been identified in our research.”

    Growing at an annual rate of 31%, India is the fastest growing market for e-commerce in the world. E-commerce platforms have managed to build their own identity by providing solutions to the needs of Indian consumers. Both, Calgon and Airwick car fresheners are imported products and in their first phase will be sold exclusively on e-commerce platforms.

    Calgon 3-in-1 power gel will be available in 750 ml pack at an introductory price of Rs 350. Airwick car fresheners will be available in two formats – vent clip and multi-surface clip, which will last upto 60 days and will be launched at an introductory price of Rs 199.

  • Star World Premiere HD to air drama show ‘Bosch’ on 19 March

    Star World Premiere HD to air drama show ‘Bosch’ on 19 March

    MUMBAI: Star World Premiere HD is geared up to premiere season 2 of the drama show Bosch. The show will air from 19 March 2016 at 8 pm. Based on Michael Connelly’s line-up of Harry Bosch novels, this season will delves deeper into the personal and professional lives of LAPD detective Harry Bosch played by Titus Welliver. The second season of the hit cop drama will bring in the heavy hitters from the books for its fans and audiences.

    The seamlessly executed upcoming season 2 will see the idiosyncratic and jazz-loving LAPD detective back in the field and deeply engrossed in an all new case that may just prove to be his biggest, most dangerous challenge yet. As the case trails through treacherous conspiracy and sizeable corruption that shadows the police department, Bosch’s relentless pursuit of the truth leads him to situations involving family treason, desert safe houses, rogue cops, North Vegas brothels, domestic tension and some very dark truths.

    As Bosch tries to uncover the case with resonating dynamism, he receives a call from a LA reporter who claims to know something about the unsolved murder of Bosch’s mother from 40 years ago. With an engulfing plot line, Season 2 of Bosch will see Harry juggle between his professional and personal issues and dilemma.

    The star cast of the season 2 includes eminent artists like Titus Welliver with Jamie Hector as Bosch’s partner, Jerry Edgar, Amy Aquino as Lieutenant Grace Billets, Lance Reddick as deputy chief Irvin Irving and Sarah Clarke as Eleanor Wish.

  • Star World Premiere HD to air drama show ‘Bosch’ on 19 March

    Star World Premiere HD to air drama show ‘Bosch’ on 19 March

    MUMBAI: Star World Premiere HD is geared up to premiere season 2 of the drama show Bosch. The show will air from 19 March 2016 at 8 pm. Based on Michael Connelly’s line-up of Harry Bosch novels, this season will delves deeper into the personal and professional lives of LAPD detective Harry Bosch played by Titus Welliver. The second season of the hit cop drama will bring in the heavy hitters from the books for its fans and audiences.

    The seamlessly executed upcoming season 2 will see the idiosyncratic and jazz-loving LAPD detective back in the field and deeply engrossed in an all new case that may just prove to be his biggest, most dangerous challenge yet. As the case trails through treacherous conspiracy and sizeable corruption that shadows the police department, Bosch’s relentless pursuit of the truth leads him to situations involving family treason, desert safe houses, rogue cops, North Vegas brothels, domestic tension and some very dark truths.

    As Bosch tries to uncover the case with resonating dynamism, he receives a call from a LA reporter who claims to know something about the unsolved murder of Bosch’s mother from 40 years ago. With an engulfing plot line, Season 2 of Bosch will see Harry juggle between his professional and personal issues and dilemma.

    The star cast of the season 2 includes eminent artists like Titus Welliver with Jamie Hector as Bosch’s partner, Jerry Edgar, Amy Aquino as Lieutenant Grace Billets, Lance Reddick as deputy chief Irvin Irving and Sarah Clarke as Eleanor Wish.

  • Technicolor accelerates content production compliant with UHD Alliance specifications

    Technicolor accelerates content production compliant with UHD Alliance specifications

    MUMBAI: Technicolor is accelerating content production that is compliant with the Ultra HD displays and content specifications after the UHD Alliance’s released specifications for the same.

     

    Technicolor is a founding member of the UHD Alliance and has been a vocal supporter of an open-standard for next-generation video, which will allow consumers to buy devices and content with confidence.

     

    Technicolor has worked with its global teams and content owners over the last year to develop a new 4K HDR workflow for new titles, a cost-effective solution to remaster existing libraries, and the infrastructure to replicate the first Ultra HD Blu-ray Disc – all of which meet the new UHD Alliance specifications.

     

    Content creators working on new titles can utilise Technicolor’s global team of colourists and colour scientists to natively grade content in HDR. Technicolor has already graded several films to the UHD Alliance’s HDR specifications for Twentieth Century Fox including Spy and Fantastic Four. Technicolor has also worked with Amazon – the first video service to offer HDR – to grade its Amazon Original Series including Bosch, Mozart in the Jungle and Red Oaks in HDR quality.

     

    Those looking for an opportunity to unlock new value in the millions of hours of existing library content in a new, higher-quality format can remaster their libraries with Technicolor’s remastering services. Technicolor utilises its unique Intelligent Tone Management plugin for major colour grading systems, which dramatically reduces the time to create HDR content from archives of video content.

     

    Technicolor’s Home Entertainment Services team also announced it is fully certified by the Blu-ray Disc Association to create 4K HDR Ultra HD Blu-ray Discs. They are preparing to ship launch titles in the first quarter of 2016, timed with the release of new disc players.

     

    “After a year of dedicated work to define what next-generation video entertainment will look like, Technicolor welcomes the completion of the UHD Alliance specifications which will allow content owners to create next-generation content with confidence that it will look great on all next-generation displays. With cross-ecosystem expertise, and a fundamental understanding of storytelling, Technicolor’s well-tested HDR pipeline maintains the integrity of creative intent from set to screens.  We look forward to helping our partners develop new libraries of compelling content,” said Technicolor vice president of partner relationships and business development Mark Turner.

  • Leo Burnett ropes in Amritraj Thakur as VP – planning

    Leo Burnett ropes in Amritraj Thakur as VP – planning

    MUMBAI: Leo Burnett has appointed Amritraj Thakur as vice-president- planning at its Delhi office.

     

    In his new role, Thakur will work closely with Leo Burnett executive vice president – integrated strategy planning Antony Rajkumar in sharpening the agency’s strategic focus on key clients.

     

    Thakur started his career in advertising in 1999 and soon left the industry to become a specialist in the consulting space. He moves back to advertising with Leo Burnett after a long hiatus, and having worked with many multinational clients in diverse areas such as strategy planning, business analysis, consumer research, etc.

     

    He joins from Intellecap Consulting India where he worked as associate vice president.

     

    Leo Burnett India North president Samir Gangahar said, “Amritraj comes with rich experience in communications and more recently in consultancy. In him, we have found a strategist who has the ability to grasp business problems and think through compelling solutions that will add value to clients’ businesses. In his experience of over 15 years, he has acted as the change enabler for many clients across industries. I’m sure his strength in strategy and business analysis will prove to be an incredible asset to us.”

     

    Leo Burnett India executive strategy planning Antony Rajkumar added, “Amritraj has spent a large part of his career in the consulting space, solving complex business problems for both Indian and International clients. That experience coupled with his temperament, natural intelligence and passion to study and influence human behaviour, will add tremendous value to our clients’ businesses, and thus for the agency itself. It’s great to have someone like him on the team.”

     

    Thakur said, “Leo Burnett’s outlook on how the client’s business is evolving and the role communication companies can play in the change is spot on. I’m truly excited to be a part of the team that believes in defining the purpose brands and creating targeted and meaningful conversations with consumers. After having worked in the consulting space for more than 10 years, I was looking to get back to advertising. I would be foolish to have missed the Leo Burnett opportunity, as it has in its team some of the finest strategic thinkers in the country.”

     

    Over the years Thakur has worked with Unilever, Bosch, NCSoft, RDF Media, Danone, in designing new market entry strategies, implementing sustainable business models, managing marketing and communication requirements and new product launches.

  • Amazon Studios announced six new Amazon Original series for Prime Instant Video

    Amazon Studios announced six new Amazon Original series for Prime Instant Video

    MUMBAI: Amazon Studios announced on 31 March that The After, Bosch, Gortimer Gibbon’s Life on Normal Street, Mozart in the Jungle, Transparent and Wishenpoof! will become the next Amazon Original Series following rave customer reviews of the pilot episodes. The apocalypse, a behind-the-curtains look at classical music, a no-nonsense Los Angeles police detective standing trial, a family full of secrets, a girl with magic wishes and a boy named Gortimer—these are the intriguing plotlines of the six brand-new original series coming exclusively to Prime Instant Video.

    “We had a tremendous response to Amazon Studios’ latest pilots – in fact, double the number of customers watched these pilots compared to our first season and they posted thousands of heartfelt reviews with pleas for us to continue these shows,” said Amazon Studio director Roy Price in a statement. “Now the fun really begins – Amazon will be working with some of the most talented casts and creators in the business to bring six new shows exclusively to tens of millions of Prime members worldwide. These series, along with our summer kids programming, will give customers a lot of viewing choices.”

     

    Among the new Amazon Originals are, two hour-long dramas. The After from Chris Carter, the legendary creator The X-Files follows eight strangers who are thrown together by mysterious forces and must help each other survive in a violent world that defies explanation. Aldis Hodge, Andrew Howard, Arielle Kebbel, Jamie Kennedy, Sharon Lawrence, Jaina Lee Ortiz, Adrian Pasdar and Louise Monot will be returning to star in their roles.

    Michael Connelly’s best-selling book series about a relentless LAPD homicide detective will also come to life in the Amazon Original series Bosch. Connelly and Eric Overmyer (The Wire) will co-write the series which features Titus Welliver, Annie Wersching and Jamie Hector. Henrik Bastin and Fabrik Entertainment (The Killing) are producing.

    Amazon will also add Mozart in the Jungle, a half hour comedic drama about sex, drugs and classical music, that shows what happens behind the curtains can be just as captivating as what happens on stage. Returning cast includes Gael Garcia Bernal, Saffron Burrows, Lola Kirke, Malcolm McDowell, Bernadette Peters and Peter Vack. The series will be written by Oscar-nominee Roman Coppola (Moonrise Kingdom), actor and musician Jason Schwartzman (The Darjeeling Limited), Tony-nominated writer and director Alex Timbers, and Oscar-nominee Paul Weitz.

    Transparent, a dramedy about a Los Angeles family with serious boundary issues, rounds out Amazon’s upcoming prime time lineup. From Emmy nominee Jill Soloway (Six Feet Under) and starring returning cast Jeffrey Tambor, Judith Light, Gaby Hoffmann, Amy Landecker and Jay Duplass, Transparent is an exploration of sex, gender and family that begins when a dramatic admission causes everyone’s secrets to spill out. The pilot received wide critical acclaim, was hailed as “the best pilot I’ve seen in years,” and named to numerous must see lists.

    In addition to its original prime time series, Amazon is developing children’s programming for preschoolers and for kids ages 6-11 that will not only entertain, but will also educate, inspire creativity and teach valuable lessons. Gortimer Gibbon’s Life on Normal Street is a live action series for ages 6-11 and will be joined by Wishenpoof!, for preschoolers.

    Gortimer Gibbon’s Life on Normal Street is a live-action adventure show created by David Anaxagoras, a pre-school teacher and first-time writer who was discovered through Amazon Studios’ open-door submission process. The series is a coming-of-age tale that centers around Gortimer, his two best friends Ranger and Mel, and their exploits on Normal Street – an ordinary suburban neighborhood that has a hint of something magical just beneath the surface.
    Written by Angela Santomero, creator of Blue’s Clues, Creative Galaxy, and the Emmy-nominated literacy series, Super Why!, Wishenpoof! is an animated series that revolves around Bianca, who has “wish magic,” which means if she wishes to play under the sea then -Wishenpoof! – She’s a mermaid, swimming around with the sea horses. Bianca uses her wish magic to help others and learns to solve life’s problems in her own creative way because with magic, or without, we all have the power to make good choices. This is Santomero’s second Amazon Studios series.

    This summer, Amazon will premiere its first three kids series Creative Galaxy, Tumble Leaf and Annedroids exclusively on Prime Instant Video. Each show will focus on important skills for children – science, arts and critical thinking – and will foster creativity by promoting learning through play.

    Amazon Original preschool programming is developed with the aid of a board of advisors led by Dr. Alice Wilder, one of the world’s foremost experts in educational and child psychology. Dr. Wilder earned universal acclaim for her work as the producer and director of research and development for the hit series Blue’s Clues and Blue’s Room. During her nearly decade-long involvement with Blue’s Clues, Dr. Wilder helped pioneer a new level of interaction between a show and its young viewers. She brings her expertise to Amazon’s programming to give parents confidence these programs will provide valuable life lessons while being entertaining at the same time to maintain their child’s interest.