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Tag: Borosil Ltd

  • Larah Opalware by Borosil become India’s number-one brand in the opalware segment

    Larah Opalware by Borosil become India’s number-one brand in the opalware segment

    Mumbai: Borosil is thrilled to announce that Larah Opalware by Borosil, has become India’s number-one brand in the opalware segment, according to the latest sales report 2024.

    Larah’s Opalware range surges 37 per cent in sales, outpacing its competitors and propelling Borosil’s overall revenue to Rs 942.3 crores.

    On the occasion, Borosil Ltd MD Shreevar Kheruka expressed by saying “We extend heartfelt gratitude to our customers for making Larah by Borosil the number one opalware brand in the country. We are committed to providing our audiences with the highest quality products, contemporary designs and exceptional service.”

    The brand recently underwent a significant transformation in its identity and positioning, focusing on empowering modern Indian women who excel in multitasking and strive for excellence in all areas of life. This strategic shift has resonated well with its target audience, further solidifying its market leadership.

    As the brand moves forward, it aims to enhance its product offerings and expand its reach, setting new benchmarks in the industry.

  • Borosil promises ‘Acha Khana’ with all-new range of OTG

    Borosil promises ‘Acha Khana’ with all-new range of OTG

    Mumbai: Consumer product brand Borosil Ltd has launched a new ad campaign for its Oven Toaster Griller (OTG) range. The new TVC will be aired on popular channels across the country, in different languages, said the brand.

    The TVC, shows two children admiring the OTG at an appliances store with their parents who are looking to purchase the same. The mother is under the impression that with this new OTG by Borosil, their family will be able to bond more as they cook meals together and enjoy themselves as a family thereafter. The entire TVC revolves around the joy and fun of having the OTG as a helpful, worthwhile kitchen appliance.

    “We are proud to have our OTG range out there for our consumers. The high quality of our products is what we abide by and the satisfaction of our consumer base pushes us to come out with newer, better appliances,” said Borosil Ltd senior general manager of marketing (consumer products) Barnali Shankar. “Our new TVC highlights the OTG which allows you to make any desired meal and enjoy the best performance, firsthand.”

     The OTG range will be available to purchase through Borosil’s e-commerce website, as well as Amazon and Flipkart, said the statement.

    https://we.tl/t-mt7gNpEk4E

  • Borosil collaborates with celebrity chef Harpal Singh Sokhi

    Borosil collaborates with celebrity chef Harpal Singh Sokhi

    Mumbai: Consumer brand Borosil Ltd has announced its collaboration with celebrity chef Harpal Singh Sokhi. With this collaboration, Borosil aims to give its consumers a more holistic, well-rounded experience and enhance their engagement with the brand.

    A known name in the food industry, chef Sokhi has hosted several cooking shows on television.

    “Borosil’s aim has always been to make everyday tasks or kitchen work simple and easy; to be an ally to homemakers by launching everyday use smart products that enables her to perform beautifully. Chef Harpal Singh Sokhi’s culinary mastery with, the manner in which he simplifies recipes cooked in the right cookware will no doubt enhance the brand experience of our own consumers as well,” a Borosil spokesperson said on the collaboration.

    Founded in 1962, Borosil expanded its consumer offerings to include cookware, kitchen appliances, storage products, glass lunch boxes and stainless-steel vacuum insulated flasks and bottles.
    Commenting on the partnership, chef Harpal Singh Sokhi said, “I am so happy to announce the partnership between Borosil and Chef Harpal to celebrate cooking at every step in your kitchens at home.”