ITV

Tag: Bodyguard

  • Star Gold to premiere the journey of The Flying Sikh Bhaag Milkha Bhaag!

    Star Gold to premiere the journey of The Flying Sikh Bhaag Milkha Bhaag!

    MUMBAI:  The film that set the cash registers ringing at the box office grossing over 100 crores worldwide, Bollywood’s fourth highest grossing film of 2013, Bhaag Milkha Bhaag is all set to premiere on Star Gold, on 26th October 2013 at 8 pm.

     

    After Dabangg, Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar and Dabangg 2, Bhaag Milkha Bhaag is the latest 100 crore grosser to premiere on Star Gold, the Home of Bollywood Blockbusters. Bhaag Milkha Bhaag is a film inspired by the legendary Indian athlete, Milkha Singh’s life and journey. Directed by Rakeysh Omprakash Mehra with exceptional performances by Farhan Akhtar, Sonam Kapoor and Divya Dutta, this motivational biopic film received countless praises from the film critics and was applauded by the entire Bollywood fraternity.

     

    On this occasion, Hemal Jhaveri, Executive Vice President, Star Gold said, “We have always received a phenomenal response for our premieres from the viewers. With the premiere of Bhaag Milkha Bhaag, which marks our 9th 100 crore blockbuster premiere, Star Gold once again reiterates its promise of bringing the latest and biggest Bollywood premieres on TV.”

     

    Commenting further on the premiere, he added, “From the emotion-packed Ferrari Ki Sawaari to the comedy riot Bol Bachchan, we have always focused on a mix of all genres with entertaining content. Bhaag Milkha Bhaag is one of those unique Bollywood blockbusters which not only entertains but also inspires audiences. We are extremely confident that the premiere will be well received by our viewers.”

     

    The on-air campaign for the premiere is being aired on other network channels of Star India. Star Gold will also promote the premiere on other channel genres including Bollywood entertainment, news, kids and music.

     

    So get set to be inspired by Milkha Singh and his life story once again with the premiere of Bhaag Milkha Bhaag on Saturday, 26th October 2013 at 8pm only on Star Gold

    Watch the Blockbuster Premiere of Bhaag Milkha Bhaag on Star Gold on Saturday, 26th October on 8pm.

  • Dance India Dance season 4: Goes beyond a television show

    Dance India Dance season 4: Goes beyond a television show

    MUMBAI: From jaw dropping performances to locking and popping, from dashing hip hop moves to “slo-mo” style, the biggest dance reality show – Dance India Dance season 4 is back with a bang. Come 26 October, it will celebrate the passion of dancing every Saturday-Sunday at 9 pm only at Zee TV. The channel has signed a deal with wechat and Maruti continues to be its title sponsors and eight associate sponsors have been roped in.

    This season what is refreshing and new it’s the slogan, its time to “dance it out”! Sends out a strong message to its viewers that nothing is impossible to learn.. and dancing definitely not!
    Speaking on the launch, Zeel content head Ajay Bhalwankar states: “DID brings in raw talent from each nook and corner of the country. You dont need to be a star but your talent and passion for dance will say it all.”

    Produced by Essel Vision, the show will follow a format similar to the original season where 18 contestants are divided into three teams led by the masters. Episode after episode, the masters will groom and mentor their respective teams to face the dance ka Tashan. The show will be hosted by talented Jay Bhanushali and Grandmaster Mithun Da will continue to grace the platform with his characteristics wit, love and affection.

    So what new the season has in store for the viewers? While the original judge trio Geeta Kapoor, Remo D’souza and Terence Lewis will remain an insuperable part of the DID family, the channel welcomes some young blood onto the panel of judges this season.

    The new judges who has been roped in are Mudassar Khan, man who has choreographed in films like Bodyguard, Dabangg 2 and Ready. Second to the list, belonging to a family of choreographers, Shruti Merchant began her career assisting the choreography of films like All seasons of Dhoom, Rab Ne Bana Di Jodi and many more to her credits. Lastly, the third mentor started his career as an assistant to ace choreographer Farah Khan. Feroz khan is credited with smash hits like Maa da ladle and Johnny gaddaar.

    The judges feel that they are going to face tough challenges going forward. They believe that competition is not only for contestants but for them as well.

    So why the sudden change? Answers Zeel chief sales officer Ashish Sehgal: “Change is the sign of growth. We are proud of our choices for the fresh panel of mentors this season. At Zee, we always believe in making celebrities out of deserving talent. In my perspective freshness always brings newness. New judges will bring in new fans of dancing and that will also help to make the show better and also act as a differentiator. And they are very much capable of taking it to the the next level.”

    Agreeing on the fact, Essel Vision Productions Ltd producer Nitin Keni says: “Each of them comes with an impressive body of work in the field of dance. Moreover, is is their passion for dance that has landed the, these coveted positions on our panel of judges. “

    The channel is confident that the new judge trio will drive millions of enthusiasts across the country to Dance it Out.

    The dancing fever has stepped in with auditions being conducted on a large scale in major 16 cities receiving an overwhelming response from the dance lovers. To top it all, it is just not going to be a television show. Reveals Akashi Chawla: “We are taking up parallel dance india dance online. Just to say Dance it Out does not make sense till the time you actually bring it out in a complete manner.”

    Walking on the different lines, throughout the series, every week the masters will give out a theme and people all over can make a move of that particular theme and submit their videos. The best ones will be decided by the masters to go on-air. Adds Chawla: “the main objective is how do you give a platform to as many people possible in the most convenient manner. Everybody cannot be qualified in the auditions, so what else can you do for people who have passion to dance and great talent. So this was the strategy behind this.”

    More to its marketing side, the channel is also concentrating on on-ground activations also. The channel is expanding its foot forward in ten cities, giving them a particular theme which is relevant for that city at that particular time. It will tell people to come and dance to get momentum for that theme. “The entire marketing strategy behind this is dance it out should not just be a slogan but a movement. Because it is no longer only a television show, so how do we exemplify in a brand that people actually connect it with. At Zee, we always try to give some message out of the other.”

    So has it attracted the advertisers? Sehgal shoots confidently: “DID has been the darling of all advertisers. They were very excited when we told them about our plans on marketing and other activities. Because that gives them an opportunity to reach out to people at their homes. So through this way and platform, advertisers have another way. At the end of the day advertisers are looking to reach out to every consumers doors.”

    We all are aware that there are barrage of shows happening across all the channels. DID occupying a 9 pm slot, will it affect the ratings of other famous shows on other GECs? Answers Chawla: “it is not for the first time that we have come against any biggest show. GEC is all about different channels launching different shows. After all you are fighting your battle in a competitive world. People who don’t like competition and people who don’t want to do things against competition should retire very soon. “

    He further goes on to say that: “We love taking competition, we respect our competition and if the show is good and if the communication is clear, viewers will find time to watch different shows together. And they chose to watch the show which at that time they love the most. So all the best to all of us.”

    With ad cap rule coming in, are reality shows affected for Zee? “In most of the reality shows you always kind of Adhere to ad cap, we have never over run inventory because they are high priced shows. Moreover, there are high stake sponsors involved, you cannot dilute inventory on these shows. So ad cap is not going to affect us in any manner as far as reality shows are concerned,” signs off Sehgal.

  • Actress Sneha Upadhyay at Sydenham College’s Simsree Simerations 2013

    Actress Sneha Upadhyay at Sydenham College’s Simsree Simerations 2013

    Actress, model, DJ, Pantaloons Femina Miss Fashionista 2012 and Kingfisher Calendar finalist Sneha Upadhyay (Madhu Sneha) is on a high this year after having walked the ramp at Lakme Fashion Week for Ritu Kumar and as a Pool Model; as well as for Shantanu & Nikhil at IIFA Rocks 2013.

    Sneha was on the jury of Sydenham College’s Simsree annual fest Simerations 2013 along with Bollywood superstar Salman Khan’s favourite choreographer Mudassar Khan (Dabangg, Bodyguard, Bol Bachchan and Boss amongst others) and Dancing Curve’s Itika and Raunak. Sneha, who found the Simerations show too ‘filmi’, crowned Beat Breakers from Chinai College as the winners along with the second runners up from NK College.  

    Incidentally, Sneha is also finalising a very unique show on a niche channel where she is playing herself as a successful model – well, she really is the Tyra Banks of India when it comes to films, fashion and television.  

    This mesmerizing model was born in Howrah (near Kolkata) and was a studious conservative middle class family geek till she participated in the Bhawanipur College Fest and her entire life changed! The scintillating Sneha Upadhyay is the first runner up of the Kingfisher Calendar Girl 2012 hunt in association with NDTV Good Times and chosen in the Top 3 after a long hunt for a talent race among contestants from all across India. The girl, who had not even worn track pants is now scorching the ramps across India with what ace lensman Atul Kasbekar calls is the ‘perfect body’.  And renowned Bollywood designer Manish Malhotra chose only this Kolkata girl for his shows. The diva now aims to model her career a la Trya Banks and wants to replicate the global icon’s success in India.  

    Sneha started off with an audition as a ‘Cat Woman’ and the model with ‘Rhythm in her Body’ had leading  fashion choreographers drooling over the Indian equivalent of Hollywood star Halle Berry! In fact, Sushma Puri from Elite Model Managemetn chased her all the way upto the Kolkata Fashion week in order to sign her on. And ace designer Nandita Thirani chose her as the lucky opening mascot for showcasing her Lakme Fashion Week collections.  And then followed a string of fashion designer fans including Manish Malhotra (he only chose Sneha from Kolkata she closed for him in the Kolkata Fashion Week), Jaya Misra  and Shantanu-Nikhil amongst others.  

    “I always had a feeling of being extraordinary and rising above my surroundings but didn’t have any clue. I strode the normal path for a girl of my background till my teens. My letter from the engineering college got misplaced and I was mulling entering dental college. When suddenly a new avenue of ramp modeling opened up in my life. It created a ruckus in my conservative household and my parents were very upset. My elder sister stood by me and gave me the confidence and courage to pursue it,” says Sneha. When 5-6 hoardings with my face were put up across Kolkata, my parents finally relented when people appreciated my work. And yes, she has not taken a single penny from them for her pursuits.

    On the Kingfisher Calendar show, Sneha was initially very disturbed with the emotionless approach of the crew! “I was just another candidate with a lovely body. I wanted to tell them that I had an equally intelligent mind to back my body up. I am proud that it was seen in the tasks that I did. The other candidates found my reading habits and my religious chanting from my rosary very weird. And while they used to diet, I used to eat quite a lot and still maintain my demure size zero tall frame. But when I started posting success after success, they started taking me seriously,” says Sneha.  She adds, “Others were competing while I was really enjoying myself.  I am very happy to win the Most Beautiful Body and the Most Photogenic Body titles. My mantras were confidence, determination and focus.”

    In fact, Sneha’s biggest fear on the show was that she was frightened of water and scared she might be asked to swim. “There was an accident in Chennai where I literally lost my life and was scared of swimming and going underwater. I joined this contest to confront my biggest fears and showcase my inborn talents. In the early rounds, they gave me an underwater task and I had to channelize all my resources to complete the task. I did well and proved a point to myself and peers. I won the maximum tasks and surprised myself and others. I have become very carefree and fearless.”   

    An ambitious young fresh face, Sneha quit her marketing job in the fast-paced city of Mumbai to change her career course to the glamorous world of fashion. A true believer in herself, Sneha swears that soon the world will know and believe in her! She is the most confident about “Myself as a whole” and her asset is her “confidence that has got her quite a lot at a young age.  She reads quite a lot and is a linguist with English (literature graduate with honours), Hindi, Urdu and Bengali. And she claims that she is a born dancer. She has dabbled in copywriting and thinks of writing scripts during her leisure time. She has also tutored the contestants of the Indian Princess contest organized by the Mumbai-based Atharva Group. She enjoyed the task of grooming and tutoring young raw contestants and elevating their self-esteem, self-confidence and self-belief.

    An extremely spiritual human being, Sneha philosophises, “I get bored very quickly and keep looking for new challenges and frontiers of expressing myself.  I still feel I haven’t expressed myself fully and am still in the process of discovery. I continue to get plum assignments without really auditioning or striving hard. I continue to meet greater human beings and aspire to match their greatness with my latent talent and abilities. I believe that an actor lies hidden within me. I always fantasise about giving several expressions for a particular situation. I am Power Woman and will be the one that will make a difference to the lives of millions of Indians.” Incidentally, her father was an amateur actor and used to do a lot of theatre and encourage her to watch serious cinema.  But no one else in her family has any remote connection with showbiz. And Sneha is determined to make it on her own steam.   

    As in sync with her Kolkata mindset, Sneha dreams of doing meaningful globally crossover films in the mould of actress such as Aparna Sen, Smita Patil and Madhuri Dixit amongst others.  She is still adjusting to the metropolis of Mumbai in terms of films, finance and fashion.  And Sneha Upadhyay is very clear that she is here to be and carve a niche for herself while leaving her footprints in the sands of time. ..

  • Atul Agnihotri mulls action film with bro-in-law Salman Khan

    Atul Agnihotri mulls action film with bro-in-law Salman Khan

    MUMBAI: Filmmaker-actor Atul Agnihotri, who along with his brother-in-law Salman Khan gave a stupendous hit in Bodyguard, is all set to again team up with the actor for his proposed upcoming film said to be an action film.

    Said Atul in confirmation, “I am doing a movie with Salman. It is completely an original script…and not a remake. It is in a scripting stage and I am actively involved in the project.” “The work is under progress. It is difficult to talk more about it as we are still working on it,” he added.

    Considering that most of Salman‘s films like Wanted, Dabangg, Bodyguard, Ek Tha Tiger and Dabangg 2 have revolved around larger-than-life-action and were all blockbusters, the producer is also not shying away from taking the benefit of this genre.
     

    If all goes well, Atul intends to begin work on this project from next year.

    It may be remembered that Atul made his debut as a director with Dil Ne Jise Apna Kaha made in 2004 that featured Salman Khan, Preity Zinta and Bhoomika Chawla. But the film didn‘t do well. Undeterred by this, he directed and even turned producer with Hello in 2008, a film based on the novel One Night at a Call Centre in which Salman had a cameo.

    Atul returned to production with Salman-Kareena Kapoor starrer action-romantic film Bodyguard in 2011 that went on to become a huge hit at the box office.

  • YRF going South to remake Band Baaja Baarat and Bunty aur Bubly

    YRF going South to remake Band Baaja Baarat and Bunty aur Bubly

    MUMBAI: Yash Raj Films (YRF), which had floated a South Indian division to remake its own hits into South Indian languages, is toying with the idea of remaking Band Baaja Baarat in Telugu, Tamil and Kannada with fresh faces in the lead.

    This will be followed by the Abhishek Bachchan-Rani Mukherjee starrer Bunty aur Babli.

    Confirming this, a YRF spokesperson said “We are seriously looking at remaking Band Baaja Baaraat in the South.” Band Baaja Baaraat starred Ranveer Singh and Anoushka Sharma and was well received, especially among younger audiences.”

    Since this film had made a mark at the box office, many filmmakers from the south had approached the production house to buy the rights of the film. However, YRF has never sold the making rights of any of their films.

    Ever since Bodyguard, Ready and Singham came on the scene, trade is abuzz with talk that films from South India being remade in Hindi is the order of the day. But few know that several South Indian films are based on Hindi films.

    When Aditya Chopra realised the huge potential of the South Indian market, he set up YRF Deccan and appointed Padam Kumar as the head since he is a known producer in the south and understands the market well.

  • Filmmakers ready to emperiment with other platforms for release of films

    Filmmakers ready to emperiment with other platforms for release of films

    MUMBAI: Fox Star Studios CEO Vijay Singh said today that compared to the film scenario some years earlier, the situation had changed considerably. ‘In recent years we have been seeing a double digit growth from around 40 to 50 per cent. In 2009, there was only one film that crossed the Rs one billion mark and last year we saw as many as 11 films crossed that barrier.”

    Taking part in the discussion on the marketing of film distribution of theatrical and non-theatrical films at the ongoing Ficci Frames, UTV Motion Pictures CEO Siddharth Roy Kapur agreed. “It is because the content in our film has undergone a paradigm shift. While last year, we had remakes like Bodyguard, Ready and Singham, we also had films like Delhi Belly, Zindagi Na Milegi Dobara and Dirty Picture to name a few that did good business and earned a lot of acclaim”.

    In films, 50 per cent revenue comes from theatrical collections while the rest is divided between the satellite rights and to a little extent the home video rights. But the overall scene is that from around 1250 films released every year, only a few films work while the others fail badly with some going off the screen in a day’s time.

    All participants were however of the opinion that it was piracy that was eating away 20 to 30 per cent of the revenue of films.

    “That is why I am of the feeling that on the overall, films not only in India but overseas too don’t do good business at all,” commented Specialtreats CEO Colin Burrows who was moderating the discussion.

    This led to the speakers move to the topic of alternate platforms of distributing films and monetizing from the same. Currently there are several platforms like IPTV, OTT, STB, internet portals and mobiles catering to Hindi films. “We are open to different platforms but right now they are at a nascent stage and people should be sure that there would be enough returns monetarily” Singh observed.

    But Shemaroo Entertainment Director Jai Maroo said: “Some time earlier, we had put our film Super K 1 1 on Yahoo. We weren’t sure about its run but recently when we checked, the amount of viewers had grown.”

    Real Image Media Technologies Directories Senthil Kumar, and Enlighten Film Society founder chairman Pranav Asher also took part.

    Meanwhile, in a discussion on From Theatre to Home to the Handheld: Superior entertainment experience all the way”, a majority of the speakers were of the view that new media devices were unlikely to replace cinema halls.

    Most speakers felt this was unlikely, even as mobile phones become more sophisticated and allow users to watch movies in good video and audio and despite the growth of broadband penetration.

    That is because films need a huge investment which only cinema halls justify. Also going to the theatre is a community experience which Indians are not likely to forego. What will happen though is that there will be more distribution avenues after a film has been released theatrically, was the general view.

    Participants at the session included filmmaker Karan Johar, film producer Bobby Bedi, Dolby Executive VP, Sales and Marketing Ramzi Haidamus, Nokia India Marketing Director Viral Oza, and Star India VP and Head digital Lalit Bhagia. The session was moderated by NDTV managing editor – Technology Rajiv Makhni who presented demonstrations to show how sound is great not just in a cinema hall but also in a mobile phone.

    Bhagia noted that the technology eco system is not completely ready for new media devices. For instance, Star produces content using Dolby surround sound. However new media devices do not support it. Johar noted that being a traditionalist, he would rather see people view films in cinema halls. But in some places, cinema halls may not be accessible and some people may not be passionate about the movie going experience. Watch films on the mobile was fine for such people as long as it can be monetized. At the same time he noted that people go to the cinema for a community outing. That will not change. Johar added that he was not keen on making content for the small screen including television. That is why he has only participated in a talk show.

    Haidamus noted that offering superior audio quality on new media devices like the mobile is a way to fight piracy. “If you offer high quality then consumers will see that paying a little extra makes a big difference. We are talking about quality whether on the big or the small screen. Consumers want convenience when they access content and we put quality in their hands whether it is on the tablet, PC or the phone.”

    Dolby offers headphones that give superior experience on the mobile. At the same time he noted that cinema halls are not going anywhere as films need huge investments. A film like ‘Avatar’ will never be released first on the mobile. But it would be interesting to see the sequence of platforms that a film releases on after its theatrical run.

    He said consumers own an increasing number of devices. This offers companies the chance to give consumers high quality experiences on the go. “But the ultimate entertainment device for film is always the cinema hall. A home theatre cannot be replaced by a phone.”

    Oza said consumers want to take their entertainment with them. This is why Nokia has launched things like Nokia Store and Nokia Music Unlimited. “Nokia is about connecting people with their passions. Our DRM free store which we launched a couple of months ago gets two song downloads a second.”

  • A mixed year for Bollywood

    A mixed year for Bollywood

    Indian box office couldn‘t have been more definite with its message in 2011: content is king. If anything, The Dirty Picture symbolised it all. Made on a budget of around Rs 200 million, the film netted Rs 839 million from the box office. The big disappointments were Game and Ra.One, both expensive films with the Shah Rukh Khan venture easily being his costliest product.

    For the first time, four Bollywood films — Ready, Bodyguard, Singham and Ra.One — crossed the Rs 1 billion mark in a year.

    More Bollywood films were released in 2011 compared to the earlier year, with the flood coming in the final quarter. The year saw 141 films hitting the screens, up from 130 in 2010. The fourth quarter saw as many as 40 releases, followed by 38 in the second and third quarter respectively.

    Trade analysts say Bodyguard, Ready, Singham were the three big hits and The Dirty Picture, Zindagi Na Milegi Dobara, Murder 2, Delhi Belly and Sahib, Biwi Aur Gangster did respectable business.

    But will 2011 be known for its hits or flops? Says producer Mukesh Bhatt, “On the whole, it was a good year for small-to-medium budget films. Several big budget films failed to gain at the box office. People fell for films with good content and that is why films like Murder 2, The Dirty Picture and No One Killed Jessica worked while bad films like Ra.One, Desi Boyz and Rascals among others had to bite the dust.”

    The year belonged to Salman Khan who spun out Bodyguard and Ready. Ajay Devgn also had a great year with his super hit Singham.

    2011 saw the return of action-oriented genre in a big way with the release of films like Bodyguard, the top grosser of the year with a net collection of Rs 1.47 billion, Ready, Singham and Force among others. The year also saw the release of many comedy and romantic films.

    Bollywood filmmakers dug their hands into other genres like 3D films (Ra.One and Haunted 3D), crime and suspense thrillers (No One Killed Jessica, Murder 2, 7 Khoon Maaf and Not A Love Story).

    The surprise hit of the year, however, was The Dirty Picture, a low-budget film inspired by the life and death of a racy 1980s B-movie actresss Silk Smita. The film put much-needed steam to the year that started slowly. Said Bhatt, “Small and medium budget films like The Dirty Picture proved to the world that content is the only force that drives a film, not big stars.”

    2011 saw Bollywood taste big success with the remakes of south Indian films. These include Singham, Bodyguard, Ready and Force that were remade from their Tamil, Malayalam and Telugu originals.

  • Lootera to rub shoulders with Ek Tha Tiger this Eid

    Lootera to rub shoulders with Ek Tha Tiger this Eid

    MUMBAI: Of late there is a craze to release films during Eid-ul-Zuha period as Salman Khan’s Wanted (2009),‘Dabangg (2010) and Bodyguard (2011) managed to cash in on the festival hype and rake in the moolah at the box office.

    Producers Balaji Motion Pictures and Vikramaditya Motwane’s Phantom have decided to release their Ranveer Singh-Sonakshi Sinha-starrer Lootera this Eid along with Yash Raj Film’s Ek Tha Tiger on 26 October.

    Sinha, who made her acting debut opposite Khan in Dabangg, also finds Eid lucky for her. Reportedly, the actress asked the makers of Lootera to release the film on Eid as she considers it an auspicious day.

    Lootera is a classic love story set in the 1950s.

  • Salman, Shah Rukh among ETC Bollywood Business awards

    Salman, Shah Rukh among ETC Bollywood Business awards

    MUMBAI: Salman Khan and Shah Rukh Khan have bagged ETC Bollywood Business Awards after they were named most profitable actors of the Hindi film industry both in India and abroad.

    While Salman‘s film Bodyguard was declared the top grosser, Shah Rukh Khan‘s Ra.One was termed as the best marketed film of the year. The film also bagged an award under the highest single day collection category.

    Kareena Kapoor, who featured in Bodyguard and Ra.One respectively last year, was named the most profitable actor in the female category.

    “Receiving an award wherein you are being adjudged considering the economic quotient as a cornerstone for mapping the success gives you a sense of pride. I‘ve always maintained that commercial success is as important as the critical success of a movie. A commercially successful movie pays evidence to the fact that viewers loved watching your movie,” Kareena said in a press statement.

    Bodyguard‘s director Siddique was named the most profitable director.

    Other films like Pyaar Ka Panchnaama, The Dirty Picture, Don 2:The King Is Back and Mission Impossible: Ghost Protocol bagged awards for being the most successful small budget Film, ETC Box Office surprise of the year, most popular first look of a film and most successful foreign film respectively.

    The ETC Awards will be aired on Monday.

  • Bodyguard is latest film on YouTube

    Bodyguard is latest film on YouTube

    MUMBAI: With internet television evolving everyday and with Google backing YouTube‘s revenues, the internet television wave is bound to hit the air sooner than later.

    Bodyguard, the highest grossing film of 2011, has been released on the free-to-air format YouTube within six months of its release. The film that was released on 31 August was put online on YouTube by its right owners recently.

    YouTube had recently started youtube.com/box office where Indian film content partners like Yashraj Films, Rajshri, Eros International, Reliance Entertainment, etc have been showing full length feature films for free in India.

    YouTube, as of now, has a library consisting 1500 Indian films in Hindi, Malayalam, Kannada, Tamil, Telugu, Gujarati and Bengali.