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Tag: Bombay

  • Bipin R. Pandit pens his passion in new biography, ‘Impassioned’

    Bipin R. Pandit pens his passion in new biography, ‘Impassioned’

    MUMBAI: Goafest 2025 witnessed more than just gold metals — it saw the unveiling of ‘Bipin R. Pandit – Impassioned’, a vibrant biography celebrating the Advertising Club’s spirited COO & founder of the soulful live music IP, Khumaar. The book was launched by Havas India group CEO SEA & North Asia, and Ad Club president  Rana Barua  during the 58th Abby Awards in front of an industry-packed house.

    The biography captures Pandit’s 28-year rollercoaster with the Ad Club, where he’s been the behind-the-scenes heartbeat of events like the Abbys, Effies and Emvies — awards that have since become institutionally iconic. From his early days at Baroda Rayon and Castrol India to being the anchor of over 1,000 stage shows, Impassioned weaves the personal with the professional — with equal notes of nostalgia, humour and humility.

    The book features:
    * Reflections from all 13 Ad Club presidents Pandit has worked with
    * Insights from 30 managing committee members, with a back-and-forth of perspectives
    * A tribute to Khumaar, now in its 20th year
    * A peek into the Pandits’ love story — a romance that began in school and blossomed into 40 years of marriage
    * And plenty of anecdotes that spotlight Bipin’s love for cricket, music and people

    With a foreword by Padma Shri Piyush Pandey and a special note by Padma Shri Prasoon Joshi, Impassioned isn’t just a biography — it’s a masterclass in loyalty, legacy and leading with heart.

    “I just wrote a LinkedIn blog after last year’s Abbys. Rana called, said this should be a book — and the rest is literally history,” said Pandit, thanking Gour Gupta and the team at Tribes for their support, and co-author-curator Gokul Krishnamoorthy for shaping the narrative.

    “Bipin has been the pulse of The Ad Club,” said Rana Barua. “His journey is a reminder that true leadership doesn’t always wear the loudest hat — sometimes, it sings from backstage.”

    Ad Club past president Ramesh Narayan added, “Bipin has always had that reassuring smile and an enviable ability to juggle committees, concerts, and cricket scores with ease.”

    The biography is priced at Rs 750 and available on www.bipinpandit.com. Ten per cent of the proceeds will go to Light of Life Foundation, supporting marginalised communities — yet another testament to Pandit’s impassioned legacy, both on and off stage.

    Credits
    Publisher & co-author: Bipin R. Pandit
    Curator & co-author: Gokul Krishnamoorthy
    Cover design: Vikram Gaikwad
    Book design: Mediaedge
    Cover photo: Himanshu Mestry
    Supported by: Tribes

  • Bombay Shaving Co onboards Gaurav Anand as SVP- sales & marketing

    Bombay Shaving Co onboards Gaurav Anand as SVP- sales & marketing

    MUMBAI: D2c personal care brand Bombay Shaving Company (BSC) has appointed Gaurav Anand as senior vice president, sales and marketing. 

    Anand will be responsible for driving business critical mandates across modern trade distribution, salon partnerships and new brand scale-up. He will also be taking on a people development role as a leader in the company.

    Previously, Anand worked with Reckitt for over seven years and performed different roles in sales and marketing. He was majorly responsible for the P&L management, strategic sales planning and execution, as well as distribution management. 

    Before joining BSC, he spearheaded Zomato’s central India region followed by strategic initiatives for two years.

    Visage Lines (owner of BSC) founder CEO Shantanu Deshpande shared, "We are glad to have Gaurav join our leadership team. He has the right mix of large organisation thinking and ability to take agile decisions, which is imperative to scale emerging consumer businesses. His tenure at Reckitt and Zomato, coupled with strong first principles in business make him an asset to our fast-paced, high-growth organisation."

    “I am deeply passionate about building and scaling new-age consumer goods brands. We are on a very interesting growth journey and Shantanu has a fantastic vision of the way we are becoming a house of brands and solving critical consumer problems. Through this year, we will be capturing high share-of-category across channels and geographies for accelerated growth. It is very rewarding to work with an agile, robust and experienced management team that is creating many FMCG 2.0 brands”, added Anand.

  • NTO 2.0: Ambiguity persists as arguments continue in Bombay, Kerala High Courts

    NTO 2.0: Ambiguity persists as arguments continue in Bombay, Kerala High Courts

    MUMBAI: Ambiguity continues in the ecosystem with just one day left for the implementation of new tariff order amendments (NTO 2.0).

    On Friday’s hearing in Bombay high Court, no conclusion was reached regarding interim relief. The Telecom Regulatory Authority of India (TRAI) will continue its argument on Monday.

    According to sources close to the development, TRAI has been directed not to take any coercive step. Although there is no any conclusion yet, a decision will mostly be taken on Monday.

    Earlier, broadcasters’ argument was that the entire regime is set to kick in from 1 March. Since it is around the corner, they have moved the court seeking a stay. If they implement it before hearing, the entire petition becomes infructuous.

    In response to the argument, TRAI counsel said on Thursday that it’s not the entire amended interim regime that is kicking off from 1 March. The TRAI counsel added that broadcasters’ obligation to declare new prices became effective from 15 January, but they did not make any progress on it without any stay order. If they declare prices, then only other stakeholders in the industry will be able to comply with the regime, as TRAI noted.

    The Bombay High Court also asked TRAI to take instructions on deferment of NTO 2.0 as they did for the 2017 regime before the Madras High Court on Wednesday. After TRAI expressed its unwillingness to defer NTO 2.0, the hearing on interim stay started on Thursday.

    In another case, the Kerala High Court has passed an interim order directing the TRAI not to take steps that are detrimental to the interest of the All India Digital Cable Federation (AIDCF) members. Although on Friday’s hearing no judgement was passed for interim relief, the decision of interim protection has been reserved.

    In another development, Discovery has moved its petition to Delhi High Court which was heard today. The next hearing for the petition has been scheduled for 19 March.

  • NDTV’s media disclaimer on case with Quantum Securities

    NDTV’s media disclaimer on case with Quantum Securities

    NEW DELHI: The New Delhi Television has asked the media not to publish any defamatory advertisement or publication of any nature whatsoever etc by Quantum Securities Private Limited or its directors/associates in connection with and/or pertaining to and/or relating to NDTV, its senior officials and promoters in a contempt application filed by the channel in Bombay High Court in a case pending in that Court.

     

    The case against Sanjay Dutt, Quantum Securities Private Limited and its directors Om Prakash Arora, Neraaj Dewan and Sandeep Dutt was filed last year.

     

    The directive was sent to the media by NDTV advocates Amarchand and Mangaldas and Suresh A Shroff and Co.

     

    While issuing notice to Quantum as to why action under the provisions of the Contempt of Courts Act shall not be initiated against respondents for committing violation of the orders dated 6 August 2013 and 26 February 2014, the Court in an interim order restrained Quantum or its directors from issuing any advertisements, defamatory letters, notices, e-mails, or any publication whatsoever relating to the case.

     

    The matter has been fixed for 8 December.

     

    The judge said his attention had been drawn to the advertisement given by the respondents in the national daily newspaper ‘The Economic Times’ in New Delhi in Edition dated 30 October 2014 alleging that the NDTV had not disclosed facts and events in the presentation and also on NDTV website.

     

    It is stated that the Department of Income Tax, Government of India vide its final assessment order dated 21 February 2014 for AY 2009-2010 raised fresh demand of Rs 450 crore which has not been disclosed  which was required to be disclosed. NDTV said this was defamatory.

     

    The matter relates to an alleged Memorandum of Understanding of September 2006 and an agreement dated 1 July 2007 (as stated by NDTV senior counsel R M Kadam in court) executed between NDTV and Sanjay Dutt and Sanjay Jain whereby NDTV engaged services for providing strategic and financial advisory services; corporate finance; investment management and strategic consultancy. It is alleged by NDTV that under this agreement an amount of Rs 2,60,00,000 was paid by the Plaintiff to Dutt and Jain.

     

  • ‘Chennai Express’ halts on &pictures

    ‘Chennai Express’ halts on &pictures

    MUMBAI: Did you get a reminder call from Shah Rukh Khan to watch Chennai Express on &pictures? Following the success on Zee TV which garnered 19,541 TVTs, Shah Rukh Khan and Rohit Shetty’s gigantic blockbuster, Chennai Express will now halt on &pictures on 23 November at 8:00 pm.

    The new Hindi movie channel is pulling all stops to make this premiere an even a bigger success than Zee TV. The channel has devised an interesting digital mechanism to promote the premiere of this blockbuster film.

    “It is the first of its kind initiative on Hindi movie genre space,” asserts Zeel marketing head (national channels) Akash Chawla. “It is a challenge now for &pictures. When there is a platform as big as Zee TV and when there is a movie as big as Chennai Express and the ratings are as big as what they had come when it was last aired, it makes it that very important for the newly launched &pictures. The challenge for us it to come up with a strategy that is new and different from what was used the last time it was telecast on Zee TV.”

    “But in terms of the way in which we are building Chennai Express on the channel is aggressive and different. While we are very aggressive on the traditional medium, a lot of hoardings are up in Bombay and for print we are digging deep into the markets also. The brand &pictures is very different as compared to Zee TV so the tonality of the promotion is extremely different as compared to what you saw on Zee. A complete blend of mass media and digital in a big way.”

    The brand &pictures is very different as compared to Zee TV, says Akash Chawla

    So what are the innovations? Breaking new ground, a unique IVRS (Interactive Voice Response System) model has been created. Through this, viewers can just give a missed call on this toll free number 18001035515 and get a reminder about the movie on their phones in Shah Rukh Khan’s own voice. It works like an alarm clock wherein one can set a reminder about the telecast of the movie and receive a call on the D-Day. The channel is promoting this number on-air as well as on social media.

    Interestingly, Brandlogist, a digital creative agency based in Delhi has been roped in for these innovations.

    There’s more good news for all movie bloggers and travel freaks! Tapping again into the digital media, the channel is sending four lucky bloggers on the actual Chennai Express train. The group of bloggers will take the train from Mumbai and will go to Chennai and while they travel, they will tweet and write on various forums with regards to their actual travel experience happening on the Chennai Express with the &pictures hashtag. This is another novel way that the movie is going to be promoted via blogging community. Actual experiences and pictures will also be uploaded real-time.

    With the help of the blogging community associated with Indi Bloggers, these bloggers from Mumbai and Delhi will get to win this experience on the Chennai Express train.  A page on Indi Blogger will track the entire journey from start to finish in real time. There will also be a live feed of their tweets, blogs and pictures on social media.

    Over and above the digital initiatives, an aggressive marketing strategy has been initiated on other mediums including TV, Radio, Print, Outdoor, OOH and Cable.

    At present, the new channel has its official Twitter page with twitter handle @AndPicturesIN and boasts of more than 4,300 followers. The page is buzzing with tweets and re-tweets related to Chennai Express with hashtags #chennaiexpressandyou. It has also launched its official Facebook page which has more than 57,000 likes.

  • R V Rajan’s Handbook: A guide to rural marketing

    R V Rajan’s Handbook: A guide to rural marketing

    MUMBAI: From being a Bombay boy to rural marketer specialist, RV Rajan has many stories to tell. The 72-year-old founder and former chairman of Anugrah Madison Advertising has written a new book – Don’t Flirt with Rural Marketing – or like he says “it’s my experience”.

    With around 40 years in the industry, the veteran says the research which went into writing the handbook is nothing but his experiences in the field. According to him, the income and aspirations of lower middle class and middle class is increasing, so no one can afford to ignore rural marketing. “It is from here that a lot of aspirations come from. And with brands offering almost 50 per cent of their products to this category, it is very important to focus on rural marketing,” he states.

    The TG for the book is marketers, MBA students as well as anyone who wants to know about the subject stresses R V Ranjan

    The chapters outlining the fourteen step approach include topics like Commitment from the top management, Choosing the right product, Understanding the mindset of the rural consumers, getting a dedicated task force, Developing focused communication strategy, Performance evaluation etc. The highlight of the book is the elaborate chapter on Below the Line Activities (BTL) which account for 80 per cent of the rural marketing efforts. In this chapter the author provides a detailed practical guide for any kind of road shows. “I have written the book in a very chatty and informal way so that it doesn’t read like a lecture. I want people to feel the experiences I went through,” he says while stating that the correct TG for the book is marketers, MBA students as well as anyone who wants to know about the subject.

    Another added feature is that many of the chapters are supported with appendices giving very useful contact details of individuals and institutions that provide support services to anyone interested in making a foray into rural marketing.

    When asked which are the companies which have paid attention to the field, he replies “HUL and ITC have been doing it for years now. But in the current scenario, the company which has created dominance in the rural market through its campaigns and initiatives is LG.”

    The book has a foreword by ITC executive director Kurush Grant who describes the book as the first usable manual for marketers. “Most serious marketing companies should make the book compulsory reading for all their marketing and rural sales teams”.

    According to the president of Rural Marketing Association of India and father of rural marketing Pradeep Kashyap, “The book is a must have for anyone involved in Rural Marketing because it has practical insights on Rural marketing which are invaluable for companies and agencies.”

    Rajan goes on to say that although rural marketing share has increased over the years and states like Punjab, Haryana among many others have gown fantastically one still needs to focus on it.

    The Rs 395 book which took around two years to write is published by Productivity & Quality Publishing (Chennai). The 130 page book is accompanied by a DVD containing video clips of some successful case studies of Anugrah Madison.