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Tag: Bollywood

  • Bleeding Pak theatres may become ‘Raees’ again

    Bleeding Pak theatres may become ‘Raees’ again

    MUMBAI: Four months after Pakistan stopped screening Hindi films in its cinemas responding to Bollywood’s unofficial ban on Pakistani artistes following the Uri attack, Pakistan is again attempting to allow screening as theatre-owners are bleeding financially.

    PEMRA (Pakistan Electronic Media Regulatory Authority) had then banned Indian TV channels and entertainment programmes and cinema hall owners decided not to screen Bollywood films, the Times of India reported.

    Pakistan’s prime minister Nawaz Sharif has constituted a panel to consider a request by distributors and theatre-owners to resume the import of Bollywood films. Distributors are hoping to get the permission before SRK’s ‘Raees’ releases on 25 January.

    The Sharif committee is headed by minister of state for information Maryum Aurangzeb and includes the secretary of commerce, advisor to the PM on national history and literary heritage and a representative of ISI.

    Films from India are in the list of items banned in Pakistan. But, the commerce ministry, under the import policy order, had issued NOCs (no-objection certificates) at per information ministry request thus allowing the import of 2-3 Indian films each month.

    Sources told the Hindu that business in cinema halls in Pakistan was down after the unofficial ban on Indian movies and revenues had fallen up to 75 per cent in some theatres. Around 50 per cent of workers in halls lost their jobs. Bollywood films are also widely available through pirated DVDs in Pakistan.

    Atrium Cinema owner in Karachi Nadeem Mandviwalla had earlier said that 70 per cent of their business comes from Bollywood and Hollywood. He said that they could only survive a temporary suspension, and not a continued one.

    Also Read :

    Pak theatres showing Indian films again

    States may decide Pak artistes films fate

    Pakistan gets tough on Indian DTH & content

  • Ponds’ Googly Woogly melody on 9XM

    Ponds’ Googly Woogly melody on 9XM

    MUMBAI: 9XM, the popular Bollywood music platform, gas recreated the iconic Pond’s Cold Cream tune ‘Googly Woogly Wooksh’. This popular jingle has been done as a music video by 9XM for Pond’s cold cream, a Unilever brand.

    The new rendition has been sung by popular Bollywood singers Monali Thakur and Armaan Malik. They are also featuring in the music video composed by Jeet Gannguli while Swanand Kirkire has penned its lyrics.

    The music video is airing on 9XM and is being broadcast across the Channel’s YouTube and other social media platforms.

    The ‘Googly Woogly Wooksh’ music video exclusively launched on 9XM is part of the brand integration campaign by 9X Media’s Audience Brand Connect (ABC) division.

    9X Media chief revenue officer Pawan Jailkhani said, “The ‘Googly Woogly Wooksh’ video has received an overwhelming response from the viewers with over 2.5 million YouTube views in just a couple of days.”

  • Ponds’ Googly Woogly melody on 9XM

    Ponds’ Googly Woogly melody on 9XM

    MUMBAI: 9XM, the popular Bollywood music platform, gas recreated the iconic Pond’s Cold Cream tune ‘Googly Woogly Wooksh’. This popular jingle has been done as a music video by 9XM for Pond’s cold cream, a Unilever brand.

    The new rendition has been sung by popular Bollywood singers Monali Thakur and Armaan Malik. They are also featuring in the music video composed by Jeet Gannguli while Swanand Kirkire has penned its lyrics.

    The music video is airing on 9XM and is being broadcast across the Channel’s YouTube and other social media platforms.

    The ‘Googly Woogly Wooksh’ music video exclusively launched on 9XM is part of the brand integration campaign by 9X Media’s Audience Brand Connect (ABC) division.

    9X Media chief revenue officer Pawan Jailkhani said, “The ‘Googly Woogly Wooksh’ video has received an overwhelming response from the viewers with over 2.5 million YouTube views in just a couple of days.”

  • Liverka jigri Hamdard

    Liverka jigri Hamdard

    MUMBAI: The 110-year-old heritage company that develops wellness solutions and medical innovations through the Unani medicine Hamdard Laboratory has always kept selfless care at the heart of its offerings.

    All the products that are created come from a deep understanding of the human body. Jigreen, a natural, multi-herb Liver protection medicine is the finest example of Hamdard’s Unani methodology combined with progressive research as the base for formulating the various products offered by them for health & wellness benefits.

    Created by team LnK, the TVC talks about how we misconstrue the functioning of the liver, thinking that it only bears the impact of all irrational consumption, particularly with regards to alcohol. In fact, our Liver performs over 500 functions per second in the human body .The daily role of the liver is to keep us fit & active, improving our digestion and to detoxify our body from various chemicals. This is the truth that people had been totally unaware of. In an age where lifestyle & stress-related illnesses are prevalent, the liver is that vital organ that truly becomes the body’s first line of defence.

    The TVC seen and narrated from the perspective of the wife, witnesses her conveying to her husband that she cares for him; that everyone has always talked about how important the heart is, but the liver is equally important to keep the heart and the body healthy. She assures the husband that she will always take care of his well-being. So no matter how often they give in to their indulgences, they now know that there’s a brand out there that helps their Liver deal with it. The liver is the actual unsung hero in our bodies, and quietly but efficiently deals with our excesses.

    The TVC aims at making people aware of how important the Liver is and dispelling the myth created by Bollywood and cultural usage that the word Jigar had far more connotations to heart rather than the liver. The need of the hour was to subtly address that misnomer too.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance that our liver has by demystifying the liver and its functions in a friendly manner in order to appeal to people’s minds in a longer run and possibly change their attitude about taking their liver for granted.”

    Film director Rahul Sengupta said “When you get an unusual brief, it creates a level of excitement in your work and gives you the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”

  • Liverka jigri Hamdard

    Liverka jigri Hamdard

    MUMBAI: The 110-year-old heritage company that develops wellness solutions and medical innovations through the Unani medicine Hamdard Laboratory has always kept selfless care at the heart of its offerings.

    All the products that are created come from a deep understanding of the human body. Jigreen, a natural, multi-herb Liver protection medicine is the finest example of Hamdard’s Unani methodology combined with progressive research as the base for formulating the various products offered by them for health & wellness benefits.

    Created by team LnK, the TVC talks about how we misconstrue the functioning of the liver, thinking that it only bears the impact of all irrational consumption, particularly with regards to alcohol. In fact, our Liver performs over 500 functions per second in the human body .The daily role of the liver is to keep us fit & active, improving our digestion and to detoxify our body from various chemicals. This is the truth that people had been totally unaware of. In an age where lifestyle & stress-related illnesses are prevalent, the liver is that vital organ that truly becomes the body’s first line of defence.

    The TVC seen and narrated from the perspective of the wife, witnesses her conveying to her husband that she cares for him; that everyone has always talked about how important the heart is, but the liver is equally important to keep the heart and the body healthy. She assures the husband that she will always take care of his well-being. So no matter how often they give in to their indulgences, they now know that there’s a brand out there that helps their Liver deal with it. The liver is the actual unsung hero in our bodies, and quietly but efficiently deals with our excesses.

    The TVC aims at making people aware of how important the Liver is and dispelling the myth created by Bollywood and cultural usage that the word Jigar had far more connotations to heart rather than the liver. The need of the hour was to subtly address that misnomer too.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance that our liver has by demystifying the liver and its functions in a friendly manner in order to appeal to people’s minds in a longer run and possibly change their attitude about taking their liver for granted.”

    Film director Rahul Sengupta said “When you get an unusual brief, it creates a level of excitement in your work and gives you the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”

  • Bajaj Almond Drops ‘Load Mat Lo’

    Bajaj Almond Drops ‘Load Mat Lo’

    MUMBAI: In today’s fast paced world, people have the tendency of taking a lot of unnecessary load in their lives. These range from mundane worries like travelling woes, what to wear, need to be visible on social platforms, etc. to the more worrisome ones like extreme stress at work, health & financial woes etc. All these worries do take a toll on individuals who are often left wanting for a way out.

    This insight was the inspiration for Mullen Lintas Mumbai’s new campaign on Bajaj Almond Drops Hair Oil. Titled “the campaign features leading Bollywood actress Parineeti Chopra as the protagonist.

    Bajaj Corp head of marketing Ameya Dangi said: “People don’t like oiling their hair regularly because they find some oils to be extremely sticky. It is like a “load” on their head and they have to put up with it for the sake of nourishment just like they put up with a host of unnecessary worries without a really good reason.”

    The film titled ‘Load Mat Lo’ begins with the protagonist being told by her partner about the hair oil that he has shopped for her. On seeing the bottle, she immediately cautions him that she doesn’t prefer taking the load of coconut oil on her hair. To elucidate her point, she conducts a small experiment on his head by placing a paper-weight on his head and comparing it to a feeling that one gets by applying coconut oil in one’s hair. But, with Bajaj Almond Drops, the feeling is just the opposite.”

    Mullen Lintas EVP Ayyappan Raj said, “The consumer of today is always on the lookout for innovation on a product or brand they endorse. With the hair oil category flooded with multiple players, it was imperative that we play up features of Bajaj that stand out. Thankfully, features like being the lightest in its category and fortified with 300 per cent vitamin E helped.”

  • Bajaj Almond Drops ‘Load Mat Lo’

    Bajaj Almond Drops ‘Load Mat Lo’

    MUMBAI: In today’s fast paced world, people have the tendency of taking a lot of unnecessary load in their lives. These range from mundane worries like travelling woes, what to wear, need to be visible on social platforms, etc. to the more worrisome ones like extreme stress at work, health & financial woes etc. All these worries do take a toll on individuals who are often left wanting for a way out.

    This insight was the inspiration for Mullen Lintas Mumbai’s new campaign on Bajaj Almond Drops Hair Oil. Titled “the campaign features leading Bollywood actress Parineeti Chopra as the protagonist.

    Bajaj Corp head of marketing Ameya Dangi said: “People don’t like oiling their hair regularly because they find some oils to be extremely sticky. It is like a “load” on their head and they have to put up with it for the sake of nourishment just like they put up with a host of unnecessary worries without a really good reason.”

    The film titled ‘Load Mat Lo’ begins with the protagonist being told by her partner about the hair oil that he has shopped for her. On seeing the bottle, she immediately cautions him that she doesn’t prefer taking the load of coconut oil on her hair. To elucidate her point, she conducts a small experiment on his head by placing a paper-weight on his head and comparing it to a feeling that one gets by applying coconut oil in one’s hair. But, with Bajaj Almond Drops, the feeling is just the opposite.”

    Mullen Lintas EVP Ayyappan Raj said, “The consumer of today is always on the lookout for innovation on a product or brand they endorse. With the hair oil category flooded with multiple players, it was imperative that we play up features of Bajaj that stand out. Thankfully, features like being the lightest in its category and fortified with 300 per cent vitamin E helped.”

  • Pak theatres showing Indian films again

    Pak theatres showing Indian films again

    MUMBAI: Pakistani theaters have begun screening of Bollywood films again after a 11-week boycott in response to military and political tensions with India, theater managers said.

    Some theater owners said the restart was owing to easing of tension, but others said it was because audience had dropped drastically since the boycott from 30 September. Atrium Cinema in Karachi started screening Freaky Ali without publicity posters, according to Reuters.

    Punjab Super Cinemas general manager Khurram Gultasab said that the absence of Bollywood content was resulting in loss of over 80 per cent customers. Mandviwalla Entertainment’s Nadeem Mandviwalla said the resumption was a step toward warming ties.

    Cinema owners across Pakistan reportedly suffered a loss of about Rs 150 million (Rs 15 crore) and cost around 100 employees their jobs since the non-screening of Indian movies.

  • Pak theatres showing Indian films again

    Pak theatres showing Indian films again

    MUMBAI: Pakistani theaters have begun screening of Bollywood films again after a 11-week boycott in response to military and political tensions with India, theater managers said.

    Some theater owners said the restart was owing to easing of tension, but others said it was because audience had dropped drastically since the boycott from 30 September. Atrium Cinema in Karachi started screening Freaky Ali without publicity posters, according to Reuters.

    Punjab Super Cinemas general manager Khurram Gultasab said that the absence of Bollywood content was resulting in loss of over 80 per cent customers. Mandviwalla Entertainment’s Nadeem Mandviwalla said the resumption was a step toward warming ties.

    Cinema owners across Pakistan reportedly suffered a loss of about Rs 150 million (Rs 15 crore) and cost around 100 employees their jobs since the non-screening of Indian movies.

  • Meet a witty Aamir in Koffee with Karan

    Meet a witty Aamir in Koffee with Karan

    MUMBAI: After a brilliant start to the #KoffeeCentury with the Khan brothers; Karan Johar keeps the celebrations going by inviting Bollywood’s Mr. Perfectionist and acting powerhouse, Aamir Khan in Koffee with Karan. He will be accompanied by his onscreen daughters from his upcoming movie Dangal, Fatima Sana Shaikh and Sanya Malhotra. The episode will air on Star World and Star World HD on Sunday at 9 pm.

    The usually elusive and restrained Khan will be seen getting unabashed, witty and cool. From admitting that he would most definitely succumb to a beautiful woman’s charms to pulling Johar’s leg when he states that he only pretends to like Koffee with Karan, Aamir is candid in a never before seen avatar.

    He also goes on to confess to being so emotional that he cried while watching the trailer of Dangal on YouTube for the first time and also reveals his hidden talents when he cheekily states that all a girl needs to do is get close to him to impress him and he will do the rest.

    Shaikh and Malhotra join in the banter as they claim that Khan has no friends except them. They also go on to accuse Khan of stealing their answers in a bid to win the Koffee hamper in the Rapid Fire Round.

    Link to sneak peek: https://www.facebook.com/StarWorldIndia/