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Tag: Bobby

  • Films form important component of Festival of India in Peru

    Films form important component of Festival of India in Peru

    NEW DELHI: Indian films are making a global presence it seems. At the Festival of India in Peru that was recently inaugurated by vice president Hamid Ansari, few new Indian films and old classics including Raja Harishchandra (silent), Taare Zameen Par (Hindi), Ghare Bhaire (Bengali), Ardh Satya (Hindi), Bobby (Hindi), A Wednesday (Hindi) and Kabhi Haan Kabhi Naa (Hindi) are being screened. The Indian Film Festival is being coordinated by the Information and Broadcasting Ministry.

     

    An India-Peru Literature Festival and an Indian Classical Dance Festival is also being held as part of the fest.

     

    Ansari’s visit is the highest ranking bilateral visit since year 1998 from India to Peru. The Festival would manifest many elements of long, rich and diverse Indian cultural heritage and would be the largest Indian cultural festival ever held in Latin America and the Caribbean. This reflects the special place that Peru enjoys among Indians.

     

    The inaugural function was attended by the Peruvian First Vice President Marisol Espinoza and a number of senior dignitaries from the Indian and Peruvian side.

     

    Indian Culture Secretary Ravindra Singh who is in Peru to mark the occasion said the Festival is expected to bring the Indian and Peruvian people closer to each other and will enhance people to people contact.

     

    Highly reputed Indian writers like Arun Kamal, H S Shivaprakash, K Satchidanandan, Purshottam Agarwal, Shyama Prasad Ganguly, and Ms Karabi Deka Hazarika participated in the symposium on India-Latin America: Literary Exchanges and Influences and Contemporary Literary Trends and their Challenges in a Multilingual Society in addition to a session on poetry reading.

     

    Several noted Peruvian Writers including Jose Leon Herrera, Pablo Carreno Cabrejos, Jose Ignacio Lopez Gaston, Marcel Velaquez Castro, and leading poets Carlos German Belli, Mario Montalbetti, and Marcos Martos would be participating in the Literature Festival. The Literature Festival is being coordinated by the Sahitya Academy.

    The Indian Dance Festival in Peru is titled ‘Nrityarupa’, the mosaic of Indian dance which encapsulates the experience of Indian dance as it has evolved in various parts of the India. It offers a glimpse of the great mosaic of cultures that constitutes the Indian Nation, and demonstrates in a creative, kinetic form their dynamics in relation to each other. Six dance forms representing the diversity of India’s culture have been chosen for this presentation to audiences in Latin America: Bharatanatyam of Tamil Nadu, Kathank which is pre-eminently the dance of northern India; Odissi from Odisha in eastern India; Manipuri from north-eastern State of India; Kathakali of Kerala at Southern tip of the Indian peninsula; and Chhau which covers a wide swathe of territory in eastern States of the Union.

     

    One seamless presentation of these dances has been visualized by leading to a jubiliant finish. The Indian Dance Festival is being coordinated by the Sangeet Natak Academy.

     

    The Festival of India in Peru is being coordinated by the Culture Ministry in association with the Sahitya Academy, the Sangeet Natak Academy and the I&B Ministry.

     

    Meanwhile, India and Peru have signed a Letter of Intent for enhancing cooperation in the fields of dissemination and promotion of cultural heritage of each other´s countries.

     

    The two sides underscored the importance of further deepening bilateral cultural relations through cultural exchanges and cooperation in diverse art forms such as painting, dance, theatre, literature, craft, etc. as well as holding of cultural festivals in each other´s countries from time to time. 

  • Films form important component of Festival of India in Peru

    Films form important component of Festival of India in Peru

    NEW DELHI: Indian films are making a global presence it seems. At the Festival of India in Peru that was recently inaugurated by vice president Hamid Ansari, few new Indian films and old classics including Raja Harishchandra (silent), Taare Zameen Par (Hindi), Ghare Bhaire (Bengali), Ardh Satya (Hindi), Bobby (Hindi), A Wednesday (Hindi) and Kabhi Haan Kabhi Naa (Hindi) are being screened. The Indian Film Festival is being coordinated by the Information and Broadcasting Ministry. 

    An India-Peru Literature Festival and an Indian Classical Dance Festival is also being held as part of the fest. 

    Ansari’s visit is the highest ranking bilateral visit since year 1998 from India to Peru. The Festival would manifest many elements of long, rich and diverse Indian cultural heritage and would be the largest Indian cultural festival ever held in Latin America and the Caribbean. This reflects the special place that Peru enjoys among Indians. 

    The inaugural function was attended by the Peruvian First Vice President Marisol Espinoza and a number of senior dignitaries from the Indian and Peruvian side. 

    Indian Culture Secretary Ravindra Singh who is in Peru to mark the occasion said the Festival is expected to bring the Indian and Peruvian people closer to each other and will enhance people to people contact. 

    Highly reputed Indian writers like Arun Kamal, H S Shivaprakash, K Satchidanandan, Purshottam Agarwal, Shyama Prasad Ganguly, and Ms Karabi Deka Hazarika participated in the symposium on India-Latin America: Literary Exchanges and Influences and Contemporary Literary Trends and their Challenges in a Multilingual Society in addition to a session on poetry reading. 

    Several noted Peruvian Writers including Jose Leon Herrera, Pablo Carreno Cabrejos, Jose Ignacio Lopez Gaston, Marcel Velaquez Castro, and leading poets Carlos German Belli, Mario Montalbetti, and Marcos Martos would be participating in the Literature Festival. The Literature Festival is being coordinated by the Sahitya Academy. 

     

    The Indian Dance Festival in Peru is titled ‘Nrityarupa’, the mosaic of Indian dance which encapsulates the experience of Indian dance as it has evolved in various parts of the India. It offers a glimpse of the great mosaic of cultures that constitutes the Indian Nation, and demonstrates in a creative, kinetic form their dynamics in relation to each other. Six dance forms representing the diversity of India’s culture have been chosen for this presentation to audiences in Latin America: Bharatanatyam of Tamil Nadu, Kathank which is pre-eminently the dance of northern India; Odissi from Odisha in eastern India; Manipuri from north-eastern State of India; Kathakali of Kerala at Southern tip of the Indian peninsula; and Chhau which covers a wide swathe of territory in eastern States of the Union. 

    One seamless presentation of these dances has been visualized by leading to a jubiliant finish. The Indian Dance Festival is being coordinated by the Sangeet Natak Academy. 

    The Festival of India in Peru is being coordinated by the Culture Ministry in association with the Sahitya Academy, the Sangeet Natak Academy and the I&B Ministry. 

     

  • ‘The branded slots, big movies have fetched revenues and viewership for the channel’ : Mohan Gopinath – Zee Cinema business head

    ‘The branded slots, big movies have fetched revenues and viewership for the channel’ : Mohan Gopinath – Zee Cinema business head

     Being the oldest player in the Hindi movie genre, Zee Cinema enjoys a good brand loyalty. The movie channel’s strength has been its huge library of movies. Regular festivals and branded slots have also helped the channel to maintain its audience base.

    In an interview with Indiantelevision.com’s Richa Dubey, Zee Cinema business head Mohan Gopinath discusses about the dynamics of the Hindi movie channel market and the plans ahead for the channel he heads.

    Excerpts:

    How has Zee Cinema evolved as a brand?
    Over the years, Zee Cinema has grown a consistent base of viewers. And we have continuously taken care of our brand.

    In 2007, we created many branded slots like ‘Showman Show’ which was a Raj Kapoor and Subhash Ghai film festival. It ran for 22 weeks wherein we showed almost all the RK Films like Bobby, Prem Rog, Sri 420, Ram Teri Ganga Maili.

    We created ‘Bhakti Ki Shakti’ for mythological movies on every Sunday morning at 8:30 am.

    This year we had a kids’ film festival called ‘Dopahar Zee Cinema Par’ for which we roped in Darsheel Safary as brand ambassador for the slot. We showed children films like Life Ho to Aisi, Tarzan the Wonder Car daily at 12:30 pm for almost a month.

    There are other slots like ‘Shaniwaar Ki Raat Amitabh Ke Saath’ and ‘Cinema Hall’ that have been worked as differentiating factor for us.

    Besides the branded slots, big movies have fetched revenues and viewership for the channel. All these factors have taken the channel to a grander scale.

    With movie acquisition taking the syndication route, how do you see the industry shaping up?
    For all the Hindi movie channels, there has always been a good supply of films over the years. However channels only prefer the ones that have worked in the box-office and are popular. As these films are only limited to 25 to 30 titles, the cost of satellite rights of these films have increased. Because of which the channels have formulated the syndication route. We have to still wait and watch as to where it goes.

    Have you syndicated any titles to other channels?
    Lately we have not done any such deal.

    All the Hindi movie channels are adopting this new business model. Why have you kept yourself away?
    We dont want to plunge into things. We would like to go with our own bank of movies.

    The newer films have shorter life span compared to the older ones. We are not discounting the newer set of movies but in older films there are some memories which you would want to recollect. Everything has its own patent time. Older movies have also done well. We have a different strategy and we would like to go ahead with that. We have done this since last so many years and established the brand.

    You can’t get better than a Big B. Ultimately the movies have to blend into good ratings and then monetize.
    ‘The strength of Zee Cinema has been its huge bank of library films‘

    What is your strategy to combat the increasing prize of a movie?
    We are very title driven. We are careful what we want to show with very limited purchase. We believe that equilibrium has to be maintained. Our purchase has been very careful.

    In that case you have not been very aggressive towards purchases?
    The strength of Zee Cinema has been a mixture of old movies. We have a huge bank of library films. Our viewers have constantly enjoyed watching them.

    And in terms of big ticket purchase, for this year we have Dhol, Dhamaal and Taare Zameen Par. So we have a happy mix of both.

    What other innovations have you done in the channel?
    We have tied up with Jaane Tu Ya Jaane Na to promote our branded slot ‘Shaniwaar Ki Raat Sitaaron Ke Saath’ (Saturday 8 pm).

    We are running a contest wherein we will ask a question during the Saturday film. We have invited answers from colleges across India. The college which sends maximum right answers will meet Imraan Khan, the lead actor of Jaane Tu Ya Jaane Na.

    Shaniwaar Ki Raat Amitabh Ke Saath developed its own set of loyalty. Why then did you think of revamping the slot?
    After four years we have revamped the slot ‘Shaniwaar Ki Raat…’. Now we will be showcasing all the big titles in it.

    We wanted to take things forward to a much larger canvas. Along with Amitabh films we will also premiere other big films with big stars.

    We have titles like Phir Hera Pheri, Dhol, Dhamaal, Vivah, Taare Zameen Par lined up for this slot.

    But conventionally big ticket film’s premieres are on Sunday in early prime time. Don’t you think a Saturday night premiere is too late for your viewers?
    If I want to explore my library to the fullest and want every movie to do well, then this is the best slot. And the kinds of movies that we have kept for this particular slot come with that kind of brand value and image.

    The premiere time depends from channel to channel. There is no hard and fast rule on Zee Cinema. Vivah can also come on Sunday 12:30 pm or on a Saturday night. It is a family oriented film.
    Is the market ready to accommodate new players?
    Every market goes through a correction. At the end of the day every channel has a good strategy. What is required is a good three to four months of consistent viewership. I acknowledge the presence of every player. The competition will make us healthy.