ITV

Tag: Bollywood

  • TV meets digital; Sab TV ties up with Twitter

    TV meets digital; Sab TV ties up with Twitter

    MUMBAI: Gone are the days when the social media platform Twitter was just for a casual chit chat, it is now an important tool for mainstream media. Breaking the stereotype trend, Sab TV staying true to its brand belief of ‘Differentiation through Innovation’, brings to its audience yet another unique concept- Khidki.  The channel in partnership with television producer JD Majethia and Bollywood director Umesh Shukla has called in for entries i.e. stories from the common man through Twitter – #TweetAFunnyStory.

    The brief is that entries should encompass unique yet funny stories that one has experienced in life, something that holds a special place in one’s memories and brings out the laughs. The shortlisted stories will then be presented to the world in the form of an episodic series on the channel.

    Sab TV will give an opportunity to millions of families to tell their funny stories to the world. The viewers can submit their entries on Twitter or email them to humarifunnykahani@setindia.com. The most interesting and entertaining story will be told on-screen and the family will also get a chance to be a part of the series as the story heads towards the climax.

    Until now, the channel has received around 4,000 stories.  The show Khidki will be a half-hour weekday show. Though the channel has not finalized the date as yet, it is planning to launch the show post IPL.

    Speaking with Indiantelevision.com, Sab TV senior EVP and business head Anooj Kapoor said, “The show will be based on real life stories. So we are asking them to send their stories and incidents to us which we shall develop into an episode. At the end of that particular episode, the person who sent that incident will get a chance to appear on the show and get to talk little more about it. This will be not only give a chance to the viewer to get the sense of complete engagement, it will also make the story extremely relative to the audiences.”

    Kapoor further added, “We have to attract such stories from various platforms and therefore the partnership with Twitter became a very obvious choice because it is very easy for twitterti to tweet the story and same could be evaluated by us.”   

    The channel is following a robust marketing strategy for Khidki. Sab TV is going all out to aggressively promote the show and invite stories through innovative marketing.

    Using a unique concept, the channel is conducting marketing activation programs in the Rajdhani Express and the Shatabdi Express and some long distance trains to engage with family commuters and invite stories.  Further, window-structured ‘Khidki’ outdoor innovations have been installed to generate a buzz around the initiative. These are in addition to the traditional media mix which includes television, print, radio and outdoor. “Besides our partnership with Twitter for #TweetAFunnyStory, we are collaborating with multiple digital platforms to generate stories,” revealed Kapoor.

    Twitter is complementary to the full experience of viewing a TV channel today, with each tweet being an opportunity for channels to strengthen relationships with their audiences. Twitter India continues to build strategic partnerships with broadcasters helping them amplify their message, drive more viewers and generate more user engagement with their content on the platform

    On the partnership between the channel and Twitter India, Twitter India TV partnership head Viral Jani said, “We are coming together and inviting stories from the platform to give consumers a platform. We amplify their effort on our platform and with this initiative we want to tell to the world that it is a great example how you can use Twitter to reach out to your consumer. There is no deal per se, but it’s a partnership which can be mutually beneficial and also beneficial for our consumers.  Sab TV is not only engaging with our users, but also giving them an opportunity to be a part of a TV show. It is just a first step in the long term relationship with Sab TV. We will be in partnership with Sab TV for more events that it is planning to launch in few months, this is just a beginning.”  

    With television being one of the largest conversation generators on the platform, Twitter aims to become the second screen to TV in India engaging audiences in real-time with the best of television content. “Twitter has always been a second screen app for TV viewers, globally and as well as in India. People watch shows on television and tweet about those shows on Twitter. They love to engage with the shows, channels and celebrities who are the part of the television series. They are interested in behind the scenes, pictures, videos, and they love to do interactions, be it for a reality television show or a new show. Twitter is like a unique platform where all of them can interact with each other. Considering this, there was a hunger from the users and the TV partners, and we believe that it’s a great thing for us and for them,” concluded Jani.

     

  • No stay, but CBFC asked to hear Sikh community leaders on Bollywood film “Santa Banta Pvt. Ltd.’

    No stay, but CBFC asked to hear Sikh community leaders on Bollywood film “Santa Banta Pvt. Ltd.’

    NEW DELHI: Even as the The Bombay High Court refused the stay the screening of the Bollywood film “Santa Banta Pvt. Ltd.”, the Delhi High Court has asked the the Central Board of Film Certification to give a hearing to the Delhi Sikh Gurdwara Management Committee.

    The Bombay High Court has directed the Maharashtra government, the CBFC and the producers to given their affidavits in reply to a petition filed against the film which the Punjab Cultural Heritage Board president Charan Singh Sapra and others claimed depicts the Sikh community in poor light and it could pose a threat to public order.

    A division bench of Justice S.C. Dharmadhikari and Justice Shalini Phansalkar-Joshi  listed the matter for 27 April. Advocate B.A. Desai said the film was a mockery of the high principles of the Sikh faith and portrays a community member as “a dumb, unreasonable person who is an obvious idiot”.

    (It may be recalled that the Supreme Court had earlier in another case issued an order banning websites that carry jokes about the Sikh community.)

    Earlier on 29 March, a bench led by Delhi High Court Chief Justice G Rohini had advised the CBFC to reconsider a U/A certificate to the film.

    Justice J R Midha was later informed that by the government that the DSGMC’s member could have a meeting at the CBFC chairman’s office in Mumbai regarding the film scheduled to be released on 22 April.

    The issue was also brought up before the Supreme Court, which said the Shiromani Gurdwara Parbandhak Committee (SGPC) counsel could file a petition and challenge whichever aspect his client felt aggrieved by.

    The Delhi High Court hearing was on a plea filed by the DSGMC and two others against CBFC chairman Pahlaj Nihalani and its CEO Anurag Shrivastava in which it was alleged that they had not complied with the 29 March directions given by the court.

    In the plea which came up for hearing yesterday, the DSGMC alleged that CBFC had “clandestinely” passed an order on 7 April without hearing them on the issue about certification of the movie despite the court’s direction.But the government’s standing counsel Anil Soni told the court that proper messages were sent to them but they did not appear before the CBFC for a discussion.

  • No stay, but CBFC asked to hear Sikh community leaders on Bollywood film “Santa Banta Pvt. Ltd.’

    No stay, but CBFC asked to hear Sikh community leaders on Bollywood film “Santa Banta Pvt. Ltd.’

    NEW DELHI: Even as the The Bombay High Court refused the stay the screening of the Bollywood film “Santa Banta Pvt. Ltd.”, the Delhi High Court has asked the the Central Board of Film Certification to give a hearing to the Delhi Sikh Gurdwara Management Committee.

    The Bombay High Court has directed the Maharashtra government, the CBFC and the producers to given their affidavits in reply to a petition filed against the film which the Punjab Cultural Heritage Board president Charan Singh Sapra and others claimed depicts the Sikh community in poor light and it could pose a threat to public order.

    A division bench of Justice S.C. Dharmadhikari and Justice Shalini Phansalkar-Joshi  listed the matter for 27 April. Advocate B.A. Desai said the film was a mockery of the high principles of the Sikh faith and portrays a community member as “a dumb, unreasonable person who is an obvious idiot”.

    (It may be recalled that the Supreme Court had earlier in another case issued an order banning websites that carry jokes about the Sikh community.)

    Earlier on 29 March, a bench led by Delhi High Court Chief Justice G Rohini had advised the CBFC to reconsider a U/A certificate to the film.

    Justice J R Midha was later informed that by the government that the DSGMC’s member could have a meeting at the CBFC chairman’s office in Mumbai regarding the film scheduled to be released on 22 April.

    The issue was also brought up before the Supreme Court, which said the Shiromani Gurdwara Parbandhak Committee (SGPC) counsel could file a petition and challenge whichever aspect his client felt aggrieved by.

    The Delhi High Court hearing was on a plea filed by the DSGMC and two others against CBFC chairman Pahlaj Nihalani and its CEO Anurag Shrivastava in which it was alleged that they had not complied with the 29 March directions given by the court.

    In the plea which came up for hearing yesterday, the DSGMC alleged that CBFC had “clandestinely” passed an order on 7 April without hearing them on the issue about certification of the movie despite the court’s direction.But the government’s standing counsel Anil Soni told the court that proper messages were sent to them but they did not appear before the CBFC for a discussion.

  • Vivo spends 50 percent of annual budget on IPL campaign

    Vivo spends 50 percent of annual budget on IPL campaign

    Mumbai: After the successful launch of its latest smartphones V3 and V3Max in Mumbai, IPL’s title sponsor Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With an aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

    Riding on the IPL bandwagon, Vivo started with the first ever VivoIPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC that has been shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during VivoIPL for its latest devices V3 and V3Max.

    Sharing his excitement on launch of various marketing initiatives, Vivo India DGM Jerome Chen said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50 per cent from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer, showcased during the V3 & V3Max launch, will be on air across channels.

    In a unique initiative, cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.

     

  • Vivo spends 50 percent of annual budget on IPL campaign

    Vivo spends 50 percent of annual budget on IPL campaign

    Mumbai: After the successful launch of its latest smartphones V3 and V3Max in Mumbai, IPL’s title sponsor Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With an aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

    Riding on the IPL bandwagon, Vivo started with the first ever VivoIPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC that has been shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during VivoIPL for its latest devices V3 and V3Max.

    Sharing his excitement on launch of various marketing initiatives, Vivo India DGM Jerome Chen said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50 per cent from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer, showcased during the V3 & V3Max launch, will be on air across channels.

    In a unique initiative, cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.

     

  • Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.

    Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.

    MUMBAI:  Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles.

    Mastiii Star Wars is a one-of-its-kind musical war between the stars of Bollywood, which within its very first week of telecast, has witnessed a 80% GRP rise in viewership. Aired every Sunday from 6 pm to 7 pm, the show will have a predefined theme or situation within which the stars will be pitted against each other. For example, if the theme selected is college romance, then two back-to-back songs of different actors will be played on the channel. Viewers will have to judge the stars by voting for the best star in college romance.

    A real time voting mechanism has been implemented where the viewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday to Friday. The link to vote for the stars will be reflected on the screen during the show. This one hour show will have approximately 10 songs per show along with 5 predefined themes.

    Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back.The show is already shaking grounds by leading the music genre in that given day part by bagging an incremental gain of 83% where as competitors like 9XM and Sony Mix were faced with a decline. Mastiii Doubles will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.

    Sab Group CEO Manav Dhanda said, “At Sab Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”

    Other shows on the channel include Hit Hai Toh Bajega, Hit Melodies, Just Arrived, Just Mohabbat, Love AajKalAurKal, Evergreen Hits and the Golden Era by Anu Kapoor. Mastiii has been dominating the music genre with their channel’s unique programming being the differentiating factor.

     

  • Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.

    Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.

    MUMBAI:  Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles.

    Mastiii Star Wars is a one-of-its-kind musical war between the stars of Bollywood, which within its very first week of telecast, has witnessed a 80% GRP rise in viewership. Aired every Sunday from 6 pm to 7 pm, the show will have a predefined theme or situation within which the stars will be pitted against each other. For example, if the theme selected is college romance, then two back-to-back songs of different actors will be played on the channel. Viewers will have to judge the stars by voting for the best star in college romance.

    A real time voting mechanism has been implemented where the viewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday to Friday. The link to vote for the stars will be reflected on the screen during the show. This one hour show will have approximately 10 songs per show along with 5 predefined themes.

    Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back.The show is already shaking grounds by leading the music genre in that given day part by bagging an incremental gain of 83% where as competitors like 9XM and Sony Mix were faced with a decline. Mastiii Doubles will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.

    Sab Group CEO Manav Dhanda said, “At Sab Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”

    Other shows on the channel include Hit Hai Toh Bajega, Hit Melodies, Just Arrived, Just Mohabbat, Love AajKalAurKal, Evergreen Hits and the Golden Era by Anu Kapoor. Mastiii has been dominating the music genre with their channel’s unique programming being the differentiating factor.

     

  • Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    MUMBAI: Kick-start the day learning Zumba with your favorite celebrities dancing to high energy tunes as Zumb and India’s number one Bollywood channel, Zoom bring to you, Zumba Dance Fitness Party .

    The show will air every Saturday at 8:30 pm only on Zoom.

    Watch as International Master Trainer of Indian Origin Sucheta Pal teaches six of India’s most popular celebs to ditch the boring old workout and dance their way to fitness with a unique non-stop Zumba® routine in each episode. Co-hosted by Bollywood actor Pallavi Sharda, the show will feature celebrities from everyday life such as Director/Actress Divya Kumar Khosla, Chef Ranveer Brar, Model Alesia Raut, DJ Shilpi, Kainaat Arora and Singer Palak Mucchal who will be shaking a leg to never-seen-before Zumba® routines for the first time ever on Indian television.

    Sucheta Pal said, “Perfect for everybody and everybody, each Zumba workout is designed to bring people together to sweat it on. We take the “work” out of workout, by mixing low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party. A total workout, combining all elements of fitness – cardio, muscle conditioning, balance and flexibility, you will be boosted with energy and a serious dose of awesome each time you watch an episode.”

    The six episodic-series will showcase a different theme in each episode as Divya Khosla Kumar will work out to some popular Punjabi Tadka Zumba whilst Chef Ranveer Brar dances to some modern musical street rhythms with Street Zumba! DJ Shilpi raises the heat as with Party Zumba whilst Kainaat Arora makes a splash by adding high-energy aquatic routine in Aqua Zumba. Feel the vibe of love as Alesia Raut immerses herself in Romance Zumba whereas Palak Munchal showcases Indian pride with Shaadi Zumba.

    Focusing on India as its newest market, LLC co-founder and CEO Alberto Pearlman said, “In addition to this passion for dance, more and more people in India are becoming health and fitness aware. Recent studies indicate the wellness industry is expected to touch Rs 1 lakh-crore mark (source: FICCI and PwC, 2014), and we believe that Zumba can help to take this fitness revolution even further in India. It is for these reasons that Zumba® and Zoom have come together to launch this unique initiative.”

    Commenting on the show, Zoom national revenue head ad sales and branded content Rohit Tugnait added, “Zoom is undoubtedly the No.1 Bollywood TV channel and content such as these just makes our leadership position stronger. It is the first time that a television channel is launching a reality show based on a fitness party. Not only will it act as an entertainer but also help the audiences exercise to get fitter. We are happy to have partnered with Zumba for this great initiative and I am confident it is going to be a very nice, fulfilling and successful show.”

     

  • Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    MUMBAI: Kick-start the day learning Zumba with your favorite celebrities dancing to high energy tunes as Zumb and India’s number one Bollywood channel, Zoom bring to you, Zumba Dance Fitness Party .

    The show will air every Saturday at 8:30 pm only on Zoom.

    Watch as International Master Trainer of Indian Origin Sucheta Pal teaches six of India’s most popular celebs to ditch the boring old workout and dance their way to fitness with a unique non-stop Zumba® routine in each episode. Co-hosted by Bollywood actor Pallavi Sharda, the show will feature celebrities from everyday life such as Director/Actress Divya Kumar Khosla, Chef Ranveer Brar, Model Alesia Raut, DJ Shilpi, Kainaat Arora and Singer Palak Mucchal who will be shaking a leg to never-seen-before Zumba® routines for the first time ever on Indian television.

    Sucheta Pal said, “Perfect for everybody and everybody, each Zumba workout is designed to bring people together to sweat it on. We take the “work” out of workout, by mixing low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party. A total workout, combining all elements of fitness – cardio, muscle conditioning, balance and flexibility, you will be boosted with energy and a serious dose of awesome each time you watch an episode.”

    The six episodic-series will showcase a different theme in each episode as Divya Khosla Kumar will work out to some popular Punjabi Tadka Zumba whilst Chef Ranveer Brar dances to some modern musical street rhythms with Street Zumba! DJ Shilpi raises the heat as with Party Zumba whilst Kainaat Arora makes a splash by adding high-energy aquatic routine in Aqua Zumba. Feel the vibe of love as Alesia Raut immerses herself in Romance Zumba whereas Palak Munchal showcases Indian pride with Shaadi Zumba.

    Focusing on India as its newest market, LLC co-founder and CEO Alberto Pearlman said, “In addition to this passion for dance, more and more people in India are becoming health and fitness aware. Recent studies indicate the wellness industry is expected to touch Rs 1 lakh-crore mark (source: FICCI and PwC, 2014), and we believe that Zumba can help to take this fitness revolution even further in India. It is for these reasons that Zumba® and Zoom have come together to launch this unique initiative.”

    Commenting on the show, Zoom national revenue head ad sales and branded content Rohit Tugnait added, “Zoom is undoubtedly the No.1 Bollywood TV channel and content such as these just makes our leadership position stronger. It is the first time that a television channel is launching a reality show based on a fitness party. Not only will it act as an entertainer but also help the audiences exercise to get fitter. We are happy to have partnered with Zumba for this great initiative and I am confident it is going to be a very nice, fulfilling and successful show.”

     

  • Raghav Bahl’s The Quint completes a successful one year

    Raghav Bahl’s The Quint completes a successful one year

    MUMBAI: Tracing its inception back in March 2015, The Quint, a leading digital content platform has completed one year in India. The platform narrates stories through a smooth blend of video, audio, graphics and text.

    Offering an edgy take on the world, the platform serves as a destination to the mobile-savvy ‘on-the-go’ audience. The platform provides information on various topics ranging from politics, entertainment, sports, business, food, issues faced by women, LGBTQ, etc.

    Announced first on Facebook in the month of January, the website went live from March.

    “In this exciting one year, we have experimented with content, formats, technology and different ways of engaging our readers meaningfully. Throughout this ride, we’ve broken news (and parameters) as well as our own expectations, but most importantly, we’ve broken the perception that only print or television can rule information,” asserted the overwhelmed The Quint CEO Ritu Kapur.

    The Quint has championed several impactful campaigns in its first year on its platform that have helped it cinch its popularity with Indian content consumers like the ‘Buri ladki’ poster which gave away its first taste of going viral while attempting to break gender stereotypes in India.

    Even during the Bihar elections, the portal covered the entire poll with a selfie stick and a smart-phone.  

    During the Jat reservation riots in Haryana, National chess champion Anuradha Beniwal posted a plea on the website. The video, messages against the violence in Haryana went viral.

    Besides hard news, the website also paved its way into the hearts of its consumers by doing fun and fearless. #MakeOutInIndia, omne of their earliest campaigns encouraged Indians to talk about sex, breaking perceptions and cleaning out the cobwebs of hypocrisy. T

    On 26 February 206, they started a #LetterToIndia campaign inviting everyone to throw bouquets and brickbats on their way. Everyone from Bollywood stars, politicians, social influencers, prominent voices from the film industry, theatre, educational institutions, LGBTQ rights activists, provided colour and dimension to a campaign that eventually took on a life of its own on social. The platform even got onto the #SayYesToWeed bandwagon.

    A compelling combo of content, tech and distribution, the website is high-value digital journalism, storytelling, and advertising at scale. Recently, the website also launched Quint Hindi which giving Hindi news coverage catering to its Hindi speaking target group.