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Tag: Bombay Sweet Shop

  • Zouk packs a punch with a hilarious Diwali twist

    Zouk packs a punch with a hilarious Diwali twist

    MUMBAI: Looks like this Diwali, men are finally unburdening their pockets! Zouk, the proudly Indian and vegan lifestyle brand, has rolled out a witty festive campaign that turns a familiar household joke into a clever gifting idea.

    We’ve all seen it, the brother, husband or father weighed down with everyone else’s keys, phones and lip balms, all because “her outfit doesn’t have pockets.” Zouk’s new film spins this everyday comedy into a relatable story of one man’s lightbulb moment, this Diwali, he gifts Zouk bags to his wife and sister, solving the problem once and for all.

    Full of humour and festive warmth, the campaign gently nudges viewers to see bags not just as accessories but as thoughtful, practical gifts that carry meaning long after the lights go out.

    “The festive season brings families together and with it come those uniquely Indian moments, like men being handed random things to hold,” said Zouk founder Disha Singh. “Our film captures that truth with humour. A Zouk bag doesn’t just solve the ‘no pocket’ problem; it’s a meaningful festive gift.”

    Beyond the film, Zouk has launched The Big Bag Festival, a curated gifting experience featuring festive combos and collaboration-led boxes with Palmonas, Bombay Sweet Shop and Renee Cosmetics. And for the last-minute shopper, Zouk’s products are now just a click away on Swiggy Instamart, Zepto, Blinkit, Flipkart Minutes and Myntra M-now.

    Blending tradition with functionality, Zouk continues to celebrate modern Indian households with its vegan, stylish and thoughtful designs. This Diwali, it seems the smartest gift you can give her, is a little less for him to carry.

  • Zouk’s Rakhi film shows support is as simple as holding her bag

    Zouk’s Rakhi film shows support is as simple as holding her bag

     MUMBAI: Turns out the most meaningful Rakhi gift this year… might just be a man holding a handbag. Zouk, the proudly Indian and 100 per cent cruelty-free lifestyle brand, has dropped a refreshingly emotional campaign for Rakshabandhan swapping swords and shields for something far more subtle: support in the form of a small but significant gesture.

    The brand film taps into a universal scene, one we’ve all witnessed, chuckled at, or starred in. A brother, boyfriend, or dad awkwardly clutching a handbag outside a store, waiting patiently. Zouk flips this from comic relief to cultural shift, showing how modern sibling bonds are less about protection and more about partnership. In the film, a brother holds his sister’s bag not because she asks, but because she’s chasing something bigger and he’s cheering her on, bag in hand.

    “Raksha Bandhan is about protection and support,” said Zouk founder Disha Singh. “But today, support doesn’t mean standing in front of someone, it means standing beside them. This film is a gentle reminder that even something as small as holding her bag can say: ‘I’m here for you.’”

    But the campaign doesn’t stop at emotion, it brings the festive feels to Zouk’s shelves too. In tandem with the film, Zouk has launched a vibrant line of curated Rakhi gift boxes, all wrapped in the brand’s signature prints.

    Each box includes functional and feel-good accessories like coasters, fabric diaries, bookmarks, passport covers, cosmetic pouches, and more. The idea? Gifting that’s both thoughtful and practical, something sisters (and their discerning brothers) will genuinely use and love.

    To sweeten the pot literally Zouk has partnered with top Indian brands like Bombay Sweet Shop, Renee Cosmetics, Gul, and Mcaffeine to co-create exclusive hampers that hit all the right festive notes. Whether it’s the aroma of artisanal skincare or the nostalgia of desi mithai, these gift sets are designed to deliver delight in every layer.

    Available now via Zouk’s Gift Shop, the festive campaign is more than just a seasonal play. It continues Zouk’s core storytelling style rooted in Indian values, aesthetically sharp, and emotionally resonant.

    So, this Rakshabandhan, forget the drama of macho posturing. Sometimes, the most touching brother-sister moment is quiet, simple and slung over the arm.
     

  • Tata Starbucks launches #MeriSpecialJagah campaign

    Tata Starbucks launches #MeriSpecialJagah campaign

    Mumbai: Tata Starbucks has launched its Diwali campaign, #MeriSpecialJagah, inviting Indian families to celebrate the festival at Starbucks. Over 12 years in India, the brand has adapted to local tastes, becoming part of daily life for consumers. This Diwali, Starbucks offers a curated range of festive treats, creating an inviting atmosphere that reflects the spirit of Indian homes during the festival.

    Tata Starbucks head of product and marketing Mitali Maheshwari said, “Starbucks has always been about creating a welcoming space for everyone. We are committed to celebrating local traditions and fostering genuine connections among our customers. What truly brings our campaign idea of #MeriSpecialJagah to life is the resonance of Indians celebrating Diwali at a place that makes them feel ‘at home’ (an extension of the third place that the Starbucks stores hold in the consumers minds) in the festive avatar. With our beautifully decorated stores, special take-away Diwali cups, limited edition offerings in food and beverage that highlight ingredients and flavours closely associated with the festival, our curated range of gifting options; we have ensured that every element of what makes Diwali special for our customers is recreated at Starbucks.”

    The brand film features a young man, Ninad, who proposes to invite family friends to Starbucks for a Diwali gathering, giving his mother a break from cooking. Initially hesitant, his parents are convinced when they see Ninad’s confidence in replicating the warmth of home at Starbucks. The family arrives at a beautifully decorated Starbucks, welcomed by a friendly barista. As relatives join, they enjoy a festive ambiance and a Diwali menu with local ingredients like saffron and pista, along with desserts like Gulab Jamun Trifle, Khubani Barfi Bar, and White Choco Kaju Nankhatai. The film ends with the family bonding over treats, highlighting Starbucks as their special place for Diwali celebrations.

    Edelman India lead advisor-brand marketing & communications Ashutosh Munshi added, “Starbucks has always been a place where everyone feels welcome, and this Diwali, the brand is doubling down on that promise. Our #MeriSpecialJagah campaign brings to life the magic of the season by celebrating local traditions and sparking authentic connections. At the heart of the 360 integrated campaign, are limited-edition Diwali offerings – thoughtfully crafted to resonate with the festival’s warmth and joy. From stores adorned in festive splendour to food and beverages infused with festive flavour, every detail is designed to make Starbucks a special destination to share the spirit of Diwali with loved ones.”

    Edelman India executive creative director Ashish Pathak added, “Our campaign for Diwali found an idea in the truism of unannounced guests, especially during festive seasons. A result of which sees mums in kitchens, missing out on celebrating fully. With Starbucks unique, traditionally flavoured food & beverage innovations for Diwali, it becomes the perfect ‘special place’ for a family to move the tradition of meeting at home to a Starbucks for a truly new, unique and delightful experience. Giving mums a well-deserved break and a celebration for the family to remember.”

    This Diwali, Starbucks introduces limited-edition beverages such as the Saffron Pistachio Latte and Saffron Masala Chai. In collaboration with Bombay Sweet Shop, they offer festive treats combining traditional Indian sweets with modern twists. To enhance the gifting experience, Starbucks provides exclusive gift hampers and merchandise, including the festive Bearista Plushie and Iced Latte Candle.

  • The Bombay Canteen, O Pedro, Bombay Sweet Shop collaborate to create digital, at-home experiences with Paytm Insider

    The Bombay Canteen, O Pedro, Bombay Sweet Shop collaborate to create digital, at-home experiences with Paytm Insider

    Hunger Inc. Hospitality, the parent company to Bombay’s beloved restaurants The Bombay Canteen, O Pedro and Bombay Sweet Shop has launched ‘Countdown to Good Times’ on the Paytm Insider platform. Fans of its food, drinks and design philosophy can now learn from Hunger Inc’s top chefs in online workshops, purchase its merchandise and even book future dining experiences that the team will create for customers at their homes.

    The first digital workshop on May 9, which sold out within 2 days of launch, is a Goan Poee making workshop with O Pedron’s Chef Hussain Shahzad. Keeping in mind restrictions in place, people have had the option to get the Poee ingredients delivered home ahead of the workshop if they choose, or get tickets that only provide access to the online workshop for a lower price. Paytm Insider’s seamless online experience, where e-tickets provide access to the online event over Zoom, will be in use here.

    The team is also thinking ahead and providing a series of ‘at home’ experiences including a 4 course curated dinner for 4-8 people and a pastry making class with Pastry Chef Heena Punwani or Bombay Sweet Shop’s Chief Mithaiwala Chef Girish Nayak that can be booked in advance. And there’s more. There are digital gift cards to pamper yourself or gift a loved one a delicious meal at the three restaurants and you can also book The Bombay Canteen’s now iconic dish, ‘Kejriwal Toast’ for a whole year. All of these can be bought through Paytm Insider and will be delivered once lockdown restrictions are lifted and the restaurant resumes full operations in compliance with government regulations.

    The range of experiences announced helps re-imagine the near future of restaurant experiences and drives innovation at a time it is most needed. View all experiences available here –  https://bit.ly/3fpzonX

    Sameer Seth, Partner, Hunger Inc. Hospitality says, “We are already seeing and will continue to see changes in how we go out to eat, experience events and socialize. While we will all want to continue participating in these activities, how and where we choose to participate is set to change significantly. The ‘Countdown to Good Times’ is our first attempt at adapting to these changes in behaviour. We’ve been working with Paytm Insider for many years to bring our experiences to life. As we create new ways to bring joy through food and drink to our guests, we are really excited to collaborate with Paytm Insider to bring this to life.”

    Paytm Insider CEO, Shreyas Srinivasan adds “We’ve been big fans of the thinking and commitment of the Hunger Inc team to bring a stand out dining experience. With the ‘Countdown to Good Times’, Paytm Insider is happy to be able bring something to look forward to now with Hunger Inc’s digital events, as well as in the future.”