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Tag: BMW India

  • Nidhi Kaistha to rev up Lamborghini’s India operation

    Nidhi Kaistha to rev up Lamborghini’s India operation

    MUMBAI: Nidhi Kaistha has been appointed head of Automobili Lamborghini S.p.A. India, taking the wheel of the Italian supercar manufacturer’s operations in one of Asia Pacific’s fastest-accelerating markets.

    The seasoned executive brings over 25 years of leadership experience to the role, where she’ll steer sales, marketing and after-sales operations across Lamborghini’s Indian presence. She joins from rival Porsche India, where she served as regional sales and pre-owned cars manager.

    Kaistha’s automotive pedigree includes more than 15 years at BMW India, where she held several pole positions including head of corporate, direct and special sales, and lead of business strategy for high-performance models. Her earlier career saw her navigate through the hospitality sector at Shangri-La Hotels and Resorts and Hyatt Hotels, following a stint as cabin crew with Gulf Air and Jet Airways.

    Known for her strategic thinking and customer-first approach, Kaistha will now pilot Lamborghini’s growth ambitions across its existing showrooms in Mumbai, Delhi and Bengaluru, with an eye on further expansion opportunities.

    Her appointment signals Lamborghini’s determination to turbocharge its presence in India’s luxury car market, where ultra-high-net-worth individuals continue to fuel demand despite the country’s notoriously challenging road conditions.

    In taking the top job at Lamborghini India, Kaistha joins a small but growing cohort of women leading premium automotive brands in what remains a predominantly male-dominated industry – a trend that’s gradually shifting gears as carmakers seek diverse leadership to navigate an increasingly complex market.
     

  • Lodestar UM wins BMW India’s integrated media mandate

    Lodestar UM wins BMW India’s integrated media mandate

    Mumbai: Mediabrands India Network’s Lodestar UM has successfully retained the luxury auto giant, BMW’s integrated media duties. The win came on the heels of a competitive multi-agency pitch held from March to October.

    Lodestar UM’s renewed mandate for BMW spans the entire media spectrum, including mainline, digital, out-of-home, events, and special projects, with an ongoing focus on cementing BMW’s product superiority and attracting newer, more upwardly mobile people to the premium auto segment. The account will continue to be led out of the agency’s Gurugram office.

    Speaking about the momentous development, Lodestar UM CEO Aditi Mishra said, “We are thrilled to be chosen as the integrated media partner for an iconic global brand like BMW. The continuation of our five-year-old journey speaks volumes about how successful the partnership has been in making BMW one of the most desirable brands in the country. The premium auto market in India has witnessed stellar growth in 2022, and there is a growing opportunity to welcome new customers to this segment. The adoption of our proprietary futureproof planning process will continue to unleash maximum value by connecting BMW to its audiences through seamless journeys across touchpoints.”

    Lodestar UM is the India arm of UM, a global media agency committed to future-proofing our clients’ businesses for the now and the future. We leverage the transformational power of rich business analytics and real-time intelligence to maximise growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity, and belonging, drive better business outcomes for brands.

  • Pallavi Singh exits BMW India, takes a sabbatical

    Pallavi Singh exits BMW India, takes a sabbatical

    MUMBAI: BMW India marketing head Pallavi Singh has stepped down from her role. Singh took to professional networking platform LinkedIn to break the news. In the post, she stated that she will be on a sabbatical for the next year or so and will be focusing more on driving impact projects and initiatives for start-ups and non-profit organisations. 

    "The last decade has been super exciting and eventful. We have witnessed major shifts in society – climate change, communication, mobility, clean energy, social connections, and healthcare. The underlying theme for my work during this time has been to harness the power of communities, build sustainable and meaningful brands, and leverage technology to make an impact," she wrote.

    Singh added that the world has been changed fundamentally and radically across various dimensions, especially after the Covid2019 outbreak. 

    "The truth is, that great changes have been in the works way before this global pandemic. These will forever have an impact on work, life, and play," her post said. 

    Singh has more than 15 years of experience in various marketing functions. She started her career in 2007 in Yamaha as an assistant manager. Later, she joined Harley Davidson Motor Company and worked there for eight years. She left the company as director – marketing. In 2017, she moved to MG Motors India as the head of marketing and worked there until 2019. In 2019, BMW India brought her on. 

    "My focus and efforts are now aimed at engaging with businesses, brands, start-ups, and non-profits to work on – demystifying and leveraging our digital-first reality, Creating data-centric strategies for business, and Building purpose & vision-based programs," Singh detailed her future plans. 

  • Samsung Electronics appoints Inderpreet Sethi as head of marketing communication for visual device category

    Samsung Electronics appoints Inderpreet Sethi as head of marketing communication for visual device category

    NEW DELHI-  Samsung Electronics has appointed Inderpreet Singh Sethi as head of marketing communications for the visual device category (TV and audio devices). He updated his new role on LinkedIn.

    In his new role, Sethi will be reporting to Vice President Trivikram Thakore who is leading the marketing communications for the consumer electronics business for Samsung.

    With over 10 years of experience in branding, marketing, and sales, Sethi has worked with major automobile companies like BMW India and Tata Motors.

    Prior to this, he was leading the marketing communication and media at Great Wall Motors Company Ltd, a Chinese automobile manufacturer that recently announced its entry into the Indian market with Rs 6,500 crore ($1 billion) investment plan.

    He worked with BMW India for more than four years where his responsibilities included overseeing the company’s overall marketing and branding strategy basis, looking after communication and media planning for the group.

    Sethi started his career with Tata Motors and worked for around five years as a brand manager mainly for hatchbacks. He played a key role in the launch of Bolt, Indica, and Vista in the market and also prepared a complete go-to-market strategy for the brand in accordance with annual budgets.

  • BMW India says it #JustCantWait to bring you joy

    BMW India says it #JustCantWait to bring you joy

    NEW DELHI:  The lockdown, although necessary, has deprived us of a lot of things we love doing. The past few months have kept us locked up at home and locked out most outdoor entertainment. But now, as restrictions are eased and people are slowly stepping out of their homes, BMW India has a message for us all, #JustCantWait.

    The new campaign harps on the things we love doing and we can't wait to get back to. It captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead.

    Ogilvy north CCO Ritu Sharda said, "This campaign speaks to people on a personal level. It captures the human feeling of restlessness that has resulted from being kept away from the things we love doing most. #JustCantWait is a beautiful way to express that craving and desire of wanting to get back to or begin doing those things."

    BMW India director marketing Pallavi Singh said: "BMW has always championed driving pleasure. At the start of the campaign we looked at multiple data sources to get an insight into the sentiment of our users. Contrary to what many believe, most people have a very positive outlook towards the near future – in fact people are busy planning their next vacation -and experiences they have been longing for over the last few months. We decided that we just had to dial this positivity up. #JustCantWait captures the current sentiment where people are longing to get back to life and the joy of driving – but from the seat of a BMW."