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Tag: Bollywood celebrities

  • Big FM successfully concludes ‘Bano India Ke Angdaata’ campaign

    Big FM successfully concludes ‘Bano India Ke Angdaata’ campaign

    Mumbai: Big FM has triumphantly concluded its transformative campaign ‘Bano India Ke Angdaata’, becoming the first radio network to champion organ donation on a national scale. Reaching over 200,000 individuals, the initiative inspired thousands to pledge their support, spreading a powerful message of hope and compassion across the country.

    At the heart of the campaign were Big FM RJs, including RJ Vrajesh Hirjee, RJ Akriti, RJ Sangram, and others, who not only championed the cause but also pledged to become organ donors themselves. Their efforts were amplified by Indian cinema stars like Rajkummar Rao, Kartik Aaryan, Sonakshi Sinha, and Sunny Leone, along with industry icons such as Farah Khan, Palak Muchhal, and Ankur Warikoo.

    Eminent leaders, including minister of state for health & family welfare, Anupriya Patel and Goa chief minister Pramod Sawant, lent their support, alongside the National Organ and Tissue Transplant Organisation (NOTTO). The campaign also featured contributions from inspiring figures like Anil Srivatsa, a double gold medallist at the World Transplant Games, and ORGAN India, CEO, Sunayana Singh.

    Key Highlights:

    . Anthem Launch: The campaign introduced ‘Tu Farishta’, composed and sung by Aaman Trikha, to evoke emotional resonance.

    . Collaborations: Partnered with NOTTO, athletes, and state-level organ donation organisations for regional impact.

    . Innovative Initiatives: Live studio setups in metro trains and e-wellness programs reinforced the message.

    . Stories of Impact: Heartfelt interviews with donor families and recipients showcased the life-changing potential of organ donation.

    Big FM, COO, Sunil Kumaran expressed, “At BIG FM, we take pride in being the first radio network to champion the cause of organ donation on a national scale, inspiring meaningful conversations. This campaign transcends mere awareness, striving to ignite a movement among people to take decisive action towards organ donation. The overwhelming response, with thousands pledging their support and the campaign’s extensive reach nationwide, reaffirms our unwavering commitment towards bringing about a positive change.”

    The campaign’s success underscores BIG FM’s unwavering commitment to fostering positive societal change through impactful initiatives.

     

  • Bollywood Celebrities join the bandwagon to create fun videos on the LIKE App

    Bollywood Celebrities join the bandwagon to create fun videos on the LIKE App

    MUMBAI: LIKEApp, a popular short video platform with special effectsapp has recently announced its association with Bollywood celebrities and influencersfor itsDiwali Campaign. The star list includes the likes of Disha Patani, Sunny Leone, PrinceNarula along with wife Yuvika Chaudhary, DivyankaTripathi, Nia Sharma and Aditi Bhatia.

    With Diwali just around the corner, celebrities are busy creating fun videos using the LIKE App, for their followers. With shoots already underway, these celebrities are leaving no stone unturned to curate innovative and engagag content for their followers, wishing them a Happy Diwali. From showing their moves to lip syncing songs and dialogues to being innovative while using the app’s special features like Music Magic and 4D magic; these celebrity videos promise to be fun and entertaining, thus encouraging their followers to try their hand at video creation. The app through this association is also looking to promote its special challenge#LIKE20Million that will be launching in the Diwali week. 

    Speaking on this occasion, Aaron Wei, Vice President, BIGO Technology shared, “We have always received an overwhelming response from our users in India. Our associations with some of the most liked personalities in the country is an attempt to encourage more people to become creative and share their passion and creative expression through the videos they create. We look forward to receiving a phenomenal response from the audience and join in the celebrations this Diwali season.

  • Panasonic allots Rs 450 crore for ATL, BTL this fiscal

    Panasonic allots Rs 450 crore for ATL, BTL this fiscal

    BENGALURU: Panasonic India has allotted Rs 200 crore towards ATL activities (same as last fiscal – April 2012 to March 2013), and Rs 250-260 crore towards BTL (last fiscal Rs 200 crore) towards BTL activities revealed Panasonic India managing director Manish Sharma to indiantelevision.com in Bengaluru yesterday.

    Panasonic recently entered a new segment in India-mobile smartphones with the launch of one model – P51. By the end of this month, the company plans to launch another three smartphone models and will kick start a Rs 23 crore multimedia campaign over two months from the first week of August.

    With the festive season approaching, Panasonic also rolled out its new line-up of DT/ET Series as a part of its VIERA TV range yesterday.

    Three agencies handle its creative work – Dentsu, Mudra and Percept, while Allied handles it media buying.

    Following the success of Bollywood celebrities, Panasonic signed on Ranbir Kapoor as brand ambassador for its Viera TV brand; Katrina Kaif as the face of its home appliances range, Jacqueline Fernandes for its beauty products and Lumix Camera and Dia Mirza to be face of Eco Ideas which form a part of the company‘s initiatives to conserve the environment. It has also signed on Indian golf player Anirban Lahiri as brand ambassador for its operations in India.

    With the All India Football Federation (AIFF), Panasonic promotes the national football team and arranges for interactions of the team members with youth to encourage the sport among youngsters. For the fourth consecutive year, it was also the official electronic partner for the Delhi Daredevils team for IPL during the recently concluded sixth season of the tournament.

    Sharma also revealed the strategic outlook for the company which encompassed the areas which the company will be focusing on going forward. India has been identified as the centerpiece of future by the global headquarters. While the Indian arm will continue driving growth through its B2C business there will be a renewed focus on the B2B and B2G business. The key strategy for fueling even more aggressive growth in India is: to accelerate new product developments; reform the business structure through local production and consumption; and pursue autonomous management. With a studied focus, strong plans and an investment of Rs 1,500 crore towards expansion in the next three years, Panasonic is aiming revenue of $ 3.66 billion by 2015.

    Keeping in mind its focus product development the company has recently made a lot of additions to its existing range of products besides also entering new business segments like Smartphones. Panasonic will also be introducing new product ranges mainly in the energy solutions (products for creating, storing and saving energy), security and surveillance systems and solutions products and will also be looking at collaborating with Indian enterprises for the same.