ITV

Tag: Bodh Deb

  • Amaze unveils heartfelt Diwali campaign #Amazewalidiwali

    Amaze unveils heartfelt Diwali campaign #Amazewalidiwali

    Mumbai: Amaze, a Luminous Power Technologies brand, has launched an emotional short film #Amazewalidiwali to celebrate the festive spirit of Diwali. This heartfelt film has been thoughtfully crafted to capture the true essence of the festival, with a focus on the significance of family unity and the art of reconciliation. Through this film, Amaze intends to touch the hearts of viewers and inspire them to embrace the essence of Diwali, fostering love, understanding, and harmony within their families.

    The central theme of the campaign revolves around a touching father-son story, portraying a generational gap and the eventual mending of their relationship during Diwali, a time when families come together to celebrate. The film skillfully illustrates a powerful analogy between the entangled mirchi lights and the complexities of human relationships, highlighting how both can be untangled with care, giving the message of love and unity. Just as untangling mirchi lights requires patience and effort, relationships can also be mended with genuine communication and understanding, embodying the true spirit of Diwali.

    Speaking about the campaign, Luminous Power Technologies chief strategy, transformation and marketing officer Neelima Burra expressed, “We are delighted to present the #Amazewalidiwali campaign, celebrating the importance of relationships with a message that reminds us that our homes are illuminated not just by lights and lamps but by the warmth of our family bonds. We believe that our products play an essential role in making Diwali celebrations brighter, and our campaign meticulously portrays the values that are close to us. The film beautifully captures the authentic spirit of these celebrations, and we encourage families to come together and celebrate the festival of light, love, and reconciliation, as it symbolizes the core values we hold.”

    Bodh Entertainment Private Ltd founder & chief content officer Bodh Deb said, “Diwali has always been the best time for brands to connect with their core consumer base. Amaze wanted to break free from the usual norms and engage with its consumers on a deeper, emotional level. The idea was to create something that doesn’t come across as just another Diwali ad. We aimed to recreate intimate moments from our lives that evoke a strong sense of personal connection and the warmth of home. Our hope is to strike a chord with our target audience across Bharat, fostering a genuine emotional connection during this special festival of lights.”

    Amaze’s Diwali campaign conceptualised and executed by Bodh Entertainment Pvt Ltd serves as a touching reminder of the significance of Diwali in fostering love and unity within the family. The script seamlessly integrates the Amaze Inverter as part of the family’s Diwali celebrations, highlighting its role in providing energy solutions for a brighter and more enjoyable festival. It’s a compelling message that resonates with the idea that Diwali is a time to strengthen family bonds, emphasizing that no matter the past, it’s never too late to strengthen relationships.

  • MyGate rolls out creative campaign Knock Knock Stories

    MyGate rolls out creative campaign Knock Knock Stories

    The largest community management application MyGate has launched a quirky campaign – Knock Knock Stories. It is another addition to MyGate’s portfolio of unique digital campaigns and marketing initiatives. Some of the other leading campaigns from MyGate’s suite are ‘Just Society Things’ and ‘Heroes of MyGate’.

    This new campaign is based on age-old knock-knock tradition and highlights how MyGate’s suite of offerings eliminates the need to go knocking on a neighbour’s door for information or help. Comprising six films, the campaign also touches upon the multi-cultural aspect of gated community living. 

    Embed: https://youtube.com/playlist?list=PLvZcEYvpabWVmPqxhuTPwpubfleK1Nn_J

    The features highlighted via the campaign include MyGate’s Home Services, where one neighbour learns about the availability of pest control services on the app, and its buy and sell, where MyGate users can list old items for sale or simply give them away.

    Conceptualised by Autumn Grey, Knock Knock Stories has a total of six films. The first film in the series went live for MyGate users on OTT platforms and YouTube on 18 April and has already received more than 550,000 views. The campaign has helped MyGate record a 149 per cent increase in engagement on their targeted services so far. The following films will be aired next month.

    Commenting on the campaign, MyGate head of marketing Ranjit Behera said “At MyGate, we have been consistently in innovation mode and there’s always a new story to tell our users. Knock Knock jokes, especially around homeowners going to their neighbours for basic requirements, have always been popular amongst people in the age group of 35+. The majority of our core target audience is from this demographic, and we have received excellent feedback from our users on the campaign. We look forward to highlighting more of MyGate’s dynamic solutions to our customers through the campaign.”

    While AutmunGrey senior vice president of integration and growth Bodh Deb said, “At AutumnGREY Mumbai we have always strived to identify a creative device to create video content, which marries topicality with the brand’s purpose.”

    “We have delivered many instrumental campaigns which have become synonymous with the brand’s personality. The Knock Knock device we thought was an interesting approach to tell MyGate’s story as it brings forth the true essence of gated community living,” Deb added.