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Tag: Bold Care

  • Bold Care hits the pleasure button, launches massager line

    Bold Care hits the pleasure button, launches massager line

    MUMBAI: India’s numero uno sexual wellness disruptor, Bold Care, is going full throttle into the pleasure lane. The Ranveer Singh-backed brand has launched a brand-new lineup of intimate massagers — five under its booming women’s vertical, Bloom by Bold Care, and two for men — in a move that repositions the massager not as a secret indulgence, but as a daily dose of joyful self-care.

    The new drop isn’t just a product launch — it’s a cultural shft. Branded under the philosophy of “Big Pleasure,” Bold Care is flipping the script on self-pleasure from shame to self-empowerment.

    Launched just five months ago, Bloom by Bold Care has clocked over 1.5 lakh orders across Amazon, Flipkart, Nykaa, Myntra, and its own D2C platform. It’s already 4x ahead of Bold Care’s initial growth curve — and what’s more, it’s profitable. That’s pleasure, powered by science.

    The new line-up blends medical-grade silicone with sleek, ergonomic designs, long-lasting rechargeable batteries, and whisper-quiet tech. A 360-degree rotating head, a 365-day free replacement warranty (best-in-class, the brand claims), and affordable pricing give this range serious mass appeal. Products are available via Blinkit, Zepto, Swiggy Instamart, and leading e-tailers.

    The woman’s pleasure-giver range is as follows:

    * Rush (Rs 1,599): Compact bullet massager
    * Tempt (Rs 1,799): Classic wand with powerful vibes
    * Arouse (Rs 1,899): Dual-ended delight
    * Rhythm (Rs 899): Full-body wand for everyday ease
    * Sparkle (Rs 1,499): Travel-sized mini bullet

    And men have two varieties  in the Bold Care range to opt for, making the choice easier:

    * Masterstroke Stroker (Rs 1,499): Textured grip stroker
    * Stroke of Genius (Rs 1,899): Vibrating stroker with 10 custom modes
     

    “It is time we start recognising personal pleasure as an essential part of our health. With this launch, we are not just introducing products — we are opening a new chapter in how India approaches intimacy,” says Bold Care co-fouunder & CEO Rajat Jadhav. “Massagers should no longer be hidden or stigmatised, but embraced as essential tools of self-care. At Bold Care and Bloom, we are not just responding to demand, we are leading a shift in culture.”

    Since launching in July 2020, Bold Care has been rewriting the rulebook on men’s sexual health — offering science-backed treatments for erectile dysfunction (ED)  and premature ejaculation (PE), alongside India’s fastest-growing condoms and lubes. Bloom extends that same science-meets-sensibility playbook to women’s health, tackling root-cause issues from PCOS to menopause.

    Massagers are no longer hush-hush. With this bold new range, Bold Care is inviting Indians to indulge in their own pleasure –  guilt-free. 

  • Bold Care and Odd Not Even unveil streetwear with a statement

    Bold Care and Odd Not Even unveil streetwear with a statement

    MUMBAI: Bold prints, bold statements, and an even bolder message that’s what Bold Care and Odd Not Even bring to the streets with their exclusive ‘Take your pleasure seriously’ collection. This limited-edition drop fuses men’s wellness with street fashion, proving that confidence isn’t just an attitude, it’s a way of life.

    Designed for those who own their individuality, the Bold Care x Odd Not Even collection is a fearless mix of edgy graphics, bold prints, and striking accents across T-shirts, cargo pants, and dresses. More than just streetwear, it’s a statement of self-expression, blending unapologetic style with the freedom to embrace pleasure and well-being.

    Bold Care has consistently challenged outdated taboos surrounding men’s wellness, and this collaboration takes that conversation beyond words and into fashion. “Wellness is an attitude, a facilitator of confidence, and how you show up in the world. This collection isn’t just about bold prints; it’s about owning your choices whether in fashion or in life,” said Bold Care co-founder Rajat Jadhav.

    The collection has already caught fire online, with fans hailing it as a refreshing, unapologetic take on street fashion. Social media is buzzing with appreciation for its striking aesthetics and powerful messaging, making it more than just a trend, it’s a cultural movement.

    With style, confidence, and self-expression at its core, the Bold Care x Odd Not Even collab is proof that fashion isn’t just about what you wear, it’s about what you stand for.

  • Bold Care hacks the ultimate bro code with BH.ai chatbot

    Bold Care hacks the ultimate bro code with BH.ai chatbot

    Mumbai: Breaking barriers in men’s wellness, Bold Care launched their proprietary chatbot BH.ai – aapka bada bhai. It is an intuitive AI chatbot with a heart of gold and one that follows the ultimate bro code. Aptly named to embody the spirit of brotherhood, BH.ai isn’t just a chatbot; it’s your digital buddy, fluently conversant in Indian languages, especially Hindi, and always ready to lend an empathetic ear. Designed to foster open, judgment-free conversations, it offers an unparalleled, personalised experience. It blends modern day wit with age-old wisdom, feeling like a chat with your closest friend—someone who listens, contemplates, and offers impactful solutions with absolute discretion.

    To celebrate the launch, Bold Care’s co-founder Rahul Krishnan brought a playful twist with an innovative campaign on X (formerly Twitter). Users were invited to engage in intriguing conversations with BH.ai and share screenshots of the chatbot’s responses. With a prize pool of Rs 50,000, daily winners were awarded Rs 10,000 for their creativity and humor in their exchanges with BH.ai.

    In addition, Bold Care teamed up with influencer Bhavesh Manglani to create a compelling awareness video. The video captures Manglani having a candid wellness chat with BH.ai, accompanied by his father’s heartwarming advice. This blend of tech-savvy innovation and generational wisdom beautifully encapsulates Bold Care’s vision of creating an environment where men feel comfortable seeking and sharing guidance.

    Bold Care co-founder Rahul Krishnan said, “When you put your arm across your buddy’s shoulder and say, ‘Bhai hu tera, khul ke baat kar!’, this one statement means, ‘I’m here for you, bro!’ Just pour all your questions, concerns, and doubts to me, and I’ll dish out answers that help. Our goal through this was to redefine wellness support by making technology relatable, fun, and profoundly human. Men’s health has long been a taboo, and we wanted to change the narrative. BH.ai is our way of saying, ‘It’s okay to talk.’ On International Men’s Day and beyond, we’re empowering men with a confidant they can trust. BH.ai is not just AI—it’s bhai: your brother, your buddy, your safe space. So, to all the brothers out there, it’s time to stop bottling things up. BH.ai is here, ready to talk. Ready to listen. Ready to make wellness a team effort.”

     

     

  • Bold Care & Jupiter launch a campaign on financial and intimate wellness

    Bold Care & Jupiter launch a campaign on financial and intimate wellness

    Mumbai: Bold Care has partnered with Jupiter, a neobanking platform, to launch a campaign aimed at couples that encourages open discussions about two critical yet often overlooked aspects of relationships: financial wellness and intimacy.

    The campaign highlights that financial stress affects not just a couple’s finances but also their emotional and physical connection. Research shows that financial well-being is closely linked to intimate relationships. Bold Care and Jupiter aim to spark meaningful conversations that strengthen both areas.

    Bold Care co-founder Rajat Jadhav said, “Financial wellness and intimacy are both pillars of a healthy relationship. It’s not just about being aligned on budgets or savings; it’s about understanding how financial pressures can spill over into our personal connections. This campaign is about empowering couples to address these challenges openly, allowing them to thrive emotionally, intimately, and financially. By fostering these conversations, we hope to remove the stigma that surrounds both money and intimacy, giving couples the confidence to navigate their journeys together with trust and transparency.”

    The campaign combines Bold Care’s focus on emotional and physical intimacy with Jupiter’s expertise in financial wellness, equipping couples with tools for effective communication. Through social media content, billboard messages, and interactive challenges, the campaign aims to normalize discussions about these crucial aspects of relationships, making them accessible for couples across India.

    “Jupiter’s mission has always been to empower people to take control of their money in a way that promotes long-term financial wellness. We believe that open, honest discussions about money can help couples achieve balance in both financial and personal aspects of their relationships,” said Jupiter Money head of growth & marketing Apurv Narang.

    The partnership between Bold Care and Jupiter marks a new era in relationship-building, where emotional, intimate, and financial health are interdependent. Together, they foster a culture where discussions about intimacy and finances are integral to a thriving partnership. Bold Care aims to make intimate wellness discussions more accessible and comfortable. Following the campaign’s success with Jupiter, Bold Care plans to explore more engaging brand collaborations in the upcoming season to elevate intimate wellness conversations.

  • Bold Care launches #Sextember campaign

    Bold Care launches #Sextember campaign

    Mumbai: Bold Care, a sexual health and wellness brand for men launches new quirky campaign #Sextember, dedicating the month of September to men’s sexual wellness. This campaign aims to spread awareness about Men’s sexual wellness across the country with multiple activities lined up in the whole month of September.

    Bold Care co-founder Rajat Jadhav expressed his enthusiasm: “At Bold Care, we’re proud to be the ‘unofficial’ intimacy ally for millions of men across India. ‘Sextember’ is our way of celebrating all Indian men and helping them be bold, empowered, and informed. This campaign is more than just fun; it’s a commitment to making September the biggest month for awareness around men’s sexual health and wellness. We’re excited to take this journey forward and own the month of Sextember with activities that resonate with our mission.”

    Bold Care’s #TakeBoldCareOfHer campaign had become the talk of the town for all the right reasons earlier this year. The fan-favourite ad films starred the dynamic duo of Bold Care co-founder and actor Ranveer Singh and internet sensation Johnny Sins, which created a banter to behold. Bold Care’s new campaign Sextember comes packed with the right template to create yet another iconic campaign that has the power to educate lakhs around the nation about men’s sexual wellness and health.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Bold Care (@bold.care)

     

  • Bold Care and Zepto’s playful billboard banter in Delhi takes the internet by storm

    Bold Care and Zepto’s playful billboard banter in Delhi takes the internet by storm

    Mumbai: In a creative and playful marketing campaign, Bold Care and Zepto have engaged in a friendly banter with billboards in Delhi’s Galleria Mall & Mayapuri Flyover area, sparking conversations around men’s sexual health and encouraging the community to participate in Bold Care’s latest #TakeBoldCareofher campaign.

    The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands, captivating the attention of passersby and igniting discussions around the important topic of men’s sexual health.

    Bold Care co-founder Rajat Jadhav shared his excitement about the banter, stating, “We wanted to convey a serious message in a light-hearted and relatable manner. By engaging in this playful banter with Zepto, we hope to raise awareness about men’s sexual health while also showcasing the fun side of addressing these crucial issues.”

    Zepto chief brand officer Chandan Mendiratta shared, “Partnering with Bold Care for this playful billboard exchange was a no-brainer for us. The concept for this collaboration practically wrote itself. In an industry like ours, where timing is everything, a 10-minute delivery is a must-have. At Zepto, we’re all about delivering joy and convenience without delay.”

    The #TakeBoldCareOfHer campaign encourages individuals to prioritise their intimate well-being and take proactive steps towards maintaining a healthy and fulfilling sexual life. Through informative content, engaging visuals, and interactive challenges, Bold Care aims to empower men with the knowledge and resources necessary to make informed decisions about their sexual health. The billboards have captured the imagination of the public with many applauding the brands for their innovative approach to promoting health and wellness. This unique marketing strategy not only creates a buzz around men’s sexual health but also underscores the importance of open discussions and destigmatisation in healthcare.

    As the banter unfolds on the billboards of Delhi, it is evident that Bold Care is committed to paving the way for a more inclusive and proactive approach to men’s sexual health and Zepto’s commitment to delivering it on time. By combining creativity with a genuine concern for the well-being of their audience, these brands are setting a new standard for health communication and community engagement.

  • Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Mumbai: Following the massive success of their first brand film, Bold Care, a sexual health and wellness brand, has unveiled the second installment of their innovative #TakeBoldCareOfHer campaign. The latest brand film, which showcases Bold Care’s bestselling product, EXTEND Delay Spray, designed to help men last longer in bed, features Bold Care’s co-founder & Indian superstar, Ranveer Singh, hilariously taking on the role of a teleshopping show host.

    Reuniting Ranveer with famed internet personality Johnny Sins, the ad blends comedy with informative content, continuing Bold Care’s iconic style of educating and entertaining. From the creative minds of Tanmay Bhat, Devaiah Bopanna, and their team, the brand film was directed by Ayappa KM, maintaining the high standard of creative excellence set by Bold Care’s previous collaborations. Produced by Earlyman Films, a leader in the ad production industry, the brand film exemplifies its commitment to breaking taboos and fostering open conversations about sexual wellness.

    Bold Care co-founder Rajat Jadhav expressed his enthusiasm for the new ad film, stating “With the phenomenal response to our first ad film #TakeBoldCareOfHer and the sheer brilliance of Ranveer, we’re glad that we took the big step to address men’s sexual health and wellness in India. Our intention was simply to start a dialogue for a portion of society that typically avoids discussing these topics. Our previous ad received widespread acceptance & generous love from the audience. Now, we’re returning back with another ad that combines comedy and awareness to further strengthen our narrative on men’s sexual health conversations”.

    Co-founder and the star of the campaign Ranveer Singh shared his thoughts: “Bold Care’s mission is to champion men’s sexual health and spearhead meaningful conversations through innovative methods aimed at raising awareness. The success of the first brand film has been overwhelming. It resulted in the brand witnessing growth upwards 10X on orders and we are looking forward to this one as well.”

  • Bold Care & Ranveer Singh break taboos with #TakeBoldCareOfHer campaign

    Bold Care & Ranveer Singh break taboos with #TakeBoldCareOfHer campaign

    Mumbai: Bold Care, a sexual health & wellness brand, has announced the launch of their unique and witty campaign, #TakeBoldCareOfHer with Bollywood superstar Ranveer Singh who has joined them as a co-founder and has been working with them behind-the-scenes for more than a year. With this campaign, Bold Care wants to normalise the conversation around men’s sexual health. This refreshing approach by Bold Care aims to change how society discusses men’s sexual health issues and highlight that these issues are very common but at the same time, very easy to solve.

    The campaign also stars famous internet personality Johnny Sins – featuring in his first-ever ad for an Indian brand. The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It skillfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution. Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM. Tanmay and Ayappa have previously worked together on many successful ad campaigns, like the Rahul Dravid x CRED ad. The brand film was produced by Earlyman Films, one of the leading ad production houses in the country.

    Bold Care’s campaign marks a pivotal moment in the history of Indian brands – talking to men who have long suffered from sexual health concerns in silence due to embarrassment of fear and judgment. This compassionate initiative aims to break through outdated stigmas, bringing taboo topics into the spotlight and sending a clear message: you are not alone and help is always available!

    Bold Care is creating the easiest way for the Indian market, where men get straightforward, authentic and effective solutions for their sexual health concerns. Their range of high-quality products are delivered discreetly within 2 days and has been trusted by more than 15 lakh men in India.

    Bold Care co-founder Rajat Jadhav commented on the campaign’s innovative approach by saying: “With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We’re here to help men overcome their sexual health issues by providing science-backed solutions.” added Jadhav.

    Bold Care co-founder Ranveer Singh shared: “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”

    The campaign is live across various digital platforms such as YouTube, Facebook, Instagram & Twitter, aiming to reach a broad audience and ignite meaningful discussions.