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Tag: Bombay Shaving Company Women

  • Bombay Shaving Company Women launches digital campaign #SayYesToTheCup

    Bombay Shaving Company Women launches digital campaign #SayYesToTheCup

    Mumbai: Bombay Shaving Company Women (BSC Women) has launched a bold & riveting digital campaign #SayYesToTheCup to drive awareness for menstrual cups and bring attention to sustainable menstrual choices. In the form of a rap battle, the campaign film dramatizes the benefits of using a menstrual cup versus more common forms of menstrual hygiene such as sanitary pads, thereby encouraging women to switch to comfortable & easy-to-use menstrual cups.

    Two crews, representing the BSC Women menstrual cup and pad, battle it out, pitting the typical reactions of conventional sanitary products against the factual benefits of using menstrual cups.

    Engaging and fun, the campaign film opens with a typical day at the office when a woman suddenly realizes she is on her period and her two colleagues aka pad-academic & cup-a-holic seem clearly interested to onboard her onto their respective crew. From there, the film transitions into an epic rap battle between the two crews and with the cup convincing the viewer to #SayYesToTheCup.

    The campaign #SayYesToTheCup kicked off from 28 May 2022, which is marked as Menstrual Hygiene Day. But true to the brand’s personality of being bold, quirky and expressive, this movement is not restricted to a day.

    Elaborating on the thought behind the campaign, Bombay Shaving Company Women chief business officer Siddha Jain said, “We believe in changing the game of how women’s hair removal and hygiene is perceived in India, and this is a movement towards our vision. Being a cup veteran and promoter myself, my team & I have carefully crafted the perfect cup for all humans who menstruate. Ultimately choosing the right sanitary product is really personal: we’d just like to make sure that choice is made knowing the facts. Staging a rap battle was a playful way to present some of the reservations about using the menstrual cup that we hear, alongside the benefits that cup users enjoy – in the end, as ever, it’s down to the viewer to pick their ‘crew’. But we will definitely be always on about menstrual cup awareness and convince you to #SayYesToTheCup.”

  • Bombay Shaving Company Women signs on Alaya F as brand ambassador

    Bombay Shaving Company Women signs on Alaya F as brand ambassador

    Mumbai: Bombay Shaving Company Women, a spin-off of men’s grooming brand Bombay Shaving Company (BSC), has entered into a partnership with Bollywood actor Alaya F. This represents BSC Women’s commitment to reimagining hair removal solutions for women in the country.

    The announcement comes with the launch of a brand film and campaign curiously named ‘SmoothAF’ that aims to live up to the brand’s promise of delivering innovative and highly experiential hair removal products for the bold and uncompromising young women of today.

    “I was a part of the BSC women tribe even before signing the contract. I have been a regular user of their hair removal products for some time, and can personally say they are fab,” said Alaya F. “I’m so enthusiastic about what the brand is trying to achieve because I see so much of myself in it. I’m thrilled that this vibe has come through in the film as well.”

    The campaign has been co-created with The Collective Artists Network and produced by Cutting Crew Films. It shows Alaya as her authentic self, through uninhibited movements, playful musicality, and progressive imagery in an exciting, bold, and badass tone, while still retaining her endearing innocence.

    “There can be no better embodiment of the spirit of the brand and business than Alaya. From her posts signed off as ‘AF’ – to the way she moves – Alaya F is a non-conformist and personifies the bold and unapologetic women of today,” stated BSC Women head Siddha Jain. “We are delighted to have her as the face of the brand because not only is she absolutely talented and gorgeous but she constantly challenges the status quo while being her 100% authentic and kind self. Our association with her is a step towards reinforcing the connection with our consumers who are raring to change the game and take the world by a storm.”

    In addition to collaborating with numerous influencers across the board, the campaign is being deployed on major OTT platforms & programmatic advertising, along with popular social, online, and offline channels.

    “This is a very exciting phase for us. We have always been confident of the women’s business-leading us into the future,” said BSC CEO Shantanu Deshpande. “Today we are loved by people who know us. But thanks to the nature of the women’s personal care category and this new association with Alaya F, we are poised to take the leap, and become a loved, talked about, and shared brand, across the nation.”