Tag: Bombay Velvet

  • Star Gold HD to premiere ‘Bombay Velvet’ on 25 July

    Star Gold HD to premiere ‘Bombay Velvet’ on 25 July

    MUMBAI: Star Gold HD, continues to deliver as promised, an elevated television experience with yet another star-studded World Television Premiere of Bombay Velvet on 25 July, at 9:00 pm.

     

    With a stellar star cast comprising of Ranbir Kapoor, Anushka Sharma and Karan Johar, Bombay Velvet is a film about jazz clubs, a passionate love story, a growing metropolis and a phenomenal hunger for a good life.

     

    Directed by the acclaimed filmmaker, Anurag Kashyap, Bombay Velvet is a period crime drama film which is a tale of an ordinary man’s journey who goes against all odds and forges his identity to make it big in the city of dreams. Set in 1960s Bombay, the film tells the story Balraj (Ranbir Kapoor), a street fighter who is in love with the jazz singer Rosie. To become rich and woo Rosie, Balraj impresses a wealthy businessman Kaizad Khambatta (Karan Johar) who offers him to manage his club “Bombay Velvet”. The suspense unfolds as the dark secrets of the illegal tasks and activities of the club get disclosed. Stay tuned to find out how each character is related to the club and the on screen chemistry between Johnny and Rosie.

  • ‘Tanu Weds Manu Returns’ on a barrier-breaking spree; collects Rs 69.85 crore

    ‘Tanu Weds Manu Returns’ on a barrier-breaking spree; collects Rs 69.85 crore

    MUMBAI: Tanu Weds Manu Returns is on a barrier-breaking spree. Riding solely on Kangana Ranaut’s petite shoulders playing her double roles, the film is slated to set new benchmarks at the box office.

     

    This is Ranaut’s hat trick after Tanu Weds Manu and Queen, all three being her personal triumphs and rewards of her outstanding talent. The film had a sort of tepid opening day but went on to consolidating over the weekend as well as taking a solid grip on the box office to end its first week with Rs 69.85 crore.

     

    Welcome To Karachi, yet another attempt to launch Jackky Bhagnani in a home production, comes as a cropper. A poorly selected, mundane subject, unimaginative treatment and patchy making take their toll. Rather overconfidence of opening the film on Thursday evening for paid previews marred the film’s Friday prospects as the bad reports spread instantly. Resultantly, the film failed to attract viewers on Friday ending it with poor collections even as the following Saturday and Sunday could not lend any respectable figures to the opening weekend tally of Rs 5.55 crore.

     

    P Se PM Tak, a script Kundan Shah had been working and reworking on for eons, released post undergoing a slaughter at the Censors and lack of promotion, fails miserably.

     

    Ishqedarriyaan, a comeback vehicle for Mahakshay Chakraborty, son of Mithun Chakraborty, fails to find audience to avail of screenings. An also ran.

     

    Bombay Velvet drops to about Rs 1 crore in its second week after a miserably devastating first week of Rs 21.65 crore. The film rates as the biggest disaster in last few decades and will lose almost all of its investment and some.

     

    Piku managed to hold its own during its third week despite the Tanu Weds Manu Returns onslaught to put together a decent Rs 9.65 crore to take its three-week total to Rs 74.87 crore.

     

    Gabbar Is Back collects Rs 1.45 crore in its fourth week taking its four-week total to Rs 79.25 crore and marginalizing its deficits.

  • Box Office: ‘Tanu Weds Manu Returns’ shines; ‘Piku’ marches forward

    Box Office: ‘Tanu Weds Manu Returns’ shines; ‘Piku’ marches forward

    MUMBAI: Tanu Weds Manu Returns has braved two vital IPL matches to put up decent weekend figures. The film, while not finding much favour as it went from A to B to C class screens, however, performed well at elite multiplexes improving over Saturday and Sunday over its comparatively weak opening of Friday. The film collected Rs 38.7 crore in its opening weekend and will need to continue the good run to break even.

     

    Anurag Kashyap’s Bombay Velvet met with total rejection from day one by moviegoers. The film ended its opening Friday with pathetically poor collections and failed to improve over the next two days. Monday onwards it was a free fall, collections deteriorating each day to put together a lowly Rs 21.65 crore for its first week. Earlier, when people in the trade cited a high-priced disaster, it was Razia Sultan. For this generation, it is Bombay Velvet. At least, Razia Sultan enjoyed some shelf value and curiosity, thanks to its music and popularity of stars.Bombay Velvet is utterly forgettable.

     

    Piku continued to maintain strong trends in its second week, too. Being a wholesome entertainer, it holds appeal to all which reflects on its box office collections. The film has added Rs 23.8 crore to its first week figure of Rs 41.42 crore and takes its two-week total to Rs 65.22crore. Adding another Rs 6.5 crore for its third weekend, the film’s 17-day tally stands at Rs 71.22 crore.

     

    Gabbar Is Back has managed to collect Rs 4.3 crore in its third week to take its three-week total to Rs 78.8 crore.

  • Maldives to woo Indian tourists with ad campaign across PVR Cinemas

    Maldives to woo Indian tourists with ad campaign across PVR Cinemas

    MUMBAI: The Maldives Marketing and Public Relations Corporation (MMPRC) has tied up with PVR Cinemas across India for a two-week video campaign that will run in all major cinema halls of the PVR auditoriums.

     

    The promotion has been timed around the beginning of the summer holiday season in India to catch the attention of the holidaymakers; and during the release of films like Piku and Bombay Velvet.

     

    The Maldives clip will be shown across PVR properties in New Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad, Chennai and Kolkata.

     

    MMPRC deputy managing director Mohamed Adam said, “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience. Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So whether it is for a honeymoon, a family holiday or just an extended weekend getaway – there is something for everyone.”

     

    Indians made up 3.8 per cent of the visitors to the Maldives up to December 2014. A total of 45,587 visitors from India visited Maldives last year, which is a growth of 19.9 per cent compared to year 2013. Maldives offers free visa on arrival for all nationalities, which is a further incentive for the Indian traveler to visit Maldives.

     

    2015 will see a focus from MMPRC to participate in more consumer driven activities designed to reach out to all segments of the Indian traveler and will see a continued focus to jointly working with all other partners to further increase the number of Indians visiting Maldives. 

  • ‘Bombay Velvet’ collects Rs 15.8 crore in opening weekend; ‘Piku’ picks up

    ‘Bombay Velvet’ collects Rs 15.8 crore in opening weekend; ‘Piku’ picks up

    MUMBAI: Bombay Velvet has turned out to be the disaster it was predicted to be. From casting Ranbir Kapoor as a Tommy gun totting criminal to the way the film’s promotion was handled, especially the publicity material, went against it. From the film’s posters to promos, nothing inspired viewer confidence or curiosity.

     

    The film’s opening weekend collections are a terribly poor at Rs 15.8 crore. Kapoor has his fan following and, to an extent, so does Anushka Sharma, yet the film failed to garner decent footfalls on its opening day. The emerging word of mouth publicity from those who caught the movie early happened to be so negative that the film failed to better its Friday figures even on Saturday, which is a normal trend howsoever bad a film may be. It is strange that thanks to social media discussions, those who still went to watch the film thereafter did so mainly out of curiosity as to what was so wrong with this film?

     

    On the other hand, Piku is going great guns. Having had a lukewarm response with the opening day reporting a mere Rs 5.32 crore, the film went to double its opening day figures with Rs 11.2 crore on its first Sunday and continued the good run through the rest of the week till Thursday to put together a first week tally of Rs 41.42 crore. The film added another Rs 14.6 crore for its second week to take its 10-day total to Rs 56.02 crore.

     

    Kuch Kuch Locha Hai saw poor collections of Rs 3.55 crore for its opening week.

     

    Gabbar Is Back held well in face of little opposition and managed to collect a handsome Rs 18.1 crore in its second week to settle at Rs 74.5 crore after its second week run.

     

    Margarita With A Straw added about Rs 15 lakh in its fourth week to take its four-week tally to Rs 5.95 crore.

  • ‘Bombay Velvet’: A disaster

    ‘Bombay Velvet’: A disaster

    MUMBAI: A film’s first test is in its title. Teasers, promos and the rest come much later. A bad or irrelevant title displays utter lack of imagination besides having no connect with the film. Bombay Velvet is based on a historian, Gyan Parakash’s book, Mumbai Fables.

    Bombay/Mumbai is comparatively a new city turned metro during mid-20th century and Karachi enjoyed the status Mumbai grabbed later. It started after the seven islands were linked as one land mass. 

    In this case, Mumbai has a history and its passing heroes, villains and other legends but no fables to speak of. The book’s title being a misnomer, the film makes its story a fantasy a la Dick Tracy sans Tracy, the cop, of the comic strip, who is missing here while his main villain, Flattop Jones, a hired gun is made the hero. Otherwise, you may call it a prohibition era American film transplanted as a 1960s Hindi film with Mumbai background. 

    Ranbir Kapoor arrives in Mumbai with a woman he thinks is his mother but is not so sure. All heroes need a sidekick, soon he cultivates one too. By scene two, both are grownups and
    have graduated to petty crimes. As has been seen in many such films, while the hero is impulsive and violent, the sidekick is more balanced and logical. 

    Ranbir has no scruples and he can clobber a man to death as easily as he can pick a pocket. His only ambition is to become a big shot; when he grows big, he wants to be bigger. If you have not found anything novel or interesting so far, there is no hope of it coming your way hereafter.

    The film is about all the wrong people coming on one screen (though Mumbai was never that way nor it is now). Mumbai was a city where even its dons were respected till
    the early 1990s. 

     

    There are big players in the city and they realize the talent of Ranbir, the most impressed being Karan Johar. Karan is a fixer, who turns deals and is in cahoots with Siddharth Basu though you never learn what Basu is: a lawyer, a politician or another fixer? He is impressed just because Ranbir tries to enter a bank and tries to steal his money by barely poking his two fingers pretending he has a gun! Karan is a big shot, wielding great power and one wonders why he’s at a bank to withdraw money when his personal staff can do it for him.

    Karan, however, is mighty impressed and offers Ranbir contracts to kill people. You don’t know where this film is going until the reality hits that it is going nowhere! Ranbir is a pawn in the hands of Karan but not for long. He wants his share of the pie to be well-defined now that he is in the inner circle of the clique. 

    Ranbir has to frame an honest politician who can’t be bought with money. He is a hurdle in Karan and his clique’s plans. It is unclear why they don’t shoot him dead like they do all others. On such occasions, Karan uses his wife as a bait to lure the person. The politician is so honest, he accepts only Scotch and women in his bed. This film has some legendary character sketches. 

    Meanwhile, there is also a chapter on Portuguese Goa. Anushka Sharma, a choir singer child impresses Remo Fernandes. You are not told who he is or what he amounts to but he convinces her mother to send her with him. Next you know, he is torturing and sexually abusing her. Again, by scene two, she is a grown up. This time when Remo enters her room to deliver her daily lashes, she beats the hell out of him and escapes to land in Mumbai to come acros who else but Ranbir. 

    These absurdities go on and on for over 150 minutes until the film comes to a predictable yet welcome end. Phew! 

    As for a script, none exists. The film proceeds on whims. Everybody is double-crossing or backstabbing the other for no apparent reason. No character is etched out in detail. They come and it is left to you to figure out but soon you don’t care. 

    The script is poor and has no consistency. It was such an amateur idea to start the film in sepia and duo tone when you are going to show rest of the film in colour. (Manoj Kumar did that to great effect in Purab Aur Paschim when he shot his film in black and white until a flight from London enters Indian airspace and then turns in to colour film). In those days, gang wars were fought with Rampuri knives, swords and soda water bottles, nobody used guns, let alone Tommy guns. 

    Direction? There is none in this film. The director is obsessed with his period film idea so much so that he carries his vintage cars into 1960 when Fiat and Ambassador ran the roads. The edifices created for the era were non-existent (this reviewer having grown through that era). 1960s belonged to Beatles and other popular pop groups but the film sticks to jazz.
     
    Mumbai night clubs were famous for their late night cabarets, not Goan jazz singers, which found its patrons mainly in five star ball rooms not in a seedy night joint like Bombay Velvet. The director is totally at sea when it comes to knowing Mumbai of those days. Editing is poor. Music is out of sync. 

    And, what is it with getups? Ranbir Kapoor, a fairly decent looking guy has been made to wear an MGR kind of wig and, resultantly, he looks like a comic character. Anushka Sharma is made to look like 1950s and 60s Hollywood B grader. Karan can’t act; the only time he evokes a reaction is when he wants to know what Ranbir saw in Anushka that he did not in Karan! But then, that was the era of closet gay. 

     

    Kay Kay Menon, the only decent actor in the supporting cast, plays a Crime Branch cop in the era when Mumbai Crime Branch was compared to Scotland Yard. But, he is nowhere around when Ranbir litters the South Mumbai streets with corpses. And, CID in felt hats and ties and blazers? This man, Kashyap, is joking. There are a few other side players who hardly matter since the director does not even bother to introduce them.
     
    Bombay Velvet is a disaster. 

    Producers: Vikas Bahl, Vikramaditya Motwane, Fox Star Studios.

     

    Direcor: Anurag Kashyap.

     

    Cast: Ranbir Kapoor, Anushka Sharma, Kay Kay Menon, Karan Johar, Manish Choudhary, Siddharth Basu, Remo Fernandes, Satyadeep Mishra, Vivaan Shah, Ravina Tandon (cameo).

     

  • ‘Bombay Velvet’ exclusive preview unveiled on Hotstar

    ‘Bombay Velvet’ exclusive preview unveiled on Hotstar

    MUMBAI: Stepping up on its film marketing initiatives by setting new precedents, Fox Star India has rolled out its third digital-first initiative on Hotstar in less than a month for its upcoming movie Bombay Velvet.

     

    The studio unveiled an exclusive preview of the film to Hotstar’s 15-million-strong audience base on 10 May.

     

    The Hotstar movie preview of Bombay Velvet comprises four minutes of handpicked scenes from the soon-to-be-released film. The preview was packaged with a specially shot sequence, which had Karan Johar introducing the movie’s stars Ranbir Kapoor and Anushka Sharma with their on-screen names of Johnny Balraj and Rosie Noronha, and inviting the audience to watch the exclusive footage that followed. It ended with the trio reminding the audience of the film’s release date, and inviting them to watch it in theatres on 15 May.

     

    Fox Star Studios India CMO Shikha Kapur said, “We are delighted to be the first studio in India to introduce a series of Digital-first initiatives for film marketing on mobile, and that too with a huge multi-starrer like Bombay Velvet. While initially it was all about creating buzz, with the film now getting closer to its release date, we thought the audience would be excited to preview some of Bombay Velvet’s high-quality content, and hence the Movie Preview. This is a part of the build-up strategy which has worked very well so far.  Hotstar is poised as the go to destination for digital content platform on mobile today, and we believe it will help us effectively fill the market gaps for movie promotions on digital, and through the innovations, set a precedent for film marketing not only in our country, but also in other world markets.”

     

    This promotional activity came on the heels of a one-hour talk show featuring Ranbir Kapoor, Anushka Sharma, Karan Johar and Anurag Kashyap, which was shot for and premiered exclusively on Hotstar. This was preceded by yet another world-first initiative, the video premiere on Hotstar of the popular song, Mohabbat Buri Bimari, from Bombay Velvet.

  • Ranbir Kapoor now a creative collaborator

    Ranbir Kapoor now a creative collaborator

    MUMBAI: Bollywood heartthrob Ranbir Kapoor has now joined hands with Saavn (South Asia Audio Video Network), a US-based digital music company as its creative collaborator. The association was announced at the online music streaming press conference, which was attended by India’s top music industry executives and influencers.

    The superstar, as part of the association will work with the Saavn team on consumer marketing ideation and production, business development and content.

    Talking about the partnership Kapoor said, “I’ve been using Saavn for years now, so it’s exciting to be working with the team on a deeper level. I’ll be helping to guide the brand, influence programming, connect with the next generation of music listeners and ultimately help build the best music product in India and potentially the world.”

    “I look forward to being involved in a more business-centric capacity in the near future,” he added.

    The partnership has initially materialised in the form of a new commercial campaign featuring a 30 second television spot. Kapoor provided a significant amount of input on the creative for the campaign. The TV commercial was written by Vasan Bala, who is the screenwriter for Kapoor’s new film, Bombay Velvet, alongside Sneha Mehta and Teddy Stern of Saavn and has been produced by Golden Gaddi Films, the ad production house of Guneet Monga who is the producer of The Lunchbox.

    Saavn released a sneak-peek of its alliance with Kapoor in its “Here’s to the Music” campaign that went live earlier this year.

    Click here to watch the video

    Saavn executive chairman Paramdeep Singh said, “It felt right from the beginning. Our collaboration with Ranbir represents an evolution in the way technology companies and artists work together in India. And that bridge between art and digital is at the very heart of what we want to accomplish at Saavn.”

    The digital music company, which claims a catalog of almost two million tracks from both Indian and US record labels, will be rolling out a suite of new consumer-facing products and partnerships over the next couple of months.

  • Bombay Velvet release pushed back to avoid clash with Aamir Khan’s PK

    Bombay Velvet release pushed back to avoid clash with Aamir Khan’s PK

    MUMBAI: If rumors doing the rounds are to be believed, Anurag Kashyap’s dream project Bombay Velvet with Ranbir Kapoor and Anushka Sharma will not release as per the schedule.

     

    According to Zoom, the release of Aamir Khan’s movie PK on Christmas may have lead Kashyap to postpone the release of Bombay Velvet. This decision will then call off the clash between Bollywood’s two biggest blockbusters this year.

     

    Further, the makers of Bombay Velvet tried to convince Aamir Khan and the producers of the PK team to adjust the release dates to no avail. However, Khan denied any such news at his birthday party recently.

     

    History says it; there have been enormous losses when two big Bollywood films clash at the box office. While in 2012, the Diwali release of Jab Tak Hai Jaan and Son of Sardaar divided the box office profit, the 2013 Eid release of Chennai Express and Once Upon A Time in Mumbai Dobara’s clash brought in massive monetary loss to Ekta Kapoor. And the cherry on the cake is the fight within for maximum number of screens with the distributors! Considering this, guess the makers of Bombay Velvet have decided to hold back the release and not compete with the marketing king and perfectionist Khan at the box office.

  • Star Gold’s HD push

    Star Gold’s HD push

    MUMBAI: It’s getting high on High definition (HD). We are referring to the Star network’s Hindi  movie channel Star Gold which has strategically, started premiering movies first on Star Gold HD, then following up with a first airing on its standard definition (SD) service.

    It’s all in the line of giving its viewers a value add.  Explains Star Gold executive VP Hemal Jhaveri: “We are categorically looking at premiering certain content that we have acquired only on Star Gold HD. It’s a very clear vision we have for keeping the FPCs for both the HD and SD feeds very different from one another. If a viewer is going to pay premium prices he deserves something extra, so we figured why not premiere movies, may be a week or even a month in advance, than our SD feeds. We are clearly focused on strengthening our HD portfolio and it does attract and appeal to premium audiences. ”

    Amongst the first films to get this treatment was the Saif Ali Khan starrer Bullett Raja which had its HD premiere on 21 February followed by the SD premier a day later.  Youth centric flick Yaariyan which is to have its SD first run on 21 March at 8 pm premiered on Star Gold HD on 16 March. 

    And Jhaveri is quite buoyed by the viewer feedback that Yaariyan has generated. Says he:  “We have always focused on offering a mix of varied movie genres to our audiences, with entertaining content. Being a youth centric film, Yaariyan has connected very well with the younger generation and with the music being very popular among the audience we are positive of receiving a good response for the premiere.”

    Star India has close to 33 channels in its network. And Jhaveri says it leaves no stone unturned in terms of promoting the big ticket film premieres airing on Star Gold and Star Gold HD on all its channels.  He adds: “We also carry out a 360 degree marketing drive for the movies as well. We treat each movie on its merit, some require heavier push with on-air promotions and some would require a separate campaign. So each movie is treated on its content merit.”

    Jhaveri believes the HD premiere tack will work well on the advertising front. Says he: “We are really sure that more and more brands will want to reach out to premiere customers through our HD feed. It’s been great in terms of qualitative feedback and we are confident of building more traction for our HD portfolio.”

    Meanwhile, he points out that the network is going easy on handing out fat cheques to buy films this year as the market is overheated.  “We have already made enough acquisitions last year but as far as this year is concerned we are going to be really selective and to a certain extent not really acquire any movie,” discloses Jhaveri. “For the first time you will see a lot of unsold movies in the market, so we are just being very stringent in the content we acquire for this year and will do so only if the need arises. ” 

    Star Gold has a movie library of 1,100 titles which it shares with its sister channel Movies OK. In 2012, the network had acquired over 500 films from the Viacom 18 group followed by the deal with superstars Salman Khan and Ajay Devgn in early 2013 for all their films till 2017.  Additionally, the network signed a deal for other exciting movies for its 2014 movies line up. Some of the high profile premieres slated for the year include: Jai HoKickBombay VelvetBang BangRoyAction JacksonSingham 2HamshakalsBobby Jasoos and Creature.

    To its credit is the information tidbit that the network has successfully premiered the maximum number of Rs 100 crore Bollywood films, including blockbusters such as SinghamBodyguardRa.OneHousefull 2Bol BachchanSon of SardaarDabangg 2 and Bhaag Milkha Bhaag.

    The telecast of Yaariyan should help nudge its viewership – which saw a slippage last week -up.   Star Gold SD received 164,983 GVTs in week 10 of TAM ratings against 176,596 GVTs in week 9 (-11,613) even as sister channel Movies OK generated 130,606 GVTs in week 10 against 116,767 GVTs (-13,839).