Tag: Boman Irani

  • Alpenliebe bring family closer in new campaign

    Alpenliebe bring family closer in new campaign

    MUMBAI: Alpenliebe, the flagship candy brand of Perfetti Van Melle India, has launched a new campaign: ‘Alpenliebe Ghuley toh Dil Milein’.

    The TVC is centred around the sweet, rich taste of Alpenliebe and is the result of a comprehensive consumer demand space mapping.

    Over the years, Alpenliebe has found its space in the Indian family set up. In India, joint families are still popular and research showed that the inevitable tiffs between generations are still commonplace. The story was thus based on the insight that making the first move to apologise is still the biggest barrier to get family members talking again.

    The commercial revolves around a little girl who, irked by the tension between her father and grandfather, uses her grandfather’s love for Alpenliebe to bring the duo closer. Using the candy as a bait, she lures the old man into walking up to the chess table where the father-son would often play each other before the fight. As the grandfather relishes the candy by the chess table, she leads her father into believing something that’s completely the opposite of reality. The campaign also stars Boman Irani to improve campaigns memorability, sweet charm and reinforce the message that Alpenliebe candy is for a treat for kids and adults alike.

    Perfetti Van Melle India director marketing Rohit Kapoor says, “The new ad campaign is in a warm and comforting space. The emotional story very beautifully involves the three generations of the family members and conveys the core message powerfully that rich indulgent taste of Alpenliebe triggers resolution of small tension points in the family. The communication tone is very consistent with brand values built over the years and hopefully should connect well with the audience.”

    McCann Delhi Creative head Kapil Batra adds, “The task was to dramatise the indulging experience that comes with an Alpenliebe and make it equally relevant to adults as well. With this campaign, we have managed to do that in a fun, light-hearted way.”

    The new campaign will be aired across all mainstream TV channels and further amplified on digital medium.

  • Medlife’s new campaign urges people to “Lafaddu Matt Bano”

    Medlife’s new campaign urges people to “Lafaddu Matt Bano”

    MUMBAI: Online healthcare platform, Medlife, is bolstering its marketing and communication efforts with a new campaign, ‘Lafaddu Lal’.

    The campaign aims to showcase the ease, comfort and convenience of ordering medicines online. Medlife’s unique features like monthly subscription for medicines are also presented in a light-hearted way. Through this campaign, Medlife continues to build on the brand promise of being ‘obsessed with health’, urging people to explore the convenience of an e-pharmacy or risk being labeled ‘Lafaddu Lal’!

    Medlife’s unique offerings include a 48-hour delivery promise with an assurance of ‘100% Genuine Medicines’. It also offers assured savings on medicines every time a person places an order on the app. It also has a subscription feature through which, consumers with a chronic illness can get their monthly refills on-time without the hassle of running around the pharmacies.

    This 360o campaign, conceived by Soho Square, Bengaluru, features actors Boman Irani and Varun Sharma as a comical father-son duo. Boman plays a father who is particular about his medication and Varun as his ‘Lafaddu’ son who keeps forgetting to order his dad’s medicines from Medlife.

    These humorous films are supported through print and outdoor mediums as well. They show the father-son duo in different scenarios to bring out various benefits and offerings, available on the Medlife app.

    Medlife International CEO Tushar Kumar says, “Both Boman and Varun bring in a dash of freshness to the brand and stand for everything that clearly defines the attributes of Medlife viz. New-age, energetic, cheerful, aspirational, innovative and consistent. We are really kicked up about this association and hope the journey ahead is going to be furthermore exciting.”

    Soho Square India chairman and chief creative officer Sumanto Chattopadhyay summarises the series of films as a chuckle-inducing campaign featuring a slightly sarcastic father and his bumbling son, help us deliver Medlife’s message in a memorable way.

    The consumer looks for availability, price and convenience and that’s what our film communicates in a light-hearted manner. Sarcasm and carelessness between a father and son is a very relatable behavior in the Indian context. Lafaddu Lal is the creative idea that binds the relationship. And, who better than Boman and Varun to play the characters!”

    The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact.

  • Honda launches new campaign for Activa 5G

    Honda launches new campaign for Activa 5G

    MUMBAI: Honda Motorcycle and Scooter has introduced a 360 degree ad campaign for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels.

    Honda’s ‘Love is Growing’ TVC starts with an establishment of a college campus. It is here that Taapsee enters riding the new Activa 5G with her father (Boman Irani) as her pillion. The father and daughter duo (Boman Irani and Taapsee Pannu) ride the new Activa 5G to college.

    A group of four youths stops to notice the scene. The first says “Ye to wahi hai yaar” to which the second replies “lagti to bilkul alag hai yaar” to which the third friend adds “Bright like sunshine”. One of the friends has all eyes for the girl and says “Tu 5G dekh, mujhe to apna future dikh raha hai.” The strict professor father (Boman) hearing this gets annoyed and scolds the boy to come inside the building. A voiceover in the background introduces the scooter as ‘Agaya hai naya Activa 5G. Curiosity badegi, batein badhengi, aur pyaar toh badhega hi.’

    “As the number one selling two-wheeler of India, Activa is no longer just a mobility solution but a cherished part of life for more than 18 million Indian families and youth. Activa has transformed to meet the evolving needs of every generation over the years. The new fifth generation Activa 5G, while staying true to its legacy of trust, innovation, quality, reliability and convenience; looks and rides completely different giving young India all the more reason to fall in love with it. The new ‘Love is Growing’ campaign celebrates that not only is the Love for Activa is growing but love is growing in real life too,” says Honda Motorcycle and Scooter India senior vice president of sales and marketing Yadvinder Singh Guleria.

    “Activa is a household name in India. It has seen many generations. As we were briefed about the 5th generation model of this very popular brand, we thought let’s showcase how this love is growing. The film is a little chapter from this love story, which occurs in a university, between one of the students and the professor’s daughter. It was great working with Boman Irani. Taapsee adds a new flavour to the brand. We hope the film builds on the love that the brand already enjoys across the nation,” adds Dentsu One national creative director Titus Upputuru.

    Dentsu One senior vice president of account management Abhinav Kaushik mentions, “Activa has become an inseparable part of Indian families since its launch 17 years back. So many things have changed during this time but the love and affection for Activa has only grown and multiplied over the years. With this growing love across multiple generations, it was the right time to launch Activa 5G with a quirky campaign where the brand becomes the harbinger or catalyst to get two people to fall in love with each other.”

  • Ambi Pur’s new TVC gives solution to musty monsoon woes

    MUMBAI: Ambi Pur’s smelly to smiley campaigns have always challenged and conquered the toughest and most pungent odours in a real-time set-up with live experiments.

    While monsoons have always stood for happy, fun times, growing up brings us face-to-face with monsoon-related issues. Akin to the advertisement format that has become synonymous to Ambi Pur, the new TVC is a real-life experiment at a real consumer’s home, where a unique sensorial challenge is conducted.

    After all, how often would you come across people with blind folds and pegs on their noses?

    This interesting play on the senses reveals that a home, which may look immaculately clean, may, in reality, be perceived as unclean because it is doused with the damp monsoon odour. This TVC, conceptualised by Grey Group, features brand ambassador Boman Irani who presents a reality check in context to the damp, lingering odours that specially torment during monsoons.

    The TVC positions the new and improved Ambi Pur, with odour-clear technology, as the perfect solution to restore freshness to your favorite season.

    The recently released findings from a survey conducted by AC Nielsen, commissioned by Ambi Pur, unearthed the extent of suffering that these damp, musty odours impose on all of us. In fact, nine out of every 10 women (surveyed) felt that monsoons bring issues within the household such as drying clothes inside, that lead to a musty damp odour.

    P&G Home Care India brand manager Nidhish Garg comments: “To drive awareness regarding the New & Improved Ambi Pur with patented odour-clear technology, we have launched the 3rd leg of the very popular Smelly to Smiley campaign. The brand stays with its ideology of putting the product to torture tests against relevant odour issues, and this time we take on the musty odour that all Indians face during monsoons.

    The TVC captures live reaction of a consumer who experiences the monsoon odour when visiting a friend’s home that looks perfectly clean. The same consumer sees Ambi Pur in action and how it completely eliminates the monsoon odour as opposed to temporarily concealing it with a fragrance.

    Irani adds, “Monsoon is my favourite season but we all know the challenges that come with it, right from drying clothes inside to the rigorous cleaning regime. The new TVC shows that the house that looks clean may not actually smell clean due to the overwhelming moisture-heavy air giving out a feeling of lack of hygiene.”

    The new & improved Ambi Pur uses a distinct formulation that focuses on odour removal, not just on emitting the fragrance. P&G has created a trademarked ‘Odour-clear technology’, which has been brought to India in July.

  • P Mark TVC features Boman Irani

    P Mark TVC features Boman Irani

    MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

    In the latest TVC, the brand redefines the food aroma while cooking. It shows how a traditional music protagonist played by Boman Irani gets carried away by the aroma of food cooked in P Mark mustard oil. Cooking in P Mark mustard oil tantalizes the all the organs especially the nose and the taste buds and also assures good health

    Targeted towards the people who love eating and are conscious about the cooking oil, P Mark mustard oil is a perfect solution as a cooking oil in the healthiest manner.

    Puri Oil Mills MD Vivek Puri MD said,“P Mark Mustard Oil comes with a heritage and a goodwill especially across North India. The generation today is very conscious of what they eat. Not only cooking, Mustard oil is also one of the most effective oil if used as a medicine as proved by Ayurvedic experts. This TVC is very special for us as Kayoze Irani, Boman’s son, has directed Boman.”

    Boman Irani said, “It is a brand which has a legacy of last three generations. I have grown up listening to my grandmother say that love that comes straight from heart makes food tastier.”

    The ad campaign is conceptualised and directed by Kayoze Irani and production house is White Script. The campaign will roll out across cities in a combination of print and TV commercials, outdoor innovation for mall advertising and will also exhibit the use of new media and interactive sampling.

  • P Mark TVC features Boman Irani

    P Mark TVC features Boman Irani

    MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

    In the latest TVC, the brand redefines the food aroma while cooking. It shows how a traditional music protagonist played by Boman Irani gets carried away by the aroma of food cooked in P Mark mustard oil. Cooking in P Mark mustard oil tantalizes the all the organs especially the nose and the taste buds and also assures good health

    Targeted towards the people who love eating and are conscious about the cooking oil, P Mark mustard oil is a perfect solution as a cooking oil in the healthiest manner.

    Puri Oil Mills MD Vivek Puri MD said,“P Mark Mustard Oil comes with a heritage and a goodwill especially across North India. The generation today is very conscious of what they eat. Not only cooking, Mustard oil is also one of the most effective oil if used as a medicine as proved by Ayurvedic experts. This TVC is very special for us as Kayoze Irani, Boman’s son, has directed Boman.”

    Boman Irani said, “It is a brand which has a legacy of last three generations. I have grown up listening to my grandmother say that love that comes straight from heart makes food tastier.”

    The ad campaign is conceptualised and directed by Kayoze Irani and production house is White Script. The campaign will roll out across cities in a combination of print and TV commercials, outdoor innovation for mall advertising and will also exhibit the use of new media and interactive sampling.

  • Sports platform Rooter raises funds from Kwan Entertainment, Prantik Dasgupta & Boman Irani

    Sports platform Rooter raises funds from Kwan Entertainment, Prantik Dasgupta & Boman Irani

    MUMBAI: Rooter, a sports social platform that connects sports fans and engages them during live sporting events, has announced the successful completion of a part of its angel investment round. Enabled by Kwan Entertainment, the round was led by Bollywood star Boman Irani and saw participation from Kwan Entertainment partner Dhruv Chitgopekar and corporate professional and avid sports enthusiast Prantik Dasgupta.

    The funds secured will be used to strengthen the technology team at Rooter as well as to create strategic partnerships with various sports platforms, teams, fan clubs and associations.

    “Rooter is based on the inherent need of sports fans to connect and interact with one another across the real and the digital worlds. The idea behind Rooter was unique and interesting, which is why we have been able to raise funds from investors such as Boman, Dhruv and Prantik. This comes as a major shot in the arm for us, and encourages us to push on and use technology to make the sports consumption experience even better and more enjoyable,” said Rooter founder and CEO Piyush.

    Offering a chance for sports fans to connect with one another across real and virtual worlds, the mobile-based platform helps users engage with others sharing their passion. With its focus on smart technology, Rooter takes sporting interactions beyond generic social media platforms by allowing fans to connect through pre-match quizzes and chat forums, unique live match prediction games and post-match interactions in order to share their insights, predictions, analysis and opinions of the game.

    The involvement of Kwan Entertainment underlines the potential of Rooter in the Indian as well as the global sports market. The investment also marks the Irani’s investment in the growing start-up landscape.

    Irani added, “I am proud to be part of the world’s first platform that connects sports fans and engages them to discuss, predict, quiz and even meet offline during the world’s most exciting sporting events. With Rooter’s unique approach, likeminded sporting buddies around the world are now one.”

    Initially focussing on the Indian market, Rooter’s primary emphasis will be on football events such as European club football seasons and Indian Super League (ISL). The platform will also be offering engagement opportunities to cricket fans across India ahead of the ongoing cricket season. Other niche sports, such as F1 and NBA, will also be covered, providing Indian sports enthusiasts a chance to interact with their peers and revel in their passion for their preferred sports.

  • Sports platform Rooter raises funds from Kwan Entertainment, Prantik Dasgupta & Boman Irani

    Sports platform Rooter raises funds from Kwan Entertainment, Prantik Dasgupta & Boman Irani

    MUMBAI: Rooter, a sports social platform that connects sports fans and engages them during live sporting events, has announced the successful completion of a part of its angel investment round. Enabled by Kwan Entertainment, the round was led by Bollywood star Boman Irani and saw participation from Kwan Entertainment partner Dhruv Chitgopekar and corporate professional and avid sports enthusiast Prantik Dasgupta.

    The funds secured will be used to strengthen the technology team at Rooter as well as to create strategic partnerships with various sports platforms, teams, fan clubs and associations.

    “Rooter is based on the inherent need of sports fans to connect and interact with one another across the real and the digital worlds. The idea behind Rooter was unique and interesting, which is why we have been able to raise funds from investors such as Boman, Dhruv and Prantik. This comes as a major shot in the arm for us, and encourages us to push on and use technology to make the sports consumption experience even better and more enjoyable,” said Rooter founder and CEO Piyush.

    Offering a chance for sports fans to connect with one another across real and virtual worlds, the mobile-based platform helps users engage with others sharing their passion. With its focus on smart technology, Rooter takes sporting interactions beyond generic social media platforms by allowing fans to connect through pre-match quizzes and chat forums, unique live match prediction games and post-match interactions in order to share their insights, predictions, analysis and opinions of the game.

    The involvement of Kwan Entertainment underlines the potential of Rooter in the Indian as well as the global sports market. The investment also marks the Irani’s investment in the growing start-up landscape.

    Irani added, “I am proud to be part of the world’s first platform that connects sports fans and engages them to discuss, predict, quiz and even meet offline during the world’s most exciting sporting events. With Rooter’s unique approach, likeminded sporting buddies around the world are now one.”

    Initially focussing on the Indian market, Rooter’s primary emphasis will be on football events such as European club football seasons and Indian Super League (ISL). The platform will also be offering engagement opportunities to cricket fans across India ahead of the ongoing cricket season. Other niche sports, such as F1 and NBA, will also be covered, providing Indian sports enthusiasts a chance to interact with their peers and revel in their passion for their preferred sports.

  • ‘Budhia Singh- Born To Run’ – a must watch; The Legend Of Michael Mishra  and ‘Fever’ don’t impress

    ‘Budhia Singh- Born To Run’ – a must watch; The Legend Of Michael Mishra and ‘Fever’ don’t impress

    MUMBAI: Budhia Sing- Born To Run is a biopic about a five-year-old lad from Orissa who, at that tender age, hogged the media limelight nationally and created for and against opinions about his promise to someday become a marathon runner of the Olympics standards. At this young age, he showed that kind of talent, stamina and inclination. While the whole of Orissa hailed his strengths making him a hero, the media too basked in the stories of his achievements and relished splashing them. He was the youngest marathon runner.

    Manoj Bajpayee runs a sort of Judo school for the homeless and for children from poor background along with the help and support of his wife, Shruti Marathe. Besides training them in self-defense, he also feeds, clothes and houses them under the same roof. That is when he brings along Budhia, played by Mayur Mahendra Patole, to join the rest. Shruti mentions the space constraint but Manoj convinces her saying there are already 22 of them around so one more won’t matter.

    Shruti is as enthusiastic about the kids and their wellbeing as Manoj but, while tending to the kids in the house like a mother, she also feels the need for a child of her own.

    Budhia is a mischievous child who refuses to take orders from Manoj. As a punishment, Manoj asks him to make rounds of the judo arena until ordered otherwise. Manoj leaves on an errand and forgets all about Budhia till he returns and is informed that the lad has been running since he left without stopping. He has not stopped for water or nourishment nor has he complained.

    Manoj realizes that the boy is gifted and has a solid stamina. He sees the potential in the boy to run long distances with little or no demands. The boy lives up to Manoj’s hopes, who sees an Olympic-level marathoner in him and starts training him for 2016 Olympics.

    Budhia is full of enthusiasm and small things like an extra share of milk, fruits and a pair of new running shoes in his favourite red besides a promise of a red-colored cycle are enough to propel him to the goals set by Manoj.

    Budhia goes on setting new milestones as he starts small and goes on to run a full marathon of 42 kms. The lad is now a media star across India and the toast of Orissa state. But, the controversies follow on the merit of making such a young boy undergo such a strenuous regime and running such long distances. Politicians decide to use the controversy to their advantage.

     Manoj now decides to make Budhia run a 70 kms distance between Puri and Bhubaneshwar. At the event, covered by national and international media and backed by the CRPF (Central Reserve Police Force), Budhia almost makes it, collapsing just a few of kilometers before the destination. This incident gives enough fodder to the politicians. Manoj is put behind bars for a while as Budhia is taken to the state sports hostel.
    Politics get the better of a budding star.

    Despite being a biopic, Budhia Singh – Born To Run has been made interesting on script level starting with keeping Budhia in the centre while changing other players in the story and also rewriting some stuff. Till the end when the politics enters the story, it is more fun as Budhia blends instantly with the other 22 kids in the house and they also accept him as one of their own. No envy is in play when Budhia is given special attention or rations. Budhia’s character is sketched to be stubborn but determined in the goal set by Manoj while also enjoying running.

    Direction is taut and competent. Full marks to writer-director Soumendra Padhi. Cinematography complements the concept very well. Dialogue is true to life yet funny. Editing is skilful.
    Performances by Manoj and Shruti are seasoned but the one who steals the limelight is Mayur as Budhia; not for a moment do you think he is not the real Budhia. Tillotama Shome supports well along with rest of the cast.

    Budhia Singh-Born To Run is a must watch film. With a National Award in its kitty for Best Children’s Film, it does deserve a tax-free tag to help it cater to the kids.

    Producers: Gajraj Rao, Subrat Ray, Subhmitra Sen.

    Director: Soumendra padhi.

    Cast: Manoj Bajpayee, Mayur Mahendra Patole, Shruti Marathe, Tillotama Shome,

    The Legend Of Michael Mishra –‘Bad’ time story!

    Love story is one of the popular genres, especially if backed by good music and a thriving chemistry between the lead pair. While such love stories also work with new stars, the preference by filmmakers has generally tended to popular pairs which have jelled well on screen on a regular basis.

    There are teenage love stories and then there are mature love stories. In The Legend Of Michael Mishra, Warsi is Michael Mishra; no explanation given for his mixed identity. And you expect him to portray a comic character. But, a love story of Arshad Warsi? Now that is plain suicidal! The casting is only the beginning, what follows in the name of entertainment is utterly and unbelievably confounding.

    There is a town in Bihar where Warsi has graduated to becoming a local don from stitching clothes and retailing mutton. Such a background to sudden transformation as a don makes no sense. The whole town seems to be scared of him including the police, and he lords his way around.

    Earlier in his teens, Warsi had fallen in love with a young girl and given her a locket with his picture as a parting gift. One fine day the don remembers his childhood love at first sight and he is determined to find her. All he has to remember her by is the way she said ‘Hello’! The girl grows up to be Aditi Rao Hydari who loved to dance since her childhood. Warsi, always in search of her, lands up at a “Bihar’s got talent” kind of show where she is putting on a dance show.

    Warsi finds out where she lives and shifts into the same housing complex to be close to her. Soon, the sign language exchange of love messages starts flying between the two, later turning into written messages. As Warsi professes his love for her, a reply comes saying he must change his ways before she contemplates his proposal. Warsi, whom no police dare touch, gives himself up to the police.

    As happens in all such films, Warsi is welcomed to the jail by veteran jailbirds who gang up against him and get him into a fight. However, the don in Warsi comes to the fore and he licks all the goons. But, he still has the jailor to contend with and he is one tough cookie. Again, as used to happen in last-century’s films, Warsi saves the jailor from a tough situation and the jailor becomes his sympathizer!

    The jailor hears Warsi’s love story and advises him to escapes from the jail which, according to him, was the only way he could find his love. Warsi duly obliges. So much for paying for his crimes and taking to the honest way of life!

    When Warsi comes back to Hydari, it turns out that all that messaging was not meant for him; it was for the lad staying above him! Warsi is heartbroken but Hydari changes tracks to soon profess her love for him—she loved him from the time he gifted her the locket which she has completed by adding her own picture on the other side of Warsi’s picture!

    The Legend Of Michael Mishra has no story, script or sense of any sort. Nothing to be said about the direction and other aspects, all of which amount to zilch.

    The Legend Of Michael Mishra is filmmaking at its worst.

    Producers: Kishor Arora, Shareen Mantri.

    Director: Manish Jha.

    Cast: Arshad Warsi, Aditi Rao Hydari, Kayoze Irani, Boman Irani, Yuri Suri

    Fever….If you watch it!

    Fever is a suspense thriller with its claim to recognition being two foreign female actors gracing its cast. These foreign actors being ex James Bond star, Caterina Murino, and a British TV actor, Gemma Atkinson, are supposed to give the film some draw! Besides that, the film is sought to be made to look like one out of Hollywood with a subject to match. The film is shot extensively on the picturesque locations of Switzerland.

    Rajeev Khandelwal is lying in a hospital with most of his memory lost. His amnesia is total except that he remembers his name that he is from Paris and the visuals of a murder that haunt him. Soon he meets Gauhar Khan and he tries to piece together his past.

    As it turns out, Rajeev is a contract killer as efficient with guns as he is in his approach with women. While Rajeev tries to recall his past, he demonstrates his memory loss with long drawn pauses to talk about it. Also, while recalling his past, he comes up with what is supposed to be the USB of this film that is steamy sex scenes with women in his life.

    When inspired by numerous past masters of the suspense thriller genre, better would be to just stay inspired and not pick their props and treatment. While many have tried to create a really thrilling script of the suspense genere in past many decades among Hindi filmmakers, here too the attempt is bland and falls flat. Direction is average in keeping with the script. Music is soothing and would have worked had the film worked. The cinematography is a plus considering the film has beautiful locales to shoot at.

    Performances are purely functional with Rajeev doing okay. The two foreigner actors contribute nothing to this department. Gauhar is passable.
    Fever has had a poor opening and is expected to remain so through rest of the week.

    Producers: Ravi Agrawal, Mahesh Balekundri, Ajay Chabbria and Rajath Manjunath.

    Director: Rajeev Jhaveri.

     Cast: Rajeev Khandelwal, Gauhar Khan, Gemma Atkinson, Caterina Murino,
    Ankita Makwana.

  • ‘Budhia Singh- Born To Run’ – a must watch; The Legend Of Michael Mishra  and ‘Fever’ don’t impress

    ‘Budhia Singh- Born To Run’ – a must watch; The Legend Of Michael Mishra and ‘Fever’ don’t impress

    MUMBAI: Budhia Sing- Born To Run is a biopic about a five-year-old lad from Orissa who, at that tender age, hogged the media limelight nationally and created for and against opinions about his promise to someday become a marathon runner of the Olympics standards. At this young age, he showed that kind of talent, stamina and inclination. While the whole of Orissa hailed his strengths making him a hero, the media too basked in the stories of his achievements and relished splashing them. He was the youngest marathon runner.

    Manoj Bajpayee runs a sort of Judo school for the homeless and for children from poor background along with the help and support of his wife, Shruti Marathe. Besides training them in self-defense, he also feeds, clothes and houses them under the same roof. That is when he brings along Budhia, played by Mayur Mahendra Patole, to join the rest. Shruti mentions the space constraint but Manoj convinces her saying there are already 22 of them around so one more won’t matter.

    Shruti is as enthusiastic about the kids and their wellbeing as Manoj but, while tending to the kids in the house like a mother, she also feels the need for a child of her own.

    Budhia is a mischievous child who refuses to take orders from Manoj. As a punishment, Manoj asks him to make rounds of the judo arena until ordered otherwise. Manoj leaves on an errand and forgets all about Budhia till he returns and is informed that the lad has been running since he left without stopping. He has not stopped for water or nourishment nor has he complained.

    Manoj realizes that the boy is gifted and has a solid stamina. He sees the potential in the boy to run long distances with little or no demands. The boy lives up to Manoj’s hopes, who sees an Olympic-level marathoner in him and starts training him for 2016 Olympics.

    Budhia is full of enthusiasm and small things like an extra share of milk, fruits and a pair of new running shoes in his favourite red besides a promise of a red-colored cycle are enough to propel him to the goals set by Manoj.

    Budhia goes on setting new milestones as he starts small and goes on to run a full marathon of 42 kms. The lad is now a media star across India and the toast of Orissa state. But, the controversies follow on the merit of making such a young boy undergo such a strenuous regime and running such long distances. Politicians decide to use the controversy to their advantage.

     Manoj now decides to make Budhia run a 70 kms distance between Puri and Bhubaneshwar. At the event, covered by national and international media and backed by the CRPF (Central Reserve Police Force), Budhia almost makes it, collapsing just a few of kilometers before the destination. This incident gives enough fodder to the politicians. Manoj is put behind bars for a while as Budhia is taken to the state sports hostel.
    Politics get the better of a budding star.

    Despite being a biopic, Budhia Singh – Born To Run has been made interesting on script level starting with keeping Budhia in the centre while changing other players in the story and also rewriting some stuff. Till the end when the politics enters the story, it is more fun as Budhia blends instantly with the other 22 kids in the house and they also accept him as one of their own. No envy is in play when Budhia is given special attention or rations. Budhia’s character is sketched to be stubborn but determined in the goal set by Manoj while also enjoying running.

    Direction is taut and competent. Full marks to writer-director Soumendra Padhi. Cinematography complements the concept very well. Dialogue is true to life yet funny. Editing is skilful.
    Performances by Manoj and Shruti are seasoned but the one who steals the limelight is Mayur as Budhia; not for a moment do you think he is not the real Budhia. Tillotama Shome supports well along with rest of the cast.

    Budhia Singh-Born To Run is a must watch film. With a National Award in its kitty for Best Children’s Film, it does deserve a tax-free tag to help it cater to the kids.

    Producers: Gajraj Rao, Subrat Ray, Subhmitra Sen.

    Director: Soumendra padhi.

    Cast: Manoj Bajpayee, Mayur Mahendra Patole, Shruti Marathe, Tillotama Shome,

    The Legend Of Michael Mishra –‘Bad’ time story!

    Love story is one of the popular genres, especially if backed by good music and a thriving chemistry between the lead pair. While such love stories also work with new stars, the preference by filmmakers has generally tended to popular pairs which have jelled well on screen on a regular basis.

    There are teenage love stories and then there are mature love stories. In The Legend Of Michael Mishra, Warsi is Michael Mishra; no explanation given for his mixed identity. And you expect him to portray a comic character. But, a love story of Arshad Warsi? Now that is plain suicidal! The casting is only the beginning, what follows in the name of entertainment is utterly and unbelievably confounding.

    There is a town in Bihar where Warsi has graduated to becoming a local don from stitching clothes and retailing mutton. Such a background to sudden transformation as a don makes no sense. The whole town seems to be scared of him including the police, and he lords his way around.

    Earlier in his teens, Warsi had fallen in love with a young girl and given her a locket with his picture as a parting gift. One fine day the don remembers his childhood love at first sight and he is determined to find her. All he has to remember her by is the way she said ‘Hello’! The girl grows up to be Aditi Rao Hydari who loved to dance since her childhood. Warsi, always in search of her, lands up at a “Bihar’s got talent” kind of show where she is putting on a dance show.

    Warsi finds out where she lives and shifts into the same housing complex to be close to her. Soon, the sign language exchange of love messages starts flying between the two, later turning into written messages. As Warsi professes his love for her, a reply comes saying he must change his ways before she contemplates his proposal. Warsi, whom no police dare touch, gives himself up to the police.

    As happens in all such films, Warsi is welcomed to the jail by veteran jailbirds who gang up against him and get him into a fight. However, the don in Warsi comes to the fore and he licks all the goons. But, he still has the jailor to contend with and he is one tough cookie. Again, as used to happen in last-century’s films, Warsi saves the jailor from a tough situation and the jailor becomes his sympathizer!

    The jailor hears Warsi’s love story and advises him to escapes from the jail which, according to him, was the only way he could find his love. Warsi duly obliges. So much for paying for his crimes and taking to the honest way of life!

    When Warsi comes back to Hydari, it turns out that all that messaging was not meant for him; it was for the lad staying above him! Warsi is heartbroken but Hydari changes tracks to soon profess her love for him—she loved him from the time he gifted her the locket which she has completed by adding her own picture on the other side of Warsi’s picture!

    The Legend Of Michael Mishra has no story, script or sense of any sort. Nothing to be said about the direction and other aspects, all of which amount to zilch.

    The Legend Of Michael Mishra is filmmaking at its worst.

    Producers: Kishor Arora, Shareen Mantri.

    Director: Manish Jha.

    Cast: Arshad Warsi, Aditi Rao Hydari, Kayoze Irani, Boman Irani, Yuri Suri

    Fever….If you watch it!

    Fever is a suspense thriller with its claim to recognition being two foreign female actors gracing its cast. These foreign actors being ex James Bond star, Caterina Murino, and a British TV actor, Gemma Atkinson, are supposed to give the film some draw! Besides that, the film is sought to be made to look like one out of Hollywood with a subject to match. The film is shot extensively on the picturesque locations of Switzerland.

    Rajeev Khandelwal is lying in a hospital with most of his memory lost. His amnesia is total except that he remembers his name that he is from Paris and the visuals of a murder that haunt him. Soon he meets Gauhar Khan and he tries to piece together his past.

    As it turns out, Rajeev is a contract killer as efficient with guns as he is in his approach with women. While Rajeev tries to recall his past, he demonstrates his memory loss with long drawn pauses to talk about it. Also, while recalling his past, he comes up with what is supposed to be the USB of this film that is steamy sex scenes with women in his life.

    When inspired by numerous past masters of the suspense thriller genre, better would be to just stay inspired and not pick their props and treatment. While many have tried to create a really thrilling script of the suspense genere in past many decades among Hindi filmmakers, here too the attempt is bland and falls flat. Direction is average in keeping with the script. Music is soothing and would have worked had the film worked. The cinematography is a plus considering the film has beautiful locales to shoot at.

    Performances are purely functional with Rajeev doing okay. The two foreigner actors contribute nothing to this department. Gauhar is passable.
    Fever has had a poor opening and is expected to remain so through rest of the week.

    Producers: Ravi Agrawal, Mahesh Balekundri, Ajay Chabbria and Rajath Manjunath.

    Director: Rajeev Jhaveri.

     Cast: Rajeev Khandelwal, Gauhar Khan, Gemma Atkinson, Caterina Murino,
    Ankita Makwana.