Tag: Bollywood actor

  • Amit Sadh shifts gears with Gully Gladiators, revving up storytelling game

    Amit Sadh shifts gears with Gully Gladiators, revving up storytelling game

    MUMBAI: Familiar with the phrase, “Life is like riding a motorcycle-keep moving or you’ll fall?” Well, actor Amit Sadh took it a bit too literally. Hindi cinema’s favourite rugged adventurer has kickstarted his production house, Gully Gladiators Productions LLP, and he’s cruising full throttle into the content-creation fast lane. Yes, folks, storytelling just got a whole lot more exciting (and louder).

    On 18 March 2025, Sadh officially unveiled his latest brainchild-Gully Gladiators Productions, dedicated to delivering compelling, high-octane storytelling. The first project from this creative stable, Motorcycles Saved My Life, has already zoomed ahead in popularity, currently in its gripping second season. But Sadh isn’t stopping there; he’s shifting up gears with several new fiction and non-fiction narratives under development. Fasten your helmets; it’s about to get bumpy!

    “With Gully Gladiators, my vision is to tell stories that resonate deeply and leave a lasting impact. From my early days in television to carving a path in cinema, these two decades have been a journey of passion, growth, and storytelling. As we embark on this new chapter, Motorcycles Saved My Life becomes the perfect catalyst for us to shift gears! Through this journey, we aim to bring narratives to life that inspire, connect, and push creative boundaries,” shares Sadh.

    Motorcycles Saved My Life isn’t your typical Sunday cruise-it’s a powerful non-fiction ride that delves deep into life’s transformative journeys, celebrating freedom, adventure, and the resilience of the human spirit. Its latest episode explores Ladakh’s nomadic tribes, offering raw, unfiltered tales of unconventional living. Available now on Youtube, it’s the perfect escape route from your average, mundane existence.

    Want a taste of freedom? Watch Sadh trade film sets for the open road and uncover extraordinary tales of survival, adventure, and self-discovery in Motorcycles Saved My Life.

  • Eduauraa launches new campaign with brand ambassador Ranveer Singh

    Eduauraa launches new campaign with brand ambassador Ranveer Singh

    Mumbai: Ed-tech platform Eduauraa has launched a new campaign with Bollywood actor and brand ambassador Ranveer Singh. This 360-degree campaign titled ‘Ab Future pe sabka haq’ will be love across TV, print, radio, and digital.

    Eduauraa brings together India’s best teachers from top schools teaching through 2D/3D interactive videos, eBooks, test & past papers, mind maps, scholarships & has personalized teacher-student interaction through live classes, doubt solving, scholarships and counselling

    “We hope that with our cutting-edge technology and high-quality affordable education we are able to give students studying across all boards in English, Hindi and Marathi medium an equal opportunity,” said Eduauraa founder and CEO Akanksha Chaturvedi. “Over the last year, we have highly upgraded the customer experience on our app and Learning Management System by adding enhanced layers of AI, ML and human interaction for personalisation and progress tracking.”

    “It is amazing to see the work that Eduauraa is doing in the edtech space and we are thrilled to be a conduit in the academic journey of millions. The pandemic further propelled the growth of the edtech industry, and it is a space that has been a great enabler to many,” commented Zee5 India chief business officer Manish Kalra. “Through this campaign, we hope to highlight the many ways in which online learning can substantiate the conventional classroom-based education. Furthermore, similar to the model adopted at Zee5 to democratise entertainment, Eduauraa is democratising quality education and making it affordable and accessible for students across the country. With Ranveer as the face, we’re confident of this message reaching far and wide, growing our user-base even further.”

    Ranveer Singh added, “Eduauraa strives to make world class education affordable and accessible using innovation and technology. The mission is to democratise education in India so that no student should be deprived of quality education because of the high costs of online learning. Kyunki #AbFuturePeSabkaHaq. Thrilled to be part of this great initiative by my friend Akanksha Chaturvedi, the young and dynamic founder of Eduauraa.”

  • Tara Sutaria becomes new face of Madame

    Tara Sutaria becomes new face of Madame

    Mumbai: Western wear fashion brand Madame has signed on Tara Sutaria as the face of the brand. As a part of the association, the Bollywood actor will endorse the spring-summer and autumn-winter collection of the brand.

    Madame is certain that its new collection and association with Sutaria will elicit excitement among its loyal clients as well as attract new buyers. “The collection will contain capsules such as Sorbet Blue, Lilac Sage, Indigo Breeze. Both clothing collections are aimed squarely at today’s women who desire to dress stylishly and keep up with the latest fashion trends,” it said in a statement.

    “We are delighted to partner with Tara to endorse our new collections of Madame,” stated Madame head of marketing and communications Sumedha Jain. “This is in line with our motto of supporting the modern Indian women who dare to achieve their dreams.  I think Tara is a wonderful representative of what our brand stands for. We want all the women to feel inspired and be confident about themselves.”

    Sutaria also expressed her excitement about this new venture as she said, “Confidence, paired with the perfect look, and you’re ready to take on the day. That’s why I’m excited to partner with Madame to bring all you lovely women the opportunity to ‘Make Now Yours’.”

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  • Salman Khan meets his past self in Pepsi’s latest TVC

    Salman Khan meets his past self in Pepsi’s latest TVC

    Mumbai:  In a bid to double the swag quotient, beverage brand Pepsi has unveiled its latest campaign featuring brand ambassador Salman Khan in a dual role. Bringing back the nostalgia of the 90’s, the TVC showcases the star coming face-to-face with ‘Prem,’ one of his popular characters from the decade. The TVC will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media.

    The ad film opens out on a bungalow that seems to belong to a 90’s Bollywood film set. The narrative hinges on modern-day Salman bumping into his younger version, Prem and the fun banter that ensues between the two Salmans. Thrilled to see his hunky future avatar, Prem engages Salman in a series of questions to know more about his future self. 

     

     

    The brand makes use of hi-tech Deepfake technology to recreate and bring to life the Bollywood character. Sharing his views on the campaign, the director of the ad film Ayappa KM said, “For the first time in Indian advertising, Pepsi has used hi-tech DeepFake technology to resurrect Salman from the 90’s. While it’s a throwback to the past, the tech is a peek into the possibilities of the future.”

    “My fans have showered love to all my characters over my career, however Prem has held a special place in their hearts as well as mine,” said Salman Khan. “It brings me great joy to bring back Prem as a blast from the past with Pepsi for my fans for this new campaign.”

    “As a culture-curator, Pepsi has constantly endeavored to bring entertaining campaigns for its consumers through innovative storytelling,” said PepsiCo India category lead- cola Saumya Rathor, on the launch. “With Bollywood being a key consumer passion point in India, this new campaign takes the Swag narrative several notches higher by featuring not one but two Salman Khans. For the first time in Indian advertising, we have leveraged hi-tech deep fake technology to recreate one of the most iconic characters of Indian cinema. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”

    “We felt an instant rush when the brief landed on the table – to create a big summer campaign for one of the most legendary brands on the planet, featuring the biggest superstar in the country. Cliched as it may sound, we wanted to break category codes and push all the P’s of marketing to its absolute limit.  It was a delight working with those who backed us to the hilt with this idea,” the film’s writer Devaiah Bopanna commented.

  • ‘Jugaad Mania’ fame Chandan Anand shares about his journey

    ‘Jugaad Mania’ fame Chandan Anand shares about his journey

    Mumbai: In a quick chit chat session with IndianTelevision.com, the anchor of “Jugaad Mania” Chandan Anand shared his experience of being a part of the Epic channel show. He also opened up about how this show turned into an opportunity for him to meet some of the talented and creative minds of the nation.

    “Jugaad Mania” is a show about unique innovators, who have made an immense impact on society by their unique innovations with minimal or near to none resources. “It was an opportunity for me to share my real self and that’s what you will see in the show – the real me, I am thankful to the entire team and my director Ranjeet for believing in me,” stated Anand.

    From his first film “Mr Ya Miss” to “Gunjan Saxena,” we have seen Anand in some really impressive characters. On being asked how “Jugaad Mania” fit in among the characters he has played so far, he said that he’s trained to create different characters on screen. “As a trained actor, I have honed my skills to create different characters on screen and so far I have been lucky to portray varied roles,” he highlighted.

    He believes that actors get guided by the script and director’s vision and as an actor, his job is to bring out different shades of human characters to make them enthralling and justify the character that he plays.

    Talking about “Jugaad Mania,” Anand feels it is a unique show by Epic channel, and he has been lucky to be part of the channel with “Dharmkshetra” and “Rabindranath Tagore Stories” by Anurag Basu as he always loved its content.

    “When I was asked to test for the anchor’s part in ‘Jugaad Mania’ with just a few lines, I liked the concept and wanted to be a part of it. It was my gut feeling that the journey would be fun-filled with learnings for life,” he said.

    Sharing how he conducts himself with this show, Anand said, “actors are dreamers, each one has a dream to make it big in this ‘Maya Nagari’ and it’s just their belief that makes them strive for bigger things in the city.”

    He elucidated his points by sharing his story. “When I came to Mumbai in 2004, I had just Rs 2000 in my pocket. I just knew one thing: I have the skills of an actor and I need roles, I need platforms to showcase my skills and I will achieve it. So there was an idea, a dream and how would that happen I didn’t know. Just the belief had made me stick to my work, this city. So, a dream is a common thread with this show – Jugaad Mania. All the Jugaadus are dreamers; they had an idea and wanted to make it a reality without any professional training or knowledge, but it was their belief that kept them going and not give up. Stories of their struggle and success are what makes this show unique,” Anand said.

    Furthermore, he also shared how this show allowed him to explore different territories as a professional with the variety of new content offered on the platform. 

    Anand thinks that there’s a wave of unique content around the world and it’s the best time for all the artists and creatives to explore and experience all the unique content creation happening on various platforms. “So far I have explored many varied characters and roles and this show is definitely on top of my list. It’s a blessing and I am very much hopeful for a fulfilling future,” he noted.

    From a maker’s perspective, there are various factors that play a crucial role in deciding the success of  a particular show. But from an actor’s perspective, how do you decide what works for a particular show? Anand answered, as an actor, the first lesson we are taught is not to ‘decide,’ but just be. Where you are not performing but are living the part, role, or character; and that comes with years of training.

    Sharing his experience of preparing for “Jugaad Mania,” he said, before every story, it was really important for me to listen and understand the life journey of every person. I used to ask a million questions, which might not be used in the show but I wanted to know the emotion which ignited each one of them to achieve who they are today.

    Despite all the efforts, audiences’ mood remains unpredictable and with remote control in their hands, you never know what the audience is looking for!

    On being asked what extra he has made to ensure that the audience is not switching to other channels, Anand took a hilarious route. He jokingly said, “Agar main kahun, ek second bhi nazar padi to hata nahi paoge.”

    Further, keeping the jokes aside, he said it is true even if for a second someone tunes in to “Jugaad Mania” on the Epic channel, they will watch it not for me but for such amazingly interesting, motivating stories from varied regions of India.

    “India is a nation of all seasons and all reasons. This show has some unique creative talents, their real stories, with different colourful locales, music, and of course me. So don’t miss it. Phir mat kehna bataya nahi,” he uttered.

    While the world has been on a halt ever since the first lockdown was imposed and no doubt film and TV is one of the severely hit industries during this time. During such hard times, it was the urge of going out and traveling which motivated Anand to be a part of this show. 

  • Sara Ali Khan is taken by surprise in Flipkart Shopsy’s new TVC

    Sara Ali Khan is taken by surprise in Flipkart Shopsy’s new TVC

    Mumbai: Flipkart’s social commerce platform Shopsy has rolled out its latest campaign called ‘It happens only on Shopsy’ with Bollywood actor Sara Ali Khan.

    The campaign highlights the brand’s value proposition as a hyper value platform with unbelievably low prices depicted through its tagline ‘Shopsy Pe Prices Aise Lage Free Jaise.’ 

    Created by Tilt Brand Solutions, the campaign features two ad films that are based on the reality of the current market where customers are so accustomed to high prices that they are taken by surprise when they receive high value products at incredibly low prices. “The campaign aims to reach the masses specifically in tier 2 and beyond cities across the country,” said the brand in a statement.

    The two specially curated ad films are aligned keeping in mind Shopsy’s key value propositions – affordability and convenience. In the first one, Sara encounters with a delivery person who refuses to accept extra money for an item worth Rs five. She is awestruck by the price and her excitement soon turns into a dilemma as she cannot fathom the item being priced so low.

    In the second film, a woman, played by Ayesha Raza Mishra, is seen standing in the queue, when a girl, enacted by Sara, approaches towards her and requests the woman to hold her bag for a moment. It then suddenly turns into a conversation when the woman compliments the bag after which the girl offers to give her bag to the woman. The girl immediately empties her bag and gives it to the woman educating her about the unique offers and wide range of choices available on Shopsy.

    “Our priority with Shopsy since inception, has been to pay close attention to our customers’ nuanced needs and provide them with best offerings leveraging Flipkart’s established delivery networks, infrastructure and technology,” commented Flipkart SVP of growth and monetisation Prakash Sikaria. “Today’s shoppers prefer an expansive range of offerings that is both easily accessible and value driven. This campaign is yet another step towards establishing Shopsy as a one-stop destination that caters to customers’ various needs while committing to deliver value.”

    Commenting on the launch, Sara Ali Khan said, “I personally love to shop and can relate to the excitement of getting a good value deal. The youth of India are looking for accessible, trustworthy, and simple e-commerce solutions and Shopsy is the ultimate destination for every value shopper.”

    Launched in July 2021, Shopsy aims to make digital commerce accessible across India through a zero-commission marketplace to boost local entrepreneurship. 

  • Godrej Veg Oils celebrates bonding over food in ‘Sahi Shuruaat’ campaign

    Godrej Veg Oils celebrates bonding over food in ‘Sahi Shuruaat’ campaign

    Mumbai: Godrej Veg Oils, a brand of Godrej Industries has launched a new video under its ‘Sahi Shuruaat’ campaign. The video features Marathi film and theatre actor Bhau Kadam and Bollywood actor and chef Tara Deshpande, emphasising how food acts as an enabler in bringing happiness in the lives of the people.

    This video features the two actors engaging in a fun-filled banter with each other. It highlights how food goes beyond taste and can trigger moments of togetherness. Bhau Kadam along with Tara Deshpande will be seen cooking various versions of a popular Maharashtrian dish ‘Sheera,’  highlighting the sense of camaraderie through bonding over food.

    “We are delighted to associate with Bhau Kadam and Tara Deshpande for our ‘Sahi Shuruaat’ campaign. Just as both these stars are known for their pure humour and excellent quality content, Godrej Veg Oils is known for its focus on taste, purity, range, and quality,” said Godrej Industries executive director and president Nitin Nabar. “This association has some interesting similarities and a connect which brings to the fore the USPs of our Godrej Veg Oils.”

    “Enjoying good food with family and friends enables us to stay connected with each other. We often use this time for bonding and interesting conversations. Godrej Veg Oils has a versatile range of oils thereby enabling us to cook and enjoy a variety of our favourite dishes,” said Bhau Kadam.

    Tara Deshpande added, “‘Sahi Shuruaat’ nurtures a long-lasting bond that leads to great experiences and good health. It was such a fun experience working with the Godrej team and Bhau to bring to everyone the importance of using high-quality veg oils for everyday cooking for your families.”

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    The ad campaign will be amplified across various digital platforms and social media handles of Godrej and various other platforms. A contest  #SahiShuruaat asking people to share food items that connected them to their partners will be run on digital platforms, said the statement.

  • Bata on-boards Disha Patani as brand ambassador

    Bata on-boards Disha Patani as brand ambassador

    Mumbai: Footwear major Bata India has roped in Bollywood actor Disha Patani as the new face of the brand. The move comes as Bata looks at further strengthening its youth connect and fashion-forward imagery that presents a fitting blend of style and comfort. The actor will be seen promoting various popular labels under the Bata umbrella.

    Bata India CEO Gunjan Shah said: “At Bata, we have been on a quest to transform the brand imagery and deliver on the aspirations of the youth of the country. Over the years, we have established Bata as a brand that is contemporary and remains relevant with changing times. Disha, with her lively personality and positive energy, fits in perfectly with our brand narrative that blends together style and comfort. In line with consumer trends, we have been rolling out more sneakers, casual & two-mile fashion styles and our association with Disha will help us in further strengthening our connection with the youth and millennials and taking Bata’s brand appeal to the next level.”

    Disha is a popular actor known for her fashion sense and fitness and enjoys a sizable following on social media.

    On associating with Bata India, Disha Patani said: “Bata is well known for its comfortable footwear, but I was quite impressed with the wide variety of styles & designs across sneakers, casuals, and fashion footwear. It really excited the fashionista inside me and I look forward to an exciting journey with the brand ahead.”

  • Drools ropes in Ananya Panday as brand ambassador

    Drools ropes in Ananya Panday as brand ambassador

    Mumbai: Pet food brand Drools has roped in Ananya Panday as its brand ambassador. The collaboration will focus on initiating a dialogue around pet nutrition amongst the people of India.

    Ananya is a proud dog-mum and is very mindful of their nutrition. Her consideration for pets and thoughtfulness of what goes into their diets makes her the perfect fit for Drools’ brand ambassador, said the brand in a statement. “With ample nutrition and appropriate nutrients in its vast portfolio of pet food and supplements, Drools aims to reach out to more pet parents and enhance the quality of life of their fur babies,” it added.

    “Drools has always taken pride in promoting healthier living and food habits for pets with its extensive range of products that support skin and coat health, strengthen the immune and digestive system and overall well-being,” said Drools’ national sales director Shashank Sinha. “We are thrilled to be associating with Ananya Panday. As a celebrity youth icon, we think she’s perfect for promoting our vision and garnering the attention of new-gen pet lovers.”

    “I understand the part a dietary regime plays in pets’ life and this is one of the reasons I am proud to collaborate with Drools and represent the label across India to create awareness about pet nutrition,” stated Ananya Panday on her association with Drools.

  • Euronics ropes in Hrithik Roshan as brand ambassador

    Euronics ropes in Hrithik Roshan as brand ambassador

    Mumbai: Washroom automation accessory brand Euronics has roped in Bollywood actor Hrithik Roshan as its brand ambassador. As a part of the partnership, the actor would be the face of Euronics brand campaigns for the upcoming year. 

    “We are excited to partner with Hrithik Roshan for our brand campaign that targets the segment of the audience who is more aware and makes a conscious choice of upholding their health and safety,” said Euronics CEO Viknesh Jain. “His body of work that encompasses versatility and evolution, is very much in line with how we operate. The fact that he is an icon, whose lifestyle is aspirational for families and individuals pan India – is a bonus.”

    The brand campaign introduces a range of sanitary ware aimed at an evolved audience base demanding high quality, new age accessories and equipment to foster health and hygiene. 

    “The pandemic has taught us a lot, and maintaining health and hygiene is not just an option, but a way of life now. As an ambassador, my decision to associate with Euronics comes from a personal capacity,” stated Hrithik Roshan. “I prioritise the well-being of my family and all my associates, and Euronics solves my sanitation concerns.”