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Tag: boAt Lifestyle

  • FILA 2025 honours leaders, sparks dialogue on India’s business future

    FILA 2025 honours leaders, sparks dialogue on India’s business future

    MUMBAI: Leadership, vision, and resilience take centre stage as Forbes India Leadership Awards (FILA) 2025 gears up for its grand 14th edition on 28 February 2025. With a power-packed lineup of industry trailblazers, economic thinkers, and visionary entrepreneurs, the event promises insights, inspiration, and accolades for those shaping India’s business landscape.

    The journey to this prestigious evening began in December 2024, when a distinguished jury—chaired by Marico’s founder and chairman Harsh Mariwala—began the task of identifying the best in leadership, innovation, and impact. The panel featured financial and business heavyweights such as Federal Bank MD & CEO KVS Manian, Bain Capital’s India chairman Amit Chandra, and Boat Lifestyle’s chairman Vivek Gambhir, among others.

    This year’s FILA 2025 will not only honour leaders but also spark dynamic discussions on India’s evolving business landscape. Key highlights include a panel discussion on India’s Growth Story in a Volatile Environment, featuring KVS Manian, Rajesh Jejurikar, and Madan Sabnavis, exploring economic resilience and future opportunities. Tata Power CEO Praveer Sinha will take the stage for a fireside chat on India’s energy transition, shedding light on the sector’s transformation.

    Adding a touch of glamour and business acumen, movie actor and entrepreneur Katrina Kaif will share insights on ‘Going Beyond Endorsements—Building Your Brand,’ offering a glimpse into her journey from actor to business leader.  

    Supported by partners including Federal Bank, Kia, Rajasthan Tourism, and Reliance Industries, FILA 2025 is set to honour leaders who not only drive business success but also shape India’s future.

  • MTV Hustle season four is back with a bang

    MTV Hustle season four is back with a bang

    Mumbai: MTV, a youth entertainment brand, has announced the fourth season of its rap reality show, Royal Enfield Hunter MTV Hustle 4 – Hip Hop Don’t Stop. Co-powered by Wild Stone and Boat Lifestyle, with special partner Myntra FWD and associate sponsors Roulette Packaged Drinking Water and Olio Pizza, this highly anticipated season premieres on 19 October, airing every Saturday and Sunday at 7 pm on MTV and JioCinema.

    This season features 20 of the country’s most promising rappers competing for a coveted spot in the top 16. Each contestant has 90 seconds to impress the Squad Bosses and judges. The competition unfolds across four phases: Don’t Stop, Hustle Pro Max, Rap Royalty, and Legacy, culminating in milestone challenges that determine who advances to the next round.

    Leading this season are Raftaar and Ikka, iconic figures in Indian hip-hop known for their contributions to the genre. They bring energy and expertise to MTV Hustle four, guiding the next generation of rappers. Squad Bosses Dee MC, Dino James, EPR, and newcomer RAGA will mentor the contestants, helping them refine their craft and elevate their performances.

    MTV Hustle season four continues to build on the success of previous seasons, featuring rap battles, original music, and compelling narratives. The show has been a transformative force in the Indian music scene, nurturing a generation of rappers and empowering them to share their stories. From viral hits like ‘Ram Ram,’ ‘Main Nahi Toh Kaun,’ and ‘Jaadugar’ to unforgettable performances, MTV Hustle remains the premier platform for emerging talent.

    Viacom18 head – youth, music, and English entertainment cluster, Anshul Ailawadi said, “While young consumers are unabashedly aspirational, they also have an informed opinion within their social context. Being the leading platform to showcase young India’s voice, MTV Hustle provides a great opportunity for brands to engage meaningfully with the youth. This season, we’re proud to partner with marquee brands like Royal Enfield, Wild Stone and Boat Lifestyle, as we jointly embark on building a deeper relationship with young minds.”

    Royal Enfield chief brand officer Mohit Dhar Jayal expressed, “The Royal Enfield community is all about self-expression and intense creative energy. Which is why our collaboration with MTV Hustle S4 is not a conventional sponsorship – it’s the perfect way for us to help amplify the voices of emerging artists and showcase the power of their awesome urban lyricism.”

    Since its inception, MTV Hustle has turned young rappers into national sensations, producing over 300 music videos and influencing the future of Desi hip-hop. The latest season promises new challenges, fresh talent, and engaging narratives, continuing the spirit of hustle that has made the show a cultural force.

    Catch the next chapter of India’s rap revolution with MTV Hustle 4, premiering on 19 October, every Saturday and Sunday at 7 pm on MTV and JioCinema.

  • Shark Tank India season four filming begins

    Shark Tank India season four filming begins

    Mumbai: After three game-changing seasons, Shark Tank India is back with an all-new season. This season is once again set to showcase innovative ideas and deals that could influence the future of start-ups in India.

    The shooting of the first episode has kicked off with a lineup of impressive sharks: People Group, founder and CEO Anupam Mittal; boAt Lifestyle, co-founder and CMO Aman Gupta; Emcure Pharmaceuticals Ltd, executive director Namita Thapar; Lenskart, co-founder and CEO Peyush Bansal; and OYO, founder and group CEO Ritesh Agarwal. As the season unfolds, audiences can look forward to the addition of new sharks to the panel, bringing their dynamic energy and entrepreneurial expertise to the mix.

     

     

    This season promises an exciting twist with the dynamic duo of comedian Ashish Solanki and Sahiba Bali taking the role as hosts, ready to bring their unique flair to the show.

    Since its debut, Shark Tank India has encouraged countless Indians to present their entrepreneurial dreams. This year’s campaign, “Sirf Dream Job Nahi, Apne Dream Idea Ke Peeche Bhaagega India,” will showcase passionate entrepreneurs and dreamers pitching their best to turn their aspirations into reality.

    Stay tuned for updates on Shark Tank India 4, coming soon to Sony LIV.