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Successful brand revitalisation involves refreshing a brand’s image and reconnecting with its audience through strategic positioning, communications changes and new product offerings. Brand ambassadors play a...
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek...
Mumbai: Sitting in on a rather dull presentation about IPL advertising at an event recently, I realised that broadcasters and brands are possibly missing a beat...
Mumbai: BOD Consulting, one of the leading strategy and design consulting firms, has onboarded Dr PV Ramana Murthy to its team. Dr Murthy, a seasoned HR...
Mumbai: BOD Consulting and Orange Mantra are proud to announce a strategic partnership that promises to combine their respective team strengths in strategy and design consulting...
