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Tag: Bolero

  • Bolero gets a bold new gear at Raj Vehicles Mohali

    Bolero gets a bold new gear at Raj Vehicles Mohali

    MUMBAI: Old favourite, new swagger! The Mahindra Bolero is back on the road with a bolder look and a comfier ride. Raj Vehicles, Mohali’s authorised Mahindra dealership, has rolled out the all-new Bolero range, featuring top-end variants Bolero B8 and Bolero Neo N11.

    Priced between Rs 7.99 lakh and Rs 9.99 lakh (ex-showroom Mohali), the refreshed Bolero lineup blends rugged charm with modern touches. Think a redesigned grille, stylish diamond-cut R15 alloys, and a striking new stealth black colour that gives the SUV an unmistakable presence.

    Inside, the Bolero now pampers its passengers with 17.8 cm and 22.8 cm touchscreen infotainment systems, plush leatherette upholstery, Rideflo tech, and improved seat contours for all-day comfort.

    “The Mahindra Bolero continues to symbolise strength, trust, and versatility,” said Raj Vehicles Mohali managing director Rajvinder Singh. “With its modern styling and advanced features, the new Bolero and Bolero Neo set new benchmarks while retaining their iconic rugged DNA.”

    Celebrating 25 years on Indian roads, the Bolero remains a trusted companion for both city drives and countryside trails. Powered by the Mhawk75 and Mhawk100 diesel engines, the new models deliver power-packed performance with impressive fuel efficiency.

    Bookings and test drives for the new Mahindra Bolero range are now open exclusively at Raj Vehicles, Mohali, where strength meets style in true Bolero fashion.

  • Ankit Taparia joins Yulu as head of marketing

    Ankit Taparia joins Yulu as head of marketing

    Mumbai: Electric mobility brand Yulu has brought Ankit Taparia on board as the head of marketing.

    In this role, his primary responsibilities include making Yulu synonymous with sustainable mobility and a leader in the shared mobility space, said the brand in a statement.

    Taparia brings with him a deep understanding of mobility business and experience of branding, marketing, and business delivery. He also has launched and managed more Indian auto brands. In his last assignment as deputy general manager – marketing, Taparia was the head for Mahindra Bolero.

    “Ankit joins Yulu at a pivotal phase in our growth journey when our use case has expanded significantly from moving people to now moving goods too for the last mile,” stated Yulu co-founder Amit Gupta. “He resonates with our objective of building a new age brand Yulu as a category synonym and driving a strengthened narrative around the potential of electric mobility. I am looking forward to this phase of our journey, enriched by his domain knowledge, and attitude of innovation.”

    “Yulu has a deep market understanding, business agility, technology strength, and integrated operations ecosystem needed to respond to changing mobility needs and emerging new segments, at scale. I am very excited to join this fantastic team at Yulu that is leveraging innovation and technology to make a difference to the planet, one city at a time,” Taparia said on his new role.