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Tag: Bollywood film

  • Sunfeast All Rounder celebrates ‘Greatest All Rounders’ of all time with film ‘83′

    Sunfeast All Rounder celebrates ‘Greatest All Rounders’ of all time with film ‘83′

    Mumbai: Sunfeast All Rounder, the thin potato biscuit brand launched by ITC, has unveiled its latest co-branded TVC. The brand has collaborated with Reliance Entertainment to create a co-branded campaign with the Ranveer Singh starrer Bollywood film, “83.”

    The 20-second ad film opens with a scene from the movie trailer highlighting the confidence and passion of a cricket player who steps out onto the ground not just to play but to win. It underlines how the perfect blend of the quest to win and extraordinary skills makes a player a true all-rounder. Building on the same thought, the ad film then showcases how Sunfeast All Rounder is also an all-rounder in a similar vein: a thin, crunchy, chatpata potato biscuit that offers a flavourful twist to every snacking occasion.

    The ad film concludes with the co-branded visual of Sunfeast All Rounder and the all-rounder team of ’83, encouraging the audience to celebrate the greatest all-rounders this season.  

    Commenting on the brand’s new campaign for the North and West India, ITC Ltd chief operating officer for biscuits and cakes cluster (foods division) Ali Harris Shere said, “’83 reminds us of an iconic event that is deeply entrenched in the collective memory of Indians. The movie celebrates the mix of drive, conviction and competence that made the Indian cricket team of ‘83 the greatest all-rounders of all time. Sunfeast All Rounder, as a brand, resonates with these core values and reaches out to billions of cricket enthusiasts and film fanatics to celebrate the all-rounders this season.”

    The new TVC that went live on 24 December will be promoted across platforms including social media, TV and YouTube to strengthen the brand’s visibility and bring the brand closer to its consumers, said the statement.

    “83’s concept is in line with the core brand proposition of celebrating the All-Rounders. We hope the latest TVC helps us reach out to a wider audience and together we can help the nation relive the story of that momentous triumph,” remarked Reliance Entertainment head of marketing Sameer Chopra.

  • Team ‘Pagglait’ reunites for a three-film deal

    Mumbai: Following the success of “Pagglait”, Balaji Telefilms’ Ekta Kapoor and Sikhya Entertainment’s Guneet Monga have joined hands to sign director Umesh Bist for a three-film deal. The Netflix film released in March was Sikhya Entertainment and Balaji Telefilms’ first co-production.

    Commenting on their renewed partnership, Balaji Telefilms’ creative producer and executive VP Ruchikaa Kapoor Sheikh said, “Pagglait resonated with Indian audiences in unimaginable ways. Everyone found a connection with the story and that is Umesh’s biggest strength. Furthermore, the film established equity between Balaji and Sikhya and we’re thrilled to come together to tell stories that are both emotional and entertaining, stories that find their way to the hearts of the audience.”

    Sikhya Entertainment’s founder and CEO Guneet Monga said, “I still remember the day I met Umesh sir. His vision for his stories is unmatched and it is inspiring to see his faith and commitment to a project. Team Balaji has been a delight to work with and we at Sikhya are looking forward to this collaboration. We went through so many amazing experiences together that it feels quite natural to continue this partnership.”

    Speaking about this extended collaboration, filmmaker Umesh Bist shared, “It all started when I first met Guneet in 2018 and there’s no looking back since then. As a filmmaker, all you want is a collaborative ecosystem where the team puts all their might into doing the best for the movie and I am glad I found this in Sikhya and Balaji. The trust they put in a director is rare. As partners, they add on to each other’s strong points, I am excited to take this journey forward with them.”

    The team is soon expected to announce the first project from this deal.

  • Sibal scribes lyrics for a Dilli Gang

    Sibal scribes lyrics for a Dilli Gang

    Minister Kapil Sibal’s penchant for writing poems is well-known. He has now penned the lyrics for a Bollywood film based on the life of senior citizens. And will also appear on screen reciting his lines.

     

    After publishing a book of SMS poems, reciting his composition Aankh khuli aazad thi main as a tribute to women at the Star Parivaar Awards, taking on the murky side of IPL through writing, Sibal, through his poem, expresses his view on the issue of senior citizens’ safety in upcoming film Dilli Gang, which is based on true instances of crime against senior citizens, who sometimes get robbed or murdered when their children leave them.

     

    With a special poem composed for the film, which he recites in the beginning and towards the end of the movie, Sibal urges people to be compassionate towards their ageing parents. Karenge jo maa baap ki seva, Bhagwan unke saath rahega…, is what Sibal will be seen and heard saying in Dilli Gang.

     

    Talking about his compositions and poems, Sibal says social issues are his favourite subjects. “I have written poems on multiple social issues, especially on daughters. When the director and producer told me that the movie is about old people, I agreed to write a poem immediately. These topics touch my heart. The cultural transformation in our society, where children don’t respect parents and refuse to look after them, is a major issue to be addressed besides women’s safety,” he says.

     

    Sibal plans to continue his Bollywood innings. “Cinema is a medium which reflects the reality in society and is trying to raise hope. For people who think for the betterment of the society and want to express their views, Bollywood is the right channel. I am going to do more of this work,” he ends.

  • Deven Bhojani to direct a Bollywood film

    Deven Bhojani to direct a Bollywood film

    MUMBAI: Who can forget the Kareema of Dekh bhai Dekh. The TV actor Deven Bhojani became to household name with his impeccable performaces in Baa Bahoo Aur Baby, Office Office etc. The actor who turned director with his serial Sarabhai vs Sarabhai is all set to enter Bollywood.

    According to reports, Vipul Shah has roped in Bhojani to direct his next, which is a romantic comedy. The makers of film are now looking out for actors as soon as the script is complete.

    Interestingly, it was Vipul who had given Bhojani his first big role in his serial Ek Mahal Ho Sapno Ka and since then the two have always been good friends.

  • Prakash Raj wants to direct Bollywood film

    Prakash Raj wants to direct Bollywood film

    MUMBAI: News will roll in as it happens, states actor Prakash Raj who now wants to wear a director‘s hat for a Hindi film. He is known 

     for his wicked roles in films such as Wanted,Singham, Dabangg 2 and Policegiri.

    Prakash, who primarily started his career with southern films, has also produced and directed several films there.

    He is quite pleased with the way his career is shaping up. With lot of action films coming up, he has definitely got a place there. 

    He is planning to remake a version of Zanjeer, where he plays the role of Teja, a gang-leader. The original role was played by Ajit in the 1973 blockbuster

    Prakash, 48, played the role of a strict Army officer in the recently-released Bhaag Milkha Bhaag.

  • Oh My God is 4th Bollywood film to be banned in the UAE

    Oh My God is 4th Bollywood film to be banned in the UAE

    Mumbai: Though the Akshay Kumar and Paresh Rawal-starrer Oh My God (OMG ) has been released all over India today, the film is the latest to have been banned in the United Arab Emirates (UAE).

    Earlier films that were banned in the UAE were Pankaj Kapur‘s Mausam, Vikram Bhatt‘s Raaz 3 and Sachin Yardi‘s Kya Super Kool Hain Hum. Needless to say that filmmakers are alarmed. It is also said that the Hindi film industry has incurred losses to the tune of a whopping Rs 20 crore in just the past one year, because of UAE‘s actions.

    Similarly, the makers of OMG Oh My God were shocked to learn of the ban on Monday.

    It all started in July last year when Mausam, a love story between an Indian Air Force (IAF) pilot ( Shahid Kapoor) and a Kashmiri woman ( Sonam Kapoor) was replaced at the last minute by a Hollywood film in theatres across UAE.

    Next, in August 2012, Kya Super Kool Hain Hum produced by Ekta Kapoor, got the axe in Kuwait and Muscat. This was just after the Bandra Police registered a FIR (First Information Report) against the film for having hurt the religious sentiments of the Christian community. Apparently, the film featured a priest in a cassock with cross around his neck and rosary in hand, solemnizing the marriage of two dogs and later sprinkling holy water, which didn‘t go down well with the community.

    Earlier this month, Raaz 3 that opened to packed houses in India, was banned in the UAE; the reason being: the sexually explicit content and portrayal of the spiritual world that didn‘t cut ice with the Censors in that country.So much so, that the production hose Vishesh Films ended up losing up to Rs 5 crore in the bargain.