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Tag: Bollywood Singer

  • BSG onboards Bollywood singer Sudesh Bhosle as brand ambassador

    BSG onboards Bollywood singer Sudesh Bhosle as brand ambassador

    Mumbai: Signia, a player in the hearing aid industry has announced the launch of Brilliant Sound Galaxy (BSG) – the first store of its kind in India, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. The store was inaugurated by Bollywood singer and Signia cause ambassador Sudesh Bhosle along with Sivantos India CEO and MD Avinash Pawar.

    Bhosle, a popular figure in the Indian entertainment industry known for mimicking a number of artist including Amitabh Bachchan will be endorsing the brand for multiple BSG stores across India.

    As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3 per cent in the Indian population.

    The BSG is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. It is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof, said the company in a statement.

    BSG will be operated by Atharva Speech and Hearing Care, a professional company established in 1998 by Ashwini Raut and Vikas Raut. Atharva Speech and Hearing Care has five centres spread across Mumbai, Pune and Goa. These centers are equipped with the latest state-of-the-art diagnostic facilities and cutting-edge technology to optimise and fit hearing aids for all age groups.

    “Inaugurating the BSG center is our commitment towards serving the hearing-impaired population. This step will help to create awareness and reduce the stigma associated with hearing aids. At our BSG, qualified audiologists will help in investigating the problem and provide specific solutions to improve the quality of life of the consumer,” said Raut.

  • Percept Art in association with Toybank celebrate the Joy of Giving

    Percept Art in association with Toybank celebrate the Joy of Giving

    MUMBAI: Percept art, a unique initiative of Percept Limited along with Toybank, a non-profit organization that has been set up with the aim of providing toys to children, organized a fund raiser through the synchronization of art, music and creativity on the occasion of joy of giving.

    Attendees at this musical evening saw wonderful performances by Vasudha Sharma, Luke Kenny, Ravi Iyer & friends. Vasuda Sharma who broke out of her pop star mould and went on to become a one woman band, was loved by the audience.

    Shweta Chari, the founder CEO of Toybank said, “Music is one of the most unbiased essences of life and does not draw differences between anybody. It gives me utmost satisfaction to see so many people offer their support and love.”

    Luke Kenny, a well renowned Bollywood singer and DJ, was overwhelmed by the entire event. He said, “It has been such a lovely experience to be here. Music is my passion and it makes me really happy to offer my services for such a noble cause”

    Percept Art aims at raising around 10 lacs from all these events and a portion of funds raised from this event will be donated to Toybank, which intends to use these funds to open one dozen rural impact centers across rural Maharashtra by the end of this year.

    On the 11th October, Atul Kasbekar and Purab Kohli will grace the event to honor the photography contest which will be followed by musical performances by Suchitra Pillai and Luke Kenny.
    Having reached out to over 65,000 kids so far, Toybank is working their way to impact the lives of 1,00,000 kids in their 10th year.