Mumbai: To mark the occasion of World Earth Day this year, Godrej Group has released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for children to urge them, other individuals and business heads to invest their resources in safeguarding the environment and protecting valuable species from extinction. Using this digital book as a platform, the group, sends an urgent message about preserving the environment for tomorrow.
Through the character ‘Maahi’ the book carries the message of inculcating environment awareness and its need for protection to every individual, through children’s tales. The book showcases the imperative of involving younger generations in the effort while reaching out to more people to help save our environment.
The key intent of the book is to foster concern for the environment by depicting how critical it is to establish good habits such as reducing, re-using and recycling at a young age since children tend to respond better to environmental issues, said the statement.
“The Godrej Group has historically been at the forefront of environmental conservation and each and every organisation under our umbrella is determined to making every effort towards a cleaner, greener and better world. We have always considered a sustainable work ethos as our responsibility to our nation and our planet,” said Godrej Group executive director and chief brand officer Tanya Dubash. “To safeguard the environment for the generations yet to come, we aim to promote personal responsibility through this book ‘The Last Cloud, Ray, Drop, Mangrove and Bee.’ We hope to instil a sense of passion in every reader to invest themselves into preventing environmental degradation and nurture conservation.”
“We will be launching the book in three parts, thereby, celebrating Earth Day for a whole week,” Dubash further added.
“Every Earth Day, we’ve been asking adults the world over to think about the children of the future,” commented Creativeland Asia CCO Anu Joseph. “This time though, we thought, ‘let’s redirect to the little ones.’ After all, the future of the planet is intertwined with theirs. And when the little ones know better about Earth’s history, they’ll grow up and change the global warming story. And our videobook, The Last Cloud, Drop, Mangrove, and Bee, gives that loving nudge through little Maahi and her friends as they spread planet positivity and change the world to be #EarthfullyYours.”
Speaking on the initiative, Ajay Chacko, Head – Marketing, CNBC-TV18 and CNBC Awaaz said, “The Penguin CNBC-TV18 Business Yearbook 2006-07 is a catalogue of valuable information by established names like Penguin and CNBC-TV18. The Yearbook provides valuable insights and facts and encapsulates all the milestones that made an impact on the economy during the year 2005-06. This first-of-its-kind yearbook is an essential guide for executives, consultants, students and examination candidates as it is a reference on Indian business and economy and incorporates the latest figures. Making this book truly special are the feature contributions on the progress of the Indian economy by leading industry stalwarts like Nobel Laureate Amartya Sen, former RBI Governor Bimal Jalan and many others”