MUMBAI: Bombay Dyeing is proving it’s not ready to fade into the background just yet. In its June 2025 quarter, the 146-year-old textile-to-real-estate player wove together Rs 11.48 crore in consolidated profit, only slightly off last year’s Rs 15.47 crore, despite feeling the tug of softer polyester margins and a sluggish real estate arm.
Revenue from operations slipped to Rs 377.84 crore from Rs 450.97 crore a year ago, with polyester sales steady at Rs 360.51 crore, retail/textiles ticking up to Rs 14.09 crore, but real estate plunging to nil from Rs 65.42 crore. Other income gave the top line a lift at Rs 36.68 crore, taking total income to Rs 414.52 crore.
Expenses eased to Rs 403.33 crore from Rs 452.69 crore, with raw material costs trimming to Rs 257.39 crore and other expenses at Rs 85.65 crore. Finance costs fell to Rs 3.61 crore, adding some breathing room, though depreciation held at Rs 7.84 crore.
Segment results showed a Rs 4.38 crore loss in real estate (worse than last year’s Rs 13.94 crore profit), while polyester contributed Rs 7.14 crore and retail/textiles Rs 3.19 crore. Exceptional items were negligible this time, a stark contrast to the Rs 552.56 crore windfall last year.
Tax adjustments including a Rs 5.97 crore prior-period reversal meant an overall tax credit, cushioning the bottom line. The quarter’s other comprehensive income surged to Rs 50.32 crore from a Rs 69.11 crore loss last quarter, thanks largely to equity investment gains, taking total comprehensive income to Rs 64.08 crore.
With Rs 2,407.09 crore in net capital employed and polyester still its mainstay, Bombay Dyeing may have some creases to iron out in real estate, but the Q1 fabric shows enough colour to keep investors watching.
MUMBAI: Bombay Dyeing, India’s most trusted brand in Home Décor along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep. Launched just before Diwali, #TakeBackSleep highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults have towards their sleep routines. Excessive use of screens, work and social stress, work life imbalance, unhealthy lifestyle habits etc. are leading causes of poor sleep habits. In a world where millennials glorify the ‘sleep less culture’, there is a pertinent need to educate and sensitize the generation about the need for adequate sleep.
Sleep deprivation and sleep related disorders have emerged key factors that are directly and indirectly leading to physical and mental health issues among the urban Indian population. As a parent or care-giver, one is very sensitive to sleep habits of their wards. Parents monitor the child’s screen time and their sleep routines. However, the same adult is careless about own sleep routines. Sometimes there is even a misplaced pride in sleeping less or being sleep deprived. The problem becomes more complex as there is a serious reservation, bordering shame, in talking about sleep disorders.
The multimedia campaign aims to make India realize the need for proper sleep habits, and not fall into a ‘sleep debt’. It will engage with the millennials across print, radio, digital and television. Through a series of short films, conversations, interviews anddebates, #TakeBackSleep is designed to educate, sensitize and showcase the need to adopt good sleep habits along with diet and fitness routines. The campaign dons an optimistic and sensitive tone as it presents relatable situations from daily lives of millennials when they have been neglecting sleep. The campaign is supported by a panel of sleep experts to share deep insights and advise on good sleep habits. Aninteractive Sleep Quiz has been designed keeping in mind the modern lifestyle habits. Using contemporary scenarios, this Sleep Quiz draws attention to triggers for sleep deprivation. Visit www.takebacksleep.org and take the Sleep Quiz.
Speaking about the campaign, Jeh Wadia, MD of Bombay Dyeing said, “For 140 years Bombay Dyeing has provided comfortable sheets, duvets, pillow cases, mattresses and pillows that have helped millions of Indians to have a sound sleep. As a market leader, I feel it is incumbent on Bombay Dyeing to make everyone realize the importance of 8 hours of sleep – 1/3rd of our lifetime. And by the way it is one of the longest and most consistent activity in our lifetime.Our internal research shows that millennials are sleep deprived due to variety of reasons. Bombay Dyeing presents #TakeBackSleep campaign, where we intend to educate the virtues of adequate and sound sleep. My biggest learning is that leading a fit lifestyle is not limited to working out, eating healthy and meditating, it is also about giving your body the rest. I choose to spend 1/3 of my lifetime with Bombay Dyeing, I hope and suggest you do too.”
Speaking about the initiative Dr.Aloke Banerjee, CEO-Retail,Bombay Dyeing said, “The statistics on sleep debt was quite astonishing and we knew that we could help make adifference. #TakeBackSleep is an endeavour towards building a fitter and healthier India,especially the urban Indian population. Keeping in mind our aim, we are glad to havepartnered with The Times of India to help extend the reach of our campaign across thenation.”
Excited about this initiative, Sanjeev Bhargava, Director, Brand TOI, said, “As India’s largest news media brand, it is our responsibility to enable a better India. However, in the relentless pursuit of growth and glory, the millennials often compromise on sleep hours. A positive mind and a healthy body are essential for a prosperous future. And, we cannot achieve that if majority of India is sleep deprived. We hear a lot of chatter around diet and fitness routines, but we rarely read about the need to rest and sleep well. Therefore, we are glad to partner with Bombay Dyeing for this campaign that rightly urges the ‘always-on’ generation to adopt good sleep habits, so that they rest well and are ready to soar higher echelons of success.”
A good night’s sleep is incredibly important for one’s health, but often that is not given the due importance. Today’s generation is always on the move, packing in more every day, stretching the work hours, socializing and hooked on the screens. There are reams of literature and content created every single day to educate on better nutrition, fitness regimes, workouts, stress management, weight loss and preventive health care. Yet, there is hardly any talk of better sleep management and the ill effects of sleep deprivation. Taking this conversation ahead, and reinstating the importance of good sleep habits, the initiative is geared to jolt people out of their neglectful sleep habits and urge them to re-think their sleep patterns and make good sleep habits a part of daily routine.
MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s website and the customised bed sheet is delivered to their doorstep.
Launched only last week, the company has received a phenomenal response with orders for customised bedsheets coming in from across the country. Interestingly, people showing an interest in the new, customisable bed sheets are not restricted to the creamy layer of the society.
According to the company, it is the B class segment where most of the orders are pouring in from. Despite being priced at a premium amount of Rs. 1999, people in rural and small towns haven’t been deterred from going for a pair of these bed sheets.
Designed by the creative agency L&K Saatchi & Saatchi, the company has launched three films in total to promote the latest initiative, two 10 seconds ads for television along with a digital film. While they are betting big on TVC and outdoor for the campaign, the company will stay away from print for this particular campaign.
Established in 1879, Bombay Dyeing today stands as the oldest flagship brand of the Wadia Group in India. The brand that is primarily into bath and bedding, has seen a fair share of highs and lows in its 137-year history.
Today, bath and bedding category has become a cluttered sector with newer players entering the market and increasing imports from Taiwan, Bangladesh and China. However, there are limited players in organised sector that cater to the premium consumer. These include D’Decor, SPACES, Portico, Bombay Dyeing and Welpsun among other small and local players.
It is a challenge for most brands to communicate and connect with the audience of today, which is digital savvy and spends more time on their personal devices and far less sitting in front of a television set.
On the advertising front, the company usually spends 40 per cent of its allocated ad budget on television and a mere 10-15 per cent on digital platforms, which is on par with what most brands in this category spend. However, it is interesting to note that Bombay Dyeing did not spend a dime on digital advertising two years ago. Bombay Dyeing CEO for retail category Aloke Banerjee states that the company’s digital spend will increase to 30 per cent by year 2020.
On television, they advertise on GEC, movies, lifestyle and regional channels. They refrain from using print and resort to the medium only for big campaigns, sale and festive announcements.
As of May 2018, the company’s revenue has grown by 44 per cent YoY and 22.2 per cent QoQ to Rs757.8 crore as compared to 692.2 crore in November 2017. Although the company’s growth was static in 2017 due to the after effects of demonetisation, roll out of GST and other factors, Banerjee is expecting a 34-45 per cent of jump in revenue by the end of 2018.
Considered a premium brand, Bombay Dyeing’s bedsheets start at as low as Rs. 600. The demand for these mostly comes from rural areas and B class towns. However, the company’s rural penetration still continues to remain weak. To improve this, Bombay Dyeing is set to open 100 exclusive franchisee stores in smaller segments of India.
E-commerce has now become the go-to favourite for every retailer as they don’t have to spend lakhs of rupees for a brick and mortar store. This ideally means they can showcase their products with minimum investment. Today, Bombay Dyeing is among the top three preferred brands in the bed and beyond category along with SPACES and D’Decor.
“E-commerce contributes to 5-7 per cent of out current revenue but we want to increase it to 20-30 per cent in the next 3 years. We are eyeing a triple jump in sale this year through e-commerce,” said Banerjee.
While the organisation has stopped its exports business for the last 3 years, it intends to re-enter the Middle East market actively again by the end of 2018.
Most of the Bombay Dyeing consumers swear by its quality of fabric and print, but not everyone knows that the company no longer manufactures its bedsheets and rather outsources them to other vendors. How has that fared for them? Great, apparently, because they are eyeing a revenue of Rs 1000 crore by year 2020.
It is a general belief that when a brand signs a Bollywood celebrity to endorse a product, it is bound to generate buzz and increase the demand. Bombay Dyeing however has no brand ambassador at the moment Although, the company has collaborated with John Abraham, Karan Kapoor, Lisa Ray among other celebrities in the past.
What started off as a suits and shirting company has today transformed into a primarily bed, linen and upholstery business. But the company is bringing back its readymade shirts and suiting business and foraying into the rugs and curtains’ segments.
The challenge for the company lies from local vendors and brands along with international players stepping in the market. It will be interesting to see how the company adapts to the changing consumer needs and whether it still continues to be relevant to a generation that already considers the brand “fuddy duddy”
MUMBAI: As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26 countries, which includes India.
Lactalis is a leader within the dairy industry, and is present across all the dairy categories of this market. The Group is the number one cheese manufacturer in the world, and the European leader within the milk consumption, butter and cream markets. It is also a major player in the chilled dairy and dairy ingredients categories, as well as the food service industry, and a growing player within clinical and infant nutrition markets.
Zenith India Group CEO Tanmay Mohanty said, “The company shares our values, ambition and drive. Lactalis has a long-term vision for the Indian market; it stands for quality products and we would love to partner with them in building this category and market leadership. Our newly launched ROI+ proposition with advanced communications models and sharper focus on analytics, tech, data and consumer insights will take Lactalis even further in a high growth Indian dairy market. This win adds tempo to a great year where we have won significant businesses and consolidated operations.”
Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One. In India, Zenith’s key clients include Nestlé, Parle Products, Micromax, LVMH Group, Toyota, Bombay Dyeing, H&M, Singapore Tourism Board, Fox Networks, BASF and Singapore Airlines among others.
MUMBAI: Zenith has bagged the full range of media duties, including of digital and social of home furnishing brand, Bombay Dyeing. Bombay Dyeing is part of the Wadia Group of Companies established in 1879 and is among the oldest and most respected business houses across the country
Zenith group CEO Tanmay Mohanty says, “Bombay Dyeing needs no introduction. It is more than a century-old brand, and one that has stood the test of time and successfully maintained the lead. They have experimented and innovated and stayed ahead of the curve. It is a great opportunity for us to put forward our strategic thinking, integrated solutions and drive on ROI for Bombay Dyeing’s investments. India’s retail industry is poised for significant growth and consumer sentiment is buoyant. It is an opportune timing to be partnering with them.”
Bombay Dyeing marketing head Michael Nadar says, “We were looking for an agency that scores on both ambition and agility. An agency that gives quick turnaround and can pre-empt the changes ahead. Zenith understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology, content and analytics makes them the right partner for us. We look forward to a long and fulfilling partnership with them.”
MUMBAI: Zenith has bagged the full range of media duties, including of digital and social of home furnishing brand, Bombay Dyeing. Bombay Dyeing is part of the Wadia Group of Companies established in 1879 and is among the oldest and most respected business houses across the country
Zenith group CEO Tanmay Mohanty says, “Bombay Dyeing needs no introduction. It is more than a century-old brand, and one that has stood the test of time and successfully maintained the lead. They have experimented and innovated and stayed ahead of the curve. It is a great opportunity for us to put forward our strategic thinking, integrated solutions and drive on ROI for Bombay Dyeing’s investments. India’s retail industry is poised for significant growth and consumer sentiment is buoyant. It is an opportune timing to be partnering with them.”
Bombay Dyeing marketing head Michael Nadar says, “We were looking for an agency that scores on both ambition and agility. An agency that gives quick turnaround and can pre-empt the changes ahead. Zenith understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology, content and analytics makes them the right partner for us. We look forward to a long and fulfilling partnership with them.”
