ITV

Tag: Bollywood

  • Viacom18 Sports ropes in Bollywood star Ranveer Singh for NBA campaign

    Viacom18 Sports ropes in Bollywood star Ranveer Singh for NBA campaign

    Mumbai: Viacom18 Sports, India’s newest premier sports network, has launched its 2022–23 NBA season ad campaign, “Morning Time Is Baller Time,” headlined by Bollywood star Ranveer Singh. Streaming now across all Viacom18 Sports’ digital and social media platforms, the film draws energy and excitement from the actor’s love for the NBA and celebrates the return of the basketball league live on Sports18 (SD & HD), MTV (SD & HD), and JioCinema.

    The film opens with Singh blissfully calling it a night with a rooster in tow. As the sun rays hit Singh’s face, the rooster cackles aloud, alarms go off, and the super fan in Singh swiftly slips into his baller threads and sneakers to catch the high-octane NBA action, signalling “Morning Time Is Baller Time.”

    “As an avid basketball fan and the NBA Brand Ambassador for India, it’s a pleasure to be a part of the new campaign for the 2022–23 NBA season. With the season having tipped off in high gear, the film “Morning Time Is Baller Time” aptly brings to life the excitement and energy surrounding the NBA,” said Singh.

    “Morning Time Is Baller Time” reinforces our proposition that mornings are best enjoyed watching the incredible action from the NBA on Sports18 1 and JioCinema, and who better than the effervescent resident NBA fan Ranveer Singh to reiterate this and celebrate the start of what promises to be yet another exciting season. We are focused on expanding and elevating our NBA offerings this season and taking them to a broader audience,” said Viacom18 Sports head of content Siddharth Sharma.

    “Viacom18 Sports provides NBA fans in India with unparalleled access to follow and watch their favourite teams and players in Hindi and English. We look forward to continuing our collaboration as we engage both new and existing fans throughout the country and bring them closer to the game by offering a wide range of NBA programming to sports, lifestyle, and youth audiences,” said NBA India business head for global content and media distribution Sunny Malik.

    In its endeavour to engage viewers through the season, Viacom18 Sports’ NBA offerings include a mix of live and non-live programming across all their platforms, including more games after 7 a.m. Coverage features live games each week and the league’s marquee events, including the NBA All-Star Game, the NBA Play-In Tournament, the NBA Playoffs, and the NBA Finals. The 2022–23 season tipped off on Sports18 1, MTV SD & HD, and JioCinema on 19 October, with the defending champion Golden State Warriors defeating the Los Angeles Lakers 123-109.

    JioCinema live-streams one game every morning in English and Hindi, and Sports18 1 and MTV will continue to broadcast select live games every week through the season in English and Hindi, respectively. The JioCinema app is available to download for all telecom service subscribers and across devices on iOS and Android, with access to Viacom18 Sports’ portfolio of live and non-live programming.

    Viewers can continue to watch their preferred sports by downloading JioCinema (iOS & Android). For the latest updates, news, scores, and videos, fans can follow Sports18 on Facebook, Instagram, Twitter, and YouTube. Fans in India can also follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia) and Twitter (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, and videos.

  • Janhvi Kapoor is the new brand ambassador of Nykaa Fashion

    Janhvi Kapoor is the new brand ambassador of Nykaa Fashion

    Mumbai: Nykaa Fashion has signed Janhvi Kapoor as its brand ambassador. While Kapoor has already been associated with the brand since 2018, she’ll now serve as the brand ambassador for Nykaa Fashion. The brand has also launched a 20-second ad film featuring the actress.

    In an endeavour to have Janhvi’s influence and popularity now transcend to the world of fashion, the brand has deepened its relationship with the artist, who will be seen in fresh new avatars as she expresses her unbridled love for all things fashion. Nykaa Beauty and Nykaa Fashion meticulously cater to the needs of a discerning customer who’s looking for highly curated offerings and appreciates having elevated options to choose from.

    In the earnest demeanour of someone who spends plenty of time on the two apps of Nykaa, Janhvi’s excitement over spotting a few of her favourite products is palpable in this campaign film, “One Nykaa Two Apps: Two Apps, Double The Fun.” Celebrating fashion on fleek, the film opens with Kapoor instantly spotting her favourite beauty and fashion picks and declaring that true fans never just use one app because with Nykaa Beauty and Nykaa Fashion, the curations, the offerings, the fun, and the love multiplies.

    Nykaa Fashion CEO and Nykaa co-founder Adwaita Nayar said, “Janhvi is a true, modern style icon who has already established her flair in the beauty game with Nykaa. She brings great relatability and influence to the table, and we cannot think of anyone more apt to represent the spirit of our fashion offering. I’m excited to further strengthen our association with Janhvi and together build brand love for Nykaa Fashion.”

    On her association with the brand, Janhvi Kapoor said, “My relationship with Nykaa is truly special, not just professionally but also personally. As one of their millions of consumers, I have always felt empowered by the choices offered by the brand. I am a huge fashion enthusiast and am super excited to partner with Nykaa Fashion to bring its elegantly curated offerings across homegrown and international brands under the spotlight for you to discover and enjoy!”

  • At ‘Creator Day’ in Delhi, Meta highlights its commitment to the Indian creator economy

    At ‘Creator Day’ in Delhi, Meta highlights its commitment to the Indian creator economy

    Mumbai: Meta (formerly Facebook) highlighted its commitment to creators in Delhi and across the country by organising its first ‘Creator Day’ in Delhi-NCR.

    ‘Creator Day’ is Meta’s annual flagship event to celebrate creators and provides an opportunity for them to create, collaborate, and learn from each other. The 2022 version of the event is unique because it took place across five cities: Mumbai, Hyderabad, Kolkata, Chennai, and Delhi, which was the city for the event finale. It is also the first time, at ‘Creator Day’, that Meta provided the fans an opportunity to meet and interact with creators – an engagement aimed at strengthening their relationship.

    In the run-up to the event, creators Komal Pandey, Saloni Gaur, Vishnu Kaushal, Sushant Divgikr, RJ Abhinav, Avneet Kaur, Aksh Baghla, Game Guru, and Shlok were ambassadors for ‘Creator Day,’ with them featuring on outdoor ads that were visible in different parts of the city. Over 350 creators finally attended the event and had the opportunity to sit through sessions on collaborating with each other in the best possible manner, on brand partnerships, and on inspirational creator growth stories.

    Meta highlighted the way creators from the north of India like RJ Karishma, Shubham Gour, Amulya Rattan, and Naveen Singh aka @bihariladka are pushing culture through their content and building loyal communities all through their content on reels.

    Facebook India (Meta) director & head of partnerships Manish Chopra said, “Young people across India, and what some call Bharat, are expressing themselves on reels and being discovered by audiences across the country. They’re becoming the new generation of creators, with a national following, in the process shaping culture and influencing trends. For this reason, we believe a key pillar of India’s new economy is going to be built and fuelled by creators. And with reels, everyone has a stage to be a global icon of tomorrow.”

    Actor Varun Dhawan was a part of the opening keynote, as he shared the way he’s inspired by creators as well. He said, “It’s impressive the way young people are showcasing their talent on reels, and how they’re breaking through every day, every moment. Being authentic and keeping experimenting is the best advice I can give creators. From Student of the Year to the upcoming Bhediya, these are two principles I’ve lived by and maybe that’s something you could follow too. I wish you the best in finding your own path and being advocates for your collective success. I’m glad Meta’s providing you with opportunities like Creator Day, and I’m happy I got to be a part of it too.”

  • Lotus Make-Up ropes in Vaani Kapoor as brand ambassador

    Lotus Make-Up ropes in Vaani Kapoor as brand ambassador

    Mumbai: The premium vegan makeup brand Lotus Make-Up has roped in Bollywood actress Vaani Kapoor as the brand ambassador for its range of skin-friendly natural makeup products.

    The key message of the campaign is “#MyMakeupMyWay,” in which the brand film talks about breaking stereotypes about how makeup can be worn guilt-free throughout the day.

    As the face of the brand, Kapoor will appear in a high-voltage multimedia campaign spanning digital, OTT platforms, OOH, social media, and multiplexes PAN India.

    During her two-year association with the brand, she will endorse the Lotus’ proedit and ecostay range of high-performance, daily-usable vegan make-up that is easy on the skin, non-toxic, paraben-free, and cruelty-free.

    With an extensive media plan, the brand will run a digital video campaign, which will play out on the brand’s social media platforms such as Facebook, Instagram, YouTube, and Twitter. In addition, Lotus Make-Up will run the brand film at leading multiplexes across the country to grab eyeballs for maximum visibility.

    In the film, Kapoor is seen using Lotus Make-Up products at a get-together during the day, on a road trip, and at an evening party. The stunning actress, who readily connects with millennials and gen-z, resonates with today’s modern consumers, who are charmed by her beauty, flawless complexion, and personality. Lotus Make-Up plans to leverage her extraordinary popularity to reach out to aspirational consumers across India.

    Commenting on the association, Lotus Herbals chairman and managing director Nitin Passi said, “We are delighted to have Vaani Kapoor endorse the Lotus makeup brand since she resonates with our brand’s commitment to clean and non-toxic beauty. We launched Lotus Make-Up in 2011 and were the first Indian vegan makeup brand to hit the market. Today’s discerning consumers are eco-conscious and on the lookout for makeup products that provide safety, efficacy, and ethical practices. The high-performance product offerings from Lotus Make-Up tick all the boxes and appeal to a wide spectrum of consumers who wish to use only natural products for their makeup regime.”

    Kapoor elaborated, ‘I am happy to be associated with Lotus Make-Up, a brand that is focused on ethical and sustainable beauty. I love their products as they are vegan, cruelty-free, and free of parabens and other toxic ingredients. Their product range takes care of all my makeup needs and works beautifully for all occasions.’

  • Inox reports 2Q loss of Rs 22 crore

    Inox reports 2Q loss of Rs 22 crore

    Mumbai: Hit by the poor performance of Bollywood, multiplex operator Inox Leisure has reported a second quarter 2023 fiscal loss of Rs 22 crore compared with a profit after tax of Rs 51 crore in the same period of the 2020 fiscal. When compared to the same period in the 2020 fiscal, Ebitda (earnings before interest, taxes, depreciation, and amortisation) fell by 97 percent to three crore rupees.

    Revenue dropped by 27 per cent to Rs 381 crore. While the spending per head went up by 29 per cent, the number of footfalls went down by 39 per cent. Occupancy was down by 13 per cent. The average ticket price rose by 10 per cent. Inox said that the 2021 and 2022 fiscals were hit by the pandemic, and therefore it has taken the 2020 fiscal as a comparison.

    Inox had a net profit of Rs 57.09 crore in the first quarter of the 2023 fiscal. Revenue from operations was Rs 582.26 crore in the first quarter of the 2023 fiscal.

    For the first half of the 2023 fiscal, profit after tax declined by 43 per cent to Rs 53 crore compared to the same period in the 2020 fiscal. Ebitda fell by 33 per cent to Rs 134 crore. Revenue fell marginally by five per cent to Rs 970 crore.

    The company said that it expects a great turnaround in the business going forward thanks to a content lineup in the upcoming quarters with releases like Ram Setu, Thank God, Drishyam 2, Bhedia, Phone Bhoot, Cirkus, Black Adam, Black Panther: Wakanda Forever, and Avatar: The Way of Water, complimented with consumer-centric innovations. The company added 30 screens in the first half of the fiscal, which it said was the highest screen addition in the industry. The company added two new properties with 13 screens in the second quarter; a 10-screen Inox Megaplex at Emerald Mall, Lucknow and a three-screen multiplex in Srinagar. Inox revived cinema in Kashmir after a gap of 32 years with the launch of the first multiplex in Srinagar. The three-screen cinema brings the contemporary giant-screen movie watching experience back to the region.

    Furthermore, the company plans to add 11 properties and 47 screens in FY23.

    The company reported its best ever quarterly SPH, which was largely driven by the rigorous efforts around F&B. Critical additions to the menu, introduction of seasonal specialties, timely and result-oriented marketing initiatives, interactive culinary sessions and workshops and numerous process innovations have led to a solid recovery on the F&B revenues.

    Inox Leisure director Siddharth Jain said, “Pandemic has taught us to remain battle-fit and come up with answers to difficult situations. The second quarter of FY23 was impacted by the inconsistency in the content value chain, proving the importance of great quality content yet again. We are delighted with our promising performance on the F&B front, with our highest ever quarterly spend per head. Our foray into Kashmir with the region’s first multiplex marked the revival of cinemas in the valley, and we are quite upbeat about this historic launch, which underlines our desire to entertain India across its length and breadth. The spectacular content pipeline, the festive fervour and our consistent rigour will certainly mark a celebratory third quarter for us.”

  • Poor showing by Bollywood, Hollywood drags PVR to a Q2 loss of Rs 71.23 crore

    Poor showing by Bollywood, Hollywood drags PVR to a Q2 loss of Rs 71.23 crore

    Mumbai: The July-September quarter two 2023 fiscal for PVR was affected mainly because of the poor performance of Hindi movies. Making matters worse was the fact that Hollywood was also disappointed. As a result, it slipped back into a loss of Rs 71.23 crore compared with a consolidated net profit of Rs 53.38 crore in the first quarter of the fiscal ending June 2022. However, the loss was 53 per cent less than the Rs 153.13 crore for the second quarter of the previous fiscal, which had been affected by covid. Admissions and the average ticket price during the second 2023 fiscal quarter were impacted by the weak performance of Bollywood and Hollywood movies.

    Its revenue from operations has fallen from Rs 981.40 crore in the first quarter of the fiscal to Rs 686.72 crore in the second quarter. But it is a big improvement from the revenue of Rs 120.32 crore in the second quarter of the previous covid-impacted fiscal.

    The quarter, PVR noted, was marked by the continued underperformance of Bollywood movies. With the exception of ‘Brahmastra Part One : Shiva, most of the other big budget Bollywood movies performed below expectations, like Laal Singh Chaddha, Raksha Bandhan, and Liger. Brahmastra Part One : Shiva performed exceedingly well at the box office and emerged as the highest grossing Hindi film post-pandemic for PVR, with a net box office contribution of 19 per cent. The underperformance of Hindi films could be attributed to a number of factors, including films released prior to and during the pandemic that did not resonate well with current consumer tastes; content quality driving performance as opposed to star presence; and negative social media sentiments against certain Bollywood movies and stars.

    In Hollywood, the quarter ending September 2022 was the weakest globally in almost two decades, both in terms of the number of movies released and their box office collections. Box office collections for Hollywood movies for PVR dropped by a huge 47 per cent in Q2 FY’23 as compared to Q2 FY’20. Thor: Love and Thunder was the only big tentpole that performed well at the box office as compared to successful tentpoles like The Lion King, Spiderman : Far Away From Home, and Fast and Furious: Hobbs & Shaw in Q2 FY’20.

    If there was a silver lining, it was regional. For PVR, the box office contribution of regional movies increased nicely from 28 per cent in Q2 FY’20 to 44 per cent in Q2 FY’23. Movies like Sita Ramam, Kartikeya 2, Thiruchitrambalam, Rocketry, and Vikrant Rona performed well during the quarter ended September 2022.

    The multiplex exhibition industry on 23 September celebrated “National Cinema Day.” This was envisaged as an industry-wide initiative to welcome moviegoers back to theatres. More than 11 multiplex chains with 4,000+ screens across India participated in this initiative. Customers were offered movie tickets at Rs 75 and discounts on F&B products. PVR welcomed 6.5 lakh guests on this day, which proved to be the busiest day for it in 2022 and the second highest attended day till date with an occupancy of 80 per cent. PVR added that it is also implementing other initiatives to drive admissions back to cinemas.

    PVR added that the current third quarter has started off on a great note with strong responses received to new releases like Ponniyin Selvan – Part 1, Vikram Vedha and Kantara. The content pipeline over the next three months looks extremely promising. It has Bollywood movies that are up for release, like Ram Setu, Cirkus, Thank God, Drishyam 2, Bhediya, Kisi ka Bhai Kisi ki Jaan, Pathan, etc. From Hollywood, it is hoped for a better performance given the tentpoles like Black Adam, Black Panther: Wakanda Forever, and Avatar: The Way of Water. From the regional genre, there are Shaakuntalam, Vaathi, Kushi, Honeymoon, Padavettu, etc. lined up for release.

    PVR has opened 14 screens across three cinemas in the last quarter (24 screens across five cinemas in H1 FY’23) and is fast ramping up its capex plan to open a total of 110-125 new screens by the end of the current fiscal year.

    The announced merger with Inox Leisure, it said, is progressing well. Both the companies have received their respective shareholders and secured creditors’ approval for the proposed scheme of amalgamation. We expect that the NCLT process will be completed in 3–4 months.

    PVR chairman & MD Ajay Bijli said, “We remain focused on driving admissions back to our cinemas. India’s love for movies was well demonstrated by the massive success of the ‘National Cinema Day’. I am confident of a full recovery in the business, driven by the robust content lineup for this year and the various initiatives that we are implementing to rekindle the cinema-going habit amongst our loyal patrons. As we celebrate the silver jubilee for PVR this year, we are extremely optimistic that we will continue to set and exceed even greater benchmarks in the years to come.”

    PVR’s total income rose to Rs 703.13 crore, compared with Rs 275.21 crore in the same quarter of the previous fiscal. The Ebitda for the quarter was Rs 170 crore, almost double the Rs 86.8 crore for the same quarter in the 2022 fiscal. Its total expenses rose to Rs 813.33 crore, compared with Rs 460.68 crore in the same quarter in the previous fiscal.

  • “Follow your gut’, says Siddharth Roy Kapur as he shares his success mantra at IIFTC

    “Follow your gut’, says Siddharth Roy Kapur as he shares his success mantra at IIFTC

    Mumbai: In a fireside chat at the India International Film Tourism Conclave 2022, producer Siddharth Roy Kapur gave out his success mantra to a discerning audience consisting of 20 countries who had come to pitch their locations to Indian filmmakers—’Follow your gut.’

    In a discussion with the South Swedish Film Commission head & European Film Commission Network co-president Mikael Svensson, Roy Kapur Films founder, MD Siddharth Roy Kapur said that he had always been in love with the story before he decided to produce it. Commenting on the occasion, he said, “When we decided to produce Rang De Basanti in 2005, many people warned us that the film may not work well, as in the ending, the cast dies, but we followed our gut. The success of the film paved the way for many more such projects and newcomers in the industry. Ronnie Screwvala backed talent whose stories we loved, irrespective of what the market or trade pundits might think.”

    Answering a question by Mikael Svensson on his personal favourite film as a producer, Kapur answered, “The Last Film Show,” without batting an eyelid. Continuing the conversation, he said, “The Last Film Show is one of my favourite films as it makes the viewers fall in love with cinemas. An Indian Oscar is long overdue and all of us are keeping our fingers crossed. We Indians have a special grammar in our films, unlike others, namely the song and dance sequences. Many people might not like them, but I strongly feel that they should survive. Our country has space for both international cinema, regional cinema, and Hindi language cinema—due to the large audience size and the large Indian diaspora spread globally, whenever we start a film, it is primarily the Indian audience that we keep in mind.”

    Commenting on the South Indian Film Industry, Kapur said, “The South Indian cinema is having its renaissance moment. The audiences have started accepting and appreciating such films.” On what goes behind choosing a shooting location for the film, the 48-year-old filmmaker said, “We as filmmakers, want to be true to the script and hence prefer to shoot at the actual locations as in the script. However, budget sometimes plays a role, and if we get something that may not look like a force fit but still be in our budget, then we select that location.”

    Svensson also told the audience a lesser-known fact about the ex-president of the Producers Guild of India. He used to love acting in school and college and was the head of his college dramatics society. Kapur laughingly said, “Producers are acting all the time. I enjoyed acting in school and college, but being an actor professionally is different. I realised the differences early on and became a producer, as I believed it suited me more as a person.”

    The evening was the second day of the three-day film tourism event, featuring over 50 international companies from over 20 countries coming to Bollywood, Mumbai to woo Indian filmmakers. The event saw participation from countries including Azerbaijan, Abu Dhabi, Krakow, Kazakhstan, Montenegro, Norway, Oman, Panama, Poland, Sri Lanka, Sweden, and Yas Island, to name a few.

  • PVR gets shareholders approval for Inox merger

    PVR gets shareholders approval for Inox merger

    Mumbai: Multiplex operator PVR has received shareholders’ approval for its proposed merger with Inox Leisure. 99.9986 per cent voted in favour of the merger. It was defeated by a margin of 0.0014 per cent.

    Inox, in a filing, said that a meeting with equity shareholders took place. The company sought approval for the proposed merger. The results of the vote are expected to be announced in the coming days.

    The Inox said, “A meeting of the equity shareholders of the company was held on 12 October 2022 at 12 p.m. through video conferencing (VC)/other audio visual means (OA VM) as per the directions issued by the National Company Law Tribunal, Mumbai Bench, vide its order dated 22 August, 2022 and in compliance with the applicable provisions of the Companies Act, 2013 read with rules made thereunder, circular(s) issued by the ministry of corporate affairs and the Securities and Exchange Board of India, for transacting the business mentioned in the notice dated 10 September 2022 convening the said meeting (NCLT Convened Meeting). “

    In March, the two companies announced plans for a merger. Inox had said the merger would bring together two of India’s best cinema brands to deliver an unparalleled consumer experience with a network of more than 1,500 screens.

    Following the merger, Inox promoters will join the existing PVR promoters as co-promoters of the merged entity. According to the regulatory filing on 27, once the scheme is implemented, the board of directors of the merged company will be reconstituted with a total board strength of 10 members and equal representation on the board for both promoter families with two board seats each.

    The company will be called PVR Inox, with the branding of existing screens to continue as PVR and Inox, respectively. Ajay Bijli will be the managing director and Sanjeev Kumar Bijli will be the executive director. Pavan Kumar Jain will be the non-executive chairman of the board.

    Shareholders of Inox will get PVR shares in a pre-approved “swap” ratio of 3:10. Three equity shares of PVR can be swapped for 10 of Inox. Inox will have a 16.66 per cent stake and PVR will have a 10.62 per cent stake in PVR Inox.

  • IIFA to pay a special tribute to Amitabh Bachchan on his 80th birthday

    IIFA to pay a special tribute to Amitabh Bachchan on his 80th birthday

    Mumbai: The International Indian Film Academy (IIFA) this year will celebrate Amitabh Bachchan’s 80th birthday over the next 10 days. The IIFA celebration will consist of polls, quizzes, and trivia highlighting his work and achievements.

    Fans can catch all of this and more on IIFA’s social media handle (@iifa).

    IIFA said that it has never left any opportunity for movie fans to get closer to their favourite stars. Over the past 22 years, IIFA has travelled the world to showcase and highlight the very best in Indian cinema. During this time, through the journey of IIFA, the brand has taken Indian cinema to the world and has been working to bring the world together through cinema and entertainment.

    IIFA added that Bachchan is known as the Shahenshah of Indian Cinema. Bachchan has also donned the hats of a film producer, television host, and occasional playback singer.

    Amitabh Bachchan, who has won multiple awards at IIFA, was also awarded the first ever Bollywood wax figure at Madame Tussauds, which was facilitated, ironically, at the first IIFA in London in 2000. There are so many wonderful memories and moments that IIFA has witnessed with the superstar himself in many editions of the IIFA Weekend. He is currently one of the actors with the most IIFA best actor awards.

  • Prime Video onboards Varun Dhawan as its first #PrimeBae

    Prime Video onboards Varun Dhawan as its first #PrimeBae

    Mumbai: Varun Dhawan has been named as the first “#PrimeBae” on Prime Video. Dhawan will make sure that the hordes of Prime Video fans are the first Bae (Before Anyone Else’) to learn about the upcoming Prime Video projects, in addition to being the first to get their hands on all the news and updates about them.

    The launch of #PrimeBae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon originals & exclusives.

    Prime Video, India head of SVoD business Sushant Sreeram said, “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend—one who encourages, inspires, motivates, and can be relied upon to entertain at all times.”

    “We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness to know more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video,” said Sushant.

    The brand hopes to establish a humorous and tongue-in-cheek connection with viewers through Varun Dhawan, who is not only a well-known movie star but is also known and admired for his down-to-earth and friendly persona. As #PrimeBae, Varun brings his off-screen personality, style, humor, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers.

    Sushant further added, “Our shows and movies aim to entertain and immerse audiences in their world—why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan? His humour and style are sure to make this an interesting ride. Honestly, there’s no knowing what details #PrimeBae might share next. Just get on-board and see where it takes you!”

    Talking about his new role as #PrimeBae, Varun said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you, getting the andar ki khabar ‘before anyone else’ from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it.”

    Audiences will be treated to Varun’s personal, inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden!