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Tag: book launch

  • Power women unite for the launch of Dr. Shamoly Khera’s book ‘Letters to Daughters of Tomorrow’

    Power women unite for the launch of Dr. Shamoly Khera’s book ‘Letters to Daughters of Tomorrow’

    Mumbai: The official launch of the inspiring book ‘Letters To Daughters of Tomorrow’ by Dr Shamoly Khera, published by Rupa Publications, featured an engaging panel and captivating discussions with influential women. On the panel were – Indian journalist Barkha Dutt, actor Kirti Kulhari, media industry executive Megha Tata and author of the book herself Dr Shamoly Khera.

    The panel moderated by Barkha Dutt uncovered several themes of the book – from why there are lesser working women in India to how women can break stereotypes. ‘Letters to Daughters of Tomorrow’ within two months of its release has achieved number two position in the category of success and society & social sciences.

    Dr Shamoly Khera shared, her motivation to write the book was the shocking discovery that number of women in India gaining formal education had increased, but the women in workforce had alarmingly declined. Actor Kirti Kulhari known for her bold portrayal of characters in films like Pink, Mission Mangal, Uri, Blackmail and OTT series like Four More Shots Please shared how being a woman has only empowered her in the Bollywood industry. Megha Tata, who has led teams at Discovery, Star and HBO amongst others, spoke about how we can strike positive conversations around women bosses and set new examples. Padmashri recipient and Mojo Story founder editor Barkha Dutt praised the book for raising crucial conversations around girls’ financial independence. The discussion encouraged interaction from both women and men in the audience who agreed with the panellists’ views on women’s battles against stereotypes.

    Dr Shamoly Khera is an international television presenter and joint managing director at One Take Media. She was named Times Most Influential Personality in 2021 for her debut book ‘Bedazzle’ as the Emerging Author of the Year`. The book explores the journey of modern Indian women, amidst contradictory Indian culture, and is a culmination of countless hours of research on how women in India can thrive more. ‘Letters to Daughters of Tomorrow’ is available across all leading bookstores in India and on Amazon online bookstore.

  • Shilpi Prasad launches debut book “Women Beyond Pink”

    Shilpi Prasad launches debut book “Women Beyond Pink”

    Mumbai: In her first literary endeavor, Shilpi Prasad explores the evolving landscape of marketing to women in her book titled “Women Beyond Pink.” Drawing on her extensive experience in PR, communications, and digital marketing, Shilpi sheds light on the evolution of media campaigns targeting women and provides insights into reaching out to the diverse Gen Z women in particular.

    The book challenges traditional narratives by examining the evolution of marketing to women over the years, emphasising the need to move beyond stereotypes and assumptions. “Women Beyond Pink” is not a portrayal of individual women but a comprehensive exploration of campaigns, and the changing roles of women as consumers and decision-makers.

    Bottle Openers’ co-founder Shilpi Prasad shared her wisdom with readers, encouraging them not to internalize advertisements. Her advice centers on thoughtful purchasing decisions based on inherent needs, rather than external influence. She urges readers to seek mentorship, collaborate with other women, and celebrate each other’s achievements.

    “Women Beyond Pink” author Shilpi Prasad commented on her debut: “Launching ‘Women Beyond Pink’ is a culmination of my experiences and observations in the dynamic world of marketing and advertising. I hope the book sparks conversations about the diverse and dynamic nature of women as consumers and decision-makers. It’s not just a book; it’s a call to challenge stereotypes and embrace the infinite possibilities women have in the market and society.”

    Shilpi Prasad brings over 20 years of expertise in PR, communications, and digital marketing, with a background in handling diverse roles across various industries. As a co-founder of Bottle Openers, she has played a pivotal role in the company’s growth, earning recognition for tech innovations and creative prowess in film production for brands such as Faber, BlackBerrys, Cream Bell, and Alcis.

    “Woman Beyond Pink” is set to be a thought-provoking addition to the literature on gender roles, marketing, and consumer behavior. The book is now available for purchase online on Amazon WOMEN BEYOND PINK.

  • Forcing exhibitors is no solution for Marathi cinema revival: Ronnie Screwvala

    Forcing exhibitors is no solution for Marathi cinema revival: Ronnie Screwvala

    NEW DELHI: Reacting to the Maharashtra government’s directive to all multiplexes in the state to screen at least one Marathi language movie in prime time, media and entertainment veteran Ronnie Screwvala said it was more important for the exhibition sector itself to “open its eyes to regional cinema.”

     

    “Forcing some regulations on people but not enforcing it only creates problems,” he said.

     

    Founder of one of India’s largest media and entertainment conglomerates – UTV, Screwvala launched his book with a coffee session with Karan Johar in an event held at the capital on 8 April.

     

    “Inject humour and laughter and look people in the eye even when you are telling them about failures. Make failures completely acceptable, and it will work,” he voiced.

     

    Screwvala has clearly learnt from his disruptions, and broke new ground by creating radio and television advertisements for his book Dream with Your Eyes Open, which he claims is not a biography about encouraging entrepreneurship.

     

    Referring to his weekly television programme on ET Now, he said that was also about entrepreneurship and not about him. Screwvala opined that his own entrepreneurial journey had been filled with innovation and disruption.

     

    Referring to his career in filmmaking and his 1997 film Dil Ke Jharoke Mein, he said, “Sometimes you are ahead of your times and therefore you fail.”

     

    The basic thought is about how more people can be encouraged to venture into entrepreneurship of their own. The ambition and aspiration level has to be charged, instead of just providing infrastructure to people, he said.

     

    Johar added that it is important to dream, but one should dream with one’s eyes open so that one can distinguish between what is right and wrong and rationalise.“Ronnie’s journey is an inspiration, to say the least. His innate ability to merge creativity with commerce is remarkable,” he said.

     

    Rupa Publications managing director Kapish Mehra added that the publication of the book had in itself been an entrepreneurship and it had done a landmark sale of 50,000 for a first time author within a week of its launch.