ITV

Tag: BMX

  • XTreme brings social media native creators into broadcast, leads sports content incubation

    CANNES: XTreme Video, the leading multi-platform network for extreme creators, today announces that select digital creators in their network will have two series premiere on international broadcast networks INsight TV and Outside TV: the second season of “MTB Insights” and the first season of “Inside the Masters of Dirt.”

    By bringing social media and YouTube native creators into the broadcast space, XTreme Video is making it known they are a leading incubator for the highest-quality extreme sports content in the world.

    The worldwide visibility, credibility and reach that broadcast television offers is very attractive for digital creators. Concurrently, creators offer huge opportunities to broadcasters looking to attract and engage with fans directly through social media.

    “XTreme Video sees great potential in the originality and resourcefulness of our network of digital creators and we want to translate this social media success into returns for broadcasters,” says XTreme Video CEO Gregg Bywalski. “The extreme sports community has grown exponentially in recent years because of the high-quality content produced as well as the sheer spectacle of these stunts and performances, especially when they’re in 4K formats. It’s time for the broadcast world to embrace them.”

    XTreme Video’s journey from their humble beginnings as a distributor of niche surf documentaries on VHS to a digital powerhouse boasting an umbrella network of the world’s most popular extreme sports digital creators is a testament to their adaptability in a constantly evolving entertainment landscape. All the while, the XTreme Video team has cultivated relationships with television networks around the world through their distribution arm, giving them an edge on other MPNs that can’t tout this.

    The “Inside the Masters of Dirt” series, which was purchased by Insight TV during MIPCOM last fall, follows the adrenaline-addicted crew that produces the popular freestyle motocross arena show of the same name. The Masters of Dirt crew, a part of the XTreme Video Network, boasts upwards of 2 million fans on social media. Their larger than life personalities and the epic visual nature of their shows made it an authentic choice for Insight TV’s international audiences. The first episode will premiere exclusively on Insight TV on April 22nd, 2017, and will also be available on their SVOD service the following day for worldwide fans.

    Information about broadcast availability:

    Germany (HD+: 3M House Holds)

    UK (Sky: 9M HH)

    Portugal (Vodafone: 1M HH)

    Spain (Vodafone: 1M HH)

    Switzerland (Swisscom: 1.3M HH)

    Russia (TriColor: 12.5M HH)

    USA: TBD

    “MTB Insights” filmed by RYYS, a filmmaker and XTreme Video creator, showcases the serious hard work, perseverance and grit required by the growing sport of Mountain Biking. The new season was filmed over the course of one year and follows the top riders on the planet. RYYS is a young Polish director who started filming as an amateur MTB and BMX rider, giving him a solid foundation to start his filmmaking career in the extreme sports industry. As a trusted resource to the mountain bike professionals, RYYS brings an ability to capture the sport in an intimate way that follows its extreme highs and lows, crashes and jumps alike.

    The series was broadcast on Outside TV in the United States early March 2017 and later this year on the French TV channel TREK TV. Worldwide MTB fans will be able to rent or purchase the series on major digital platforms on 13 April, 2017.

  • Two popular BMX content creators join XTreme video multi-platform network

    Two popular BMX content creators join XTreme video multi-platform network

    CANNES: XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading into MIPCOM 2016, XTreme Video’s social networks provide a space for prime cross-promotion with the creators, most of whom have already amassed a huge social following themselves before joining the XTreme Video team.

    “We are in awe of how Boqer123 and KinkBMX grew their own devoted audiences within the extreme sports fan base through their zealous use of social media and great content creation,”says Gregg Bywalski, CEO of XTreme Video. “We’re very excited to welcome our new creators to the XTreme Video family and introduce them to our passionate and international growing community. We look forward to create new opportunities with our creators to think, create and share exciting new stories tailored to their millennial audiences with broadcasters and major platforms.”

    Founded in 2011, Boqer123 is a crew that creates original BMX webisodes. Alongside his YouTube shenanigans, the founder of Boqer123, Josh James, has also launched a clothing brand. Boqer123 grew its community into one of the most followed BMX and lifestyle brand on social network channels with +320K subscribers across all social platforms.

    “I’ve used a few MCN’s before I signed with XTreme Video, and I can safely say I’ve felt used by all of them,”said James. “However, XTreme Video are completely different. They make you feel like you’re their only client, giving off a very personal feel to the relationship. Not only that, but there’s a personal level to the communication which makes you feel like friends as opposed to partners. I’ve only been signed for a short period of time, but I know it’ll be a great future together.”

    KinkBMX is a BMX bike part supplier based out of Rochester, NY who also create high-quality videos, highlighting the newest gear, tricks and the BMX lifestyle. KinkBMX has build over the years an engaged community around its brand with +512K subscribers across their social platforms.

    XTreme Video continues to discover, develop, and support independent creators by enabling them to produce and sell their work, such as video content and merchandise, through their digital distribution network, Agency and e-commerce site. XTreme Video is the number one Multi-Platform Network for extreme creators. Since 1994, XTreme Video has been the home of extreme creators capturing and documenting the culture, locations and stories of extreme activities.

  • Two popular BMX content creators join XTreme video multi-platform network

    Two popular BMX content creators join XTreme video multi-platform network

    CANNES: XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading into MIPCOM 2016, XTreme Video’s social networks provide a space for prime cross-promotion with the creators, most of whom have already amassed a huge social following themselves before joining the XTreme Video team.

    “We are in awe of how Boqer123 and KinkBMX grew their own devoted audiences within the extreme sports fan base through their zealous use of social media and great content creation,”says Gregg Bywalski, CEO of XTreme Video. “We’re very excited to welcome our new creators to the XTreme Video family and introduce them to our passionate and international growing community. We look forward to create new opportunities with our creators to think, create and share exciting new stories tailored to their millennial audiences with broadcasters and major platforms.”

    Founded in 2011, Boqer123 is a crew that creates original BMX webisodes. Alongside his YouTube shenanigans, the founder of Boqer123, Josh James, has also launched a clothing brand. Boqer123 grew its community into one of the most followed BMX and lifestyle brand on social network channels with +320K subscribers across all social platforms.

    “I’ve used a few MCN’s before I signed with XTreme Video, and I can safely say I’ve felt used by all of them,”said James. “However, XTreme Video are completely different. They make you feel like you’re their only client, giving off a very personal feel to the relationship. Not only that, but there’s a personal level to the communication which makes you feel like friends as opposed to partners. I’ve only been signed for a short period of time, but I know it’ll be a great future together.”

    KinkBMX is a BMX bike part supplier based out of Rochester, NY who also create high-quality videos, highlighting the newest gear, tricks and the BMX lifestyle. KinkBMX has build over the years an engaged community around its brand with +512K subscribers across their social platforms.

    XTreme Video continues to discover, develop, and support independent creators by enabling them to produce and sell their work, such as video content and merchandise, through their digital distribution network, Agency and e-commerce site. XTreme Video is the number one Multi-Platform Network for extreme creators. Since 1994, XTreme Video has been the home of extreme creators capturing and documenting the culture, locations and stories of extreme activities.

  • Laureus World Sports announces winners of 2014 awards

    Laureus World Sports announces winners of 2014 awards

    MUMBAI: Three of the most exciting young sports stars of their generation, who have proved world-beaters despite their age, have been honoured at the 2014 Laureus World Sports Awards in Kuala Lumpur, Malaysia. 

     

    Germany’s Sebastian Vettel, the youngest four-time Formula One world champion in history at 26, was named Laureus World Sportsman of the Year, US swimmer Missy Franklin, at 18, became the youngest ever winner of the Laureus World Sportswoman of the Year Award, while Spain’s Marc Márquez received the Laureus Breakthrough of the Year Award, after winning the World MotoGP Championship at just 20 years and 266 days. 

     

    There was double delight for both Germany and Spain when the Awards were announced. Bayern Munich joined Vettel as winners, taking the Laureus World Team of the Year Award, while tennis maestro Rafael Nadal received the Laureus Comeback Award to celebrate, with Márquez, a wonderful night for Spanish sport. 

     

    The Laureus World Sports Awards are the premier honours on the international sporting calendar.   The winners are chosen by the Laureus World Sports Academy, the ultimate sports jury, made up of 46 of the greatest living sportsmen and sportswomen. Proceeds from the Laureus World Sports Awards directly benefit and underpin the work of the Laureus Sport for Good Foundation. Since its inception, Laureus has raised €60 million for projects which have improved the lives of millions of young people.  

     

    Sebastian Vettel’s success was particularly satisfying for the young German racer, who had been nominated five times for a Laureus Award, before finally winning. His fourth straight World Championship in 2013 saw him join motor racing legends Juan Manuel Fangio, Michael Schumacher and Alain Prost, who all won at least four times, but he did it more quickly than them – at just 26 years and 116 days. 

     

    Laureus World Sportswoman of the Year Missy Franklin was the sensation of the World Championships in Barcelona, becoming the first woman swimmer in history to win six gold medals at a single World Championships – three individual and three relay – at the age of just 18. She continues to refuse prize money and endorsements so that she can maintain her amateur status in college. 

     

    Bayern Munich were presented with the Laureus World Team of the Year Award after becoming the first football club to complete the treble of UEFA Champions League, Bundesliga and German Cup. Six of their players were nominated for the FIFA Player of the Year Award: Philipp Lahm, Thomas Mueller, Manuel Neuer, Franck Ribery, Arjen Robben and Bastian Schweinsteiger. 

     

    Spain’s Marc Márquez was presented with the Laureus Breakthrough of the Year Award after becoming the youngest ever MotoGP world champion, at 20 years 266 days. He also made history by becoming the youngest winner of a Grand Prix, in Austin in April, at 20 years 63 days.  

     

    It was Márquez’ first Laureus Award, but his fellow Spaniard Rafael Nadal secured his third Laureus Statuette, when he won the Laureus World Comeback of the Year Award, returning after a seven-month absence because of injury to win the French Open and US Open Grand Slam titles and regain his No 1 world ranking. 

     

    France’s Marie Bochet, aged 19, won the Laureus World Sportsperson of the Year with a Disability Award after becoming the first athlete to complete a Grand Slam of all five events at one Alpine Skiing World Championships. 

     

    Britain’s BMX star Jamie Bestwick, now based in the United States, won the Laureus World Action Sportsperson of the Year Award after becoming the only athlete in X Games history to win eight straight gold medals, two more than legends such as Tony Hawk and Shaun White.  

     

    The Laureus World Sports Academy presented two additional discretionary Awards. The Laureus Spirit of Sport Award was won by the Afghanistan Cricket Team, who qualified for the Cricket World Cup for the first time in their history, and the Laureus Sport for Good Award was presented to Magic Bus, the sports-based community project in India.

     

    The Awards Ceremony was held at the Istana Budaya, in Kuala Lumpur, Malaysia, and was hosted by British actor Benedict Cumberbatch. Oscar and Grammy winner Jamie Foxx performed to the star-studded audience. German actor Daniel Brühl, who played Niki Lauda in the film Rush, was present along with Chinese supermodel and actress Du Juan.

     

    The members of the Laureus World Sports Academy present were: Giacomo Agostini, Bobby Charlton, Sebastian Coe, Nadia Comaneci, Deng Yaping, Kapil Dev, Mick Doohan, Sean Fitzpatrick, Dawn Fraser, Marvelous Marvin Hagler, Tony Hawk, Michael Johnson, Franz Klammer, Edwin Moses (Chairman), Ilie Nastase, Alexey Nemov, Morné du Plessis, Hugo Porta, Mark Spitz, Daley Thompson and Steve Waugh. 

     

    Other sports guests included: 

     

    Vitor Baia, Robert Baker, Kenny Belaey, Jamie Bestwick, Marie Bochet, Ronald de Boer, Annabelle Bond, Daniel Brühl, Bob Burnquist, Eric Cantona, Fabio Capello, Dan Carter, Lee Chong Wei, David Coulthard, Johan Cruyff, Nicol David, Deng Yaping, Du Juan, Paulo Ferreira, Nacho Figueras, Emerson Fittipaldi, Missy Franklin, Maya Gabeira, Stephanie Gilmore, Ruud Gullit, Lewis Hamilton, Raphael Holzdeppe, Nico Hülkenberg , Philip Köster, Michael Laudrup, Tegla Loroupe, Steve McManaman, Marc Márquez, Felipe Massa, Gaizka Mendieta, Luis Milla, Hidetoshi Nakata, Antonis Nikopolidis, Sophie Pascoe, Nico Rosberg, Sarah Louise Rung, Axel Schulz, Jimmy Spithill, Angelika Timanina, Sebastian Vettel.

     

    Among other guests present were Datuk Seri Najib Tun Razak, Prime Minister of Malaysia; YB Khairy Jamaluddin Abu Bakar, Malaysia Minister for Youth and Sports; YB Dato’ Seri Mohamed Nazri, Malaysia Minister of Tourism and Culture. 

     

    The Awards were announced in seven categories. The winners are:

     

    Laureus World Sportsman of the Year: Sebastian Vettel

    Laureus World Sportswoman of the Year: Missy Franklin

    Laureus World Team of the Year: Bayern Munich

    Laureus World Breakthrough of the Year: Marc Márquez

    Laureus World Comeback of the Year: Rafael Nadal

    Laureus World Sportsperson of the Year with a Disability: Marie Bochet

    Laureus World Action Sportsperson of the Year: Jamie Bestwick 

     

    There were two additional Awards: the Laureus Spirit of Sport Award was presented to the Afghanistan Cricket Team and the Laureus Sport for Good Award was presented to Magic Bus, the sports-based community project in India. 

     

    For full biographies of Winners and Nominees go to www.laureus.com

     

    Yayasan Rakyat 1Malaysia (YR1M) is the Corporate Social Responsibility partner of the Laureus World Sports Awards. Laureus and YR1M have announced an innovative tie-up to benefit young people in Malaysia through the use of sport. The global Laureus Sport for Good Foundation, which currently supports more than 140 sports-based community programmes in 34 countries, will be developing projects in Malaysia, in collaboration with YR1M, as an ongoing legacy for the country, following the Laureus World Sports Awards.  

     

    YB Dato’ Seri Mohamed Nazri, Minister of Tourism & Culture of  Malaysia, said: “Kuala Lumpur is honoured to have hosted the prestigious 2014 Laureus World Sports Awards and the city has enjoyed staging this internationally-renowned event and welcoming a plethora of sporting legends to Malaysia. This is a sports-loving country and coupled with international events such as the Monsoon Cup and Formula One Grand Prix, we are delighted that Kuala Lumpur, Malaysia, has been able to host this sporting event with such global significance. I am positive this has been an event to remember for all those involved.”

  • Relaxo appoints Akshay Kumar as brand ambassador for Sparx

    MUMBAI: Footwear manufacturer Relaxo has signed Akshay Kumar as the brand ambassador for its sporty brand Sparx.

    The brand sign-off, ‘Add Sparx to your life‘ conveys a lot about the brand and its connect with the youth of today, the company said.

    Relaxo Footwears executive director Gaurav Dua said “Sparx, in a short span of time, has become an iconic brand amongst the youth. The new brand ambassador for Sparx had to be someone who possessed all these qualities. And who would be better than Akshay Kumar who is making a comeback as an action hero and adds sparx to his life in everything he does.”

    Kumar will be seen endorsing Sparx footwear in a 40 second TVC shot in Kuala Lumpur City, Malaysia and created by 30 Seconds of Fame.

    The commercial film revolves around a girl whose cell phone gets stolen by a rogue on a BMX bike. Kumar along with his friends, standing across the street with a soccer ball, decide to chase the thief; And since they all have their Sparx on, they decide to use their soccer skills to get their hands on him. What ensues is intense street football whilst the consumer witnesses some amazing close shots of the shoes. With some high adrenaline music to support this fast paced action film, Kumar will surely show his fans, how to add “Sparx” to their life.