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Tag: Bookmyshow

  • LIVE Viacom18 and BookMyShow join hands to bring ‘Peppa Pig Musical’ to India

    LIVE Viacom18 and BookMyShow join hands to bring ‘Peppa Pig Musical’ to India

    MUMBAI: After running into packed houses across the US, UK, and Asia, ‘Peppa Pig Musical’, the live theatrical adaptation of the famed animated series on TV, is finally coming to India! LIVE Viacom18 and BookMyShow, India’s leading entertainment destination, have joined hands to bring Peppa along with her family and friends to the country, taking kids on a never-seen-before joyous ride. Presented by ICICI Bank Debit & Credit Cards, the all-new live stage show will keep fans talking, singing and dancing, wanting for more. The Peppa Pig Musical will tour 8 cities across 78 shows, starting this November.

    Making Children’s Day more exciting for the little ones, the most charming little piggy on the block will hit the stage making its debut with the preview show at Bal Gandharv Rang Mandir, Mumbai on November 14th.

    With this musical, LIVE Viacom18 and BookMyShow are set to provide a unique out-of-home entertainment experience to Peppa enthusiasts. This fully immersive musical with incredible life-sized characters with beautiful costumes will bring every kid’s favourite Peppa to life like never before and elevate their experience. Following its preview, LIVE Viacom18 and BookMyShow will roll out the carpet for the Peppa Pig Musical across seven other major cities including Delhi, Chennai, Bengaluru, Hyderabad, Pune, Ahmedabad and Jaipur.

    Peppa Pig has been one of the most loved international animated television series airing on India’s no.1 Kids Channel –Nickelodeon. The series has consistently been amongst the top 20 properties on a digital platform – VOOT.

    Mahesh Shetty, Head – Network Sales, Viacom18, said, “Ever since its launch Peppa Pig has become a household name and an important part of our ecosystem. Owing to its growing demand and popularity, we’re thrilled to bring a one-of-its-kind live musical for the audience to feel closer to their favourite characters and witness this wonderful experience. The announcement is an extension to Viacom18’s list of ‘firsts’, which includes – Viacom18 Consumer Products being the official merchandise partner for Peppa Pig in India to  broadcasting the iconic pre-school property on Nick Jr. and VOOT Kids; and now further venturing into bringing Peppa Pig, ‘LIVE’ with the first-ever Musical extravaganza. We are delighted to associate with ICICI Bank Debit & Credit Cards and BookMyShow LIVE for this unique property and are positive that this visual extravaganza filled with music and joy will be loved by everyone.”

    “The live entertainment industry in India is witnessing remarkable growth, with newer avenues of out-of-home entertainment opening up and being loved by audiences. BookMyShow is thrilled to collaborate with LIVE Viacom18 for the Peppa Pig Musical, adding another distinctive theatrical offering to our extensive repertoire of live entertainment experiences, all executed at par with global standards. We are certain that kids will love the musical, as much as they love the series.”, said Kumar Razdan, Head – Theatricals, BookMyShow.

    Amarjit S. Walia, Product Head – Cards, ICICI Bank said, “We are delighted to partner with Viacom18 to bring alive one of the most loved characters, Peppa Pig, to India. Looking at the popularity of these characters, we believe that the audience would love the musical. This being India’s first-ever LIVE introduction to their journey, the shows will be an unforgettable experience for the fans who have made Peppa Pig a success in the country.”

  • BookMyShow’s campaign around the movie Dream Girl Creates a Stir on Social Media

    BookMyShow’s campaign around the movie Dream Girl Creates a Stir on Social Media

    MUMBAI: BookMyShow, India’s leading entertainment destination, has launched a fun, quirky and innovative marketing campaign for Ayushmann Khurrana’s upcoming film ‘Dream Girl’. The campaign through its smart approach has managed to perform exceedingly well and capture people’s attention. This campaign has caught the eye of BookMyShow’s users in huge numbers and has been appreciated across social media platforms as well.

    Here are some interesting facts about the campaign:

    The campaign for Dream Girl has seen a phenomenal response from BookMyShow users, beating Avengers: Endgame when it came to ‘click rate’ and generating traffic on the platform

    After the push notification was sent to users, the traffic on BookMyShow multiplied ten-fold within a few minutes, hitting the 1 million mark in an hour

    After the campaign was activated, the number of missed calls on +91 70955 70955 increased by 10k in a day

    The click rate for this campaign was 9x when compared to other campaigns of this scale

  • BookMyShow brings Marvel Avengers S.T.A.T.I.O.N. to India for the first time ever

    BookMyShow brings Marvel Avengers S.T.A.T.I.O.N. to India for the first time ever

    MUMBAI: Get ready to bring out the superfan within, as you get a chance to lift Thor's hammer, get a glimpse of Captain America’s original Project: Rebirth pod and try on Iron Man's suit. BookMyShow, India’s leading entertainment destination, along with Singapore-headquartered Victory Hill Exhibitions (a subsidiary of Cityneon Holdings), brings Marvel Avengers S.T.A.T.I.O.N. – the globetrotting Super Hero interactive exhibit to India for the first time ever. Powered by PayPal, the immersive experience and travelling exhibition will first be unveiled to audiences in Mumbai at Universal Square, High Street Phoenix, Lower Parel on September 19th and will go on until November 17th, 2019 before moving to Bangalore.

    Tickets sales for the exhibit are now live exclusively on BookMyShow and also available on ground at High Street Phoenix. Users transacting online can avail special offers by choosing Paypal as their preferred payment option. 

    Avengers S.T.A.T.I.O.N. (Scientific Training And Tactical Intelligence Operative Network) is a unique exhibition which will let fans delve into the Marvel Cinematic Universe and the super-workings of each of The Avengers, as they train to become an agent of the S.T.A.T.I.O.N.  As part of their training, fans will get an opportunity to interact with original props and characters straight from the big screen.

    The specially constructed 20,000 square feet hangar hosts the multi-room interactive display and educational attraction. It will feature a range of Avengers facets like costumes, equipment, props, special effects, classified research, games, virtual reality and chemical experiences, all assembled to take Indian audiences into the back-story of each Super Hero and villain from the Marvel Cinematic Universe. Throughout the experience, visitors will interactively assemble an in-depth knowledge on each of their favourite Super Heroes to become part of a core combat support network for The Avengers team. Most recently, BookMyShow created ripples with Marvel Studios’ Avengers Endgame (the film) selling over 8.5 million tickets making it the highest performing Hollywood film on the platform. As the country’s biggest online box office, BookMyShow’s data repertoire of Avengers fans, their preferences, the platform’s vast customer insight and analytics makes it the ideal partner to bring to India, Marvel Avengers S.T.A.T.I.O.N.

    Excited about bringing this immersive experience to India, Albert Almedia, COO – Live Entertainment, BookMyShow, said, “The Marvel Universe is one of the most loved, celebrated and popular Super Hero series in the world and over the years, it has cultivated an extremely loyal fan base in India. It is this huge demand and growing fandom that we are looking to cater to. We are excited to bring a one-of-its kind experience by way of Marvel’s Avengers S.T.A.T.I.O.N. – an exhibit that will give fans an opportunity to come closer to the Super Heroes they love and understand their world in an interactive fashion. Bringing this immersive experience to India adds to BookMyShow’s array of world-class and internationally acclaimed live entertainment experiences that provide new and unique options to millions of our customers.”

    The interactive Marvel Avengers S.T.A.T.I.O.N. will allow visitors to explore the world of the Avengers by carrying out detailed examinations of the characters’ history, genetics, technology, mission and personal profiles of the Avengers squad. Throughout the exhibit, visitors will become Agents and interactively equip themselves with undiscovered facets and in-depth knowledge about each of the characters. These Agents will then become part of a core combat support network for the Avengers. A first-hand experience will allow fans to explore the origins of their favourite Marvel Super Heroes’ powers and the science behind these legendary characters and their transformation.

    “Cityneon and Victory Hill Exhibitions are thrilled to be working with BookMyShow to bring Marvel’s Avengers S.T.A.T.I.O.N. to Mumbai,” said Mark Kemper, Group Chief Corporate and Financial Officer, Cityneon. “Our partnership allows Marvel fans in India an opportunity to experience the immersive exhibits we are known for worldwide, and we look forward to sharing the excitement of the Avengers with visitors of all ages.”

    Commenting on hosting Marvel Avengers S.T.A.T.I.O.N. exhibition at High Street Phoenix, Rajendra Kalkar, President (West), The Phoenix Mills Limited said, “Marvel’s influence on pop culture is enormous, and the exhibition will focus on some of those incredible moments and a is perfect platform for its fan to come and connect with their favourite character. We are thrilled to be a part of it as it’s a wonderful opportunity for all the fans to relive the experience of watching their favourite character live.”

    The entertaining and educational exhibition has been curated around S.T.E.M concepts (Science, Technology, Engineering, and Mathematics) in partnership with NASA, The Science and Entertainment Exchange (a National Academy of Sciences Program), Neuroverse, JPL and Gamedesk providing comprehensive educational attraction for teachers and students. An exploration of the science behind the film series that sits at the epicentre of the Marvel storytelling, is what curious students can take back from their experience here.

    "Partnerships are at the core of everything we do. Our association with Marvel Avengers S.T.A.T.I.O.N. adds another exciting dimension to our partnership with BookMyShow. PayPal will now offer a convenient and safe payments experience for millions of Avengers fans." Siddharth Dhamija, Head of Large Enterprise Business, PayPal.

    After successful runs in New York, Seoul, Paris, Singapore, Beijing, Taipei, London, Las Vegas and many other cities, Marvel fans in India will now get to experience the unstoppable excitement of Super Hero fever in Mumbai and Bangalore.

  • This Raksha Bandhan, celebrate the love for your siblings with ‘The Gifting Carnival’ powered by Qwikcilver

    This Raksha Bandhan, celebrate the love for your siblings with ‘The Gifting Carnival’ powered by Qwikcilver

    Raksha Bandhan, the celebration of sibling love has come a long way and so has the tradition of exchanging gifts on this auspicious occasion. Considered as an expression of love, joy and celebration, selecting a gift on Raksha Bandhan for the sibling can prove to be a difficult task. A gift card thus provides an opportunity to give your sibling the power to choose their gifts – a nice perfume, a beautiful dress, a classic watch, a planned trip to an exotic location, or an OTT subscription, as they would prefer.

    Starting today, Qwikcilver, the end-to-end gift solution provider is launching “The Gifting Carnival” till August 18, 2019.

    A close up of text on a white surface Description automatically generatedThe Gifting Carnival is an omni-channel carnival that brings together more than 200 brands across 20+ categories on one platform, thereby giving consumers the power to shop as per their choices and avail benefits of exclusive Gift Card Offers.

    The gifting carnival is live across a range of categories including e-commerce, large format stores, travel & hospitality, specialized retail, fashion & apparel, entertainment, and food & beverages. Some of the brands participating in this carnival are Myntra, Lifestyle, Croma, Levi’s, The Raymond Store, Central, Titan, Zomato, Zivame, Big Bazaar, BookMyShow, PC Jeweller and Zee5.

    The gift cards can also be gifted through www.woohoo.in & the Woohoo app. Woohoo is a gift card superstore for personal and occasion-based gifting. With Woohoo app and Woohoo.in, consumers can gift their loved one’s apparels, jewelry, a meal at a restaurant, a movie, spa outing or even a holiday at a resort or a luxury hotel. To enhance the experience, the gift card can be personalized with photos, GIFs, voice messages and more, with the ease to gift directly through WhatsApp or e-mail.

    The recipient of the gift cards can also store the gift cards on woohoo.in or Woohoo app so that there are no concerns about the card getting stolen or lost. Woohoo is India’s largest gifting platform.

    The gift card holder can either redeem the card online on the brands’ portals, or can walk into a participating brand store, across 2000+ cities in the country to redeem their gift card.

    It can’t get better than this! This Raksha Bandhan, surprise your sibling with a new age gift and make him/ her smile!

    “The Gifting Carnival…where Gifting meets Gift Cards”

  • BookMyShow opens gates to IPL tickets; Partners exclusively with top four teams

    BookMyShow opens gates to IPL tickets; Partners exclusively with top four teams

    MUMBAI: Packed stadia, cheering crowds rooting for their favourite player and team, the sound of the bat hitting the ball for a boundary, the anxiety of the last over and to top it all, the iconic IPL tune. If you haven’t experienced the thrill of a T20 game from the stands in a nail-biting finish, have you really watched it at all?

    Skip the queues and block your tickets on India’s leading entertainment destination, BookMyShow, to witness all the action live.  BookMyShow has tied up with four of the top VIVO IPL 2019 teams as their exclusive ticketing partner.

    Fans from across the country and beyond can book their tickets on BookMyShow to watch reigning champions Chennai Super Kings, Mumbai Indians, Kolkata Knight Riders, Chennai Super Kings and Rajasthan Royals live in action on their home grounds. Registrations for tickets to home boys Mumbai Indians' games go live today with public ticket sales kick-starting March 9th.

    With this partnership, BookMyShow owns 50% of the entire ticket inventory for IPL 2019.

    Through its compelling partnership with leading IPL teams across the league’s previous seasons, the platform has helped franchises steadily grow in scale and size, as millions of BookMyShow users throng to the stadium each year to watch their favourite match live.

    Albert Almeida, COO – Live Entertainment, BookMyShow said, “We are excited to continue our association with the leading teams at IPL this year too. The four teams include defending champions Chennai Super Kings, the stellar Kolkata Knight Riders, house favourites Mumbai Indians and the champion challengers Rajasthan Royals. We are delighted to partner with each of these teams and provide their fans with BookMyShow’s unmatched suite of services. With IPL 2019, we look forward to upping the ante and providing a great seamless experience for the millions of fans right from the time they log onto our platform and until they leave each venue. May each game be more exciting than the other and fans have the time of their lives. May the best team win!”

    BookMyShow will focus on engaging with crazy cricket fans across various online & offline campaigns throughout this 12th edition of IPL.

  • The Josh is at an all-time high as BookMyShow sells 5 million tickets for 2019’s first blockbuster Uri: The Surgical Strike

    The Josh is at an all-time high as BookMyShow sells 5 million tickets for 2019’s first blockbuster Uri: The Surgical Strike

    MUMBAI: Aditya Dhar’s directorial debut Uri: The Surgical Strike has been the cynosure of all eyes since its trailer release. In what reflects immense appreciation for the film across the country, BookMyShow, India’s leading entertainment destination, has sold over 5 million tickets for Uri: The Surgical Strike. 

    Blowing past expectations, the film scorched the screens, going from a fantastic first weekend to entering the coveted Rs 200 crore club recently, proving yet again that content-driven films continue to win at the box office. The film has been showered with great reviews and a strong word of mouth, aiding the film’s growth, week-on-week. A large section of BookMyShow users actively rated the film at a consistent average of 90%.

    Speaking about the response that the film has received, Ashish Saksena, COO – Cinemas, BookMyShow said, “Uri is undoubtedly the first blockbuster of this year! Its impressive box-office collections along with a strong performance on BookMyShow is a testament of millions of movie-goers' preference to reach out to us to watch their favourite films, week after week. With a strong narrative and technical prowess, the film has proved that good content wins over everything. Uri has been enjoying its much-deserved fame and continues to grow stronger.”

    Ronnie Screwvala, RSVP said, “Uri has been an inspirational movie for so many, and loved by many more and that is the most gratifying experience for RSVP, the director, the cast and the entire team that made this happen. That the movie also worked at the Box office is a true Salute to our audiences in India and around the world. 5 million tickets of Uri sold on BookMyShow is indeed a statement of how successful the platform is. We are proud of our ongoing collaboration with BMS and look forward to many more.”

    Starring Vicky Kaushal in the lead, Uri: The Surgical Strike is based on the real-life surgical strike undertaken by the Indian Army in PoK in 2016. 

  • Gear up for digital sensation Ben Phillips’ India debut!

    Gear up for digital sensation Ben Phillips’ India debut!

    MUMBAI: Ever wondered what it takes to make people believe that everything happening around is for real when it’s actually far from reality? Add to that, a sibling who keeps you at the centre of all his epic pranks, all the time! 22 million people have expressed their love for such a prankster, and we are hardly surprised.

    Presenting the globally loved prankster Ben Philips himself, BookMyShow and ITP Live are here to turn your weekend into a laughter riot. The YouTube, Vine and Instagram sensation is making his India debut in Mumbai on February 10th and we can’t think of any reason for you to miss this! There’s more! You can even meet the digital star and flaunt it on your social media account. Believe us, this is not a prank!

    Ben Philips’ India Tour is the latest addition to BookMyShow’s array of offerings as it brings the best of entertainment for all its users. The leading entertainment platform has been home to world-class experiences and Ben’s India Tour is a part of the company’s endeavour to constantly provide its audiences with relevant and trending genres of entertainment across Indian and International talent.

  • TVS Motor Company, Dentsu India create ‘The Ntorq-o-tron’

    TVS Motor Company, Dentsu India create ‘The Ntorq-o-tron’

    MUMBAI: TVS Motor Company, in collaboration with Dentsu India, has set up a one-of-a-kind Bumblebee inspired  transformer—called Ntorq-o-Tron, at Select City Walk in Saket, New Delhi. The transformer installation has been created by a Bengaluru-based artist Rahul KP, using TVS Ntorq scooter parts. TVS Ntorq is the presenting partner of the film Bumblebee in India.

    Apart from Delhi where it is currently being showcased, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai, and Bengaluru. The brand is also running a contest for TVS Ntorq customers across online platforms to win BookMyShow vouchers for the film.

    Dentsu India creative director Nikhil Narayanan said, “The TVS NTORQ 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude, and ability. Also, there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer – using nothing but original scooter parts.”

  • BMS reveals how India consumed entertainment in 2018

    BMS reveals how India consumed entertainment in 2018

    MUMBAI: BookMyShow has revealed how India consumed out-of-home entertainment from its platform in 2018 in a latest report.

    BookMyShow CEO and founder Ashish Hemrajani said, “As the year comes to a close, thank you to all our users for choosing BookMyShow. #BestOf2018 is a true reflection of the amazing year that 2018 has been! India’s entertainment landscape is going through a radical change and BookMyShow is playing its part in this transformation, by providing an unparalleled experience. 2018 has witnessed great demand for both movies and live events.”

    As per the reveals, Hindi movies followed by Telugu and English were the most watched via the platform. Out of 1780 films, across languages, that BookMyShow hosted this year, Rajinikanth and Akshay Kumar starrer 2.0 became the highest grossing film on the platform, selling 16 tickets per second, followed by Sanjay Leela Bhansali’s magnum opus Padmaavat. It was also the highest grossing Hindi film.

    Bengaluru became the leading city in terms of total number of movie tickets bought. Sunday afternoon was the most preferred show time and drama was the most popular genre followed by action, thriller and romantic comedy.

    The report also mentions, “In 2018, regional cinema saw a remarkable increase, contributing 45 per cent to the total number of tickets sold on BookMyShow. Tamil and Telugu films together formed 73 per cent of the total number of tickets sold for regional films fuelled by the release of movies like 2.0, Sarkar and Geetha Govindam and Rangasthalam, amongst others.”

    Apart from the movies, the people also opted for a lot of live entertainment. The live-entertainment listings registered a growth of about 20 per cent this year as compared to 2017. “This year, the India debut of Disney’s Aladdin and Cirque du Soleil’s latest spectacle BAZZAR marked a new high in the entertainment experience of BookMyShow’s users,” reads the report.

    City-wise, Mumbai opted for plays while Delhi went out for food and historical monuments. Bangalore and Hyderabad attended the maximum number of stand-up gigs.

    “In 2018, users preferred BookMyShow to book their spots at the Indian Premiere League leading to packed stadiums along with Pro Kabbadi League that experienced high demand in cities like Pune, Patna, and Ahmedabad,” the report claims.

  • ALTBalaji introduces ‘Tyohar Entertainment Ka’ offer for festive season

    ALTBalaji introduces ‘Tyohar Entertainment Ka’ offer for festive season

    MUMBAI: OTT platform ALTBalaji has undergone a diligent expansion over the course of the year. Through clutter-breaking originals spanning genres, it has been entertaining the audiences in geographies and age-groups. Ahead of the festive season, the digital platform is now launching a consumer brand campaign called ‘Tyohar Entertainment Ka’. Under this campaign, ALTBalaji is introducing special offers for users across Delhi NCR and Pune from 21 December 2018 to 3 January 2019.

    With an eclectic library of original content, ALTBalaji has witnessed threefold increase in direct subscribers. ALTBalaji is constantly experimenting with content across genres like thriller, comedy, mystery, dark humour and romance drama by associating with the best talent from the industry. Shows like The Test Case sparked off discussions on women empowerment and their role in Indian armed forces. Through Gandii Baat- a show on urban sensual love stories, Baby Come Naa, a rib -tickling comedy and The Great Indian Dysfunctional Family, a dark comedy, the platform has proven its diversity. Its family drama HOME won accolades at various award ceremonies and was loved by the audience and media alike. Adding to this line-up has been is its recently released thriller Apharan that has been a runaway success and has kept the audiences hooked.

    ‘Tyohar Entertainment Ka’ is a 14-day campaign that will be open for audiences from the regions of Pune and Delhi NCR. The contest encourages audiences to download an annual subscription pack which is available only for Rs 300. The participant must then answer a simple question on the contest page. Each day, ALTBalaji will pick lucky winners and gratify them. Every day, 151 lucky winners receive Book My Show vouchers worth Rs 250 each; while one mega winner will go on to win an all-exclusive premium gold gift card worth Rs 10,000.

    On this initiative ALTBalaji SVP & head marketing Divya Dixit said, “ALTBalaji is a leader in creation of clutter breaking content and has the finger on the pulse of the Indian audience. Through this initiative, we intend to re-engage with our existing consumers as well as offer an opportunity to new subscribers. “Tyohar Entertainment Ka” sets the tone to celebrate our vast content library that caters to all age groups, across genres and gives our users another reason to participate and win gratification.”