Tag: Bollywood

Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee Mundo, the new Bollywood movie channel which was recently launched in the US Hispanic Market.

Steinbranding has been delivering successful branding projects in Latin America, US and Asia, for more than 16 years. In addition to the channel branding, the company is in charge of producing daily and monthly promos for ZEE Mundo, with special campaigns and stunts.

Zee Mundo provides exclusive and original HD Bollywood movies from the Zee library to the Hispanic audience in the US. It was recently launched in Dish Latino and Sling Latino. The programming offering includes titles that cover five genres (action, suspense, romance, drama and comedy), all dubbed completely in Spanish.

“The fact that we were chosen as partners for Zee Mundo’s arrival in the USH market is very important for us, especially after having produced 15 projects exclusively in India and more than 35 in Latin America. We are pleased to create new commercial opportunities in the region”, said Guillermo Stein, Steinbranding CEO.

Furthermore, he added: “Our experience is mainly focused on the creation of brand architecture. We work together with the networks’ in-house teams and produce promos, graphic packages, full-on rebrandings, design for Over-The-Top services (OTT), Subscription VOD (SVOD), news graphic packages, sport events, Idents, special promos, upfronts, trailers and other audiovisual media.”

Zee Mundo programming manager David Cabán emphasized: “Steinbranding consistently gives us the highest level of creativity and production. Its work reflects the outstanding quality values of modern Bollywood cinema presenting our audience a complete product full of elegance and magic.”

Likewise, Zee Mundo marketing and communication manager Rolando Figueroa stated: “We are very satisfied with the support Steinbranding‘s creative team gives us. It is a very professional company and they are helpful with all our requirements.”

Steinbranding has been in charge of several projects in Latin America such as the creation of Doki, Discovery Kids’ brand character, graphic campaigns for Discovery Channel, the complete re-branding for Canal (á), TV Azteca 7 and Azteca 13, Telefé, TV Pública Argentina, Elgourmet.com, Encuentro, Fox, Film &Arts, Fox sports, Paka Paka, Studio Universal, Yups, Cosmopolitan, DeporTv, Ecuador TV and HBO, among other channels. Stein branding has also created the visual language for projects such as Cablevisión, América, Utilísima, Hallmark, CityMundo, CityFamily and MovieCity.

October 25, 2016
Bollywood supports Govt’s Pak policy; pleads for ongoing projects

NEW DELHI: The Film & Television Producers Guild of India Ltd today expressed “genuine concern of all those film producers who have invested heavily in films featuring artistes from across the border.”

Even as it expressed unflinching support to the Central Government and solidarity with the Armed Forces on their supreme sacrifice at Uri during the recent counter-terrorism operations, it noted there had been some discourse in the media recently with regard to certain threats to disrupt the release of these movies.

The Guild, which represents most of the active Hindi film producers, said there were many producers who had either already shot their films or were in the process of completing their unfinished films prior to the escalation of hostilities with Pakistan, including Karan Johar’s soon to be released film ‘Ae Dil Hai Mushkil’ which has also been certified by the Central Board for Film Certification (CBFC).

Similarly, there are many other films which are scheduled to be released in months ahead including ‘Dear Zindagi’ and ‘Raees’ which also feature artistes from across the border.

Guild President Mukesh Bhatt said, “The Guild in no uncertain terms confirms that the film industry stands in unison with the Government’s recent steps to counter terrorism and will naturally abide by decision with regard to government’s policy on issuance of work visa to foreign artistes. We would however urge the government to appreciate that the film producers who have already shot their films or are in the process of completing their unfinished films should not end up paying heavy price for no fault of theirs.”

He further added: “The Central Government has taken several steps in the past to foster cultural exchanges by inviting industry representatives to participate in the Government’s efforts to improve our relationship with Pakistan”.

Meanwhile, the Cinema Owners and Exhibitors Association of India President Nitin Datar has requested all theatres to ban Karan Johar’s film which stars Pak actor Fawad Khan, who was also seen in ‘Kapoor and Sons’ and earlier in ‘Khoobsoorat’ opposite Sonam Kapoor .

October 14, 2016
Bollywood supports Govt’s Pak policy; pleads for ongoing projects

NEW DELHI: The Film & Television Producers Guild of India Ltd today expressed “genuine concern of all those film producers who have invested heavily in films featuring artistes from across the border.”

Even as it expressed unflinching support to the Central Government and solidarity with the Armed Forces on their supreme sacrifice at Uri during the recent counter-terrorism operations, it noted there had been some discourse in the media recently with regard to certain threats to disrupt the release of these movies.

The Guild, which represents most of the active Hindi film producers, said there were many producers who had either already shot their films or were in the process of completing their unfinished films prior to the escalation of hostilities with Pakistan, including Karan Johar’s soon to be released film ‘Ae Dil Hai Mushkil’ which has also been certified by the Central Board for Film Certification (CBFC).

Similarly, there are many other films which are scheduled to be released in months ahead including ‘Dear Zindagi’ and ‘Raees’ which also feature artistes from across the border.

Guild President Mukesh Bhatt said, “The Guild in no uncertain terms confirms that the film industry stands in unison with the Government’s recent steps to counter terrorism and will naturally abide by decision with regard to government’s policy on issuance of work visa to foreign artistes. We would however urge the government to appreciate that the film producers who have already shot their films or are in the process of completing their unfinished films should not end up paying heavy price for no fault of theirs.”

He further added: “The Central Government has taken several steps in the past to foster cultural exchanges by inviting industry representatives to participate in the Government’s efforts to improve our relationship with Pakistan”.

Meanwhile, the Cinema Owners and Exhibitors Association of India President Nitin Datar has requested all theatres to ban Karan Johar’s film which stars Pak actor Fawad Khan, who was also seen in ‘Kapoor and Sons’ and earlier in ‘Khoobsoorat’ opposite Sonam Kapoor .

October 14, 2016
Mobclixs forays into south west Asia, Middle East

MUMBAI: Mobclixs recently announced its foray into south west Asia and the Middle East. The company that has seen over 25 per cent growth in two years aims to further penetrate the Asian market with its leading entertainment and lifestyle content including,music, games as well as Bollywood news and gossip.

The ripe Asian and Middle Eastern markets have made a favorable ground for digital companies to experiment with content across segments. With an expected growth of 35%, digital products have been in continuous demand with multiple choices and categories. Mobclixs has adopted a local-only approach to ensure relevant content keeping in mind consumers.

Mobclixs Technologies founder and CEO Dushyant Jani said, “We are glad that our gaming and entertainment content has been loved by our consumers so far and we hope to keep adding fresh and interesting content for consumers across the globe with our expansion. With a new set of consumers in our new markets we hope that we can replicate the same success and further expand into the African continent soon.”

Mobclixs recently completed two years of operations, with teleco partners like Vodafone, Idea, Airtel, Aircel to name a few, Mobclixs has become one of the most popular lifestyle and entertainment content companies.

October 12, 2016
Mobclixs forays into south west Asia, Middle East

MUMBAI: Mobclixs recently announced its foray into south west Asia and the Middle East. The company that has seen over 25 per cent growth in two years aims to further penetrate the Asian market with its leading entertainment and lifestyle content including,music, games as well as Bollywood news and gossip.

The ripe Asian and Middle Eastern markets have made a favorable ground for digital companies to experiment with content across segments. With an expected growth of 35%, digital products have been in continuous demand with multiple choices and categories. Mobclixs has adopted a local-only approach to ensure relevant content keeping in mind consumers.

Mobclixs Technologies founder and CEO Dushyant Jani said, “We are glad that our gaming and entertainment content has been loved by our consumers so far and we hope to keep adding fresh and interesting content for consumers across the globe with our expansion. With a new set of consumers in our new markets we hope that we can replicate the same success and further expand into the African continent soon.”

Mobclixs recently completed two years of operations, with teleco partners like Vodafone, Idea, Airtel, Aircel to name a few, Mobclixs has become one of the most popular lifestyle and entertainment content companies.

October 12, 2016
Amazon India seasonal sale boosts Prime Video subscribers

Mumbai: Amazon’s bet seems to have paid off. In the past few weeks, it has been accumulating original content and striking content licensing deals. Amazon had been firming up its content strategy by tying up with several Bollywood production houses for original TV shows and films while it was gearing up for its Prime Video service launch in India. Among the few notable deals it has made were with Dharma Productions and T-Series. Amazon Prime Video, the paid subscription service of Amazon India, yesterday emerged as the highest selling product for the e-tailer.

Amazon’s five-day festive season sale period ended on Wednesday, and one out every three units sold was membership of Prime Videos, Amazon India country manager, Amit Agarwal, told FE. The e-tailer moreover claims to have sold more than 5 million units over a period of five days. The paid subscribers of Amazon Prime will be default users of the video streaming service called Prime Videos.

After the entry of global video over-the-top (OTT) player like Netflix in India early this year, Amazon is the second large player to announce the launch of its video streaming service in India. Amazon India is presently selling the membership at a 50 per cent discounted rate of Rs 499 for a year.

“Despite a slump in the market, Amazon India has been growing at a rate of 150% over the the last three years. This sale was three times bigger and 30 times bigger than last Diwali,” said Agarwal. Mobile, fashion and lifestyle and Fast Moving Consumer Goods (FMCG) were the other top selling categories on the platform during the sale period.

The e-tailers claim that mobile saw a five times jump in number of orders placed apart from television which grew by 25 times. While large appliances saw a seven times growth in terms of sale.

According to Agarwal, the platform saw a five times growth in the number of new customers who came online to shop, compared to last year. Tier 2 and smaller towns contributed to 70% of the orders. Agarwal added that during the festive season sale period, Amazon continued to witness high traffic both on the website as well as on its mobile app. “80% of the traffic came through mobile. In fact, the app recorded seven time growth in direct traffic,” he explained.

Amazon has also signed deals with Excel Entertainment to create original TV shows for the platform and with Vishesh Films for its film catalogue. Given the backdrop of competition in the OTT space, Amazon is also reportedly participating in the IPL tender with a keen interest to bid for the digital rights.

As a result of the partnerships with T-Series, Amazon Prime members would soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release, said Amazon Video India director and country head Nitesh Kripalani.

Amazon CEO Jeff Bezos had announced that the company would be investing an additional $3 billion in India, taking the total investment to more than $5 billion. It reportedly plans to invest around $300 million in producing original content for India. Amazon had launched its Prime subscription service in India in July.

October 6, 2016
Amazon India seasonal sale boosts Prime Video subscribers

Mumbai: Amazon’s bet seems to have paid off. In the past few weeks, it has been accumulating original content and striking content licensing deals. Amazon had been firming up its content strategy by tying up with several Bollywood production houses for original TV shows and films while it was gearing up for its Prime Video service launch in India. Among the few notable deals it has made were with Dharma Productions and T-Series. Amazon Prime Video, the paid subscription service of Amazon India, yesterday emerged as the highest selling product for the e-tailer.

Amazon’s five-day festive season sale period ended on Wednesday, and one out every three units sold was membership of Prime Videos, Amazon India country manager, Amit Agarwal, told FE. The e-tailer moreover claims to have sold more than 5 million units over a period of five days. The paid subscribers of Amazon Prime will be default users of the video streaming service called Prime Videos.

After the entry of global video over-the-top (OTT) player like Netflix in India early this year, Amazon is the second large player to announce the launch of its video streaming service in India. Amazon India is presently selling the membership at a 50 per cent discounted rate of Rs 499 for a year.

“Despite a slump in the market, Amazon India has been growing at a rate of 150% over the the last three years. This sale was three times bigger and 30 times bigger than last Diwali,” said Agarwal. Mobile, fashion and lifestyle and Fast Moving Consumer Goods (FMCG) were the other top selling categories on the platform during the sale period.

The e-tailers claim that mobile saw a five times jump in number of orders placed apart from television which grew by 25 times. While large appliances saw a seven times growth in terms of sale.

According to Agarwal, the platform saw a five times growth in the number of new customers who came online to shop, compared to last year. Tier 2 and smaller towns contributed to 70% of the orders. Agarwal added that during the festive season sale period, Amazon continued to witness high traffic both on the website as well as on its mobile app. “80% of the traffic came through mobile. In fact, the app recorded seven time growth in direct traffic,” he explained.

Amazon has also signed deals with Excel Entertainment to create original TV shows for the platform and with Vishesh Films for its film catalogue. Given the backdrop of competition in the OTT space, Amazon is also reportedly participating in the IPL tender with a keen interest to bid for the digital rights.

As a result of the partnerships with T-Series, Amazon Prime members would soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release, said Amazon Video India director and country head Nitesh Kripalani.

Amazon CEO Jeff Bezos had announced that the company would be investing an additional $3 billion in India, taking the total investment to more than $5 billion. It reportedly plans to invest around $300 million in producing original content for India. Amazon had launched its Prime subscription service in India in July.

October 6, 2016
Revital-Lybrate plan ‘healthy conversation’ with two million women

MUMBAI: Sun Pharma’s Global Consumer Healthcare business announced the launch of Revital H Woman’s ‘Healthy Conversations’ initiative in India. This unique initiative aims to initiate a conversation about women’s health, its impact on the health of their family and overall society and encourage women to understand their health requirements. Revital-H Woman’s Healthy Conversations will reach out to women across 20 cities in India.

Revital-H Woman has created a special digital platform www.revitalwoman.com to reach over 2 million women in three months.

Through the initiative, Revital H Woman will encourage women to interact with expert nutritionists to understand and address their nutritional needs. Participating women will take an online health test at www.revitalwoman.com to know their current health quotient. As part of this initiative, every participant can avail a free diet chart and nutritionist consultation through an online chat. Revital H Woman has partnered with Lybrate, an online doctor consultation platform, to create a seamless experience for consumers participating in ‘healthy conversations’ initiative. This collaboration with Lybrate ensures that a team of professional nutritionists, on the Lybrate platform, will be available to provide online consultation to all participants.

Sun Pharma business head-global consumer healthcare Subodh Marwah, said, “Improper eating habits and lack of a balanced diet due to hectic lifestyles are a common phenomenon now. Biological changes and social pressure for staying visibly slim often exaggerate the nutritional deficiency in urban Indian women.”

Bollywood actor and Revital H Woman’s brand ambassador Sonali Bendre, said, “It’s important for every woman to desire a healthy and balanced life and I am happy that Revital H Woman has taken this initiative to bring attention to the growing nutritional gap in Indian women’s daily diet.”

Revital H Woman is a daily health supplement which has been specially formulated for women, keeping in mind their special needs. Vitamins and minerals are essential nutrients to keep the body healthy. However, due to multiple reasons like hectic lifestyle, improper cooking and consuming methods, imbalanced diet, deficiency of nutrients in soil, etc. one is unable to get these nutrients in required quantities. Revital H Woman supplements the diet, hence contributes to well-being of women.

Revital H Woman is a combination of 12 vitamins, 10 minerals and ginseng which help in keeping women physically active and mentally relaxed throughout the day. Among other benefits, vitamins and minerals in Revital H Woman also help in maintaining healthy bones, reducing fatigue, and maintaining healthy hair, skin and nails.

October 4, 2016
Revital-Lybrate plan ‘healthy conversation’ with two million women

MUMBAI: Sun Pharma’s Global Consumer Healthcare business announced the launch of Revital H Woman’s ‘Healthy Conversations’ initiative in India. This unique initiative aims to initiate a conversation about women’s health, its impact on the health of their family and overall society and encourage women to understand their health requirements. Revital-H Woman’s Healthy Conversations will reach out to women across 20 cities in India.

Revital-H Woman has created a special digital platform www.revitalwoman.com to reach over 2 million women in three months.

Through the initiative, Revital H Woman will encourage women to interact with expert nutritionists to understand and address their nutritional needs. Participating women will take an online health test at www.revitalwoman.com to know their current health quotient. As part of this initiative, every participant can avail a free diet chart and nutritionist consultation through an online chat. Revital H Woman has partnered with Lybrate, an online doctor consultation platform, to create a seamless experience for consumers participating in ‘healthy conversations’ initiative. This collaboration with Lybrate ensures that a team of professional nutritionists, on the Lybrate platform, will be available to provide online consultation to all participants.

Sun Pharma business head-global consumer healthcare Subodh Marwah, said, “Improper eating habits and lack of a balanced diet due to hectic lifestyles are a common phenomenon now. Biological changes and social pressure for staying visibly slim often exaggerate the nutritional deficiency in urban Indian women.”

Bollywood actor and Revital H Woman’s brand ambassador Sonali Bendre, said, “It’s important for every woman to desire a healthy and balanced life and I am happy that Revital H Woman has taken this initiative to bring attention to the growing nutritional gap in Indian women’s daily diet.”

Revital H Woman is a daily health supplement which has been specially formulated for women, keeping in mind their special needs. Vitamins and minerals are essential nutrients to keep the body healthy. However, due to multiple reasons like hectic lifestyle, improper cooking and consuming methods, imbalanced diet, deficiency of nutrients in soil, etc. one is unable to get these nutrients in required quantities. Revital H Woman supplements the diet, hence contributes to well-being of women.

Revital H Woman is a combination of 12 vitamins, 10 minerals and ginseng which help in keeping women physically active and mentally relaxed throughout the day. Among other benefits, vitamins and minerals in Revital H Woman also help in maintaining healthy bones, reducing fatigue, and maintaining healthy hair, skin and nails.

October 4, 2016
Sony Max2 initiates Double Trouble film festival

MUMBAI: The Double role formula has wooed the Indian audience ever since and has been a major success in Bollywood. This September Sony Max2 attempts to ride high on this formula by doubling up the entertainment quotient for its viewers with Double Trouble film festival starting from 19 September until 23 at 8 pm.

Max 2’s film festival, will bring some of the most iconic movies of the yesteryears that guarantee to offer double the action, comedy and drama. The movie festival will be showcasing films of some of Bollywood’s favorite superstars like Amitabh Bachchan, Rajesh Khanna, Dilip Kumar, etc.

September 19, 2016