MUMBAI: Tulips has officially entered India’s adult hygiene category with the launch of Tulips adult diaper pants, roping in Bollywood veteran Boman Irani as the face of its new ‘Life par full control’ campaign. The initiative seeks to start a national conversation and tackle the stigma around adult diaper use.
The diapers feature an aloe vera–coated inner sheet for comfort, advanced leak protection for up to 10 hours with an acquisition deposition layer (ADL), odour lock technology for day-long freshness, and tear-away side panels for easy removal. Designed in a unisex pull-up style across all sizes, they resemble regular underwear, offering dignity and confidence to users.
Speaking at the launch, Tulips, director, Rahul Jain explained, “Lifestyle-related health issues mean many seniors face urinary incontinence, yet only 2 per cent of the Indian market adopts adult diapers. Our short film with Irani encourages seniors to see diapers as a tool for independence, not a symbol of dependence.”
Boman Irani added, “Age should not mean limitation. Tulips adult diaper pants allow seniors to live with comfort, independence and self-respect.”
Tulips has a legacy of innovation, from introducing India’s first 100 per cent flushable wet wipes in 2017 to developing Covid swabs during the pandemic. With over 60 million units sold annually across 17 countries, the brand continues to prioritise real-life solutions and consumer trust.
MUMBAI: Burger King India has cooked up a cheeky partnership with ZEE5 to mark the release of Detective Sherdil, the new comedy caper starring Diljit Dosanjh as an eccentric sleuth with a taste for the unexpected. Directed by Ravi Chhabriya, the film also stars Boman Irani, Diana Penty, Chunky Panday, and Banita Sandhu, and premieres exclusively on Zee5 from 20 June.
To celebrate the release, Burger King is rolling out the ‘Detective Sherdil Combo’, a limited-edition meal that packs as much punch as the film’s plot twists. For just Rs 299, fans can tuck into a veg or chicken whopper jr. with cheese, saucy fries, and a chocolate thick shake—available at all Burger King restaurants for a short time only.
The campaign doesn’t stop at the counter. Burger King is also launching a Ugc meme challenge, inviting guests to craft quirky memes using stills from the film. With Dosanjh’s signature charm and Irani’s comic timing, the internet is in for a treat. Lucky winners can bag exciting prizes, with the brand serving a double scoop of fun and fandom.
Burger King India CMO Kapil Grover shared, “At Burger King, we’re always looking for new ways to create memorable experiences that resonate with our guests. Our collaboration with ZEE5 for Detective Sherdil allows us to blend cinema and food culture in a way that excites our Gen Z and millennial audience. The exclusive ‘Detective Sherdil Combo’ reflects the charm and intrigue of the film while delivering the indulgent taste we’re known for.”
Zee Entertainment Enterprises Ltd CMO Kartik Mahadev shared, “At ZEE5, we believe great stories deserve to be experienced beyond the screen. Our partnership with Burger King for Detective Sherdil is a fun, flavourful extension of the film’s quirky, entertaining spirit. Collaborations like these help us connect with audiences in fresh, unexpected ways and turn every new release into a shared cultural moment. We look forward to serving fans a generous dose of entertainment, both on and off the screen.”
Whether you’re a burger buff or a Dosanjh devotee, this collab is your cue to bite into the action-literally.
MUMBAI: The father-son bond is like an old, well-worn sweater—comfortable, full of history, and never washed clean of unspoken emotions. It’s built on half-nods, gruff pats on the back, and conversations that peak at ‘Hmm’ and ‘Okay’. Love is there, of course, buried under layers of cricket scores, newspaper rustling, and unsolicited life advice. But say it out loud? “I love you, Dad?” Nope. That’s an emotional landmine best avoided.
And yet, here comes Prime Video’s latest original, The Mehta Boys, daring to dive headfirst into this beautifully awkward relationship. Helmed by the ever-versatile Boman Irani in his directorial debut and co-written with Academy Award-winner Alex Dinelaris, this film promises a rollercoaster of love, misunderstandings, and those dreaded heart-to-hearts we men prefer to dodge. With its release slated for 7 February, The Mehta Boys is set to take viewers across India—and 240 other countries—on a journey of father-son redemption, where words may still be few, but feelings? Loud and clear.
The trailer peels back the layers of a deeply personal yet universally relatable story. Irani and Avinash Tiwary deliver compelling performances as a father and son locked in a battle of emotions, resentment, and unresolved conflicts. The film’s narrative oscillates between light-hearted charm and gut-wrenching emotional depth, making it a must-watch for those who appreciate nuanced storytelling.
“For me, The Mehta Boys is an extremely personal journey,” said Irani, who wears multiple hats as the film’s director, co-writer, producer, and lead actor. “The relationship between a father and son is one of the most emotionally charged dynamics. I wanted to explore how love can be both the strongest bond and the greatest source of conflict. This story has lived in my heart for years, and I am thrilled to finally bring it to audiences worldwide on Prime Video.”
Alongside Irani and Tiwary, The Mehta Boys stars Shreya Chaudhry as Zara, a woman who refuses to play a passive role in her partner’s family drama, and Puja Sarup as Anu, the voice of reason amidst the emotional storm.
Tiwary, reflecting on his role, shared, “Amay’s journey is layered with conflicts—loyalty, resentment, and unspoken love. The film forces him to confront his past, and portraying that evolution was both challenging and fulfilling. I believe audiences worldwide will connect with this deeply human story.”
Adding depth to the narrative, Chaudhry emphasised her character’s significance, “Zara is not just a love interest; she is a catalyst for change. She encourages Amay to stop running from his emotions and face his father. I love that she stands on her own as a strong, independent character.”
Sarup, portraying the family’s emotional anchor, highlighted the universal appeal of the film, “Anu is caught between two men too stubborn to see eye-to-eye. As the sister and daughter, she steps into a motherly role, holding the family together. It has been a joy bringing this character to life.”
In true Prime Video fashion, The Mehta Boys will premiere in multiple languages—Hindi, Tamil, Telugu, Malayalam, and Kannada—alongside subtitles, ensuring it reaches a diverse global audience.
As families worldwide navigate their own tangled relationships, The Mehta Boys offers a cinematic reflection of love, loss, and reconciliation. Whether you have the perfect bond with your father or still struggle to decode his silences, this film promises to leave an impact.
Don’t miss the heartfelt drama when it premieres on 7 February, exclusively on Prime Video.
MUMBAI: Remember the grumpy professor from 3 Idiots who gave us all PTSD about grades or the cunning ‘Vardhaman’ from Don who gave SRK a run for his money? Well, Boman Irani is back—but this time, he’s swapped the villainy and lectures for a director’s chair! In a plot twist worthy of his own films, the man known for stealing scenes is now stealing the director’s chair.
That’s right, he’s making his directorial debut, and Prime Video’s rolling out the red carpet for his big moment at the Kala Ghoda Arts Festival. Cinephiles, rejoice—The Mehta Boys are coming to town!
Marking Irani’s directorial debut, The Mehta Boys dives into the heart of family dynamics, offering a poignant exploration of the father-son relationship. Produced by Irani Movietone LLP in association with Chalkboard Entertainment LLP, the film pairs heartfelt storytelling with moments of humour that are sure to leave audiences laughing and tearing up in equal measure.
Co-written by Irani and academy award-winning screenwriter Alexander Dinelaris, the movie promises a touching, emotional rollercoaster with layers of warmth and relatability.
Featuring a stellar ensemble cast, including Irani, Avinash Tiwary, Shreya Chaudhry, and Puja Sarup, The Mehta Boys delivers a rich narrative that captures the intricacies of everyday relationships.
The film’s premiere at the Kala Ghoda Arts Festival gives audiences an opportunity to experience this captivating story ahead of its worldwide launch on Prime Video on 7 February.
Before the screening, fans will be treated to an engaging panel discussion, offering a rare glimpse into the creative journey of the film. Irani and the cast will share anecdotes, creative insights, and the challenges behind bringing The Mehta Boys to life.
The collaboration between Prime Video and the prestigious Kala Ghoda Arts Festival underscores the power of art and storytelling in uniting audiences. With its reputation for showcasing India’s finest creative talents, the festival provides the perfect stage for this premiere.
Don’t miss this chance to watch The Mehta Boys light up the screen at Regal Cinemas, and prepare to laugh, cry, and feel the magic of Irani’s heartfelt storytelling.
Mumbai: Prime Video’s original movie The Mehta Boys stole the spotlight at the 15th Chicago South Asian Film Festival (CSAFF) with the exclusive world premiere on the opening night of 20 September. The film, which also marks Boman Irani’s directorial debut, received a thunderous applause from a packed audience, for its heartfelt story and stellar performances.
The world premiere was attended by the film’s cast, including actor, writer, director, and producer Boman Irani, along with writer Alexander Dinelaris, actors Avinash Tiwary and Shreya Chaudhry, producer Danesh Irani, and executive producer Ankita Batra. The film received a fantastic response for its portrayal of a father-son relationship, making it relatable for the audience by showcasing the generation gaps and differing perceptions; while providing a perfect blend of humor and heart.
An Irani Movietone LLP and Chalkboard Entertainment LLP production, The Mehta Boys is produced by Boman Irani, Danesh Irani, Vikesh Bhutani, and Shujaat Saudagar. The film tells the story of a father and son at odds with each other, who find themselves compelled to spend 48 hours together. The film follows their tumultuous journey and offers a nuanced exploration of the complexities often inherent in a father-son relationship.
The Mehta Boys is slated to premiere soon on Prime Video in India and across 240 countries and territories worldwide.
Mumbai: It was in 2023 when Yuvaa- a popular GenZ-driven media organisation introduced India’s first chat show on positive masculinity called Be A Man, Yaar. The unique and heartfelt conversations with some of the popular men from showbiz, including Naseeruddin Shah, Karan Johar, Vicky Kaushal, and Zakir Khan, caught the attention of millions, starting the much-needed conversation around men, their emotions, and positive masculinity. Now, in association with The Man Company, a leading male grooming brand, Yuvaa is coming back with season two of ‘Be A Man, Yaar’, and this time, it is all about the ‘humanity’ behind masculinity.
To celebrate men from different fields and backgrounds, the second season of ‘Be A Man, Yaar’ will witness Media Entrepreneur and Co-Founder of Yuvaa, Nikhil Taneja engaging in candid, honest, authentic conversations about what it means to be a boy, a man, and a human with: Javed Akhtar, Kartik Aaryan, Bhuvan Bam, Manish Malhotra, Rohan Bopanna, Dr Vikas Divyakirti, Gajraj Rao, Boman Irani, Imran Khan, Ankush Bahuguna, Viraj Ghelani, Aryan Pasha and Prateek Kuhad.
The trailer of the show launched today on Yuvaa’s YouTube channel, and from 10th July, the show aims to delve deeper into the conversations around mental health, loneliness, male friendships, therapy, fatherhood, insecurities, and of course, healthy relationships with women.
Yuvaa and The Man Company share a vision of redefining masculinity and fostering a culture of positive male identity. ‘Be A Man, Yaar’ aims to provide a platform for men to express their true selves, break free from societal stereotypes, and engage in meaningful dialogues that promote mental well-being and emotional health. The Man Company, with its dedication to holistic grooming and personal development, complements this mission by encouraging men to lead lives of authenticity and compassion. Together, they strive to inspire a generation of confident, empathetic, and proud men to be themselves.
Expressing his thoughts behind bringing the second season of the critically acclaimed show ‘Be A Man, Yaar’, Nikhil Taneja said, “Season 1 of Be A Man, Yaar! got an enormous amount of love for creating a safe space on the internet for men in the entertainment industry to have vulnerable and authentic conversations. In Season 2, we have more men, more laughs, more love, more hugs and a lot more vulnerability by iconic men from entertainment to sports to fashion to education. Our guests reflect the diversity of our country and the many ways in which men can learn and be human. I’m thrilled that The Man Company partnered with us on the mission to make masculinity more wholesome.”
The Man Company founder & MD Hitesh Dhingra also expressed excitement about the partnership, highlighting their shared mission of promoting positive masculinity, emphasizing their goal of encouraging men to embrace their individuality and lead with authenticity and compassion. He said, “At The Man Company, we believe in empowering men to embrace their individuality and cultivate confidence inside and out through grooming and a constant dialogue that urges them to bring out the #GentlemanInYou. Our collaboration with ‘Be A Man, Yaar!’ aligns perfectly with our goal to redefine masculinity and inspire men to rise above stereotypes and lead with authenticity, compassion, and gentleness.”
With a reach of over 150 million and mentions by over 450 celebrities and creators, the first season of ‘Be A Man, Yaar’ featured candid conversations with notable figures like Vicky Kaushal, Karan Johar, Zakir Khan, and Naseeruddin Shah, exploring the concept of positive masculinity. Starring some unconventional discussions, the show became the flag bearer for positive communication for men around, bringing out their vulnerable emotions for the world to understand what it truly means to be a man!
The extended unfiltered episodes will be available exclusively on Amazon Music.
Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has launched a star-studded campaign that will have you grinning from ear to ear. A series of four films brings Flipkart’s most valued traits to life, with a hilarious trip down memory lane featuring a few of India’s most beloved entertainment icons. The campaign reminds us why Flipkart is the chosen shopping destination for millions of Indians through a delivery of great dialogues by characters that most of us will remember.
Bringing the campaign to life:
1 The audience is reminded of Flipkart’s commitment to value and trendy selections from great brands by Shehnaaz Gill, as she expressed her love for Flipkart with the iconic dialogue “Twada style style, Saada style Flipkart!”
2 The promise of same-day delivery is reinforced by Boman Irani, reprising his iconic ‘Virus’ character, reassuring customers that “All is well” with Flipkart
3 Unbeatable deals and quick delivery are humorously showcased by value conscious Rupali Ganguly and Ratna Pathak Shah as ‘Monisha and Maya’ in a laughter-filled Flipkart Grocery shopping spree
4 Customer centricity remains a #1 priority for Flipkart, as demonstrated by Raghu and Rajiv representing ‘Customer is God’ officers, ensuring every customer’s needs are met without compromise
Speaking about the new campaign, Flipkart senior director – marketing and media Pratik Shetty said, “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”
Leo Burnett India CCO Sachin Kamble said, “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’
Mumbai: More than 10,000 entrepreneurs from 79 plus cities participated in BNI Business Conclave 2024, the flagship event of BNI Greater Surat from 2 to 4 February. BNI Greater Surat is part of Business Network International (BNI), the world’s largest business referral organisation.
The BNI Business Conclave 2024 brought together the titans of industry, innovative entrepreneurs, and visionary leaders for a transformative experience. The conclave got underway with a mega textile business meet and a workshop on the travel industry at The Amore in Surat. The opening ceremony, exhibition, one-to-one conclaves, and product launches took place at the Sarsana International Exhibition and Convention Centre.
Bollywood actor Boman Irani was the keynote speaker on 3 February. Eminent speakers and successful entrepreneurs shared their unique insights and techniques with the participants during the master classes organized as a part of the conclave.
The BNI Business Conclave reflects BNI Greater Surat’s commitment to building impactful platforms that can drive economic growth and usher in positive change. The Conclave also aimed at creating a dynamic space for entrepreneurs from the textile and travel sectors to collaborate, exchange ideas, and explore new business opportunities.
With more than 220 exhibitors showcasing their products and services, and over 10,000 participants from all over the country, the BNI Business Conclave 2024 was the biggest business event of its kind in Surat.
Steam House India Pvt Ltd was the title sponsor of BNI Business Conclave 2024, and it was organised in association with Avimee Herbal Pvt Ltd.
Mumbai: A flagship event of BNI Greater Surat event presented by Steam House India Ltd in association with Avimee Herbal Pvt Ltd and an event supported by Corporate Connections.
This annual event stands as a foundation in the National business community by bringing together industry leaders, entrepreneurs, and professionals for a dynamic Networking, exchange of ideas, collaboration and expansion opportunities.
This Year’s edition promises to be larger than ever as there is participation from over 70 Cities from PAN India and over 250 business exhibitions of different business categories. The event also features Mega Textile, Mega Jewellery, Mega Travel Meet & Product Launches much more.
There will be the participation of prominent keynote speakers Boman Irani – actor & motivational speaker, Govind Dholakia – founder chairman of SRK Diamonds, Sneh Desai – business coach and master trainer, Rahul Malodia – business coach & management consultant, KVT Ramesh – co-founder of Beej Network, Siddhanth Agarwal – co-founder, Avimee Herbal and Randhir Bhallah – Risk management consultant to share their insights and knowledge 10,000 esteem audience.
The primary objective of the event is to uplift the economy and overall business landscape of Surat City and make a small contribution towards making Surat an emerging business capital of India. With anticipation building, we are excited to witness the synergy and opportunities that will unfold during this premier event.
Mumbai: Parle Products, the largest selling biscuit brand has released its latest campaign for KrackJack. This latest iteration of the Parle Krackjack campaign adds to the legacy of a brand that has been loved by the nation for over half a century. It carries forward the same set of delightfully whacky ideas to a new generation of Krackjack connoisseurs.
The three-film campaign created by Thought Blurb Communications tells stories of conundrums that are solved in hilarious ways by the two protagonists, Krack (played by Dharmesh Yelande) and Jack (played by Raghav Juyal). They have different sweet and salty perspectives, that brings alive the idea- “Sweet and Salty saath jab aaye, baat ban jaaye”.
The over-the-top style of humour follows a legacy that was started in the 90s with Boman Irani and Vijay Patkar playing the titular roles. The torch then passed on to Swapnil Joshi and Gaurav Gera in the noughties, and after a decade, Krackjack has now found renewed vigour with Raghav Juyal and Dharmesh Yelande.
Parle Products senior category head Mayank Shah has spoken about Krackjack and the direction it has taken over the years, “Krackjack is the first biscuit in India to find that magical spot in the consumer’s palate with a flavour that tickles sweet and salty taste buds. When the flavour is so out-of-the ordinary, how can its communication not be unusual? Over the years, the characters Krack & Jack, have endeared themselves to audiences across the country. Every new generation resonates with these sweet and salty characters. Dharmesh and Raghav are new age celebrities with a wide fan following among the youth. More importantly, we chose them because we felt they have a spontaneity in their repartee, which is key to the brand’s communication.”
Thought Blurb Communications CCO & founder Vinod Kunj has echoed the sentiment and explained the challenges, “It’s a big challenge to work on a legacy brand like Krackjack with a high decibel legacy communication. When we got the brief we were clear that we have to carry forward the torch to the next generation of audiences across India. Not only do we have to appeal to a wide section of audiences across socio economic segments, we also had to touch their funny bone. Evidenced by the viewer responses we have received, the execution seems to have hit the bull’s eye. The dash of rollicking humour coating the films make them entirely enjoyable.”
Joining in with her perspective on the creative execution, Thought Blurb national creative director Renu Somani added, “We started off with a product that is sweet but also has salty overtones. That kind of dictated the tone and tenor of the campaign. In one of the brain storming sessions when the strategy team came up with the idea of ‘contrarian views working towards a common goal’ we knew we had our campaign. This in turn finds resonance in the claim – ‘sweet aur salty saath jab aaye, baat ban jaaye’. The fun part was working with the film crew to get Dharmesh and Raghav to work in tandem to translate this strange combination of diametrically opposite views. We wanted the viewers to have fun, and I think that has come out quite well.”
The campaign is released in 12 languages across mediums.
