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  • Top-Rated Smartwatches to Buy During the Festive Sales

    Top-Rated Smartwatches to Buy During the Festive Sales

    The festive season in India isn’t just about lights and sweets; it’s the perfect time to level up your style and reward yourself with something that looks premium, performs brilliantly, and still fits your budget.

    For the young and restless audience, boAt smartwatches are not just gadgets. They’re companions that sync with your rhythm. This festive season, if you’re planning to score one of the top-rated smartwatches without crossing the ₹4,000 mark, boAt’s lineup deserves a closer look.

    Why are boAt Smartwatches Taking Over the Festive Market?

    What sets boAt apart in the sea of smartwatch brands is its ability to combine style with smart features, at prices that make sense. Every watch in their collection (Chrome Endeavour or Lunar Discovery Pro) offers a unique blend of features that appeal to today’s youth.

    You’ll find everything from metal design and AMOLED displays to health sensors and AI-driven insights, all neatly packed into sleek, statement-making designs. With IP-rated durability across the range, every boAt smartwatch doubles up as a reliable waterproof smart watch, perfect for active lifestyles.  

    What’s even better is that the entire collection is easily available online. Whether you’re exploring festive discounts on the official boAt website or major marketplaces, there’s always a deal waiting to be grabbed.

    Let’s explore a few boAt favourites that are currently ruling the smartwatch sales!

    boAt Chrome Endeavour

    The boAt Chrome Endeavour is for those who don’t like to settle, whether it’s their fitness goals or daily grind. It’s not just an Android smartwatch with fancy tracking; it’s a lifestyle coach on your wrist. What makes it truly next-gen is its AI Coach, which offers guided support, making workouts more tailored and effective.

    The AI-powered morning and evening summaries add a thoughtful touch. You start your day knowing what’s ahead, and end it reflecting on your progress. The personalised nudges are another clever addition, adapting to your routine instead of spamming your wrist with every notification. With auto-activity detection, your progress is well-accounted for, whether you’re cycling or running.

    It also monitors key health metrics like heart rate, SpO2, HRV, VO2 Max, sleep patterns, and stress, helping you understand your body in a better way. The 1.96” AMOLED display makes every notification, metric, or watch face vivid and easy to read. Its turn-by-turn navigation ensures you never lose your way on a run, hike, or city commute.

    All this comes in a sleek metal design and an IP68 Rating that’s resistant to splashes, sweat, and dust. Priced competitively under ₹4,000, it’s a perfect mix of brains and style for young Indians who value fitness and flair.

    boAt Lunar Discovery Pro

    The Lunar Discovery Pro is one of boAt’s best-selling watches. It’s bold, elegant, and effortlessly blends performance with sophistication.  

    The all-new metal design instantly gives it a premium touch. It’s a head-turner: sleek enough for a boardroom and tough enough for a morning jog. The HD display brings everything to life with crystal clarity, whether you’re reading texts under the sun or checking your workout summary post-gym.

    It comes with Bluetooth calling, letting you take calls directly from your wrist without reaching for your phone. The QR tray feature adds convenience for quick payments. Fitness enthusiasts will appreciate the multiple sports modes, which track a variety of activities, from running to yoga. Along with fitness tracking, it continuously monitors your heart rate, SpO₂ (blood oxygen levels), sleep quality, and stress. You can stay aware of how your body’s really doing throughout the day.

    What makes it truly stand out among smart watches for men (and women who prefer a bolder aesthetic) is that it doesn’t compromise on toughness or technology. For under ₹4,000, it feels like you’re wearing something way more premium.

    Choosing the Right boAt Smartwatch for You

    Finding your ideal smartwatch depends on what drives you. If you’re into fitness and need that extra push, Chrome Endeavour will become your personal trainer in disguise. If design and everyday versatility are more your thing, the Lunar Discovery Pro is unbeatable in its segment.

    For those who like experimenting, boAt’s Enigma series offers several top-rated smartwatches that cater to every mood, from minimal and classic to bold and futuristic. Since all of them connect seamlessly to Android devices, you’ll never have to compromise between compatibility and coolness.

    Style That Moves With You

    boAt’s smartwatch range doesn’t just tick boxes; it redefines what wearable tech can feel like for young Indians. They’re affordable without feeling cheap, fashionable without losing function, and smart enough to keep up with your most chaotic days.

    This festive season, as the smart watch sale wave hits every shopping platform, go for a watch that speaks your language. Check out the full collection of smart watches for men and women at boAt. Bring home a smartwatch that makes your work way easier.   
     

  • boAt hands the helm to its chief operating officer

    boAt hands the helm to its chief operating officer

    MUMBAI: When you’ve built India’s top audio wearables brand from scratch, knowing when to step aside takes nerve. Aman Gupta and Sameer Mehta, co-founders of boAt, are doing just that.

    Imagine Marketing Ltd owner of the boAt brand, announced on Monday that Gaurav Nayyar will take over as chief executive, marking a shift from founder-led management to professional leadership. Nayyar, who has served as chief operating officer for three years, brings two decades of strategic nous, including an eight-year stint as partner at Bain & Co.

    The reshuffle sees Mehta move to executive director, where he’ll focus on long-term strategy whilst supporting Nayyar’s transition. Gupta, who built boAt’s marketing firepower and brand swagger as chief marketing officer, will remain a non-executive director, keeping a hand on the tiller without running the ship.

    “This transition reflects the natural evolution of boAt as we further professionalise and position ourselves for the opportunities ahead,” said Mehta, who led the company as chief executive through recent years of expansion into manufacturing and adjacent product categories.

    Nayyar, inheriting a company that dominates India’s audio wearables market (number one by shipments, according to IDC data), struck a modest note: “I am honoured to be entrusted with the responsibility of leading boAt into its next chapter. Sameer has done an exceptional job strengthening our core, building product adjacencies and setting up our India manufacturing footprint.”

    Gupta, whose marketing chops helped boAt disrupt India’s audio industry with boldly designed, affordably priced gear aimed at young consumers, said: “I’m proud of what we have accomplished together and equally excited to see Gaurav take the helm.”

    boAt’s portfolio spans audio gear, smartwatches, grooming gadgets and mobile accessories. Backed by Warburg Pincus, Malabar Investments and Fireside Ventures, the company partners with Qualcomm and Dolby on product innovation and operates offices in Delhi, Mumbai and Bengaluru.

    The move signals boAt’s bet on professional management to capitalise on India’s booming consumer technology market—a multi-decade opportunity that requires institutional muscle, not just founder flair.

  • Trilok drops high-octane spin on Ganpati aarti Sukhkarta Dukhharta

    Trilok drops high-octane spin on Ganpati aarti Sukhkarta Dukhharta

    MUMBAI: Ganpati has never sounded like this before. Trilok, the AI-led music collective known for stitching Indian roots with global sounds, has taken the classic aarti “Sukhkarta Dukhharta” and turned it into a festival headliner. Think rock riffs, electronic drops, desi dhols, and a raw devotional energy that feels equally at home in a pandal or a street carnival.

    The track isn’t arriving quietly either. It comes with collaborations from Zomato, Boat, and a starry appearance by actor-creator Neel (@justneelthings) in the music video. Together, they’ve added scale and sparkle to what’s shaping up as one of this year’s biggest Ganpati content launches.

    A Boat spokesperson summed up the vibe: “Ganpati is all about music and devotion, the very spirit that our collaboration with Trilok has captured. We’ve always aimed to give local talent a platform, and this initiative reflects just that.”

    The video itself is pure Mumbai: crowds dancing in processions, dhols thundering, colour explosions, and Zomato delivery partners joining the revelry. Trilok rides through it all on a decorated truck, jamming with live drummers and blending seamlessly into the chaos and joy of Visarjan. With Neel’s unmistakable presence adding charisma, the visuals match the track’s pulsing intensity.

    This is not just another remix; it’s a reimagining that places an age-old hymn in a 21st-century soundscape, without losing the bhakti at its core. The track is now streaming across platforms, with the full video live on TRILOK’s official channels proof that tradition and innovation can thump to the same beat.

  • Trilok plugs into brand love

    Trilok plugs into brand love

    MUMBAI: Move over boy bands, make way for bot bands. Trilok, India’s first AI-powered rock group, is tuning up the cultural charts and now brands are singing along.

    After grabbing eyeballs with its debut single Achyutam Keshavam, the band has found unlikely but exciting backers in boAt, Rowdy Club, and now, Magic Moments Music Studio, the latter launching a fresh series titled Magic Moment of the Month, an intimate, behind-the-scenes peek into the band’s surreal, stylised world.

    While boAt co-founder Aman Gupta has publicly lauded the project and Rowdy Club is leaning into the visual cool of Trilok’s mask-heavy aesthetic, Magic Moments is adding some heart to the hardware, capturing the band’s jam sessions, rehearsal-room rambles, fan shout-outs, and quieter reflections between the noise. Think sleek, bottle-inspired visuals with an AI-soul twist.

    “Magic Moments Music Studio has always celebrated expression, musical connection, nostalgia and the joy that comes from shared experiences. Collaborating with Trilok felt like a natural next step — it’s fresh, it’s bold, and it’s tapping into something culturally deep while also experimenting with the future. We believe in the power of new formats to spark new emotions, and Trilok is doing exactly that. This partnership is about capturing those real, in-between moments — where the magic actually happens,” said Radico Khaitan Ltd COO Amar Sinha.

    Born from Collective’s AI innovation lab, the folks behind digital personas Kavya Mehra and Radhika Subramaniam, Trilok is no moodboard mood music. It’s built to perform, provoke, and be playlisted, a full-bodied AI act with its own lore, lyricism, and layered persona-driven storytelling.

    Part myth, part machine, and full-on GenZ bait, Trilok blends human creativity with algorithmic power to deliver audio-visual drops that are as memorable as they are mosh-pit ready. And with a debut album on the way, the buzz is only getting louder.

    From digital dazzle to brand deals, this AI band isn’t just making music, it’s making marketing history.

  • Baggage claim to fame as Safari and Boat launch trackable luggage

    Baggage claim to fame as Safari and Boat launch trackable luggage

    MUMBAI: No more baggage blues Safari’s latest launch ensures your luggage never goes off-track, even if your flight does. In a first-of-its-kind travel tech collaboration, luggage major Safari has teamed up with Boat to launch Safari Trackr, a Bluetooth-enabled, smart luggage range designed to take the anxiety out of airport chaos. Debuting during Amazon Prime Day, the collection blends boAt’s tracking tech with Safari’s trusted build, offering stylish peace of mind starting at just Rs 4,499.

    Whether your suitcase has taken a detour to a different carousel or vanished into a hotel lobby’s backroom, Safari Trackr ensures you’re not left wondering where your life-in-a-bag has gone. Equipped with Boat Tag, powered by Bluetooth Low Energy (BLE), the luggage range works seamlessly with both iOS and Android devices, letting users track their bags in real time no matter where they are in the world.

    The campaign’s tagline, “Your Safari Got Safer,” captures the pitch-perfect blend of reliability and innovation. Told through two witty digital films, the campaign spotlights those all-too-familiar travel fiascos swapped bags, forgotten check-ins, and suitcase slip-ups juxtaposed with the smooth, in-control experience of a tech-savvy traveller.

    The range comes in three sizes Cabin, Medium, and Large and three colours: Signature Black, Blue, and Green. Crafted from 100 per cent polycarbonate and strength-tested, the bags are built to last and be found.

    “People don’t just carry luggage, they carry their life,” said Safari Industries MD Sudhir Jatia. “Safari Trackr is our answer to the very real fear of losing that life in transit. With Boat as a tech partner, we’ve created a solution that’s smart, stylish, and simple.”

    Boat CEO Sameer Mehta added, “We’re bringing Boat Tag tech to something deeply practical keeping your belongings safe, visible, and connected. This partnership solves a real-world problem at scale.”

    The product will be available across India through Amazon, with the e-commerce giant promising fast delivery to 100 per cent serviceable pin codes. Amazon director of fashion & beauty, Siddharth Bhagat noted, “This collaboration is all about innovation and everyday utility. It’s a fresh take on what luggage can be.”

    With 330 plus service touchpoints and free installation in metros (plus virtual support for remote areas), GRIPIT’s servicing model adds another layer of ease to an already impressive offering.

    Safari Trackr doesn’t just hold your belongings, it holds your trust. In a world where travel is unpredictable, at least now your luggage won’t be.

  • Boat sails into smart savings with ‘Pay with Rewards’ checkout feature

    Boat sails into smart savings with ‘Pay with Rewards’ checkout feature

    MUMBAI: Who says good vibes can’t come with great value? Boat, India’s chart-topping audio and wearables brand, just turned up the volume on smart shopping. In a slick new collaboration with rewards-based payments network TWID, Boat has rolled out the ‘Pay with Rewards’ feature on its website making it easier for customers to redeem loyalty points across programs while checking out.

    No more hoarding reward points with nowhere to spend them. With TWID’s technology baked right into the boAt checkout, shoppers can now pay for their favourite wearables, earphones, speakers, and smartwatches using their existing points without leaving the site or jumping through hoops.

    Boat COO Gaurav Nayyar quoted, “At boAt, we always strive to enhance the customer journey. Our integration with TWID and the launch of ‘Pay with Rewards’ is a step towards smarter shopping. It’s about offering choice, convenience, and added value every time you buy.”

    Commenting on the partnership TWID, co-founder & COO Rishi Batra said, “Boat has always been at the forefront of innovation, bringing music and technology together in ways that resonate with today’s generation. With our ‘Pay with Rewards’ technology, we’re ensuring higher conversions and ROI for them and enabling customers to seamlessly redeem their points to make every transaction more rewarding, Our goal is to turn reward points into a powerful payment option, and partnering with boAt is another crucial step in that direction.”

    The feature is now live across Boat’s digital storefront, giving the brand’s massive fanbase a new reason to shop and save. With this move, boAt not only amps up convenience, but also reinforces its tech-forward, customer-first mantra, one reward point at a time.

  • Bose doubles down on Noise, pumps in $20 million

    Bose doubles down on Noise, pumps in $20 million

    MUMBAI:  Noise, the Indian gadget and wearables brand, has received a fresh $20 million injection from Bose Corp, marking a significant vote of confidence in its global aspirations. This second investment follows Bose’s initial backing in December 2023, solidifying their partnership and fueling Noise’s ambition to become a global tech powerhouse.

    “When Bose Corp backs you—not once, but twice—you know you’re onto something,” said Noise  CEO & co-founder Gaurav Khatri. “They came on board last year, backing our vision to push boundaries in audio and wearables. That belief gave us the push to level up. Now, they’ve doubled down with another $20 million investment. A clear sign they believe in what we’re building—out of India, for the world.”

    The new funding, structured as compulsory convertible debentures, will support Noise’s operational expenses, expansion plans, brand visibility, and working capital needs. This investment values Noise at approximately $470 million, a slight increase from its previous valuation.

    Noise, which primarily sells smartwatches and audio devices, reported a revenue of Rs 1,431 crore for the fiscal year ended March 2024. Despite a flat revenue compared to the previous year, the company experienced a net loss of Rs 20.1 crore.

    Bose’s continued investment underscores its belief in Noise’s potential to disrupt the global wearables market. Bose, known for its high-end audio products, brings not only capital but also expertise in product development, user experience, and global market strategy. This strategic partnership aims to accelerate Noise’s growth and enhance its product offerings.

    Noise, founded in 2014, has rapidly grown in the Indian market, competing with brands like boAt and Realme. With Bose’s backing, the company is poised to amplify its reach and establish itself as a major player on the international stage.

  • Boat amplifies T20 excitement as official audio partner for RCB and GT

    Boat amplifies T20 excitement as official audio partner for RCB and GT

    MUMBAI: Boat, has strengthened its ties with cricket by renewing its partnership with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their official audio and wearables partner for the T20 season.

    This collaboration reinforces boat’s dedication to elevating the fan experience, combining advanced technology with the thrill of the game. With high-quality audio devices and smart wearables, boat ensures every cheer, boundary, and thrilling moment resonates with crystal-clear sound.

    Boat co-founder & CMO Aman Gupta said, “We celebrate fandom in its purest form. Our association with RCB and GT is about making every match more immersive—every chant louder, every victory sweeter. With the best in audio and wearables, we are here to enhance the cricket experience.”

    By uniting with two of T20’s most exciting teams, boat continues to strengthen its connection with cricket enthusiasts, ensuring the energy of the sport extends far beyond the stadium and into everyday life.

  • boAt high-flyer Siya Wadhawan steers her way to Boldfit

    boAt high-flyer Siya Wadhawan steers her way to Boldfit

    MUMBAI: Siya Wadhawan has jumped ship from audio giant boAt to take the helm as head of brand marketing at sportswear challenger Boldfit. The savvy brand builder, who played a blinder in scaling boAt from a modest Rs 800 crore operation to a whopping Rs 3,000 plus crore behemoth during a four-year stint, will now attempt to work her magic on India’s fastest-growing sportswear and sports equipment brand.

    During her tenure at boAt, Wadhawan cut her teeth on product launches across the audio and smartwatch categories, masterminding partnerships with heavyweights like Netflix, cult.fit, and Dolby that helped propel the brand into the stratosphere.

    Before making waves at boAt, the MICAn spent nearly two years at Bajaj Electricals, where she spearheaded the digital transformation of the kitchen appliance category during the Covid pandemic—no mean feat for a legacy brand facing unprecedented market disruption.

    Her clever rebranding of Nirlep and category expansion efforts for both Bajaj and Morphy Richards in south India caught the eye of boAt’s top brass, who snapped her up in January 2021 as they embarked on their ambitious growth trajectory.

    Boldfit, which has been quietly building a name for itself in the fitness equipment and sportswear space, appears to be gearing up for a major push with this strategic hire. The brand is rumoured to be plotting an aggressive expansion that would put it on collision course with established players like Decathlon and homegrown challenger Cult.Sport.

    Wadhawan’s knack for “weaving stories, designing strategies and mining breakthrough ideas” will be put to the test as she attempts to navigate Boldfit through the crowded sportswear market, where brand positioning and community building are as crucial as the product itself.

    With a track record of turning digital-native brands into cultural phenomena, all eyes will be on whether Wadhawan can help Boldfit muscle its way to the top of India’s fitness brand podium.

  • Boat turns up the volume with Nirvana X

    Boat turns up the volume with Nirvana X

    MUMBAI: Boat has turned up the volume with its latest tws earbuds, Nirvana X, engineered to redefine immersive audio. Packed with Hi-res ldac technology, dual drivers, AI-powered quad mics, and ultra-low latency gaming mode, these earbuds promise a premium experience without breaking the bank.

    Boat has teamed up with Knowles Corporation, a leading name in high-performance audio components, to equip Nirvana X with Hifi Balanced Armature (BA) drivers. This ensures deep bass, crisp highs, and an all-encompassing soundscape that takes listening to the next level.

    Nirvana X boasts dual dynamic 10mm drivers alongside Knowles BA drivers, offering studio-quality audio whether you’re streaming music, tuning into podcasts, or watching your favourite films. For audiophiles, Sony’s Ldac technology ensures Hi-res playback, delivering rich, distortion-free sound across all frequencies.

    Nirvana X ensures effortless connectivity and convenience with its smart features. Multi-point connectivity allows users to switch seamlessly between two devices, making it easy to take a call on a smartphone while staying connected to a laptop. In-ear detection automatically pauses music when an earbud is removed and resumes playback when inserted, ensuring a smooth listening experience. Meanwhile, quad mics with AI Enx technology effectively filter out background noise, delivering crystal-clear call quality even in the busiest environments.

    With up to 40 hours of playtime, Nirvana X is designed for all-day entertainment, work marathons, and endless gaming sessions. Google fast pair ensures an instant connection, so you’re never left waiting. For gaming enthusiasts, beast mode offers ultra-low 60ms latency, syncing visuals and sound for a competitive edge.

    With the Boat hearables app, users can customise Eq settings, remap touch controls, and enable Ota updates, keeping their earbuds always ahead of the curve.

    At Rs 2,799, Nirvana X delivers premium audio at an unbeatable price. Available in four striking colours—galactic red, smokey amethyst, mist blue, and cosmic onyx, the earbuds can be purchased via Boat’s official website, Flipkart, Amazon, Myntra, and offline stores.