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Tag: BMI

  • OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

    OBESITY AMONG DIABETICS ON THE RISE IN URBAN INDIA, new study finds

    MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of The D Picture study, Kantar Health's new robust report that provides a unique and comprehensive understanding of T2D patients. The large syndicated study, which encompasses a sample size of 1,500 patients over 21 cities, provides in-depth insight into T2D patients' attitudes and behaviors, and captures the latest trends on demographics, symptoms, diagnosis, treatment, monitoring and the digital habits of T2D patients across the country.

    "The D Picture study is of critical importance because it brings patient centricity in the healthcare ecosystem to the forefront and will help the market evolve according to patient needs,” said Gauri Pathak, General Manager India, Kantar Health, a global leader in healthcare market research and consulting. "In today's digitally-enabled world, patients are becoming increasingly empowered to make choices related to managing their health. Healthcare companies need to understand the patient’s relationship with their illness and place patients at the heart of conversations with doctors, especially for chronic conditions such as T2D, where factors such as lifestyle decisions significantly impact outcomes beyond medicine efficacy."

    Key findings of the study include:

    96 percent of patients were not aware of their body mass index (BMI).
    More than half of patients were found to be overweight or obese.
    25 percent of male diabetics report being smokers.
    Patients say they frequently consume large meals, as opposed to T2D friendly smaller meals.
    There is an increasing trend towards consulting a diabetes specialist for diagnosis consultation

    Highlights of The D Picture Study

    ·         The study divides respondents into socioeconomic, gender and age brackets. It also breaks down the patients into segments, such as the number of years they have been dealing with the disease (from one to more than 10 years), their marital status, profession, hereditary issues, BMI and insurance coverage status.

    ·         The study provides deep insights into the awareness levels among patients to the type of diabetes they are diagnosed with, diagnostic tests available, diabetes-related complications and perceptions on the causes of diabetes – thus delivering a wealth of information to healthcare providers on patient attitudes and behaviors toward diabetes management.

    ·         The study reveals background details on the diagnosis, including how patients were diagnosed, category of doctors behind such diagnosis, place of diagnosis and the relevant tests that were conducted.

    ·         The study shows dedicated segments on initiation of treatment, brand preference in the use of insulin, blood glucometers and the use of artificial sweeteners.

    ·         The study indicates complications that arise and how patients are addressing them.

    ·         The study provides insight into doctor switching behavior and key expectations from patients on doctors.

    ·         The study offers valuable insight on patients’ digital life, which influences their thinking, lifestyle choices and treatment choices. It segments patients based on usage of digital media, as well as how they are using the internet to talk about T2D.

  • Indian companies not exploiting full potential of social media: BMI report

    Indian companies not exploiting full potential of social media: BMI report

    BENGALURU: A study by blueocean market intelligence (BMI) has found that Indian companies have a long way to go with respect to maximizing the benefits of social media.

    blueocean market intelligence recently unveiled the results of its ‘2013 Social Effectiveness Index (SEI) 20’, a nationwide study accessing the Social Media Effectiveness of 20 of India’s Most Admired Companies (Fortune India-The Hay group survey). The study incorporated sectors that included IT, ITES, BPO, Oil & Gas, Automotive, Apparel, FMCG, Metals & Mining, Infrastructure, and Auto Components.

    BMI contends that the key challenge for Indian companies is to understand exactly how social media interacts with consumers, enables product and brand recognition, and drives customer acquisition, retention and loyalty. With social media in its nascent stages, there is an undeniable opportunity for companies to create a well-established, customer-centric image.

    BMI says that the SEI 20 ranking methodology is designed to measure business impact by integrating analytics, measurement, and monitoring. It captures conversations across the breadth of social networks and online communities, and correlates their impact with key business metrics such as revenue and brand value. It also directly measures business to consumer interactions in social media, including how Facebook and Twitter drive site visitors and purchase behaviour.

    BMI claims that it employed a comprehensive ranking methodology covering five key parameters that correlate to business metrics such as revenue and brand value. The brand’s share of volume of online conversations, customer engagement rate, depth of customer engagement, number of influencers and advocates on social channels, and net sentiment were measured by capturing conversations across the breadth of all social networks and online communities.

    The 2013 SEI 20 rankings revealed the following as top five performers –
    1. Tata Steel
    2. Tata Motors
    3. Dell India
    4. Tata Consultancy Services
    5. Bosch