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Tag: Bollywood

  • Zee5 to release ‘The Kashmir Files’ in regional and Indian sign language

    Zee5 to release ‘The Kashmir Files’ in regional and Indian sign language

    Mumbai: Zee5 becomes the first OTT platform to release a Bollywood commercial film with Indian Sign Language (ISL) interpretation, making it accessible for deaf people. The ISL interpretation for ‘The Kashmir Files’ was carried out by ISH News, which is the one-stop news and awareness channel for the 18 million deaf people in India.

    After its record-breaking performance at the box office, “The Kashmir Files” is set to premiere on Zee5 on 13 May in Hindi, Tamil, Telugu, Kannada and Indian sign language. Marking this initiative, Zee5 organised a special screening of “The Kashmir Files” in Indian Sign Language and saw a turnaround of 500 people with a hearing impairment. The special screening was graced by the Director, Vivek Agnihotri along with his wife and actor, Pallavi Joshi and actor, Darshan Kumaar.

    Zee5 India’s chief business officer Manish Kalra said, “At Zee5 our mission has been to educate and empower our viewers with quality content choices and as a futuristic brand we did see a significant share of our audiences are left uncatered due to the absence of inclusive features. “The Kashmir Files” is a story depicting a part of India’s history which should be made accessible for everyone to watch. We are happy to have organised a special screening for the specially-abled viewers as we welcome our new audiences on ZEE5; in line with our vision to create an inclusive ecosystem and democratise content consumption across the globe.”

    irector Vivek Agnihotri said, “We are glad that The Kashmir Files reached out to and resonated with so many people across the world and now with ZEE5’s one-of-a-kind move, the movie will be accessible not only in Hindi, Tamil, Telugu and Kannada but also in Indian Sign Language. This is a story which must be told, and I am glad that ZEE5 is helping us do that with their reach and network”.

    Actor Darshan Kumaar said, “’The Kashmir Files’ is a heart-wrenching story of pain, suffering and struggle. I believe everyone should know about this story as it’s a reminder to the people of the world to stand united and fight against brutal acts of terrorism. It gives us a message to live in harmony and make this world a better place to live in. As this movie is very close to my heart, I am extremely happy that “The Kashmir Files” has reached our specially-abled audiences and I hope to receive a lot of love from them”.

    “The Kashmir Files” broke records at the box office by becoming the first post-pandemic Hindi movie to cross the 300-crore mark. With its digital debut on Zee5, the movie will be accessible to audiences across the globe in multiple languages and Indian Sign Language as well. Starring Anupam Kher, Mithun Chakraborty, Pallavi Joshi and Darshan Kumaar in pivotal roles. “The Kashmir Files” is set to premiere on 13 May on Zee5.

  • Third edition of BollywoodLife Awards honors entertainers in digital space

    Third edition of BollywoodLife Awards honors entertainers in digital space

    Mumbai: Entertainment news portal BollywoodLife.com organised the third edition of BollywoodLife Awards 2022 on 25 March. This digital-only awards ceremony was held to felicitate the content creators, actors, filmmakers, and entertainers in the digital space.

    The two-hour virtual gala session was sponsored by a variety of brands including Samsung Galaxy A53 5g, Canara bank, PC Chandra Jewellers, Sensodyne, Meesho, Joyalukkas and Amazon Payments. 

    Some notable winners of this year’s BollywoodLife Awards are Kareena Kapoor Khan for ‘Social Media Queen’; Ranveer Singh and Allu Arjun for ‘Best Actor’; Rashmika Mandana and Rani Mukherjee for ‘Best Actress.’ Rohit Shetty and Sukumar were awarded ‘Best Director.’

    Zee head for digital sales Shridhar Mishra was thrilled to see the response of audiences, participants, and sponsors. Speaking of the awards, he said, “we are thrilled with the great response the third season of the BollywoodLife Awards saw this year. Our intention was to felicitate and recognise creators and entertainers for the great content they create to entertain the audience.”

    BollywoodLife.com Awards 2022 used online voting by the audience along with the discretion of the esteemed jury which included – Shantanu Maheshwari, actor and casting director Abhishek Banerjee, celebrated actor Dibyendu Bhattacharya, “Naagin 6” actress Urvashi Dholakia, TV actor Aashiesh Sharma and others.

    As a prelude to the award ceremony, the platform organised multiple masterclasses from popular celebrities like ‘83″ actor Tahir Raj Bhasin, “Aashram” star Bobby Deol, “Love Hostel” actress Sanya Malhotra, “Badhaai Do” actor Rajkummar Rao and more. 

    There were power-packed panel discussions with various creators, actors, esteemed members of the film, OTT, and television fraternity to discuss the impact of the OTT platforms and trends in the TV industry by actresses – Shivangi Khedkar; Madalsa Sharma; Ahana Kumra; Flora Saini; Sonnalli Seygall; Shubhavi Chowksi; Shafaq Naaz and also actors Tahir Raj Bhasin; Sunny Hinduja; Dibyendu Bhattacharya, and Shagun Pandey. 

  • ‘RRR’ brings tsunami at the box office, signalling normalcy in film business

    ‘RRR’ brings tsunami at the box office, signalling normalcy in film business

    Mumbai: Star filmmaker SS Rajamouli’s latest magnum opus “RRR” opened to a terrific response across 7,000 screens in India and globally on Friday. The fantasy-drama film recorded the highest opening numbers after “Baahubali: The Conclusion,” the filmmaker’s last outing. Trade pundits believe that it is the glowing word of mouth that helped “RRR” to become immensely popular amongst moviegoers within just three days of its release.

    “RRR” is the first film after two continuous years of instability to have a 100 per cent opening in terms of occupancy. Reportedly, the film overtook “Baahubali 2” with the first day’s earnings and has earned Rs 580 crore till Sunday evening.

    On its debut day, the film earned Rs 18 crore in the Hindi belt alone. On the second day, the film continued to rake in Rs 24 crore. On the global front, the film is doing well in Australia and USA as well. It earned Rs 223 crore worldwide. In India, the film earned Rs 156 crore, while in the USA, the film minted Rs 42 crore and in the non-US market, it nabbed Rs 25 crore, which takes the total to a solid Rs 223 crore. 

    Rajamouli’s marketing strategy did the magic for “RRR”

    The marketing team of “RRR” has done a tremendous job to create a buzz around the film even before its release. While being a visual masterpiece, “RRR” has been in talks since 2018, when the shooting schedule was planned.

    “RRR” was never meant to be a Tollywood film. As a pan India film, it targeted gen-Z and millennials by using social media applications like Snapchat.

    Movie business returning to normalcy

    Experts believe that full-year FY23 box office revenue should be in line with pre-Covid levels as of now. Even on a like-to-like basis – while comparing March 2019 too, there is a 30 per cent + growth in box office revenue for exhibitors, estimated by Elara Capitals before the release of “RRR.”

    With back-to-back hits, including “RRR,” “The Kashmir Files,” “Gangubai Kathiawadi,” March 2022 has seen Hindi box office revenue growth of at least 30-35 per cent versus pre-pandemic levels of March 2019.

    Elara Capital’s Taurani expects this momentum to accelerate from April 2022 onwards.

    Bollywood business growth for 2022 is backed by promising content lineup

    If we see the trend so far, the year opened with “Badhaai Do,” a comedy-drama crafted around the LGBTQI+ community and same-sex relationships.

    Soon after, Bollywood saw two big historical films – “Gangubai Kathiawadi” and “The Kashmir Files.” The two films turned out to be a great surprise not just for the audience but for producers too by collecting Rs 150 crore and Rs 250 crore, respectively.

    Along with the huge openings in the first quarter, big-budget films like “Jersey,” “Brahmastra,” “Heropanti 2,” “KGF 2,” “Tejas,” “Ram Setu” are also lined up for release in the next few months.

    Looking at the content lineup for the next nine months of 2022, it can be said that the present growth will sustain and 2022 will manage to match pre-Covid levels leading to normalcy in the film business.

    What is the story of “RRR”

    Set in the 1920’s, “RRR” is based on the lives of Telugu freedom fighters, Alluri Sitarama Raju (played by Ram Charan) and Komaram Bheem (Jr NTR). Bankrolled by DVV Danayya, “RRR” was reportedly made on a massive budget of Rs 450 crore. Alongside the lead turn from Ram Charan and Jr NTR, the film also features Ajay Devgn and Alia Bhatt in extended cameos.

  • BollywoodLife.com to host its third edition of digital awards on 25 March

    BollywoodLife.com to host its third edition of digital awards on 25 March

    Mumbai: Entertainment news portal BollywoodLife.com has announced the third season of ‘BollywoodLife Awards 2022.’ The two-hour virtual gala session will have a live telecast on 25 March on BollywoodLife.com’s website and social media platforms.

    The digital-only awards will recognise, celebrate and felicitate actors, filmmakers, content creators, and properties in digital space which includes social media and OTT platforms in an unconventional manner. Some of the nomination categories for the awards are Most Popular Comedian, Best Musician on Youtube, Best Beauty Blogger for actors, celebrities, and influencers from the digital world. BollywoodLife.com Awards 2022 will use online voting by the audience and are adding a few more unique aspects to the ceremony this year. 

    Apart from online voting the awards night will also host celebrities such as “Gangubai Kathiawadi” actor Shantanu Maheshwari, actor and casting director Abhishek Banerjee, celebrated actor Dibyendu Bhattacharya, “Naagin 6” actress Urvashi Dholakia, TV actor Aashiesh Sharma and more as jury members. As a prelude to the award ceremony, the platform has organised multiple masterclasses from popular celebrities like “83” actor Tahir Raj Bhasin, “Aashram” star Bobby Deol, “Love Hostel” actress Sanya Malhotra, “Badhaai Do” actor Rajkummar Rao and more. With an aim to discuss the current scenario in entertainment and trends 2022, there are power-packed panel discussions with various creators, actors, esteemed members of the film, OTT, and television fraternity.

    “We are excited to make this digital-only awards a great success and look forward to hosting multiple stalwarts to share their views about the current scenario in the entertainment industry,” said Zee Digital head – digital sales  Shridhar Mishra. “We are grateful for the constant support from our audience, speakers, and the eminent jury to help make this event successful.”

    As part of the marketing initiative, the first phase of BollywoodLife Awards 2022 will be promoted on the brand’s social media handles and microsites such as BGR, Wion, India.com, etc. 

  • Nestle launches KitKat Moodbreaks range in fruity flavours

    Nestle launches KitKat Moodbreaks range in fruity flavours

    Mumbai: Nestle’s Chocolate wafer bar KitKat has introduced its ‘MoodBreaks’ range with two new flavours and multi-coloured KitKat fingers in fruity flavours.

    The new range of colourful KitKat fingers has a mixed-fruit flavour with vibrant pink and brown colours and Mango flavour with bright yellow and brown colours, which people can choose from to brighten their moods in everyday breaks. 

    “We wanted to bring in some color into people’s breaks and offer a new taste sensation with this innovation. KitKat moodbreaks range is not only visually appealing but will offer a delicious, new taste experience with a delicious, smooth combination of fruity flavors of Mixed Fruit and Mango,” said head – confectionery business Rupali Rattan, commenting on the new launches.

    The brand is also looking to release two TVCs developed by creative agency Wunderman Thompson, with Bollywood actors and brand ambassadors Ayushmann Khurrana and Sanya Malhotra.

    “KitKat has been a true mood uplifter for generations. We all need a break time and again to bring some excitement and colour to our lives. This truly unconventional innovation surely got me excited!” said Ayushman Khurrana.

    Talking about her association with the brand, Sanya Malhotra added, “Every bite of the KitKat Moodbreaks range brings memories of sunshine and mango. The novelty of this product is unmatched. It made me take a break from the usual dullness of everyday and brightened up my day!”

  • Deepika Padukone turns Secret Santa for Cred

    Deepika Padukone turns Secret Santa for Cred

    Mumbai: This holiday season, credit card bill payment platform Cred and Bollywood actor Deepika Padukone are set to add an extra dash of cheer to the festive season, as the latter dons the avatar of #CredSanta to bring a range of exclusive offers, rewards, fun games and more. 

    The campaign will extend from 24 December to 2 January 2022 as part of ‘Cred Cheer Days,’ said the company.

    “I am delighted to be the CredSanta and partner with Cred to bring joy, happiness and dollops of magic for its members this festive season. I hope that the rewards and special jackpots we have planned will bring smiles and cheer as we end 2021 and look forward to 2022 with hope and optimism,” said Deepika Padukone. “I am ready with my bag of goodies to spin magic so keep watching the Cred app closely,” the actor added.

    As part of the campaign, Cred along with Deepika will be hosting daily activities and Jackpots where members will stand a chance to win exclusive gifts that range from items that are part of the actor’s closet to bitcoins. Cred members can win rewards and cashbacks worth over Rs 100 crore, stated the brand.

    To add on to the Christmas cheer, Cred has also launched an Acapella Video.

     

     

    “This is also the season for giving and our Cred Santa has you covered there as well. Kickstart 2022 with positivity – on January 1st 2022 tweet #CredSanta and we will donate for a charitable cause on your behalf,” the brand stated.

  • Cinema is not going to be an easy sell: Inox’s Anand Vishal on advertisers returning

    Cinema is not going to be an easy sell: Inox’s Anand Vishal on advertisers returning

    Mumbai: After nearly 18 months of strict lockdowns and intermittent breathers, the opening of theatres in Maharashtra signals the much-awaited revival of the industry that was hit hardest among all entertainment media. With an estimated 146 million people returning to the theatres, advertiser interest in the medium is also witnessing healthy revival, albeit slowly.

    For the next three months starting Diwali, an impressive line-up of movies including ‘Sooryavanshi’, ‘Bunty aur Babli 2’, ‘Satyamev Jayate 2’, ‘83 The Film’, ‘Jersey’, ‘Tadap’, ‘Chandigarh Kare Aashiqui’, ‘No Means No’, ‘Annaatthe’, ‘777 Charlie’, ‘Pushpa : The Rise’, ‘Antim: The Final Truth’ and ‘Bhavai’ awaits the audiences in 2021 alone.

    Inox Leisure Ltd chief sales and revenue officer Anand Vishal tells us that the continuous flow of content from Diwali will ensure the return of advertisers to the cinema, however, it could take anywhere between three to six months for the volumes and rates to reach pre-covid levels.

    In-cinema advertising contributes around 11-12 per cent to the overall revenue pie for Inox. Vishal is expecting a 25-30 per cent drop in rates from what he was operating at earlier. As regards volumes, in a typical week like ‘Sooryavanshi’, there used to be nearly 100-125 advertisers on board, nationally. He anticipates 75-80 per cent of them to return for the big Diwali release on 5 November.

    Even as the situation plays out, Vishal says that numbers are not his primary concern at present. The focus is on bringing advertisers who have been away from the medium due to the lack of either content or a proper timing of the release, back to it.

    “The strength of Cinema as an advertising medium is that it offers a large and relevant audience for brands across categories. Unlike TV where there is a lot of refraction or variance happening, the definite and premium price-points at which we operate are what get brands interested in us. It’s just a matter of time until advertisers taste the success of this medium once again. In the meanwhile, though, Cinema is not going to be an easy sell,” he avers.

    Given the uncertainty that prevails around the number of footfalls in theatres, brands, even though enthusiastic about the reopening, are treading with caution. While all sorts of pricing negotiations continue to happen, Vishal informs that Inox is encouraging marketers to opt for the CPC or Cost Per Contact model wherein the advertiser pays for the number of admits at a fixed rate per person.

    “The numbers of the audience may have gone done, but the quality hasn’t, and therefore we believe this model is best suited and fair for both parties. The approach is working well with the premium, regular clients who are well-acquainted with the medium, but a lot of small and medium budget clients do not understand this model, and that’s where rate negotiations come into the picture. That being said, we are carefully judging where we need to stop. In the process of making informed decisions, we might have to let people go, but we are definitely not selling ourselves short,” he asserts.

    Among the brands that are proactively returning are the likes of Manyavar, Siyaram’s, Allen Solly, Lux, and OnePlus that share a long association with Cinemas, being present on all screens throughout the year. Others that advertise five-six times in a year are the ones that the multiplex brand is making an effort to reach out to for the volumes.

    For ‘No Time to Die’ Inox roped in two new luxury clients, namely, Tata CLiQ and NDC (Natural Diamond Council). The rise of new-age, online/tech advertisers that was fuelled by the pandemic has been media agnostic. Vishal shares that he is “looking forward to a good 15-20 per cent advertisers from this space, which includes e-commerce, edtech, and cryptocurrency brands, pushing revenues for Inox”. 

  • T-Series, Reliance Entertainment ink a 10-film deal at Rs 1K cr investment

    T-Series, Reliance Entertainment ink a 10-film deal at Rs 1K cr investment

    Mumbai: Film production houses T-Series and Reliance Entertainment have joined forces to produce more than 10 films together across varied genres with an investment of approximately Rs 1000 crore.

    The production houses together will produce big-budget tentpole projects as well as mid-small budget content-rich films ranging through different genres, production scales, talent and music, according to a statement from the studios.

    The slate includes Hindi remakes of Tamil blockbuster drama and action thrillers, a mega historic biopic, espionage thriller, courtroom drama, satire comedy, romance drama, and a film based on shocking true events, amongst others, it added.

    The upcoming films will be produced over the course of the next 24 to 36 months, with filmmakers Pushkar and Gayatri, Vikramjit Singh, Mangesh Hadawale, Srijit Mukherji and Sankalp Reddy on board to helm the projects.

    T-Series and Reliance Entertainment have previously worked together on the music marketing front for more than 100 films.

    “After working on music marketing together, this collaboration has happened on the right time and this will just strengthen our ties,” said T-Series chairman and MD Bhushan Kumar. “Shibasish and I hope to give our Hindi film audiences new and unconventional films.”

    “This partnership with Bhushan will surely mark the beginning of a great feat in Indian film industry as we move on to offer a bouquet of path-breaking and momentous films to our audience,” stated Reliance Entertainment Group CEO Shibasish Sarkar.

    As per the release, there are confirmed alignments with some of India’s biggest stars and four to five films will have a comfortable big-screen release worldwide, starting next year-2022.

  • Ram Bandhu ropes in Madhuri Dixit to endorse its pickle & papad range

    Ram Bandhu ropes in Madhuri Dixit to endorse its pickle & papad range

    Mumbai: FMCG company Empire Spices and Foods Ltd (ESFL) known for its flagship brand Ram Bandhu, has roped in Bollywood superstar Madhuri Dixit-Nene as brand ambassador to promote its pickle and papad product range across offline and online mediums.

    The latest campaign “Aapka Taste Partner”, conceptualised by Betel Leaf Communications, encapsulates the wide range of pickle & papad variants to win a coveted space in the target consumer’s mind in a very simple and effective manner. The association with the actor comes at a time when the company is on a mission to expand its business and is reaching out to new markets. The company offers a wide range of products used in daily household consumption by the masses like pickles, papads, spices, ketchup, sauces, pastes and chutneys.

    The campaign is supported by a 360-degree approach, leveraging TV, out-of-home, digital and social platforms.

    The partnership is expected to provide a revered face to the brand’s philosophy as the actor personifies the brand’s ethos of quality and innovation which have been the pillars of the brand’s success in the pursuit of culinary ecstasy over the years, the company said in a statement.  

    ESFL, chairman, Hemant Rathi shared, “Our presence is spreading across India and this endorsement will help our brand to connect better with the users in both urban and rural areas. We wanted our brand ambassador for our pickle and papad categories to be someone who represents our target consumer group aptly, and who better than Madhuri Dixit Nene who is a working mother in her personal life and a well-known Bollywood actress who is popular across India, and even across generations, and overseas as well with a robust image just like our brand.” 

    The campaign draws its inspiration from the fact that human beings are inherently social creatures and in general value relationships over other things in life. Hence the importance of one’s life partner in one’s life is substantial followed by the other different types of partners like one’s work partner, room partner, mischief/fun partner, business partner, travel/tripping partner, gossip partner etc. By communicating ‘Ram Bandhu’ as a partner it helps to personify the brand instead of projecting it merely as a beneficial wondrous product.  

    Speaking about the association Bollywood actress Madhuri Dixit-Nene shared, “Everyone has grown up eating pickles or achaar and it has strong memories attached to it, sometimes it’s the love of a grandmother, or warmth of a mothers touch. My association with the campaign “Aapka Taste Partner” reminded me of my childhood days when eating pickles and papads were an experience in itself! I am excited to be a part of a campaign by such a respected and loved brand like Ram Bandhu.”

    ESFL, managing director, Umesh Rathi shared, “There is a huge opportunity of growth in the pickle and papad market in India. Ram Bandhu is one of the leading brands in both the papad and pickle categories across India when it comes to household consumption. We have always been believers of adapting with changing tastes, trends and technology. Our motto is “dil jeeto har grahak ka” and our aim is to be present in every kitchen of India and become an inseparable part of the culinary setup of every household in India”

    “Our aim was not to sell the concept but to make the concept sell the brand,” explained Betel Leaf Communications creative head, Rishi Upadhyay.

    Oberoi IBC managing director and the Clcreative producer of the TVC campaign, Anand Oberoi added, “The ad is witty, looks classy and is well-made, and establishes the point that Ram Bandhu is not just a maker of food products but is personified as an evergreen partner in the target consumer’s life when it comes to matters of taste and good food.”

  • Content evolves, but the heart of storytelling remains the same: Boman Irani

    Content evolves, but the heart of storytelling remains the same: Boman Irani

    New Delhi: Almost two decades after making his debut in the Hindi film industry, renowned actor Boman Irani is now all set to don the writer’s cap for his first movie as writer-director. “Writing is the way to go,” says Irani emphatically, as he begins to share his vision of filmmaking on the first day of the Content Hub 2021.

    The three-day mega event being organised by Indiantelevision.com began on Wednesday, with a series of insightful sessions with producers, writers and directors, and brand representatives, who shared their thoughts on the evolving media and entertainment industry.

    In a fireside chat with Indiantelevision Group founder and CEO, Anil Wanvari, Irani shared his thoughts on the new-age of content, and how it has influenced the craft of film-making. “We are on the threshold of a big bang of OTT. There has been an evolution. However, the storytelling, the heart of it, kind of remains the same, with a certain amount of originality,” says the noted actor, who won the audiences’ hearts with his portrayal of Viru Sahastrbuddhe in 3 Idiots.

    According to Irani, the content may evolve, but it will continue to be created by the same age-old principles of writing. “It will always boil down to good writing,” he smiles.

    Irani forayed into films in 2003 after spending years doing theatre – from where he drew most of his knowledge as an actor. Unlike movies, where actors are mostly focussed on their scenes, a theatre teaches one to look at the entire visual piece. “You can only make an impact as an actor, if you know the piece that you are working on. What is it saying? If you don’t empathise with the entire piece, then by the time your scene comes, you realise nobody is really paying attention. That’s what theatre does. It teaches you to be there for all the scenes,” he adds.

    After delivering some of the finest performances in movies like Munnabhai MBBS, 3 Idiots, Main Hoon Na, the noted actor is now also devoting a lot of his time to honing his skills as a writer, and helping other budding writers. He is also gearing up to debut as a writer-director with his first script that has been in the making for the last eight years.

    “It looked beautiful in the first 24 hours, but then I realised something was missing. I had met a playwright in New York, who made me realise that I had got a whole bunch of lovely scenes together, but needed a structure. I needed to weave all those scenes together in the form of a necklace and present it to the audience. I made him my guru,” shares Irani. The playwright he was referring to was Alexander Dinelaris, one of the four screenwriters who won the Academy Award for Best Original Screenplay for the 2014 film Birdman.

    The lockdown provided an opportunity to share his learnings gained over the years, with budding writers through virtual sessions, and that led to his special initiative- Spiral Bound. A series of virtual webinars and workshops, where he engages with budding writers and together, they dissect scenes and movies to understand the art of writing a perfect script.

    The initiative that started with four members is now running into its second year, and the team of 400-500 has already completed as many as 375 sessions. Apart from budding writers, there are cinematographers, and production designers who have also expressed keen interest and joined the sessions.

    According to Irani, it takes a robust technique to be a good writer. “It has taken me eight years to understand the power of technique and science. We write with the heart. But everybody has a heart, and a mind, and many people can come up with concepts. But how can you take that concept to a producer and narrate it for two hours. That requires technique. It frees you to think better,” he shares.

    The new age of content has already made content creators realise the tremendous need to evolve. But that transformation hinges on the most crucial element – a well-written script!

    “Now, the scripts will have to be written with a certain amount of momentum, and the entire onus is on the writer. So, if you really want to create content, you need to have writers who have technique in their DNA, who are writing from their heart. Writing is the way to go!” the actor signs off.

    The Content Hub 2021 is co-presented by IN10 Media Network and ZEE5, and co-powered by Applause Entertainment and Tipping Point, the digital content unit of Viacom18 Studios. PTC Network is the supporting partner.

    Centred on the theme – ‘The New Dynamic’, the three-day event will witness insightful sessions with industry stakeholders deliberating on how the new forces are transforming the way content is created and stories are told. It will also delve upon the impact of these changes on the business models for the world of films, TV and OTT.

    For more details, visit: https://www.thecontenthub.in/