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Tag: Boldfit

  • Sania serves up a bold shot with Boldfit as athlete, investor, and designer

    Sania serves up a bold shot with Boldfit as athlete, investor, and designer

    MUMBAI: When Sania Mirza picks up a racket, history follows. Now, the six-time Grand Slam champion is turning her legendary forehand toward the boardroom, joining Boldfit not just as an athlete, but also as an investor and co-creator of its newest range of tennis rackets and pickleball paddles.

    The Bengaluru-headquartered sports and fitness brand, founded in 2018, has built its name on high-performance apparel, footwear, and equipment. With Sania on board, Boldfit is swinging into racket sports with fresh ambition, aiming to make tennis and pickleball more accessible to India’s 1.4 billion-strong sporting population.

    “Pickleball is exploding across all age groups, while tennis has always been my first love,” Sania said. “Partnering with Boldfit lets me bring my years of experience into designing gear that’s lighter, durable, and truly built for Indian players. My hope is to inspire more people to pick up a racket and fall in love with these sports.”

    Boldfit’s “Boldfit Athlete” roster already boasts names like cricketer KL Rahul, and Sania’s addition signals its intent to become a multi-sport powerhouse. Rahul summed it up: “Her joining Boldfit goes beyond equipment, it’s about inspiring millions to embrace sport as part of life itself.”

    The tie-up also puts pickleball, the world’s fastest-growing sport firmly in Boldfit’s sights. By developing performance-driven paddles alongside Sania, the brand hopes to capitalise on the sport’s surging popularity, supported by new courts and a growing community.

    For Boldfit founder and CEO Pallav Bihani the partnership reflects the company’s broader mission. “Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us,” he said. “This is about giving aspiring Indian players access to products designed with the insight of a legend.”

    With tennis, table tennis, pickleball, and cricket already in its portfolio, Boldfit is steadily cementing its reputation as the sporting glue of modern India. And with Sania’s backing, the brand seems set to rally an entire generation toward sport as lifestyle not just pastime.

  • Bold move Arshdeep joins boldfit in pace perfect brand play

    Bold move Arshdeep joins boldfit in pace perfect brand play

    MUMBAI: He bowls fast and now, he’s making fitness moves just as bold. India’s speedster Arshdeep Singh has officially joined Boldfit as a brand athlete, bringing fresh firepower to the fitness gear company’s athlete-first vision. The collaboration isn’t just another star-studded endorsement, it’s a stride towards making Boldfit a brand truly built by athletes, for athletes.

    The 25-year-old pacer, known for his toe-crushing yorkers and chilled-out charisma, was revealed as the newest face of Boldfit in a cheeky social media campaign that mirrored a locker room chat with KL Rahul, Boldfit’s first investor and long-time brand face. The rollout, heavy on Gen Z energy and casual flex, saw Arshdeep sporting Boldfit merch and fans were instantly bowled over.

    Arshdeep Singh, speaking about the partnership said, “I have always believed in doing things with full power, on and off the field. Boldfit gets that vibe. It’s not just good looking gear, it’s made for how athletes actually train, recover and live. Really excited to build this.”

    Boldfit founder Pallav Bihani shared his vision, “We started Boldfit to create a brand rooted in real athletic journeys. KL Rahul gave us that foundation. With Arshdeep coming on board, we’re doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We are excited to co-create products with Arshdeep, tailored for the Indian fitness consumer.”

    KL Rahul, cricketer and also an investor in Boldfit added, “Boldfit has always been about more than merch or gear. It’s about creating something from within the sports ecosystem. Seeing Arshdeep come on board is a proud moment the movement is only getting bolder.”

    The Chandigarh-born cricketer joins Boldfit at a time when it’s already one of India’s fastest-growing fitness brands, riding the wave of a Rs 7,000 crore plus sports and wellness industry. With athletes like Arshdeep on board, the brand is moving beyond protein shakers and joggers aiming to rewrite what Indian fitness looks like from the inside out.

    And with that, Boldfit isn’t just selling lifestyle, it’s helping script one. One pacer, one product, one power move at a time.

  • boAt high-flyer Siya Wadhawan steers her way to Boldfit

    boAt high-flyer Siya Wadhawan steers her way to Boldfit

    MUMBAI: Siya Wadhawan has jumped ship from audio giant boAt to take the helm as head of brand marketing at sportswear challenger Boldfit. The savvy brand builder, who played a blinder in scaling boAt from a modest Rs 800 crore operation to a whopping Rs 3,000 plus crore behemoth during a four-year stint, will now attempt to work her magic on India’s fastest-growing sportswear and sports equipment brand.

    During her tenure at boAt, Wadhawan cut her teeth on product launches across the audio and smartwatch categories, masterminding partnerships with heavyweights like Netflix, cult.fit, and Dolby that helped propel the brand into the stratosphere.

    Before making waves at boAt, the MICAn spent nearly two years at Bajaj Electricals, where she spearheaded the digital transformation of the kitchen appliance category during the Covid pandemic—no mean feat for a legacy brand facing unprecedented market disruption.

    Her clever rebranding of Nirlep and category expansion efforts for both Bajaj and Morphy Richards in south India caught the eye of boAt’s top brass, who snapped her up in January 2021 as they embarked on their ambitious growth trajectory.

    Boldfit, which has been quietly building a name for itself in the fitness equipment and sportswear space, appears to be gearing up for a major push with this strategic hire. The brand is rumoured to be plotting an aggressive expansion that would put it on collision course with established players like Decathlon and homegrown challenger Cult.Sport.

    Wadhawan’s knack for “weaving stories, designing strategies and mining breakthrough ideas” will be put to the test as she attempts to navigate Boldfit through the crowded sportswear market, where brand positioning and community building are as crucial as the product itself.

    With a track record of turning digital-native brands into cultural phenomena, all eyes will be on whether Wadhawan can help Boldfit muscle its way to the top of India’s fitness brand podium.

  • KL Rahul invests in Boldfit

    KL Rahul invests in Boldfit

    Mumbai: Indian cricket sensation KL Rahul has partnered with Boldfit, a D2C fitness brand. This collaboration goes beyond standard celebrity endorsements, making Rahul both an investor and a brand ambassador for their sports footwear, apparel, and fitness equipment.

    Boldfit, founded by Pallav Bihani, has quickly become a prominent name in the Indian fitness scene with its wide range of high-quality activewear, accessories, and fitness equipment. The brand’s focus on innovation and quality has earned it a loyal customer base, serving over one crore customers annually.

    KL Rahul, known for his cricketing excellence and dedication to fitness, is a great match for Boldfit’s goals of performance and innovation. His decision to invest in Boldfit shows his belief in the brand’s vision and its potential to inspire fitness enthusiasts across the country.

    “Being a part of Boldfit feels like coming home. As a Bengaluru boy, I’m proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit’s journey and inspiring others to lead healthier lives,” said Rahul.

    Bihani is equally excited about the partnership. “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”

    While the brand aims to cross Rs 500 crores in FY26, this collaboration is a strategic move for Boldfit, leveraging Rahul’s wide fanbase and influence to strengthen its market position. With a solid foundation and ambitious goals, Boldfit aims to reach new heights, tapping into India’s growing interest in fitness. The partnership is expected to drive significant growth, with plans to expand product lines and enhance customer engagement through innovative campaigns and community-building efforts.

    Boldfit’s partnerships with IPL teams like Royal Challengers Bangalore (RCB), Chennai Super Kings (CSK), and Mumbai Indians (MI) demonstrate its strong presence in the sports and fitness sector. With Rahul, Boldfit seeks to set new industry standards and promote a healthier, fitter India.

  • “The Indian e-commerce landscape has undergone a phenomenal shift since Boldfit’s inception”: Pallav Bihani

    “The Indian e-commerce landscape has undergone a phenomenal shift since Boldfit’s inception”: Pallav Bihani

    Mumbai: Boldfit, a leading name in health and fitness apparel, equipment, and supplements, is thrilled to announce its latest partnership with Blinkit, India’s premier quick commerce platform. This collaboration ensures that Boldfit’s premium products are now accessible for rapid 10-minute delivery across many cities in India, revolutionising the way fitness enthusiasts and health-conscious consumers access their essential products.

    25-year-old Pallav Bihani is the founder & CEO at Boldfit. Bihani was born and brought up in the city of Bengaluru. His childhood years involved education and fun with friends in a world minus tech and complexities. He attended the prestigious Bishop Cotton Boys School in Bangalore, where he was groomed by some of the most amazing teachers and principals, which shaped his personality and helped him become the humble-yet-extremely confident person he is today.

    Even though he was never an extraordinary achiever or topper in school, it did not stop Pallav from being an ambitious guy who had a keen interest in entrepreneurship. So, from a young age he would write and sell music CDs and video games to his classmates and neighbours. Also, computers, tech &gadgets, etc. used to fascinate him; people would often call him to fix their computers and home gadgets and he would do a great job at it. Thus he had his early-age hands-on experience in the world of computers and tech, but little did he know back then that several years later, he would use the knowledge of technology and digital to sell his (company’s) products through the internet!

    Indiantelevision.com caught up with Bihani where he shares more on his journey, key lessons during hardships, marketing strategies and more…

    Edited excerpts

    On your early days in Bangalore and your upbringing shaping your entrepreneurial spirit

    I have been a cricket fanatic since childhood. Growing up, I followed the sport and played it too. But right before my board exams, I suffered a slip disc. Which was a defining moment, in me getting serious about fitness. I hit the gym like no other, immersed myself with the community, gaining knowledge about products, supplements and everything around it. It’s here that I identified a massive opportunity to build a brand that matched expectations for fitness enthusiasts across the country. Quality products with a significant value and price advantage. And thus began my journey with Boldfit in December, 2018.

    On the key lessons you learned from your stint in the family business at Sasvat Group, and how did they prepare you for launching Boldfit

    Family businesses emphasise building strong relationships. This skill is crucial in the startup world, and at Boldfit it helped secure partnerships, recruit talent, and build a strong community. The learnings provided a strong foundation for launching Boldfit. They allowed me to navigate the market strategically, build a strong network, and make sound financial decisions.

    On managing the diverse responsibilitiesat Boldfit

    Boldfit started with 5 employees. Delivering products that maximised value for fitness enthusiasts across the country. Five years hence, we’re now a team of over 50 across various verticals, each bringing in their area of expertise to the overall business. We have people who have worked on some of the largest e-commerce platforms & major sports brands, helping build Boldfit into a fitness and sports major in India.

    On describing your approach to product development and ensuring the quality and effectiveness of Boldfit’s products

    The idea is to consistently create products for sports enthusiasts and athletes alike, which provide an incremental advantage with superior fabric, technology, functionality and design. Our product design philosophy is backed by serious research and testing, which helps solve problems for the average fitness enthusiast. From moisture management to odour-free mechanisms, durable build to convenience, our range of accessories & apparel are designed to help the community push boundaries on the daily.

    On marketing strategies have been most effective for Boldfit in gaining and retaining customers

    We leverage social media platforms to build a strong community within the fitness universe. It allows us to understand our audience’s needs and tailor our offerings accordingly. Utilising a mix of organic and paid social media campaigns, along with tactical influencer marketing, we’ve been instrumental in reaching new audiences while delighting our existing. We’re constantly innovating and identifying channels and trends to stay ahead of the curve. This includes staying updated on the latest around all things fitness, and tailoring our content accordingly. Our focus remains on building a loyal customer base through exceptional service, a strong identity, and a commitment to delivering on experience.

    On the Indian e-commerce landscape changing since you started Boldfit

    The Indian e-commerce landscape has undergone a phenomenal shift since Boldfit’s inception. The growth of internet penetration, particularly on mobile phones, has been a game-changer. This accessibility opened doors for new e-commerce categories like fitness and wellness, perfectly aligning with Boldfit’s mission. The emergence of faster and more affordable delivery options has revolutionised online shopping. Our recent partnership with Blinkit, delivering our products within 10 minutes, is a testament to this evolution. This convenience is essential for Boldfit, ensuring customers receive fitness products quickly and efficiently. The growing focus on digital payments like UPI has streamlined online transactions, making it easier for customers to purchase Boldfit products and services.

    Boldfit is well-positioned to capitalise on these trends by leveraging technology to enhance the customer experience and offer innovative fitness solutions through its e-commerce platforms.

  • Boldfit expands reach with Blinkit

    Boldfit expands reach with Blinkit

    Mumbai: Boldfit, a leading name in health and fitness apparel, equipment, and supplements, is thrilled to announce its latest partnership with Blinkit, India’s premier quick commerce platform. This collaboration ensures that Boldfit’s premium products are now accessible for rapid 10-minute delivery across many cities in India, revolutionising the way fitness enthusiasts and health-conscious consumers access their essential products.

    Boldfit has consistently been at the forefront of providing high-quality fitness gear, including workout gear, fitness equipment, and dietary supplements. With a commitment to enhancing the health and wellness journey of its customers, Boldfit’s new alliance with Blinkit is set to offer unprecedented convenience, ensuring that top-tier fitness products are just a few clicks away and delivered in record time.

    Key highlights of the partnership:

    10-minute delivery: Customers can now enjoy the convenience of having their favorite Boldfit products delivered to their doorstep in just 10 minutes, thanks to Blinkit’s efficient delivery network.

    Extensive reach: The partnership covers numerous cities across India, bringing Boldfit’s extensive range of products to a wider audience and catering to the increasing demand for quick and reliable access to fitness essentials.

    Premium product range: The collaboration includes the delivery of Boldfit’s full spectrum of offerings, from stylish and functional workout apparel to state-of-the-art fitness appliances and scientifically formulated supplements.

    Boldfit CEO Pallav Bihani expressed his excitement about the partnership, stating, “At Boldfit, we are always looking for innovative ways to enhance the customer experience. Our collaboration with Blinkit represents a significant step forward in achieving this goal. By leveraging Blinkit’s robust delivery infrastructure, we are ensuring that our customers can maintain their fitness and wellness routines without any interruptions.”

    With this groundbreaking collaboration, Boldfit and Blinkit are poised to make a substantial impact on the health and fitness landscape in India. Customers can now enjoy the ultimate convenience of having Boldfit’s exceptional products delivered swiftly, empowering them to stay committed to their health and fitness goals with ease.

  • Boldfit signs as the official fitness equipment partner with Royal Challengers Bengaluru

    Boldfit signs as the official fitness equipment partner with Royal Challengers Bengaluru

    Mumbai: Boldfit, a brand specialising in premium fitness apparel, supplements, and equipment, proudly announces its exclusive partnership with Royal Challengers Bengaluru (RCB) as the official fitness equipment partner for the upcoming season.

    This partnership brings together two brands that are committed to excellence in fitness and performance. As the official fitness equipment partner, Boldfit will provide RCB players and fans alike, with state-of-the-art fitness equipment designed to enhance their training regimen and optimize performance on and off the field.

    “We are thrilled to partner with Royal Challengers Bengaluru as their official fitness equipment partner,” said Pallav Bihani, CEO of Boldfit. “Based in Bengaluru, we at Boldfit are devout RCB fans, and it only made sense to partner with the team we’ve followed and admired since day one. We are excited to launch our exclusive RCB range, that we believe fans across the country will enjoy flaunting.”

    Boldfit’s comprehensive range of fitness equipment includes high-quality resistance bands, yoga mats, bottles & shakers, and more, designed to help athletes improve strength, agility, and recovery.

    The collaboration between Boldfit and RCB signals both organizations’ commitment to fostering a culture of fitness and performance excellence. Through this partnership, Boldfit aims to inspire athletes of all levels to pursue their fitness goals and unleash their full potential.

  • Boldfit announces partnership with Mumbai Indians this IPL Season

    Boldfit announces partnership with Mumbai Indians this IPL Season

    Mumbai: Boldfit’s partnership with Mumbai Indians marks a significant milestone in the brand’s journey, further solidifying its presence in the realm of sports and fitness. As a brand synonymous with quality, innovation, and performance, Boldfit is set to change the licensing game, with an exclusive line of fitness accessories tailored for the fans.

    Cricket has always been a platform for showcasing exceptional talent and an avenue for promoting a healthy and active lifestyle. With Boldfit’s comprehensive range of products tailored to enhance performance and support fitness goals, Mumbai Indians players and fans alike can expect nothing short of excellence both on and off the field.

    “We are thrilled to join forces with Mumbai Indians, one of the most prestigious cricket franchises. ” said Boldfit CEO Pallav Bihani. “This collaboration aligns perfectly with our mission to inspire and empower individuals to lead a healthier and more active lifestyle. Together with Mumbai Indians, we aim to redefine the standards of performance and fitness within the realm of sport.”

    Through this partnership, Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise, designed to excite the large fanbase. Fans will have access to a range of products designed to optimise their training regimes and support their favourite team throughout the year.