ITV

Tag: Bollywood movie channel

  • ZEEL takes Bollywood movie channel to Latam

    MUMBAI: Setting a new landmark, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. With this, ZEE becomes the first-ever Indian broadcaster to take mainstream channels to LATAM. Zee Mundo will be available in Mexico on Sky, a leading Pay-TV satellite provider and in Ecuador on TV Cable.

    Commenting on ZEE’s foray into LATAM, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “After Zee Mundo’s success in the US Hispanic market, where the channel’s unique offering has captivated viewers, we are now set to increase our footprint with a strategic expansion into Latin America. This is a key market for us and we want to take this channel to the length and breadth of audiences in both Spanish-speaking and Portuguese-speaking Latin America. We are launching our channel on the region’s biggest platforms – Sky in Mexico and TV Cable in Ecuador and soon we will be expanding across Latin America.”

    Sharing further details, Rajeev Kheror, President – Strategy, International Business, ZEEL said, “There is a cultural synergy between India and Latin America, with Indian content and storylines resonating strongly with Latin American values and traditions. With our carefully curated Spanish-language Bollywood channel, Zee Mundo, we aim to deliver a never-seen-before experience with the best of Bollywood movies, telenovelas and series. The channel has already received a positive response amongst US Hispanic audiences, with viewers finding the variety and quality of content compelling. We wish to deliver a similar experience to our audiences in Latin America with content that is high-quality, unique and entertaining.”

    Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL, “We are excited to entertain Latin American audiences with the region’s first dedicated Bollywood movie channel, Zee Mundo which will be present on the biggest platforms in the region – Sky in Mexico and Central America, and TV Cable in Ecuador. Even before its launch, the content and concept of the channel has already received great acceptance on social networks in Mexico. Going ahead, with our appealing value proposition, we hope to satisfy viewers’ demands for content that is fresh and different from what is currently available.”

    ZEE Mundo will be available throughout Mexico and Central America on Sky channels – #203 in SD and #1228 in HD and in Ecuador on TV Cable – Channel Nos. #151 and #362. Headquartered in Miami, Florida, the specially-customised channel will bring ZEE’s entire library of HD movie titles to LATAM audiences, meticulously dubbed in Spanish, crossing five genres – action, romance, suspense, drama and comedy and featuring some of the world’s biggest movie stars including Shah Rukh Khan, Priyanka Chopra, Anil Kapoor, Deepika Padukone and Irrfan Khan.

  • ZEEL expands to Indonesia, launches Zee Bioskop

    ZEEL expands to Indonesia, launches Zee Bioskop

    MUMBAI: Of late, Zee Entertainment Enterprises Limited (ZEEL) has been making headlines for its expansion plans the world over. It isn’t just taking the existing channels from India to the international market but is also coming up with new channels to cater to the local people of the countries they want to reach out to. In the present case, they have done just that.

     

    In order to expand in the south East Asia market, it has launched a movie channel in Indonesia, aptly titled Zee Bioskop (Bioskop means cinema in Bahasa, the local language of the country). The last time Zee introduced a channel in this region was five years ago – Zee Variasi in Malaysia, again a local Bollywood movie channel.

     

    Zee Bioskop, which has been launched today, is currently available only on Aora TV as a pay channel and is beaming off satellite Measat 3a. With the tagline – ‘Bollywood Banget’, which means ‘bollywood excessively’, the channel will showcase the best of Bollywood movies dubbed in Bahasa Indonesian.

     

    An official announcement about the launch will be made in January in Jakarta, the capital, where the office of Zee Bioskop is located. As of now, the officials are working on increasing the distribution of the channel.

     

    Since Indonesia is the world’s fourth most populous country with not too many movie theatres showing Bollywood movies, the company is trying to cash in on the situation. “Our focused study group showed that Indonesians wanted to watch Bollywood movies and with Bioskop we are targeting the local audience and not the Indians in Indonesia,” says a highly placed source from Zee.

     

    Bioskop will air comedy, action, thriller, drama and romantic movies. Activities on Facebook and Twitter have already started to promote the channel. “This initiative is going to make not just Zee but also Bollywood movies popular in the Indonesian market,” says the source.

     

    Movies like Delhi 6, Shaitan, Aa Dekhen Zara, Oh My God, Vivaah, Love Story 2050 etc are in the current line-up. The channel will come under the APac area and will be headed by Asia-Pacific business head Sushruta Samanta. There are other Zee channels already present in the region since many years.