MUMBAI: With its first integrated brand campaign ‘And nothing else’ setting the tone for the summer season, cold pressed juice brand RAW Pressery – announced taking on board actress Jacqueline Fernandez as an investor. The Bollywood Diva adds more juice to India’s largest cold pressed juice brand with an initial investment of half a million dollars.
Introduced to the brand on a film set, Jacqueline found her healthier half in Raw Pressery. Commenting on the launch she said, “Raw Pressery is not just a juice brand. It’s a cult that’s become a culture – changing the way we eat, drink and live our lives. My travels across the world have brought me closer to clean label products.
Jacqueline’s love for the brand doesn’t stop at the juice. It transcends to the what the brand stands for. “To be RAW is to be who you are – Unpeeled, unadulterated and untreated. With no added sugar, flavour or colour. Natural, just the way nature intended. It’s easy to say ‘all good’ but how many times have you heard a juice brand confirming nothing ‘bad’ being added to your beverage?
RAW Pressery founder Anuj Rakyan said, “Jacqueline’s someone who celebrates fitness, eating clean and living natural. She influences people around her and develops great affinity for products that compliment her lifestyle. Her belief in Raw Pressery is a direct reflection on the brand we’ve built. We look to seed a future of growth with partners like Jacqueline taking on the brand’s spirit as her own. With her inputs we’re planning newer product lines and also expanding availability to the Middle East as of April 2017. Jacqueline joining the team will bring fresher ideas and opportunities for us to explore.”
