ITV

Tag: Bollywood

  • Bewakoof.com ropes in Sanya Malhotra for new campaign

    Bewakoof.com ropes in Sanya Malhotra for new campaign

    MUMBAI: D2C fashion brand Bewakoof.com has roped in Bollywood actor Sanya Malhotra for promoting the brand across all digital platforms. 

    Sanya will be the face of its latest marketing campaign flaunting a range of fashion as she makes the statement, “boring kapdo mein abhi bhi ho atke, phone uthao, and try something hatke,” the brand said. The actor is fiercely independent and appeals to the millennials and GenZ and has a point of view on the world. She makes for a perfect choice to represent the brand, it added.

    Bewakoof co-founder & CEO Prabhkiran Singh said, “As a brand, we have carved a space in the minds and hearts of the millennials with our fashion range of Apparel, Backpacks, Flip Flops, and Mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expression, speak their language tone and tenor. We get them. We recently launched a digital marketing campaign with Rajkummar Rao and our customers gave it a big thumbs up. Sanya brings out our brand ethos as her journey is inspiring and her achievements are extraordinary. She is Hatke Apun Jaisai. Bewakoof wants to connect with and via celebrities who are fearless and unapologetic about their choices. For our brand, Sanya is the perfect representation of what Bewakoof is.”

    Talking about her association with the brand, Sanya said, “I am happy to be part of the Bewakoof family. Bewakoof has all the fun and quirk that I always look forward to when I indulge in a brand.”

  • OPPO India ropes in Ranbir Kapoor to play messenger in latest campaign

    OPPO India ropes in Ranbir Kapoor to play messenger in latest campaign

    MUMBAI: Global smart devices brand, OPPO announced the launch of its latest campaign with Bollywood heartthrob Ranbir Kapoor as he gets set to dribble up some excitement for customers across India.

    As a part of the #SayItWithRanbir campaign, starting 5 July, the Bollywood star would be all out to sweep fans off their feet as he delivers curated messages to their families, friends, and dear ones. The chosen messages would be recorded using the industry-first ‘bokeh flare portrait video’ feature of the soon-to-be-launched 5G super phone Reno6 Pro 5G and the Reno6, stated the brand.

    OPPO has opened the campaign for fans to share the messages for their loved ones through Instagram using the hashtag #SayItWithRanbir for the next seven days. Among all the requests received, four select messages will be chosen via lucky draw to be delivered by the Bollywood actor on OPPO’s Instagram channel as part of the campaign.

     

     

    OPPO India chief marketing officer Damyant Singh Khanoria said, “We are delighted to partner with Ranbir Kapoor for this campaign ahead of the launch of the much-awaited Reno6 series, slated to up the innovation quotient with the game-changing Bokeh Flare Portrait video feature that captures every emotion in portrait, delivering absolutely professional-grade video experiences. With somebody as popular as Ranbir Kapoor joining hands with us for this campaign, we believe the excitement quotient is expected to definitely go up. Through this campaign, we present you with a once-in-a-lifetime opportunity to dedicate messages to your loved ones through Ranbir, capturing his video on the upcoming OPPO Reno6 series smartphones. I am really excited about this, stay tuned and get ready to #SayItWithRanbir.”

    Speaking on the campaign, Ranbir said, “I am more than delighted to be partnering with a brand as prestigious and innovative as OPPO. This campaign is something I personally resonate with; this is indeed a brilliant opportunity for me to engage with my fans directly and do that in a fun kind of way.  Honestly, I loved the OPPO Reno6 series, these phones are amazing, pack a superb host of features and capture breath-taking videos, like a perfect studio in your pocket. In fact, you will get to see vivid emotions in each and every video or portrait you capture, using this phone. I am really looking forward to sharing some ecstatic messages, recorded using these brilliant devices. Keep an eye on OPPO’s Instagram handle to find out more!”

    OPPO’s Reno series is set to be launched in India on 14 July on its official website and social media channels.

  • Zoom and The Zoom Studios partner with One Life Studios to syndicate their content worldwide

    Zoom and The Zoom Studios partner with One Life Studios to syndicate their content worldwide

    Mumbai: One Life Studios (OLS) has announced the partnership with Times Network’s Zoom and The Zoom Studios to distribute their youth-focused entertainment offerings in China and Africa.

    With their diverse catalogue comprising fiction & non-fiction-based short series and celebrity shows and various other genres, OLS is all set to take this entire gamut of youth-oriented content from Zoom and The Zoom Studios to audiences all over the world, it said in a statement.

    Before this, OLS had also inked a partnership with Sony Pictures Networks India for CIS, CEE region along with China & Japan, Pocket Films & Turmeric Vision Pvt Ltd (Food Food) to syndicate their entire catalogue across the globe.

    Talking about the latest association, OLS head Siddharth Kumar Tewary said, “For us at One Life Studios, our effort is dedicated to offering the world audiences a choice of exciting & quality content in varied genres from fiction (long & short – thrillers/ romantic/ period/family) to non-fiction (lifestyle/travel/cookery/infotainment/fashion & celebrity). We believe in not just creating but also partnering with studios and producers who share our vision and take their content across the globe through our huge network syndicate. The narrative and conversational styles adopted by the creators for the zoom studios originals have made sure that the young viewers not just connect but also become a sustained and loyal fan base for their forthcoming ventures. Seeing how interestingly they’ve charted their course, we are certain that this content can create an even greater stir internationally.”

    Times Network COO and executive president Jagdish Mulchandani said, “We are delighted to announce One Life Studios as our exclusive distributor of Bollywood & original content in China and Africa, strengthening our presence in the international markets. Zoom and The Zoom Studios are our pioneer brands, synonymous with powerful Bollywood and original content. I am confident with this partnership, viewers across the globe will experience our best-in-class Bollywood and original shows.”

  • Streax ropes in Shah Rukh Khan to promote its hair color range

    Streax ropes in Shah Rukh Khan to promote its hair color range

    Mumbai: Streax, the hair color brand by Hygienic Research Institute, has partnered with Bollywood actor Shah Rukh to launch a digital campaign that aims to inspire confidence in people. In its TVC, the actor is seen in a cool new avatar performing to an upbeat melody, encouraging people to be ‘Streaxy’, a quirky term that defines ‘sexy’.
     

    The campaign aims to motivate its audience to turn on their charm like the superstar in under five minutes, with easy-to-use Streax shampoo hair color, said the brand in a state
    The video has been created and conceptualised by Mullen Lowe Lintas and directed by ad and filmmaker Gauri Shinde. It is being aired across digital channels in key Indian markets.

    “I am excited to be a part of the music video that empowers everyone to live their lives in a ‘Streaxy’ manner,” Shah Rukh Khan said. “This music video represents what we can do if we feel cool and confident all the time. Through the video, I’d like to tell my fans that no matter how they look and what their choice of style is, they can always feel ‘Streaxy’, just like I do. I truly enjoyed the creative experience shooting the video with the brand.”

    Expressing his excitement on roping in Shah Rukh Khan for the music video, Hygienic Research Institute Pvt Ltd joint MD Ashish K. Chhabra said, “People have loved SRK for over decades and even today, emulate his style, his songs, and his dialogues. ‘Streaxy’ can become the new mantra for SRK lovers across the globe. At Streax, we are energized about our partnership and strive to deliver modern and quality hair solutions that solve consumer challenges in the most effective manner.”

  • Aurelia onboards Alia Bhatt as new brand ambassador

    Mumbai : Women’s apparel company TCNS Clothing Co Ltd has signed Bollywood actress Alia Bhatt as the face for its ethnic-wear brand, Aurelia.

    The brand hopes the synergy between Aurelia and Alia will appeal to the quintessential Indian woman and further enhance the deep-rooted connection.

    TCNS Clothing managing director Anant Kumar Daga said, “Aurelia has always promoted effortless style – encouraging women to choose their own representation of beauty. Associating with Alia Bhatt was a strategic decision to communicate the same ethos. Alia is a  youth icon who loves her effortless style. The brand’s youthful image appeals to young and modern women who do not believe in superficial barriers and Alia is someone who portrays the same through her onscreen as well as off-screen presence seamlessly.”

    The brand is available both online and offline through exclusive brand outlets and large format stores in 150 cities across India, Srilanka, Nepal and Mauritius.

    Commenting on the brand association, Alia Bhatt said, “I am proud to partner with Aurelia, one of the most loved ethnic wear brands by women across age groups and professions for its effortless design and styles. The brand, while staying in the realm of tradition, is re-defining ethnic wear, and I look forward to our association.”

  • Producers Guild & Times Now settle civil suit over defamatory remarks

    Mumbai: The Producers Guild of India has announced that it has settled the civil suit filed against Times Now over alleged “irresponsible, derogatory and defamatory remarks” against the film industry.

    According to a joint statement from the Guild and Times Now shared on social media, the channel has agreed to abide by provisions of the Programme Code under the Cable TV Networks Rules.

    Four film industry bodies and 34 producers had filed a plea in Delhi high court last year seeking to restrain Republic TV and Times Now from making allegedly defamatory remarks against the Hindi film industry and conducting media trials against its members on various issues following the death of actor Sushant Singh Rajput.

    The lawsuit by four Bollywood industry associations and thirty-four leading producers, including those owned by Aamir Khan, Shahrukh Khan, Salman Khan, Karan Johar, Ajay Devgan, Rohit Shetty, Anil Kapoor, Yash Raj Films and R S Entertainment, had sought that the channels be restrained from interfering with the right to privacy of persons associated with the industry. The associations included the Producers Guild of India, Indian Film and TV Producers Council (IFTPC), Screenwriters Association (SWA), and Cine and TV Artist’s Association (CINTAA).

     

     

    “The Plaintiffs and Times Now are pleased to confirm that they have settled the matter, and the application for settlement along with Consent Terms is pending for acceptance before the Hon’ble Delhi High Court. As per the Consent Terms agreed, Times Now reaffirms its commitment to abide by the Programme Code under the Cable Television Network (Regulation) Act, 1995 and the Cable Television Network Rules, 1994 and undertakes not to publish or air anything that is defamatory to the Plaintiffs (the Hindi film industry) on the Times Now channel,” the statement read, “With this matter settled, the Plaintiffs and the Times Group can look forward to building on their historically cordial relationship.”

  • Sonu Sood named brand ambassador of Krishna’s Herbal & Ayurveda

    New Delhi: Krishna’s Herbal & Ayurveda has roped in Bollywood actor Sonu Sood as brand ambassador following his instrumental role in providing help and support to people during the pandemic.

    Krishna’s Herbal & Ayurveda founder, Shrawan said, “We are so motivated by his actions. In the process of communicating with him to provide any help from us, we were informed that he contracted the virus. To our wonder, he was already using

    All products made by Krishna’s Herbal & Ayurveda are produced under stringent quality control norms following industry best practices, said Shrawan. The brand’s immunity booster Jeevan Sanjeevani Kwath is a herbal juice that must be had with warm water.

  • ESPL ropes in Tiger Shroff as brand ambassador for its Esports league

    New Delhi: The Esports Players League (ESPL) has roped in Bollywood actor Tiger Shroff as the brand ambassador for its first-ever franchise-based Esports league – ESports Premier League. The inaugural edition of the league began on 16 June.

    The league is powered by Infinix Mobile as the presenting sponsor. While Esports has seen an exponential rise especially during the lockdown, it’s for the first time that an esports league has partnered with Bollywood to make it mainstream. The collaboration aims to nurture an ecosystem that Esports in India like never before. The league will leverage the actor’s popularity and strong influence on the dynamic millennials and Gen-Z. 

    Sharing his excitement Tiger Shroff said, “I am really excited to collaborate with ESports Premier League. This opens a tremendous opportunity to recognize the growing talent in Esports in India. As the world’s first franchise-based model in Esports, ESPL will surely help in putting India first on the global map. Esports fans and gamers are shaping the future of entertainment and sports. And I’m glad to represent this force of the future.”

    The registrations for the league have already commenced and the preliminary rounds will engage in a highly competitive contest as eight teams will be chosen in the third round who will go on to contest in the grand finale.

    ESPL director, Vishwalok Nath said: “One of the major goals for ESPL has been to reach out to every millennial and gamer in the country andour purpose of having Tiger Shroff onboard has been to create a much deeper connect and grow the gaming community. We hope this association will also further our initiative to intensify the mission of taking Esports to the next level in India.”

    Hyderabad team has been bought by Chequered Flag Sports—a consortium between Sirish Kumar, Prasad Mangipudi, and Aashwij Ravula—and the team has been named as Hyderabad Hydras. Hyderabad is the first city that will witness the proud owners in the inaugural edition of ESPL. There will be more teams representing cities including Delhi, Mumbai, Chennai, Kolkata, Bengaluru, and states like Punjab, and Rajasthan in the upcoming league, A tie-up with Garena to create an exclusive gaming platform for their most popular battle royale game Free Fire in India.

    The matches will be streamed on OTT giant Disney+ Hotstar alongside official YouTube and Facebook channels of India Today and Aaj Tak and its websites. Due to the COVID-19 pandemic, Season one will be held virtually over two and a half months. It will also feature a prize pool worth Rs. 25 lakhs where the winner takes home a sum of Rs. 12 lakhs while second and third-placed teams will take home Rs. 6 lakhs and Rs. 3 lakhs, 

  • izil Beauty onboards Nora Fatehi as global brand ambassador

    Mumbai: Bollywood performer and International icon, Nora Fatehi has been roped as the first-ever global ambassador for izil Beauty, a brand known for their luxurious skincare offering, drawing influences from the rich heritage of Moroccan beauty rituals.

    izil Beauty founder Mouna Abassy found Nora to be a natural fit as the brand’s first ambassador, as she epitomizes and embodies the values of the brand with her Moroccan roots, a strong sense of independence, dedication while staying true to her values. The talented performer rose to fame through a determined dedication to perfecting her craft and hard work.

    The brand is an ode to the beauty rituals perfected by Moroccan women throughout generations, and as Nora has Moroccan heritage, she felt a personal passion towards sharing with the world the same rituals that she and her ancestors alike have grown up with.  izil Beauty uses natural ingredients native to North Africa, such as argan oil, almond oil, shea butter, and lavender and includes a wide offering of skincare, haircare, and body care.

    The brand opened its flagship store in 2020 in addition to a newly opened spa in Dubai Mall, and ships worldwide on Tuesday.

    Nora Fatehi shares, “It is a great pleasure to be the first global ambassador for a brand that I believe in. When it comes to skincare, we need to be extremely careful, izil uses natural pure ingredients in its formulation, which appealed to me the most. Hailing from Morocco I’ve always been proud of our heritage, izil provides me an opportunity to share our natural, hereditary skin rituals with the world that has been our secret for glowing skin and beautiful hair. “

    Founder of izil Beauty, Mouna Abassy says, “Nora Fatehi is a stunning natural beauty, self-made star and diverse talent who achieved international stardom while being proud of her Moroccan roots. She represents Morocco brilliantly both in Bollywood and on a global scale. I knew that, with our collaboration, the Moroccan beauty secrets will take their rightful place in the world.”

  • Relaxo leverages ‘bhai’ power on comeback trail to TV advertising

    Mumbai: Relaxo, the brand synonymous with rubber slippers and versatile footwear for all segments of society has launched a new ad, #MazbootiBemisaal with Bollywood actor Salman Khan.

    The creative leverages the star’s mass appeal that cuts across all demographics by showcasing Salman Khan in his ‘bhai’ avatar with his trademark swag. The commercial marks Relaxo’s return to television advertising after eight years and aims to position the brand as a rough ‘n’ tough slipper with superior performance.

    Salman Khan, who has been the face of the brand for a while now, effortlessly fits into the larger-than-life narrative, donning the role of a footwear showroom owner. He is shown interacting with a rude customer in his signature style with a dash of humour and loads of panache while showcasing the product’s ‘majbooti’ (strength).

    Relaxo Footwears executive director- sales and marketing, Gaurav Dua said, “Relaxo is a household name today. With his mass appeal, megastar Salman Khan resonates well with our brand ethos and is most suited to convey the brand USP of ‘Mazbooti Bemisaal’.”

    The home-grown multinational brand based in New Delhi is the largest footwear manufacturer in India in terms of volume and second-largest in terms of revenue, with a market share of more than five percent as per estimates. 

    Apart from Salman Khan, some of the other actors signed up to endorse the company’s brands include Akshay Kumar, Katrina Kaif and Sonakshi Sinha.