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NEW YORK: Two heavyweights of the advertising world are joining forces to take on the industry’s entrenched giants. Horizon Media Holdings and Havas have launched Horizon...
MUMBAI: TechCrunch-owner AOL has announced that it has reached an agreement to acquire video advertising platform Adap.tv in a deal that should be worth a total...
MUMBAI: France-based media communications agency network Publicis Groupe will be merging the newly acquired digital agency LBi with its existing digital network Digitas. The merger is...
MUMBAI: Razorfish, Publicis Groupe’s digital and technology agency, has launched Razorfish Co-Lab, a new property that will co-create products with media and platform partners on behalf...
