Tag: Boman Irani

  • &pictures climbing Uunchai of love, friendship, and determination on this 27 August!

    &pictures climbing Uunchai of love, friendship, and determination on this 27 August!

    Mumbai: Rekindle your friendships once again as &pictures presents the premiere of ‘Uunchai’, an inspiring story of three friends and their thrilling yet meaningful journey. Starring legends of Bollywood like Amitabh Bachchan, Anupam Kher, Boman Irani, Neena Gupta, Sarika Thakur, and the talented Parineeti Chopra, this movie enjoys a spectacular cast. Stemming from the legendary tree of Rajshri Productions and directed by Sooraj Barjatya, this film celebrates its 75th year of family-friendly content, reuniting you by stitching your family together for this heart-warming story. While showcasing top-tier friendship and deep bonds, this story revolves around the trio and their thrilling experience of going on an adventure trek to Mount Everest despite their aging bodies, breaking all odds, and showcasing top-notch friendship. With its perfect blend of emotions, entertainment, and determination, this film fighting all odds is the right fit for your Sunday brunch on 27 August at 11.30 a.m. only on &pictures.

    Perfecting the wholesome experience, this adventure drama follows a track called Keti Ko by Amit Trivedi that brings back Bollywood’s true essence of friendship and love which turned out to be a fan favourite with over 30 million views. The track has truly elevated the narrative of the trio trekking to the top of Mount Everest. Join us on &pictures to know if our trio will reach the top as this adventurous trek turns into a life-changing journey teaching us the true meaning of friendship.

    While addressing the & Pictures premiere, Barjatya said “Uunchai will forever remain my most prized possessions. With this film, I reintroduced myself and the cinema I love, to the audiences once again and I must say it felt great to be back. Celebrating love, friendship, and family is what we do here at Rajshri, and being able to tribute this film to the 75th year of Rajshri’s history of films, brings me a lot of joy. Adding to the excitement, is the & Pictures 10th birthday as well, I deeply wish them all the best for their success.”
     

  • Morepen ropes in Boman Irani for medical devices campaign

    Morepen ropes in Boman Irani for medical devices campaign

    Mumbai: Healthcare company Morepen Laboratories Ltd has roped in Bollywood actor Boman Irani in an all-new brand campaign focused on the medical devices business. In its latest advertisement, the actor briefly guides about the benefits of having Dr Morepen’s home care devices.

    According to a statement, Morepen Laboratories is investing heavily in technology and mastering the process of home testing and make it convenient for the users to keep a tab on their vitals conveniently with help of the latest digital devices.

    “Our association with Mr Irani is a step forward to increase the reach and penetration of medical devices in India at a larger level and help our increase consciousness about the increasing menace of diabetes and cardiac disease which have entered the fourth house in the country,” said chairman and managing director Sushil Suri. “We are confident that our association will go a long way in sending the message across the country through various channels To focus on the growth and big expansion plans of this fast-growing business segment, the shareholders of the company approved transferring the into a wholly subsidiary Morepen Devices Ltd.”

    The home monitoring market is currently $25 billion and is expected to grow to $50 billion in the next two years. There is an influx of medical devices that are aiding this transition, at the same time it is necessary to adapt to the changing environment as going to diagnostic centers might pose threat to the health. Educating the masses on the development is pivotal, and association with Boman Irani will provide an additional boost, said the company.

    “Nowadays, it’s imperative to have healthcare devices like glucose monitor and blood pressure monitor also at home, besides having a thermometer. I consider this collaboration with Dr Morepen a good opportunity to communicate how easy as well as important it is to self-monitor health,” said Irani, on the brand association.

    “The harsh pandemic has completely changed our perspective of health and safety, we have become more conscious about our choices and lifestyle to maintain well-being. Thus, we at Morepen are always focused on creating trouble-free technical solutions to help people to examine their health in safer and quicker ways,” stated CEO of medical devices business Anubhav Suri. “Mr Boman Irani resonates and embodies the seriousness of this topic and rightfully shares insight in the latest ad. It gives us immense pride and satisfaction that Dr Morepen products stand guard in every Indian home.”

  • Ambuja Cement reprises its ‘Deewaar’ TVC with Boman Irani

    Ambuja Cement reprises its ‘Deewaar’ TVC with Boman Irani

    Mumbai: Ambuja Cements Ltd has once again teamed up with actor Boman Irani to reprise its epic ‘Ye Deewaar Toot Thi Kyu Nahi’ premise in its latest commercial outing, albeit in a new avatar titled ‘Deewar 2’

    The cement brand’s new TVC features the actor, this time accompanied by another delightful talent, Vinay Pathak in an entertaining creative with elements of comedy, action and drama thrown in, just like its hugely successful and much-loved predecessor.

    With Irani playing ‘bapu’ this time with grown-up sons, the cement brand is set to recreate the magic of its classic ‘bhai-bhai’ commercial that went on to become a part of pop culture with the epic line “Bhaiya, ye deewar tootati kyon nahin?”. The latest creative, conceptualised in collaboration with Keroscene Films once again showcases the brand’s ‘Viraat Strength’ with a fresh quirky and humorous take.

    The TVC takes the tale of what happens when an unstoppable Boman Irani once again meets ‘the unbreakable Ambuja Cement Wall’ two steps ahead, even incorporating time-lapse and aging the actors in a 60-second film. The sequel brings to life the character of one of the brothers from its earlier tale of estranged brothers, both of whom were performed phenomenally by Irani.

    “This was a really fun script to bring to life. We had the advantage of great actors like Boman and Vinay, but it was also very demanding with the aging and time-lapse involved,” said Keroscene Films producer and director Rajesh Saathi of the film’s execution. “What was particularly satisfying for us was the music, as the track reflects the ‘plot’ in the story, with the sound design having to work at multiple levels.”

    Launched nearly two decades back, the evergreen ‘bhai-bhai’ TVC showcasing the tale of estranged brothers who desperately wish to break down the wall between them has gone down in advertising annals as a creative that managed to tie in the brand purpose with creativity, Bollywood style drama and quirky humour.

    “A new Ambuja ad is always a challenge with the benchmark being set so high with previous ads,” said Ambuja Cements Ltd chief marketing officer Ashish Prasad. “Our conscious effort was to create a new story that amplifies the familiarity and fondness people have for Ambuja and its inimitable brand of humour.”

    “With a legacy of over 35 years, Ambuja Cements takes pride in its brand philosophy that ‘strength of the cement lies in the strength of emotion’,” stated Ambuja Cements Ltd MD & CEO Neeraj Akhoury.

    “As always, Ambuja Cement connects with small-town India and narrates the story with a playful twist, one that connects with the heart, is entertaining and has an unexpected winner,” he added.

    ‘Deewar 2’ has been conceived as a 60 second and 30-second film for television and YouTube and is being run with a big media push on mainline and regional TV channels along with a digital campaign.

  • Content evolves, but the heart of storytelling remains the same: Boman Irani

    Content evolves, but the heart of storytelling remains the same: Boman Irani

    New Delhi: Almost two decades after making his debut in the Hindi film industry, renowned actor Boman Irani is now all set to don the writer’s cap for his first movie as writer-director. “Writing is the way to go,” says Irani emphatically, as he begins to share his vision of filmmaking on the first day of the Content Hub 2021.

    The three-day mega event being organised by Indiantelevision.com began on Wednesday, with a series of insightful sessions with producers, writers and directors, and brand representatives, who shared their thoughts on the evolving media and entertainment industry.

    In a fireside chat with Indiantelevision Group founder and CEO, Anil Wanvari, Irani shared his thoughts on the new-age of content, and how it has influenced the craft of film-making. “We are on the threshold of a big bang of OTT. There has been an evolution. However, the storytelling, the heart of it, kind of remains the same, with a certain amount of originality,” says the noted actor, who won the audiences’ hearts with his portrayal of Viru Sahastrbuddhe in 3 Idiots.

    According to Irani, the content may evolve, but it will continue to be created by the same age-old principles of writing. “It will always boil down to good writing,” he smiles.

    Irani forayed into films in 2003 after spending years doing theatre – from where he drew most of his knowledge as an actor. Unlike movies, where actors are mostly focussed on their scenes, a theatre teaches one to look at the entire visual piece. “You can only make an impact as an actor, if you know the piece that you are working on. What is it saying? If you don’t empathise with the entire piece, then by the time your scene comes, you realise nobody is really paying attention. That’s what theatre does. It teaches you to be there for all the scenes,” he adds.

    After delivering some of the finest performances in movies like Munnabhai MBBS, 3 Idiots, Main Hoon Na, the noted actor is now also devoting a lot of his time to honing his skills as a writer, and helping other budding writers. He is also gearing up to debut as a writer-director with his first script that has been in the making for the last eight years.

    “It looked beautiful in the first 24 hours, but then I realised something was missing. I had met a playwright in New York, who made me realise that I had got a whole bunch of lovely scenes together, but needed a structure. I needed to weave all those scenes together in the form of a necklace and present it to the audience. I made him my guru,” shares Irani. The playwright he was referring to was Alexander Dinelaris, one of the four screenwriters who won the Academy Award for Best Original Screenplay for the 2014 film Birdman.

    The lockdown provided an opportunity to share his learnings gained over the years, with budding writers through virtual sessions, and that led to his special initiative- Spiral Bound. A series of virtual webinars and workshops, where he engages with budding writers and together, they dissect scenes and movies to understand the art of writing a perfect script.

    The initiative that started with four members is now running into its second year, and the team of 400-500 has already completed as many as 375 sessions. Apart from budding writers, there are cinematographers, and production designers who have also expressed keen interest and joined the sessions.

    According to Irani, it takes a robust technique to be a good writer. “It has taken me eight years to understand the power of technique and science. We write with the heart. But everybody has a heart, and a mind, and many people can come up with concepts. But how can you take that concept to a producer and narrate it for two hours. That requires technique. It frees you to think better,” he shares.

    The new age of content has already made content creators realise the tremendous need to evolve. But that transformation hinges on the most crucial element – a well-written script!

    “Now, the scripts will have to be written with a certain amount of momentum, and the entire onus is on the writer. So, if you really want to create content, you need to have writers who have technique in their DNA, who are writing from their heart. Writing is the way to go!” the actor signs off.

    The Content Hub 2021 is co-presented by IN10 Media Network and ZEE5, and co-powered by Applause Entertainment and Tipping Point, the digital content unit of Viacom18 Studios. PTC Network is the supporting partner.

    Centred on the theme – ‘The New Dynamic’, the three-day event will witness insightful sessions with industry stakeholders deliberating on how the new forces are transforming the way content is created and stories are told. It will also delve upon the impact of these changes on the business models for the world of films, TV and OTT.

    For more details, visit: https://www.thecontenthub.in/

  • Content Hub 2021: Stage is set for the mega gathering of content creators

    Content Hub 2021: Stage is set for the mega gathering of content creators

    New Delhi: The stage is set for one of the biggest gatherings of content creators from across media platforms. The fifth edition of Indiantelevision.com’s biggest initiative- Content Hub 2021- ‘TV, Film, Digital Video, and Beyond’ begins on 28 July (Wednesday), 11 AM onwards.

    The three-day summit is co-presented by IN10 Media Network and ZEE5, and co-powered by Applause Entertainment and Tipping Point, the digital content unit of Viacom18 Studios. PTC Network is the supporting partner.

    Centred on the theme – ‘The New Dynamic’, The Content Hub 20201 will witness insightful sessions with industry stakeholders deliberating on how the new forces are transforming the way content is created and stories are told. It will also delve upon the impact of these changes on the business models for the world of films, TV and OTT.

    Day One will begin with the virtual panel discussion on ‘The challenges & opportunities before India’s content creators’, where Endemol Shine India, CEO, Abhishek Rege, Contiloe Picture Pvt Ltd, chairman-MD, Abhimanyu Singh, Emmay Entertainment, director and screenwriter, film producer Nikkhil Advani and film director, writer-producer, Siddharth P Malhotra will be in conversation with Indiantelevision.com Group, CEO and editor-in-chief Anil Wanvari.

    This will be followed by a session on ‘Cinema-A new outlook’, where the industry stakeholders will discuss the changing dynamics of the cinema industry in the aftermath of the pandemic, with representatives from Lycra Productions, Cinepolis India, Zee Studios, Reliance Entertainment and Ellipsis Entertainment. Another session – ‘Television: A Twist in the Tale’ will witness insightful chat on the evolving television industry, and how the leading production houses are gearing up for the evolution. 

    There will also be fireside chats with actor Boman Irani on his film-making vision, Discovery Communications India, South Asia, managing director Megha Tata on the rising surge of factual entertainment and Arrow International Media, executive producer, Stuart Pender on the art of documentary making.

    The Content Hub 2021 will also bring together industry stakeholders for a session on ‘Regional Content: Storytelling at its best’. The session will have participation from Vaishnave Media Works Ltd & Arpad Cine Factory Pvt Ltd, MD and chairman, Kutty Padmini, PTC Network, MD and president, Rabindra Narayan, Guru Group, founder and CEO, Sunitha Tati and Mumbai Movie Studios, CEO, Naveen Chandra. Industry stakeholders will also deliberate upon ‘The Rise of OTT’ in one of the sessions, which will be attended by representatives from Viacom18 Digital Ventures, ZEE5 India, SonyLIV, BBC Studios India, Juggernaut Productions and Kurate Digital Consulting.

    The session on ‘The Growing Relevance of Language Personalisation in OTT Advertising’ will witness invigorating discussion among brands and broadcasters on the need for language personalisation. Lenskart, brand media head, Anupam Tripathi, Myntra, vice president, and head-marketing, Achint Setia, Zee Entertainment, COO Revenue, Rajiv Bakshi, Dabur, head of media, Rajiv Dubey, Rebel Foods (formerly FAASOS), co-founder, Sagar Kocchar, and ESSENCE India, managing director, Sonali Malaviya will be in conversation with Indiantelevision.com Group, CEO and founder, Anil Wanvari.

    The event will also be live-streamed on our social media handles. Join us for a series of insightful sessions starting 11 AM.

    To know more, visit: https://thecontenthub.in/index.html

  • GTPL Hathway ropes in actor Boman Irani as its first-ever brand ambassador

    GTPL Hathway ropes in actor Boman Irani as its first-ever brand ambassador

    KOLKATA: GTPL Hathway Ltd (GTPL) has roped in Bollywood actor Boman Irani as its first-ever brand ambassador. The company is launching a major advertising campaign featuring Irani with a tagline ‘Connection Dil Se’ for a deeper and wider connect with the existing and future customer base. GTPL has associated with renowned music composer duo Sachin-Jigar duo for the theme song which captures the spirit with which GTPL celebrates its connection with its customers.

    GTPL Hathway managing director Anirudhsinh Jadeja said, “GTPL is proud to onboard versatile actor Boman Irani as its brand ambassador. Irani is a highly respectable Indian film actor, theatre and voice artist whose films are watched and enjoyed by the pan-India audience. Our new tagline ‘Connection Dil se’ is in line with the company’s ethos to connect and actively engage with all the key stakeholders. The campaign is being launched in TVC, print and radio mediums and will also take a digital route to engage across all geographies.”

    Boman Irani stated, “It is indeed an honour and a pleasure to be associated with GTPL, a prominent brand in broadband and cable TV. I have been a customer of cable services since the early 90’s and broadband subscriber for almost a decade. I have always appreciated the prompt service and the relationship that a cable operator enjoys with his customers. The tagline “Connection Dil Se” resonates with all the relationships that I have cherished over the years and I am sure GTPL enjoys the same ‘Connection’ with its customers. I wish Team GTPL the best in all their endeavours and look forward to being associated with the brand.”

  • Eris Lifesciences appoints Boman Irani as Circa’s brand ambassador

    Eris Lifesciences appoints Boman Irani as Circa’s brand ambassador

    MUMBAI: Eris Lifesciences has announced an association with the well-known theatre and film actor, Boman Irani, for their Circa range of devices. The association is aimed at highlighting the importance of an accurate and validated BP monitoring device.

    The focus of the campaign is to encourage hypertensive patients to measure their blood pressure at home using a validated device while making an appeal to share their readings with the doctor. The campaign theme #ShareYourPressure urges users to stop worrying about getting a false reading and trust the device to share their pressure.

    Boman Irani said, “It gives me immense pleasure to start this journey with Circa. For blood pressure management, the latest norms require a person to monitor it at least 2 times a day in the morning and evening. With technology advancing manifolds, it is only important for us to bring the same into our healthcare systems and adopt validated devices that can provide timely updates when required.”

    The campaign will go live on social media channels this week in the form of short videos.

    Eris Lifesciences Chairman and MD Amit Bakshi said, “Hypertension therapy is our second largest therapy and with cardiovascular being the No. 1 Chronic therapy, we are upping our ante by closing the loop with one of the most validated devices for blood pressure management. We have world-class data in the form of ‘India Heart Study’ conducted on the same ‘Circa’ device further validating our commitment to Hypertension therapy.

    "With Boman Irani on board, we feel this partnership with the brand will increase awareness around Home Blood pressure monitoring (HBPM) and bring more people to target Blood pressure.”

    The coronavirus outbreak has highlighted that patients with co-morbidities, E.g. Hypertension, are vulnerable to developing serious complications. Hence, an accurate measurement of blood pressure at home becomes extremely crucial. Any error in the measurement of blood pressure because of non-validated devices can put the life of the patient at risk.

  • Asian Paints web series ‘Where The Heart Is’ – Season 3 reveals the secret of Boman Irani’s homes

    Asian Paints web series ‘Where The Heart Is’ – Season 3 reveals the secret of Boman Irani’s homes

    MUMBAI: One of the most heartwarming episodes on the third edition of Asian Paints’ “Where the Heart Is”, Boman Irani’s home is a delight in every way. As Boman himself says on the show, “The person you are at work is also a part of you; but the person you are at home is the rooted, innocent you.” And it’s this rootedness and innocence that seeps into every part of their Parsi Colony home. 

    The episode takes us through different facets of the Irani home, but in doing so it also takes us through the different facets of Boman Irani; the family man, and the rock that keeps him grounded, his wife Zenobia. 

    Starting with an interesting anecdote about how he bought his 3 bedroom house in Byculla (surprise, surprise Anil Kapoor has a cameo in this one!), the episode showcases all the important spaces in the Irani home. So there’s the family room, where, believe it or not, family members actually quality time together on most evenings.  And then there’s Boman’s den— complete with a home theatre with movie-theatre style seats, a quiet corner where he likes to read scripts and ruminate on ideas(this corner also has a perfect view of the Byculla lanes and their old-world charm),  and of course, his prized collection of Blu Ray DVDs. 

    But more than the rooms and the spaces, this episode is really about how the Irani family works together to form a tightly-knit albeit noisy unit. Zenobia and Boman explain how they make decisions about every piece of home decor together. Even though they’re usually in agreement, whenever there’s the odd difference of opinion, they end up bringing the piece home on “trial”, to see if one of them changes their mind. And whether that’s the blue colour of their living room walls or the beautiful hanging lights, this technique seems to have worked really well for them over the years. 

    Most importantly, this episode gives us a sneak-peek into what the Irani family is all about. The bond between Zenobia and Boman is 34 years old now, and the episode speaks volumes about the kind of partnership they share. They don’t openly express their affection for each other even once on the show, and yet the entire episode is infused with the warmth and depth of their love and regard for one another. We have some serious couple goals right there! 

    Another beautiful theme that runs through the episode is that of family. Whether it’s the family hanging out together in the living room every evening or making detailed (and noisy!) plans for their vacations, one can almost imagine the home bustling with the life, laughter, innocence, and warmth of those who inhabit it. As Boman says, “Money can buy a fancy holiday, but nostalgia is something that should be very very sacred.” And the entire home is a testament to how much this family values their nostalgia and how closely they guard precious memories. 

    Home is a place where you can tune into the innocent you; where you can be raucous, boisterous, comfortable, and rooted. Everything about this episode, whether it’s the smiles and inside jokes that Boman and Zenobia share; or the way their two dogs are sprawled on the couch; speaks volumes about this comfort and groundedness. To put it as Boman does, “Anticipation is where the heart is” — the anticipation of unwinding after a long and hard day, spending time with loved ones, laughing freely, sitting comfortably, and just being who you are. 

    In an era of high-flying celebrities and fast-past lives, this Asian Paints’ Where The Heart Is episode comes as a breath of fresh air. It’s a reminder of the things in life that are truly important, and that should be reflected in a home — nostalgia, familial ties, quality time, and inner peace. 

  • IndusInd Bank launches India’s first two chip debit-cum-credit card

    IndusInd Bank launches India’s first two chip debit-cum-credit card

    MUMBAI: IndusInd Bank has launched the IndusInd Bank Duo Card which is India’s first 2 EMV chip debit cum credit card.

    This two-in-one duo card with two magnetic stripes and 2 EMV chips brings the functionalities of both debit and credit cards to the Indian consumer on one plastic. With a range of benefits that straddle both types of cards, it is a powerhouse of convenience and flexibility for the customer. With just one card to carry for all their financial needs, the customer can travel light with just one card plastic. The card design uses the anagram technique to enhance and highlight the singularity of the duo card.

    The IndusInd Bank Duo Card is loaded with features for the young upwardly-mobile customer, and includes offers across entertainment, travel & lifestyle. It simplifies the customer’s life by providing a single statement of account and amplifies the power of the rewards program by enabling consolidation of rewards points.

    IndusInd Bank head for consumer banking Sumant Kathpalia says, “The goal is always to simplify banking and enhance convenience for our customers. Innovations such as the Duo Card go a long way in simplifying customers’ lives. We have our ears to the ground and understand that our young and aspirational customers want something unique that makes them stand apart. The IndusInd Bank Duo Card aims to deliver a seamless and delightful client experience and offers the best of both worlds, in one plastic. The convenience of having dual functionality, and a wide range of offers and features on one plastic, is sure to resonate with our audience. Our advice to the customer is to #KeepItSingle, and embrace innovation at its best.”

    IndusInd Bank has launched a multi-media campaign that connects with the customer at various touch-points. While television will be used to announce the innovation, digital will be used extensively to engage with the digitally savvy audience. RK Swamy BBDO, New Delhi is the creative agency for the campaign. The campaign has been conceptualised and scripted by Ankur Suman – creative head, RK Swamy BBDO, New Delhi – along with Pragya Bhatnagar and Pankaj Bora. It is directed by Gajraj Rao of Code Red films.

    Suman adds, “Cool innovations like these need cool communication solutions. It was important to create intrigue and interest around a product that’s so unique. Here’s a card that keeps things simpler, by keeping them single. Hence #KeepItSingle worked perfectly! Retaining the tone and style of IndusInd Bank campaigns that we have created over the years, this one too, uses light-hearted, slice-of-life situations to drive home the message about Duo Card; helping the audience absorbs its relevance and utility even better.”

    IndusInd Bank, which commenced operations in 1994, caters to the needs of both consumer and corporate customers. Its technology platform supports multi-channel delivery capabilities.

    As on June 30, 2018, IndusInd Bank has 1410 branches, and 2285 ATMs spread across geographical locations of the country. The bank also has representative offices in London, Dubai and Abu Dhabi.

  • SKODA enhances customer experience in new ad with Boman Irani

    SKODA enhances customer experience in new ad with Boman Irani

    MUMBAI: Premium automobile brand SKODA Auto India has launched its latest campaign titled ‘Peace of Mind’ that focuses on enhancing ownership experience.

    The ‘4-year Service Care’ is a first in the industry, which offers 4 years warranty and 4 years road-side assistance as a standard feature with all SKODA cars. It also has an optional 4 years maintenance package.

    The simple and humorous campaign is a part of their long-term strategy of ‘Delightfully Surprising’, under which 3 TVCs were released in 2016. At that time, ŠKODA India had seen a complete revamp right from their products, network and after-sales services.

    The new campaign comprises a TVC in which celebrity Boman Irani has played himself. Initially he is seen admiring the SKODA Kodiaq and its many features. And by the end, he is delighted to know that it comes with a hassle-free ownership package as well.

    Commenting on the films, Tarun Jha – Head of Marketing and Product, SKODA AUTO India Pvt. Ltd. said: “SKODA India has always believed in enhancing customer experience and offering delightful products every single time. The 4-year service care package is a unique proposition and has a singular focus of making the ŠKODA ownership hassle-free and pleasant. Apart from the service care package, a host of other initiatives have also been launched.”

    Publicis Ambience COO Paritosh Srivastava says, “We had a clear task at hand – to highlight peace of mind that comes with every SKODA car. One look at the campaign, and you’ll know it is trademark SKODA in every way. It’s testimonial in nature but is also a warm and charming human story. SKODA is the first brand to launch this package and we wanted to reinforce the hassle-free ownership experience. With this campaign, we are confident that fence-sitters and others will understand that SKODA not only offers great cars but a great after-sales experience too.”

    Publicis Ambience head of creative Ramakrishnan Hariharan adds, “The build quality and features of SKODA cars speak volumes about German precision. But over and above physical attributes, SKODA cars come with a great ownership experience that is unparalleled in the category. And these offerings are not limited-period offers they come standard with every SKODA.”

    It is commendable to note here that in SKODA’s almost two decade long presence in India, their partnership with Publicis India has been SKODA’s longest among all agency partners.

    SKODA India today has a network of 68 sales and 67 service outlets across the country and has sold over 3,00,000 units of its cars since it launched two decades ago.