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Tag: boAt audio

  • boAt audio leads in TWS earphones category: Counterpoint Research

    boAt audio leads in TWS earphones category: Counterpoint Research

    NEW DELHI: Homegrown consumer tech brand boAt Lifestyle has been ranked number one in the True Wireless (TWS) earphones category, as per the latest report by Counterpoint Research (Q3 CY2020). The brand sailed through the pandemic to break all records and has seen 385 per cent growth as compared to Q2 CY2020 in the TWS category.

    According to Counterpoint Research, boAt has captured 18.3 per cent market share (in terms of volume) in the TWS Category (Q3, CY2020), overtaking brands like Xiaomi, Realme, JBL, Apple amongst others to become number one overall. The TWS category has grown by 172 per cent since the earlier quarter, while boAt has grown by 385 per cent during the same period.

    Counterpoint Research analyst Shilpi Jain said, "Aggressive marketing backed with strong product line-up at affordable prices, strong channel partnerships, portfolios across various price tiers and building a strong consumer base are some of the strategies that worked in its favour. Its Airdopes 441 model became the second best-selling model in Q3 2020 with its features like water resistance and up to 25 hours battery life coming at an affordable price point".

    Rise in ‘from Home’ culture like ‘Work from Home’, ‘Study at Home’ and ‘Stadium at Home (with IPL) has acted as a catalyst this festive season for consumers to buy boAt audio products. The rise in sales this year comes on the back of new customers coming in mainly from tier-2 cities at the recently concluded Diwali sales by Flipkart and Amazon. boAt has also witnessed a positive shift in demand for the wireless category. Specifically, in the TWS Earphones (Airdopes) range the brand has created a well-rounded portfolio of products with best in class features like Bluetooth 5.0, IPX capabilities, and long battery life. In January 2020, boAt sold around 40 per cent of wired and 60 per cent wireless products. As of November 2020, the sales for wireless have increased to 70 per cent with wired at 30 per cent.

    boAt audio co-founder Aman Gupta said, “Being an Indian brand boAt understood the requirement of its TG i.e. the millennials who cannot be influenced through traditional marketing strategies but through quality experience. The Counterpoint report is a result of our commitment towards boAtheads, to provide them a product that isn't just fashionable and aspirational but affordable.”

    boAt has been challenging the status quo in a sector dominated by established global brands. It has ramped up quickly in a short span of just over four years, through its core high-quality, smart, efficient, stylish and durable line of audio products.

    The company has witnessed a 20 per cent surge in demand for its products in Covid2019 times and today sells more than 15,000 units a day as against 8,000-10,000 in pre-Covid2019 times.

    In 2019, boAt audio was the leading brand with more than 20 per cent market share in the earwear category as per the market data released by leading IT market research and advisory firm International Data Corporation (IDC) in 2019.

  • boAt audio ranked No.1 in India in the earwear category

    boAt audio ranked No.1 in India in the earwear category

    MUMBAI: boAt audio has been ranked as the leading brand in the earwear segment, as per the latest market data released by leading IT market research and advisory firm International Data Corporation (IDC).

    In 2019 boAt audio was the leading brand with a 27.3% market share in the earwear category. The overall ‘Earwear’ grew multi-fold with 443.6% during 2019, making it one of the fastest-growing consumer electronics categories in the country as per the recent data released by IDC's Worldwide Quarterly Wearable Device Tracker 4Q19 release. Accounting for most shipment volumes, the earwear category grew five-fold shipping 8.5 million units. Multiple distribution partnerships with the leading e-commerce and retail channels, affordable pricing, and significant investment in marketing, has helped boAt gain market share in this category.

    boAt is challenging the status quo in a sector dominated by established global brands. It has ramped up quickly in a short span of just over three years, through its core high-quality audio product line of smart, efficient, stylish and durable products. It has already created a community of over 2 million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement. The brand sells 8,000 to 10,000 units every day.   

    On the recognition, Aman Gupta, Co-founder, boAt audio said, ‘We are overwhelmed and humbled at the same time. This recognition is a testament to our irrevocable decree of commitment to offer aesthetically & ergonomically designed future-ready products at a fitting price point in a competitive environment.”

    boAt products are available across all major online marketplaces including Amazon, Flipkart, Paytm, Myntra and is also present in 5,000 modern and general trade stores across India. 

  • boAt audio launches new range of earphones & speakers at the recently concluded Lakmé Fashion Week

    boAt audio launches new range of earphones & speakers at the recently concluded Lakmé Fashion Week

    MUMBAI: a leading audio brand that reflects the amalgamation of music, fashion and action sports launched their new range of audio products – Stone 170 Portable Bluetooth Speakers, Airdopes 311V2 and SpinX Portable Wireless Speaker at the recently concluded Lakmé Fashion Week. The newly launched product range is targeted at Gen Z – the first generation of true digital natives. With a strong focus on consumer desires and aesthetics, the brand has developed these products that seamlessly integrate into an evolved consumer’s style statement. Breaking the norm, the models at LFW were seen sporting boAt accessories as a way to Relax and Rewind after Work.

    Excited on the launch, Aman Gupta, Co-Founder boAt said, “Lakmé Fashion Week is one of the biggest fashion events in the country and as a lifestyle brand it becomes an ideal platform for us to partner and launch our new range of audio products. The launched products are high on tech, fashion, style, and performance making it refreshing, inspiring and completely in sync with the millennial and Gen Z today.” 

    In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. It has already created a community of over 2 million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.

    In the past boAt had partnered with famed designers including Kunal Rawal and Urvashi Kaur to launch limited edition audio accessories at the Lakmé Fashion Week.  

  • boAt audio ropes in Indian cricketer Shreyas Iyer as brand ambassador

    boAt audio ropes in Indian cricketer Shreyas Iyer as brand ambassador

    MUMBAI: boAt – a leading audio brand that reflects the amalgamation of music, fashion and action sports has signed on Indian cricketer Shreyas Iyer as their new brand ambassador for their campaign 'Sound of the Champions'.   Iyer has established himself as the backbone of India’s limited overs format batting line-up owing to consistent performances post last year’s World Cup. boAt’s new innings with him is targeted towards fitness and music enthusiasts.

    In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. Cricket’s rising star strengthens the brand narrative of boAt’s high tech solutions offering the best in style and ergonomically designed for people who are into strenuous exercises. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement. It has already created a community of over 2 million boAt heads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.

    boAt, Co-founder Aman Gupta said, “We are happy to be associated with one of the most promising batsman of the India cricket team. Shreyas’ youthful persona and dynamism goes perfectly with our brand. He is a youth icon and we look forward to working with him.”

    Expressing his thoughts, Shreyas Iyer, said, “Music is an integral part of my lifestyle. My choice of music helps me balance my thoughts, unnerve my anxiety at times before a crucial game or help me relax. What enhances the experience to enjoy your music is the selection of the right accessory. In boAt, I have a new partner, which provides great audio quality in conjunction with trendy designs, also resonating with my personality,” added Shreyas, who is exclusively managed by IMG Reliance.

    boAt has already signed Indian cricketers including KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.