MUMBAI: ABD Maestro stirs up the spirits scene with a high-tech twist. The luxury and super-premium spirits company has launched India’s first generative AI-led consumer engagement initiative, putting Zoya Gin and Woodburns Whisky at the forefront of tech-driven marketing.
Zoya Gin is unveiling AI-generated Value added packs (VAPs) alongside AI lifestyle influencer Kavya Mehra, while Woodburns Whisky teams up with AI influencer Kabir Manja to create immersive storytelling experiences for its community of “Bold Explorers.” The initiative combines AI-driven design, content creation, and influencer collaborations to engage consumers like never before.
“Generative AI is reshaping how alcobev brands communicate,” said ABD’s director of marketing and special accounts Arvind Hangal. “It helps us reduce production timelines, push creative boundaries, and deliver culturally relevant narratives that resonate with today’s consumers.”
By embracing AI, ABD Maestro is not just innovating product marketing, it is pioneering a new standard for personalised, meaningful engagement in the Indian spirits market.